Re: Theme for Summit 2009, need everyone's feedback
Access your freedom! Use GNOME! On 9/18/09 8:12 PM, Stormy Peters sto...@gnome.org wrote: Get Freedom with GNOME? Stormy On Fri, Sep 18, 2009 at 8:07 PM, Pockey Lam poc...@beijinglug.org wrote: Dear Stormy, I vote for Freedom with GNOME too, but a minor suggestion, can we add a call for action in the slogan? like Step into Freedom with GNOME? step into maybe a bit long, but any 1 word means the same? :) Thanks, Pockey On Fri, 2009-09-18 at 10:24 -0600, Stormy Peters wrote: I vote for Freedom with GNOME. My second choice would be something with a subtitle. Discover GNOME: Your Free Desktop. I'm not sure I'd use the word accessible in the title. At least in English it's not an easy word to say. And obviously I'd like to defer to people that know the local language and culture ... Stormy P.S. Brian, I think we could add the word software to your title, and don't forget usability! Discover Accessing Freedom With Easy-to-Use GNOME - Your Free Software Desktop On Fri, Sep 18, 2009 at 10:11 AM, Brian Cameron brian.came...@sun.com wrote: Emily: How about Discover Accessing Freedom With GNOME - Your Desktop Just joking. Brian 1. Discover GNOME 3.0 2. Discover GNOME 3. Discover GNOME - Your Accessible Desktop 4. Discover GNOME - The Accessible Desktop 5. Discover GNOME - Access Your Desktop 6. Access Your Desktop - Discover GNOME 7. Discover your desktop with GNOME 8. Access your desktop with GNOME 9. GNOME your desktop 10.Freedom with GNOME more ... Thanks, Emily ___ asia-summit-list mailing list asia-summit-l...@gnome.org http://mail.gnome.org/mailman/listinfo/asia-summit-list ___ asia-summit-list mailing list asia-summit-l...@gnome.org http://mail.gnome.org/mailman/listinfo/asia-summit-list -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: FSF, terminology, and marketing
Hi, I'm a little it late to the discussion, so I pick up some points made by others. In general, I agree with Shane, Andre, Baris, Paul and Lefty. First a note to the others: what terms our audience uses is irrelevant. If there would be an unanimous vote or decision to promote the terms GNU and Free Software alongside with GNOME, it would be a marketeer's job to do that (if he/she got paid, that is). For example, in Germany everybody calls Mercedes-Benz just Mercedes. That doesn't mean their marketing department cares. Of course, we'll never get such an unanonimous vote or decision within GNOME. Thus, second, we may need to look at the issue from another point of view. Suppose our self-set goal is market success. Promoting GNU and Free Software would mean to exclude, for example, promoting Open Source. As a result, people who favor Open Source as a political opinion may not look at GNOME as a potential solution. Thus, if market success is the goal -- and I suggest that we act as if it is --, we should (1) write is 'Free Software and Open Source' in all our materials and encourage people to use this expression when talking about GNOME, (2) write Linux in all our materials, for using the words GNU/Linux has become a signal to people that its user subscribed to a certain political opinion, (3) drop is part of the GNU project, for this signals support for a certain political opinion, and (4) write GNOME started as a GNU project, for this signals independence of said political opinion. I'm not just talking about the possible reactions from our target audiences (ie users and third-party developers) but also about volunteers within GNOME: Some of them may be Open Source supporters. Maybe, they changed their opinion during the years, and they never really thought about the issue. It's hard to say what part of the community favors Open Source but it's probably not a small part. Maybe, it's time to acknowledge the fact, and update our materials? I think, this is long over-due. See also Miguel's reply to Stallman back in 2002 [1]: Richard, you might be here to spread software freedom as many of us here are. But Gnome is not an exclusive project where only those that care about spreading software freedom are welcomed. We welcome anyone who is willing to release their code under a free software/open source license, for whatever motives they might have. [...] You might be here to spread freedom, but Gnome, the Gnome Foundation, and its members might have goals which are not aligned with yours. You are free to participate in the discussion, but you are mistaken if you believe that you are speaking for Gnome or for all of us. I know you are not speaking for me and for none of the code I have written. I have been working to give users what they want, and a lot of us wnat to see free software succeed, and to achieve that goal, and to convince more people to use our software, and hence to grow our developer base, we will listen to them, and we will make adjustments to our code, to our documentation, to our licenses and in the ways we interact with people. Obviously, the opinions within GNOME's community are diverse. I think, our materials should communicate this. Of course, one