Re: Become a friend of GNOME button
On Wed, May 6, 2009 at 17:08, Claus Schwarm clschw...@googlemail.com wrote: I may be wrong, but it seems to me, Jaap has something different in mind. What about: (1) Moving Paul's embedding code to a separate page, say wgo/friends/spread.html. At least the last two badges could also be used by everybody who wants to support the friends of GNOME program. (2) Offering different image sizes (standard ad sizes) so that they are more prominent and fit into other people's layout. (3) Linking the friends/spread.html page from the main friends of gnome page: Are you running a blog or website? You can help GNOME also by spreading the word about the Friends of GNOME program. (4) Making an announcement of the new page (GNOME's main mailing list or a blog on planet.gnome.org). I guess not many people within the GNOME community know these badges exist. (5) Adding these badges where we can now: in the sidebar of live.gnome.org, in a new sidebar of the GNOME Journal, in the footer of planet.gnome.org, in the footer of gnomesupport.org/forums/, in the footer of bugzilla.gnome.org, etc.. Later, we might be able to set up a separate (dynamic) infrastructure to serve these ads. Then, we could then switch announcements, maybe even track reactions. But there's no need to wait for that. Best regards, Claus Claus you read my mind I've now committed the code of Paul with a couple of minor changes in the html to git. The page http://www.gnome.org/friends/thank-you.html should show up soon I guess. I don't know how often the website is synced from git (Anybody knows??) One thing I changed is the alt tag of the image. I've put there Become a friend of GNOME. That way if you google on that exact string you can get an indication of how many badges are on the web. Jaap -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Having search engines pay for being default search engine in epiphany, deskbar applet etc
Op woensdag 06-05-2009 om 07:25 uur [tijdzone -0600], schreef Stormy Peters: We'll need to pull in the right developers to get their support for putting it Epiphany or where ever else we have search options ... Uh, Google has been the default search engine in Epiphany since the very start. regards, -- Reinout van Schouwen -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Putting ads on GNOME websites
Hi, Stormy Peters wrote: I agree that if it's even a percentage of that, it might be worth it. What would people think of trying it out for a couple of months? We could start with Google ads to see how well ads work and once we have an idea of how much to expect, we could solicit ads directly from companies. One important thing to bear in mind (and I'm digging into second-hand memory banks here) is whether this would affect our relationship with the various companies who donate bandwidth hosting services. I don't think OSU OSL has any issue with this, but IIRC, hosting in Red Hat's colo had a no ads condition attached. Worth investigating, at least - if we end up with $150K advertising revenues a year and an extra $300K hosting costs to pay, it would be a bad deal. Cheers, Dave. -- Dave Neary GNOME Foundation member dne...@gnome.org -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: GNOME Store
Hi, While the project didn't go through to completion because the company we signed with went out of business, we have gone through this process before - I documented the process and hit on some of the very same issues you mention - gnome.org URL, selection of products, and Zazzle was among the companies I talked with. The process is documented in http://live.gnome.org/FoundationBoard/MerchandisingAgreement As I understand it, Zazzle will do specific custom deals for high volume brands. For lower value brands such as our, you can easily set up a custom shop-front with the Zazzle store management software like this: http://www.zazzle.com/southpark I also understood from our discussions that Zazzle could set up vhosts for a store.gnome.org sub-domain, but that they couldn't do a fully custom interface for us - it would be a standard Zazzle shop-front. Cheers, Dave. Paul Cutler wrote: Hi, I wanted to continue a conversation regarding a GNOME store that I had sent to the foundation-list (http://mail.gnome.org/archives/foundation-list/2009-April/msg00060.html) and per Stormy's last email in the thread, continue it in marketing. We currently have an affiliate store set up at Hackerthreads: http://www.hackerthreads.com/items.asp?Cc=GNOMEBc= http://www.hackerthreads.com/items.asp?Cc=GNOMEBc= I'll be the first to admit I don't have all the information on the current setup, including adding products and the revenue model. However, in my experience at a former employer running e-commerce sites, having a punch out site with a different URL decreases customer conversion to buy. One alternative that came up in #marketing in IRC last week was using Zazzle, who manages the Mozilla store (http://store.mozilla.org/). Some ideas around a GNOME store, that may help increase sales revenue: * GNOME URL (store.gnome.org http://store.gnome.org) * User generated logos / content that can be added to merchandise * Limited edition merchandise (Could we create demand by having certain artwork / logos available for a limited time? Or create a campaign or use merchandise to support a larger campaign for GNOME) * Greater selection of products Of course, this would probably cause more work - setting up the store, managing inventory (Mozilla has a clearance store), HTML, requesting and approving logos and artwork from the community, etc. My idea may be totally crazy considering all the other work around the website that's going on as well. I'm not sure what value added services Hackerthreads or Zazzle can offer around these ideas, or what other ideas the community may have to add, but these were some things I thought we may want to think about. I'd like to gauge if there is any interest in the community around this idea? If so, we may want to create a small team that can help screen artwork, choose what kinds of merchandise to sell in conjunction with a fulfilment partner, and work with the web team to get a store implement. Thoughts or concerns? Paul -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list -- Dave Neary GNOME Foundation member dne...@gnome.org -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Having search engines pay for being default search engine in epiphany, deskbar applet etc
Reinout van Schouwen wrote: Op woensdag 06-05-2009 om 07:25 uur [tijdzone -0600], schreef Stormy Peters: We'll need to pull in the right developers to get their support for putting it Epiphany or where ever else we have search options ... Uh, Google has been the default search engine in Epiphany since the very start. Google should be able to tell us the search volume coming from the Epiphany search box, then? If it's tiny, it's probably not worth their while supporting us (any more than they already are through their advisory board membership, GUADEC sponsorship, Summer of Code...) Cheers, Dave. -- Dave Neary GNOME Foundation member dne...@gnome.org -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Having search engines pay for being default search engine in epiphany, deskbar applet etc
2009/5/7 Dave Neary dne...@gnome.org: Reinout van Schouwen wrote: Op woensdag 06-05-2009 om 07:25 uur [tijdzone -0600], schreef Stormy Peters: We'll need to pull in the right developers to get their support for putting it Epiphany or where ever else we have search options ... Uh, Google has been the default search engine in Epiphany since the very start. Google should be able to tell us the search volume coming from the Epiphany search box, then? If it's tiny, it's probably not worth their while supporting us (any more than they already are through their advisory board membership, GUADEC sponsorship, Summer of Code...) What about Yahoo!? Cheers, Dave. -- Dave Neary GNOME Foundation member dne...@gnome.org -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list -- Un saludo, Alberto Ruiz -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Having search engines pay for being default search engine in epiphany, deskbar applet etc
On Thu, May 7, 2009 at 7:40 AM, Alberto Ruiz ar...@gnome.org wrote: What about Yahoo!? Do you want to piss off Google? Remember, they're still a large contributor. -- --Alex Launi -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Having search engines pay for being default search engine in epiphany, deskbar applet etc
On Thu, 2009-05-07 at 13:37 +0200, Dave Neary wrote: Reinout van Schouwen wrote: Op woensdag 06-05-2009 om 07:25 uur [tijdzone -0600], schreef Stormy Peters: We'll need to pull in the right developers to get their support for putting it Epiphany or where ever else we have search options ... Uh, Google has been the default search engine in Epiphany since the very start. Google should be able to tell us the search volume coming from the Epiphany search box, then? If it's tiny, it's probably not worth their while supporting us (any more than they already are through their advisory board membership, GUADEC sponsorship, Summer of Code...) Market share of epiphany seems to be really low [1], I don't think it would be worth. If it was about a symbolic retribution, I would say that Google already does a lot for GNOME. Claudio [1] http://en.wikipedia.org/wiki/Usage_share_of_web_browsers -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Having search engines pay for being default search engine in epiphany, deskbar applet etc
Hi, Alex Launi wrote: On Thu, May 7, 2009 at 7:40 AM, Alberto Ruiz ar...@gnome.org mailto:ar...@gnome.org wrote: What about Yahoo!? Do you want to piss off Google? Remember, they're still a large contributor. Again, depending on the volumes we're talking about, I doubt that we're on their radar. Cheers, Dave. -- Dave Neary GNOME Foundation member dne...@gnome.org -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Having search engines pay for being default search engine in epiphany, deskbar applet etc
