Re: Gnome Foundation Ad On FSF Endorsed Network

[Stormy Peters]

Even without a special offer, I think the Friends of GNOME one is a good
one, as we have existing gifts and many of them may not even know about the
program.

Stormy

On Fri, Dec 18, 2009 at 6:58 AM, Patrick Fey wrote:

> -BEGIN PGP SIGNED MESSAGE-
> Hash: SHA1
>
> Am 18.12.2009 14:46, schrieb Stormy Peters:
> > That's a very good point. They are our target audience. We could do
> > something simple like "Become a Friend of GNOME" or "Support GNOME".
> >
> > What type of offer were you thinking? Stickers and tshirts are the most
> > popular thing we send, I think.
>
> I don't know, I wasn't thinking of anything special. I don't know if we
> can offer anything that is a must-have for every free software
> enthusiast. Maybe ask RMS if he'd be willing to send out a personal post
> card to every new subscriber that asks for it. But given how dogmatic he
> is at times, this might also be counter-productive. Well, we have to be
> creative. I'll think about that some more.
>
> :-) Patrick
> -BEGIN PGP SIGNATURE-
> Version: GnuPG v1.4.9 (GNU/Linux)
> Comment: Using GnuPG with Mozilla - http://enigmail.mozdev.org/
>
> iEYEARECAAYFAksrioEACgkQFBnImAM5roErGACgt5cvYmhEx0WuNTuQL/P8lwuw
> n40Anjg/xHNNQDFXXDty2z3tJ2VAJ5+2
> =6X5/
> -END PGP SIGNATURE-
>
-- 
marketing-list mailing list
marketing-list@gnome.org
http://mail.gnome.org/mailman/listinfo/marketing-list

Re: Gnome Foundation Ad On FSF Endorsed Network

[Patrick Fey]

-BEGIN PGP SIGNED MESSAGE-
Hash: SHA1

Am 18.12.2009 14:46, schrieb Stormy Peters:
> That's a very good point. They are our target audience. We could do
> something simple like "Become a Friend of GNOME" or "Support GNOME".
> 
> What type of offer were you thinking? Stickers and tshirts are the most
> popular thing we send, I think.

I don't know, I wasn't thinking of anything special. I don't know if we
can offer anything that is a must-have for every free software
enthusiast. Maybe ask RMS if he'd be willing to send out a personal post
card to every new subscriber that asks for it. But given how dogmatic he
is at times, this might also be counter-productive. Well, we have to be
creative. I'll think about that some more.

:-) Patrick
-BEGIN PGP SIGNATURE-
Version: GnuPG v1.4.9 (GNU/Linux)
Comment: Using GnuPG with Mozilla - http://enigmail.mozdev.org/

iEYEARECAAYFAksrioEACgkQFBnImAM5roErGACgt5cvYmhEx0WuNTuQL/P8lwuw
n40Anjg/xHNNQDFXXDty2z3tJ2VAJ5+2
=6X5/
-END PGP SIGNATURE-
-- 
marketing-list mailing list
marketing-list@gnome.org
http://mail.gnome.org/mailman/listinfo/marketing-list

Re: Friends of Eclipse

[Dave Neary]

Hi,

sankarshan wrote:
> I am sorry I could not comprehend the question.

I think that Stormy was asking if you had ideas for what the student
option would be.

> What I intended to
> convey that perhaps the Marketing team could create a 10 USD
> contribution aimed at students.

What the Linux Foundation have done is "donate, and pick a student to
become a member for free". They're not reducing their prices, they're
running "2 for the price of 1" - a standard marketing trick.

This works nicely for the Linux Foundation, because they've negotiated
some nice partnership deals - members can get reduced price lenovo
laptops, for example - and membership includes some things which in
theory could be sought after (a Linux Foundation member email address,
for example).

> The usual question that crops up is
> "how do we know that they are students", I'd say that let's not care.

It is a fact that many people who want to give will give at the lowest
level available. If it's $25, they give $25. If you make it $10, they
will give $10. So you're reducing your revenue by doing this, because
the number of 25s that go to 10 will outweigh the number of people
giving 10 that wouldn't otherwise donate (IMHO).

If there are benefits to being a donor which don't cost us much, having
a "2 for the price of 1" deal gives added benefits to us too - adding
another contact to the university contacts the foundation has, growing
our advocate base, etc. And we don't lose any of the existing donors,
and we might gain some new ones.

> The only question is whether 10 USD would be an amount that would
> bring in a contribution after processing fees. I confess I am not sure
> about an answer to that.

In reality it's the smallest amount that is worth anything to us. After
fees we end up with maybe $8.50.

Cheers,
Dave.