could argue that a less exclusive approach may turn off some supporters of the Free Software movement. That's rather unlikely for they have a history of using every software as a success story that fits their definition of free -- even if it's openly NOT supporting their political opinion. The Linux kernel project is probably the most prominent example. Thus, I'd say let's use the above expressions to signal more independence from the GNU project. Best regards, Claus [1] http://mail.gnome.org/archives/foundation-list/2002-May/msg00025.html On Fri, 2009-09-18 at 17:07 -0500, Brian Cameron wrote: Marketing Team: The Free Software Foundation (FSF) encourages the usage of the term GNU/Linux instead of the term Linux, and also discourages referring to free software and licenses as open source. Their argument, which I think is valid, is that doing so helps to highlight free software and bring positive attention towards the free software community. A few people have recently complained to the board that the GNOME community sometimes does not always follow these recommendations. I imagine that some of these issues are caused by people just not being thoughtful about the terminology that they use, but I also do not believe that the GNOME community has an official stance on what language we should be using. At any rate, we should probably be consistent with the language we use in more official GNOME Foundation communications. So, I think it is good to discuss and find out what the overall GNOME community thinks about this before making any sort of decision or encouraging people to use one term or another. On one hand, since we are a GNU project and since one of the long-standing objectives
Re: Software Freedom Day Press Release
Here's the final copy. Can someone post in on the website under Latest News? You can use the first paragraph on the front page. Thanks, Stormy GNOME promotes Software Freedom Day September 19, 2009 The GNOME Community is a excited to promote and participate in Software Freedom Day. Around the world, GNOME community members will be celebrating software freedom and the work that GNOME has done to make a free desktop accessible for all. Software Freedom is about a technology future that we can trust, that is sustainable, and that supports the basic human freedoms. Untrusted electoral systems can lead to civil unrest and a lack of trust in governing bodies. Proprietary data formats can mean lockout to accessing our own information! Software Freedom can be maintained by transparent systems (such as Free and Open Source Software) that are based on open, secure and sustainable standards including data formats and communication protocols. In addition, software freedom is about making sure that software can be used by all humanity regardless of the language they speak, the amount of money they have or their physical abilities. And this is where GNOME excels. To provide free software to everyone, GNOME is: Free. GNOME is Free Software and part of the GNU project, dedicated to giving users and developers the ultimate level of control over their desktops, their software, and their data. Find out more about the GNU project and Free Software at gnu.org. Usable. GNOME understands that usability is about creating software that is easy for everyone to use. GNOME's community of professional and volunteer usability experts have created Free Software's first and only Human Interface Guidelines, and all core GNOME software is adopting these principles. Find out more about GNOME and usability at the GNOME Usability Project. Accessible Free Software is about enabling software freedom for everyone, including users and developers with disabilities. GNOME's Accessibility framework is the result of several years of effort, and makes GNOME the most accessible desktop for any Unix platform. Find out more at the GNOME Accessibility Project. http://projects.gnome.org/accessibility/ International GNOME is used, developed and documented in dozens of languages, and we strive to ensure that every piece of GNOME software can be translated into all languages. During the last GNOME Development cycle, the GNOME Desktop was translated into over 40 languages! Developer-friendly Developers are not tied to a single language with GNOME. You can use C, C++, Python, Perl, Java, and C#, to produce high-quality applications that integrate smoothly into the rest of your UNIX or GNU/Linux (commonly referred to as Linux) desktop. Organized GNOME strives to be an organized community, with a foundation of several hundred members, usability, accessibility, and QA teams, and an elected board. GNOME releases are defined by the GNOME Release Team every six months. Supported Beyond the worldwide GNOME Community, GNOME is supported by the leading companies using GNU/Linux and UNIX and many free software projects, including Access, Canonical, Debian, Free Software Foundation, HP, Google, IBM, Igalia, Intel, Motorola, Mozilla Foundation, Nokia, Novell, OLPC, Red Hat, Software Freedom Law Center, Sugar Labs and Sun Microsystems. GNOME is proud to be the default Desktop Environment that powers popular distributions including Ubuntu, Fedora and OpenSolaris. A community Perhaps more than anything else, GNOME is a worldwide community of volunteers who hack, translate, design, QA, and generally have fun together. Please join the GNOME community in celebrating the achievements the free software world has made. On Fri, Sep 18, 2009 at 10:26 AM, Stormy Peters sto...