On Thu, May 7, 2009 at 2:01 PM, Dave Neary dne...@gnome.org wrote: Hi, Alex Launi wrote: On Thu, May 7, 2009 at 7:40 AM, Alberto Ruiz ar...@gnome.org mailto:ar...@gnome.org wrote: What about Yahoo!? Do you want to piss off Google? Remember, they're still a large contributor. Again, depending on the volumes we're talking about, I doubt that we're on their radar. Considering the Online Desktop effort and the interests of Google in online services, it would make sense for GNOME to offer extensive testing so that Google services work very well out of the box. Of course, the same goes with other online service providers that are interested. Simos -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Become a friend of GNOME button
Thanks. I've prepared images in the following sizes: * 125x125 * 160x300 * 180x150 * 234x60 * 300x250 * 468x60 * 728x90 Filenames are size.png I'm just waiting for feedback on the suggested copy. Best regards, Claus On Wed, 2009-05-06 at 20:58 +0200, Andreas Nilsson wrote: Sure, here you are! http://www.andreasn.se/diverse/temp/promotion-buttons.svg - Andreas -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
GNOME 3.0 Marketing Brainstorming #1 - Audiences
Hello marketing team! As we think about GNOME 3.0, who are our target audiences? (Who should the marketing team be bulding messages for?) Don't worry about the message yet, but I'd love to hear some thoughts on who we should be targeting, and maybe even why. 3...21... go! Paul -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
recruiting sponsors
Recruiting sponsors (as in companies that sponsor GNOME) is something the whole GNOME community can help with. So I put together this draft of a how-to. Let me know if you have any comments or suggestions and I'll put it in the wiki. Stormy = Recruiting a sponsoring company = The GNOME Foundation is sponsored by many individuals and companies. This page is about how GNOME community members can recruit sponsoring companies or government organizations to the GNOME project. Companies and government organizations can sponsor the GNOME Foundation in several ways: * giving a one time financial donation via Friends of GNOME, * sponsoring GNOME events and programs like GUADEC, GNOME.Asia and accessibility outreach, * paying employees to work on GNOME, * joining the GNOME advisory board and paying an annual set amount to the GNOME Foundation. Many companies do many of these, for example, most of our sponsors pay employees to work on GNOME, are on the advisory board, and sponsor GNOME events though out the year. == Who can recruit? == You can! If you know of companies that are not part of the GNOME community and sponsors now, please recruit them. If you are interested in recruiting, put down your name and location. Often it helps to meet in person and knowing where we have interested community members can help us connect potential sponsors with passionate community members. * Stormy Peters, Colorado, USA Remember, you don't need permission to recruit companies and government organizations to join GNOME, but you should get board approval before you invite them to be on the advisory board. == Which companies might want to donate to GNOME? == The easiest companies to approach are ones that are using GNOME technologies in development. But also consider companies and government organizations that are using GNOME (even if they are using Linux and don't know they are using GNOME!) Also, government organizations interested in fostering freedom and software development may be interested in contributing. * Companies using GNOME technologies in development or in their products. * Examples: Supersonic Imagine uses GNOME technologies and they sponsored GUADEC 2008. * Companies using GNOME as end users. * Companies whose end users might use GNOME with their products. For example, digital camera makers, assistive technology providers, ... * Government organizations * others? == How do I approach them? == * First, try to set up a meeting. It's best if you can talk to them in person. Next best is over the phone. * When sending an email query, I find it best to keep the first message very short and ask to follow up via phone. (Or in person, if possible.) * Also, learn as much about them as you can before hand, and tailor the message to them. * Don't try to explain all the benefits of the GNOME Foundation and the GNOME project in the first mail. I usually just briefly explain what GNOME and the GNOME Foundation are (two sentences), a sentence about how it relates to them and then a request for a meeting. * When following up, be sure to ask lots about what they do and how they use GNOME. You should do less than half the talking during the meeting. == What's in it for them? == * By using open source technologies like GNOME, companies can focus on adding their value add, branding both the open source pieces and their applications for their users. * The foundation provides a conduit to the developers. We can help make introductions or advice on how best to get work done. * The advisory board provides a