Re: [Marketing] [IAEP] [Sugar-devel] [SLOBS] Action needed on two issues

[Sean DALY]

On Mon, Apr 11, 2016 at 11:07 PM, Dave Crossland  wrote:

> Are all the PRs in 2013/14/15/16 listed on that page?
>


Yes indeed. We considered doing one for the TripAdvisor grant, but decided
it was better to wait for results. There has been lessening press interest
in SL, parallel to OLPC, but the major issue has been lack of a strategy
and roadmap. So few calls come in these days that we may be better off
cancelling the softphone for journalists I've kept going these past few
years.

At this point PR is useful to show past milestones, and contributes to our
SEO, but there has been a shift to social media.

Sean.
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Re: [Marketing] [IAEP] Seeking insights into Oversight_Board/Decisions

[Dave Crossland]

Hi Sean!

On 11 April 2016 at 15:57, Sean DALY  wrote:

> On Mon, Apr 11, 2016 at 7:51 PM, Dave Crossland  wrote:
>
>> Given the trademark fee was recently paid to renew the trademarks, I
>> guess the merits were accepted
>
>
> For an organization with the possibility of widespread recognition, owning
> your trademark is a vital step. It could be compared to owning your
> Internet domain name. In both cases it gives the organization a legal tool
> to prevent anyone else from creating confusion about your organization and
> your offer. The fine print on our PR has always asserted our trademark, and
> there were at least three instances where we had to contact possible
> infringers. Fortunately, in all three cases an agreement was reached
> quickly, no doubt because of the strength of our trademark.
>
> Sugar Labs possesses something many projects, nonprofits and certainly
> many startups dream of: top ranking in search engines. This is brand equity
> and the trademark is the shield.
>

I'm not questioning the merits!! :D I think its awesome that SL owns its
trademarks, and if it didn't, I'd be first to suggest putting it on the
roadmap - The relatively recent GNOME-vs-GroupOn thing -
https://www.gnome.org/groupon - proves why this is important :)

-- 
Cheers
Dave
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