@gnome.org wrote: Let's just drop the openSUSE part. That'll give us a nice round 3. Fedora, Ubuntu and OpenSolaris. Stormy On Fri, Sep 18, 2009 at 10:24 AM, Alex Hudson h...@alexhudson.com wrote: On 18/09/09 17:22, Lucas Rocha wrote: Can we say it is the default desktop environment in openSUSE? Not sure. AIUI, Enterprise editions of SUSE default to it (at the moment). OpenSUSE itself actually defaults to KDE, albeit only by pre-selecting an option for the user to choose between. Cheers Alex. -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Software Freedom Day Press Release
On 09/19/2009 11:44 AM, Stormy Peters wrote: Here's the final copy. Can someone post in on the website under Latest News? You can use the first paragraph on the front page. Thanks, Done. - Andreas -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: FSF, terminology, and marketing
Claus, thanks for the email, and your quotes from Miguel are helpful. I think you bring up a good point as we are mostly, with the exception of Stormy and Rosanna, a volunteer staff. Brian - do we have a list of terminology the FSF would prefer us to use other than free software and GNU/Linux? Taking a step back and thinking about this, if we were creating a style guide for our volunteers, what would some of that terminology be? I don't think this email thread needs to turn into style guide requirements, but it might be helpful to understand what the FSF is asking for. Thanks. Paul (Oops, forgot to hit Reply All so only Claus got a copy the first time) On Sat, Sep 19, 2009 at 4:39 AM, Claus Schwarm clschw...@googlemail.comwrote: Hi, I'm a little it late to the discussion, so I pick up some points made by others. In general, I agree with Shane, Andre, Baris, Paul and Lefty. First a note to the others: what terms our audience uses is irrelevant. If there would be an unanimous vote or decision to promote the terms GNU and Free Software alongside with GNOME, it would be a marketeer's job to do that (if he/she got paid, that is). For example, in Germany everybody calls Mercedes-Benz just Mercedes. That doesn't mean their marketing department cares. Of course, we'll never get such an unanonimous vote or decision within GNOME. Thus, second, we may need to look at the issue from another point of view. Suppose our self-set goal is market success. Promoting GNU and Free Software would mean to exclude, for example, promoting Open Source. As a result, people who favor Open Source as a political opinion may not look at GNOME as a potential solution. Thus, if market success is the goal -- and I suggest that we act as if it is --, we should (1) write is 'Free Software and Open Source' in all our materials and encourage people to use this expression when talking about GNOME, (2) write Linux in all our materials, for using the words GNU/Linux has become a signal to people that its user subscribed to a certain political opinion, (3) drop is part of the GNU project, for this signals support for a certain political opinion, and (4) write GNOME started as a GNU project, for this signals independence of said political opinion. I'm not just talking about the possible reactions from our target audiences (ie users and third-party developers) but also about volunteers within GNOME: Some of them may be Open Source supporters. Maybe, they changed their opinion during the years, and they never really thought about the issue. It's hard to say what part of the community favors Open Source but it's probably not a small part. Maybe, it's time to acknowledge the fact, and update our materials? I think, this is long over-due. See also Miguel's reply to Stallman back in 2002 [1]: Richard, you might be here to spread software freedom as many of us here are. But Gnome is not an exclusive project where only those that care about spreading software freedom are welcomed. We welcome anyone who is willing to release their code under a free software/open source license, for whatever motives they might have. [...] You might be here to spread freedom, but Gnome, the Gnome Foundation, and its members might have goals which are not aligned with yours. You are free to participate in the discussion, but you are mistaken if you believe that you are speaking for Gnome or for all of us. I know you are not speaking for me and for none of the code I have written. I have been working to give users what they want, and a lot of us wnat to see free software succeed, and to achieve that goal, and to convince more people to use our software, and hence to grow our developer base, we will listen to them, and we will make adjustments