Boosting Friends of GNOME in 2008
Hi all, After I started to work on the GNOME mug design update, I thought it would be a good chance to dedicate some more time to boost our donations through the Friends of GNOME program. Here are the current ideas: 1. Update the mug design Doing this already. The design will be the GNOME equation[1] with the message I'm a Friend of GNOME!. The color is will be green but this might change depending on the availability of mugs with the desired color. 2. Update the mug design Not sure about this one yet but, again, the idea is to have a brand new donation gift t-shirt with the equation as well. Same t-shirt that was distributed during FOSDEM this year which made a lot of success. 3. Prepare a program for long-term donors The idea is to provide ways to easily make monthly donations. We'll provide ways for donating 5, 10, 20 or 50 per month (this might change but that's the general idea) through Paypal. The donor would receive the benefit after the last payment. In other words: - If a person donates 5, 10, or 20 per month, he/she would get a mug - If a person donates 50 per month, he/she would get a t-shirt We could give the benefits in advance but then it could be cancelled just after starting... 4. Promoting Friends of GNOME After we have everything setup (mugs, t-shirts and long-term donation program), make a nice campaign to get short-term and long-term donors. The equation (in the mug and t-shirt) would be the moto for this campaign. Comments? More ideas? --lucasr [1] http://www.gnome.org/img/flash/gnome-equation.png -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Boosting Friends of GNOME in 2008
On Tue, 2008-04-22 at 23:53 +0300, Lucas Rocha wrote: 3. Prepare a program for long-term donors The idea is to provide ways to easily make monthly donations. We'll provide ways for donating 5, 10, 20 or 50 per month (this might change but that's the general idea) through Paypal. The donor would receive the benefit after the last payment. In other words: - If a person donates 5, 10, or 20 per month, he/she would get a mug - If a person donates 50 per month, he/she would get a t-shirt We could give the benefits in advance but then it could be cancelled just after starting... Thinking about it again, I think we should send the gift up front. It's just so much nicer a message than hey, we don't send you your gift such that you don't cancel, because you know, we don't trust you. And the gift's value is less than one or two monthly payments, so we're not talking about net loss here. 4. Promoting Friends of GNOME After we have everything setup (mugs, t-shirts and long-term donation program), make a nice campaign to get short-term and long-term donors. The equation (in the mug and t-shirt) would be the moto for this campaign. Comments? More ideas? --lucasr [1] http://www.gnome.org/img/flash/gnome-equation.png -- behdad http://behdad.org/ Those who would give up Essential Liberty to purchase a little Temporary Safety, deserve neither Liberty nor Safety. -- Benjamin Franklin, 1759 -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
