Re: [Fwd: Re: gnome 2.21 schedule.]
Claus Schwarm wrote: > IIRC, the German team already mixed the GNOME release with CeBIT in the > past. This was done for GNOME 2.14, 2.16, and 2.18. See, for example > [1] and [2] (in German). > That's wrong. We just demonstrated the latest testing releases (and of course we use to have a GNOME related talk which usually focused on "What you can get in <1 or 2> weeks?". But by moving the release date we would be able to officially present the new release and avoid the confusion of the press (which just seems to perceive it wrongly). > OTOH, Cebit will produce lots of IT news, and the GNOME release might be > overlooked when all the big companies make their annoucements. > > So, what we would need is NOT a special messeage (I really hope I > interprete the term correctly) but a few reminders and motivators. For > example, we would need to have a GNOME celebrity at the booth to make > the annoucement or be ready for interviews. Stuff like that. > > So, in my opinion, if there's a plan by the German team to make the > release at the Cebit a little bit of an event, then changing the > schedule would be good thing. > Regards, Sven -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: [Fwd: Re: gnome 2.21 schedule.]
On Sat, 2007-09-29 at 13:50 +0200, Vincent Untz wrote: > Le samedi 15 septembre 2007, à 00:09 +0200, Vincent Untz a écrit : > > [I'm not sure Sven is on this list, so adding him] > > > > Content-Description: Weitergeleitete Nachricht - Re: gnome 2.21 schedule. > > > Date: Tue, 11 Sep 2007 16:41:25 +0200 > > > From: Sven Herzberg <[EMAIL PROTECTED]> > > > To: Andre Klapper <[EMAIL PROTECTED]> > > > CC: [EMAIL PROTECTED], > > > Gnome Release Team <[EMAIL PROTECTED]> > > > Subject: Re: gnome 2.21 schedule. > > > > > > Andre Klapper wrote: > > > > ahoj, > > > > > > > > a draft for the gnome 2.21 schedule is available at > > > > http://live.gnome.org/TwoPointTwentyone . > > > > > > > > comments welcome; silence means compliance. > > > > > > > > > > I'd like to see the release one week earlier. It would be great if we > > > could have a small "official" release at the CeBIT (having someone from > > > the release team and the foundation at CeBIT and sending off the release > > > mails, maybe giving away press releases etc.). > > > > The idea is interesting, and we might be able to change the schedule for > > this. However, what we really need is the opinion of the marketing team: > > if we do this, we have to get a really clear and understandable message. > > > > We've not always been good at this in the past, but we can manage to do > > this. If the marketing team is ready to rock, of course :-) > > Still no reply from anybody from the marketing team after two weeks? > > Here's what we'll do: if there's still no interest on Monday evening, > then we won't change the schedule. If there's interest, we'll leave a > few more days to reach a decision (let's say deadline is next Friday). > > Vincent > I actually pondered something like this a while back, but more in the form of a pre-release press-kit to send to tech magazines and other possibly interested parties that have some sort of tech corner (newspapers?). But eventually ended up not doing it because it would take too much time and money. However i don't think such a plan should have "any" impact on the official release schedule. If you can communicate that it's a beta- or press-release, people will understand that minor bugs might be present. Microsoft and others do this all the time, so at least the (tech-oriented) press will be used to it. Consumers might not, but if you can communicate it clearly enough, that might not be that big of a problem. If you change the release schedule for a non product improving reason, i don't know what that would communicate. If i look at the industry that does this the most; The games industries, they mostly get a bad rap about it, because it seriously effects the quality of their product. Of course that's almost a extreme in the way they do it, but i guess it does set some kind of precedent on how it's viewed by the public. On the other side, they keep on doing it, so there is bound to be a good effect from it. But i'm going a bit astray, your question wasn't to discuss it. What i understand from the post above is that there should be a supporting document next to the normal release notes, that describe the release a bit shorter. Perhaps more in the form of a letter describing that gnome has been released, and that where very happy about it, and that they should really check it out, signed by the foundation or something. Another problem would be making sure the normal release notes are ready in time. I'm not really privy on how soon the normal release notes "could" be done. Although i mostly notice that it's a last second sprint to get it out. Which would mean that a date should be set by someone who knows how long it takes to start on that, so that it can be ready in time for ceBit. Also, just holding a presentation style release and ending it with "it will be in your favorite distro soon' might be a bit weak, so it would also be very beneficial to have a live cd ready at the ceBit so people can actually try it the day it was released. Which brings us to the following list of items that need to be managed to ensure they are ready on time: - letter - release notes - live CD And if you want to make it even better, you might want to have a ready made presentation with slides based on the release notes. Erik Snoeijs -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: [Fwd: Re: gnome 2.21 schedule.]