to our code, to our documentation, to our licenses and in the ways we interact with people. Obviously, the opinions within GNOME's community are diverse. I think, our materials should communicate this. Of course, one could argue that a less exclusive approach may turn off some supporters of the Free Software movement. That's rather unlikely for they have a history of using every software as a success story that fits their definition of free -- even if it's openly NOT supporting their political opinion. The Linux kernel project is probably the most prominent example. Thus, I'd say let's use the above expressions to signal more independence from the GNU project. Best regards, Claus [1] http://mail.gnome.org/archives/foundation-list/2002-May/msg00025.html On Fri, 2009-09-18 at 17:07 -0500, Brian Cameron wrote: Marketing Team: The Free Software Foundation (FSF) encourages the usage of the term GNU/Linux instead of the term Linux, and also discourages referring to free software and licenses as open source. Their argument, which I think is valid, is that doing so helps to highlight free software and bring positive
Re: FSF, terminology, and marketing
Paul: Claus, thanks for the email, and your quotes from Miguel are helpful. I think you bring up a good point as we are mostly, with the exception of Stormy and Rosanna, a volunteer staff. True. Perhaps, the GNOME community can recommend terminology for volunteers and/or help explain the reasoning behind the word choices so we make sure that volunteers are educated and can decide for themselves. However, it may be inappropriate to try and dictate which term any volunteer should use. A more thorny issue is what language should be used by the Foundation board of directors and those employees of the Foundation. Those people represent the GNOME community and we really need help from the community to ensure that we use the language that the community would prefer that we use. Since many of the documents that board members and employees contribute to are marketing-related, it is also useful to get the perspective of the marketing team. While many of the responses have been rather ambivalent and leaning against the term GNU/Linux, I think we also need to consider whether there are any contexts where using the FSF recommended terminology is appropriate. For example, if we do a press release about something directly related to the FSF, then perhaps it does make sense to make more of an effort to use the terminology they recommend. Or do we feel so strongly against using their terminology that we think that is a bad idea to use GNU/Linux in any context? Brian - do we have a list of terminology the FSF would prefer us to use other than free software and GNU/Linux? That is a really good question. As we all know, terms like free software and open software are confusing since words like free and open have many meanings. The FSF does feel that language is very important and that it is important to be careful to use the best words. Here is an essay that Richard Stallman wrote to provide guidance on this topic: http://www.gnu.org/philosophy/words-to-avoid.html I would think it would make good sense for anybody involved with free software, and especially those on the marketing team, to be (at the very least) aware and familiar with this information. If the GNOME community uses terminology that the FSF finds disagreeable, we should probably not do so out of ignorance. Taking a step back and thinking about this, if we were creating a style guide for our volunteers, what would some of that terminology be? I don't think this email thread needs to turn into style guide requirements, but it might be helpful to understand what the FSF is asking for. I am not sure that we need a style guide, but it would perhaps be useful to know if the GNOME community endorses these sorts of FSF recommendations, and to what degree. Then, at least, we know what we agree and disagree about. Brian -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
2.28 banner
Hi all, As usual, we need a wgo front page banner for the 2.28 release. Cc'ing Andreas and Vinicius who helped on this task on previous releases. Ideas for a message that summarizes well the release are welcome. Cheers! --lucasr -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Spreading the word about 2.28
Hi, Some simple ideas of things we could do to better spread the word about our new release (i.e. make it easier to let others promote the new release): - Links to quickly post a comment in Facebook/Identi.ca/Twitter/Digg about the release. Funny phrases would be a plus. Ideas? - Release banner to post on your blog. We always informally copy/resize/edit the front page banner to post something in our blogs about the release. The results are not always nice. Maybe we should just have a wiki page with proper images for blog posts or something. This could all be in a wiki page like: http://live.gnome.org/Promote2.28 or something like this. Thoughts? --lucasr -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