high-value communication channel with the GNOME community, through the board of directors, and with other companies using GNOME technologies. * The foundation ensures that the GNOME project is easy to work with by enabling six month release cycles, press releases, funding management, etc. * The foundation currently has a part-time assistant and a full-time director who will support the GNOME community and grow interest in the desktop and the platform. We are looking to hire a system administrator in the near future. * The more you work with the community, the more you support the project and the more awareness they have of your plans, the more supportive they will be when you need help. By joining the GNOME Foundation and sponsoring GNOME, you will create good will among GNOME developers. They know that the GNOME Foundation fees go towards things that help GNOME developers like hackfests, sponsoring travel to conferences, and system administration resources. * General press. The GNOME Foundation does regular press releases and we welcome participation from our sponsors. * Knowledge of future directions and roadmaps. By participating in the community through mailing lists and teams, you gain awareness of roadmaps, marketing plans, and future directions. * GNOME provides desktop technology to many users world wide in many languages. == What resources are available? == * sponsorship brochure *
Re: GNOME 3.0 Marketing Brainstorming #1 - Audiences
On Thu, May 7, 2009 at 1:55 PM, Paul Cutler pcut...@foresightlinux.org wrote: Hello marketing team! As we think about GNOME 3.0, who are our target audiences? (Who should the marketing team be bulding messages for?) I know I've written on this before, but I can't find it. :( Because I'm short on time, some important audiences that we have tended to forget at times in our marketing: * Distros: the reality is that they make the default choice that determines what most of our users see. If we don't sell them on 3.x, our users will continue to use 2.x, as simple as that. * Linux Media: the various and sundry Linux media have a big say in what people perceive as 'the' Linux Desktop. Sadly, this is a fairly dysfunctional media, so telling them 'here is why Real People are going to be sold on 3.0' is a sometimes, but not always, effective technique. * Developers: they need to know why they should integrate with GNOME technologies, and particularly with whatever new ones we come up with. We need them to buy into it to build our ecosystem. Sorry I can't be more verbose- Luis -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: GNOME 3.0 Marketing Brainstorming #1 - Audiences
Luis, this is perfect, thanks for kicking it off! Paul On Thu, May 7, 2009 at 6:47 PM, Luis Villa l...@tieguy.org wrote: On Thu, May 7, 2009 at 1:55 PM, Paul Cutler pcut...@foresightlinux.org wrote: Hello marketing team! As we think about GNOME 3.0, who are our target audiences? (Who should the marketing team be bulding messages for?) I know I've written on this before, but I can't find it. :( Because I'm short on time, some important audiences that we have tended to forget at times in our marketing: * Distros: the reality is that they make the default choice that determines what most of our users see. If we don't sell them on 3.x, our users will continue to use 2.x, as simple as that. * Linux Media: the various and sundry Linux media have a big say in what people perceive as 'the' Linux Desktop. Sadly, this is a fairly dysfunctional media, so telling them 'here is why Real People are going to be sold on 3.0' is a sometimes, but not always, effective technique. * Developers: they need to know why they should integrate with GNOME technologies, and particularly with whatever new ones we come up with. We need them to buy into it to build our ecosystem. Sorry I can't be more verbose- Luis -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Become a friend of GNOME button
On Thu, May 7, 2009 at 19:52, Paul Cutler pcut...@foresightlinux.org wrote: Jaap - thanks, I did not know this, first time I've done any work in gnomeweb. I'll take a look at the code changes - is it safe to assume you fixed the code and committed? Yes Jaap -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Become a friend of GNOME button
I've now committed the code of Paul with a couple of minor changes in the html to git. The page http://www.gnome.org/friends/thank-you.html should show up soon I guess. I don't know how often the website is synced from git (Anybody knows??) OK it's synced up by now. I notice that there is a small dotted line under each of the buttons http://www.gnome.org/friends/thank-you.html This is caused by the css files that the GNOME website uses. You also have it below the image on http://www.gnome.org. I've now asked [1] on the gnome-web list if there is a global way to remove these dotted lines. If not I'll add some custom CSS to the thank-you page Jaap [1] http://mail.gnome.org/archives/gnome-web-list/2009-May/msg00039.html -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