On Sat, 15 Sep 2007 00:09:33 +0200 Vincent Untz <[EMAIL PROTECTED]> wrote: > > The idea is interesting, and we might be able to change the schedule > for this. However, what we really need is the opinion of the > marketing team: if we do this, we have to get a really clear and > understandable message. > Maybe, you could elaborate why a having "clear and understandable message" ought to be a prerequisite for moving the schedule by one week? I'm really not sure why you want that. Maybe I misunderstand the "message" term, here? Are you thinking about a topic and headline for the relase? Or a kind of slogan? Whatever, there are many journalists at Cebit. So, by changing the schedule, journalists are more likely to a) visit the GNOME booth because of this, and b) report about the GNOME release because they are there, anyway. IIRC, the German team already mixed the GNOME release with CeBIT in the past. This was done for GNOME 2.14, 2.16, and 2.18. See, for example [1] and [2] (in German). OTOH, Cebit will produce lots of IT news, and the GNOME release might be overlooked when all the big companies make their annoucements. So, what we would need is NOT a special messeage (I really hope I interprete the term correctly) but a few reminders and motivators. For example, we would need to have a GNOME celebrity at the booth to make the annoucement or be ready for interviews. Stuff like that. So, in my opinion, if there's a plan by the German team to make the release at the Cebit a little bit of an event, then changing the schedule would be good thing. Of course, it would help if there's something special to report (a message) that improves chances to make a headline. But given the release model, we should not rely on it. Just my 2 cents. Cheers, Claus [1] http://www.zdnet.de/news/messen/cebit2006/software/0,39033477,39141623,00.htm?h [2] http://www.pc-magazin.de/common/nws/einemeldung.php?id=51050&type=0&nrubrik=&datum=2007.03.14 -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: [Fwd: Re: gnome 2.21 schedule.]
Le samedi 15 septembre 2007, à 00:09 +0200, Vincent Untz a écrit : > [I'm not sure Sven is on this list, so adding him] > > Content-Description: Weitergeleitete Nachricht - Re: gnome 2.21 schedule. > > Date: Tue, 11 Sep 2007 16:41:25 +0200 > > From: Sven Herzberg <[EMAIL PROTECTED]> > > To: Andre Klapper <[EMAIL PROTECTED]> > > CC: [EMAIL PROTECTED], > > Gnome Release Team <[EMAIL PROTECTED]> > > Subject: Re: gnome 2.21 schedule. > > > > Andre Klapper wrote: > > > ahoj, > > > > > > a draft for the gnome 2.21 schedule is available at > > > http://live.gnome.org/TwoPointTwentyone . > > > > > > comments welcome; silence means compliance. > > > > > > > I'd like to see the release one week earlier. It would be great if we > > could have a small "official" release at the CeBIT (having someone from > > the release team and the foundation at CeBIT and sending off the release > > mails, maybe giving away press releases etc.). > > The idea is interesting, and we might be able to change the schedule for > this. However, what we really need is the opinion of the marketing team: > if we do this, we have to get a really clear and understandable message. > > We've not always been good at this in the past, but we can manage to do > this. If the marketing team is ready to rock, of course :-) Still no reply from anybody from the marketing team after two weeks? Here's what we'll do: if there's still no interest on Monday evening, then we won't change the schedule. If there's interest, we'll leave a few more days to reach a decision (let's say deadline is next Friday). Vincent -- Les gens heureux ne sont pas pressés. -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