-- 
Dave Neary
GNOME Foundation member
dne...@gnome.org
-- 
marketing-list mailing list
marketing-list@gnome.org
http://mail.gnome.org/mailman/listinfo/marketing-list

Re: Friends of Eclipse

[Stormy Peters]

On Fri, Dec 18, 2009 at 6:21 AM, sankarshan wrote:

>
> I am sorry I could not comprehend the question. What I intended to
> convey that perhaps the Marketing team could create a 10 USD
> contribution aimed at students. The usual question that crops up is
> "how do we know that they are students", I'd say that let's not care.
> Having an easy way to let someone contribute a small amount to a
> project they love should allow us to reach out to a larger base of
> people via friends, neighbors, social network loyalty than worry about
> validating a student identity.
>
> The only question is whether 10 USD would be an amount that would
> bring in a contribution after processing fees. I confess I am not sure
> about an answer to that.
>

So you can give $1 right now. I would think something targeted at students
would have some benefit for students or a discount.

Stormy
-- 
marketing-list mailing list
marketing-list@gnome.org
http://mail.gnome.org/mailman/listinfo/marketing-list

Re: Gnome Foundation Ad On FSF Endorsed Network

[Stormy Peters]

On Fri, Dec 18, 2009 at 6:41 AM, Patrick Fey wrote:

> -BEGIN PGP SIGNED MESSAGE-
> . Wouldn't it be a better idea, if we did a Friends of
> GNOME ad? The community that AdBard serves seems to be exactly our
> target audience for FoG. We could maybe combine that with a special
> offer for new subscribers during the time the ad is running.
>
> That's a very good point. They are our target audience. We could do
something simple like "Become a Friend of GNOME" or "Support GNOME".

What type of offer were you thinking? Stickers and tshirts are the most
popular thing we send, I think.

Stormy
-- 
marketing-list mailing list
marketing-list@gnome.org
http://mail.gnome.org/mailman/listinfo/marketing-list

Re: Gnome Foundation Ad On FSF Endorsed Network

[Patrick Fey]

-BEGIN PGP SIGNED MESSAGE-
Hash: SHA1

Hi,

Am 17.12.2009 21:19, schrieb Stormy Peters:
> I don't think it would hurt to start the campaign early ...

I wonder, if we should really do GNOME3 ads on AdBard. From the web page:

"The Ad Bard Network is the only advertising network designed
specifically for reaching the developers, architects, users and
influencers in the free software community, allowing advertisers to
directly communicate with the key customers in this exciting new area."

I guess that most people from the free software community already know
about GNOME and might also have some idea about GNOME3, if it is
relevant to them. Wouldn't it be a better idea, if we did a Friends of
GNOME ad? The community that AdBard serves seems to be exactly our
target audience for FoG. We could maybe combine that with a special
offer for new subscribers during the time the ad is running.

An alternative approach might be to have a special landing page for a
GNOME3 ad, on which Friends of GNOME is prominently featured.

:-) Patrick



-BEGIN PGP SIGNATURE-
Version: GnuPG v1.4.9 (GNU/Linux)
Comment: Using GnuPG with Mozilla - http://enigmail.mozdev.org/

iEYEARECAAYFAksrhqQACgkQFBnImAM5roFWAgCg8tYSzF6qbSa5wkvdegnVP6B0
oA4AmwdRhTHR6GvXTeMMyNryFaCJSjbd
=m+V7
-END PGP SIGNATURE-
-- 
marketing-list mailing list
marketing-list@gnome.org
http://mail.gnome.org/mailman/listinfo/marketing-list

Re: Friends of Eclipse

[sankarshan]

On Thu, Dec 17, 2009 at 8:48 PM, Stormy Peters  wrote:
>
>
> On Thu, Dec 17, 2009 at 7:52 AM, sankarshan 
> wrote:
>>
>> On Tue, Dec 15, 2009 at 8:18 PM, Stormy Peters  wrote:
>>
>> > We could definitely do a student supporter. The Linux Foundation does
>> > this
>> > and recently added a Christmas option for them.
>>
>> This is nice to know. Thank you.
>
> Are you proposing one?

I am sorry I could not comprehend the question. What I intended to
convey that perhaps the Marketing team could create a 10 USD
contribution aimed at students. The usual question that crops up is
"how do we know that they are students", I'd say that let's not care.
Having an easy way to let someone contribute a small amount to a
project they love should allow us to reach out to a larger base of
people via friends, neighbors, social network loyalty than worry about
validating a student identity.

The only question is whether 10 USD would be an amount that would
bring in a contribution after processing fees. I confess I am not sure
about an answer to that.

>> Another aspect that struck me was
>> that the Friends aspect is somewhat messaged towards an individual.
>> "Friends" can logically also help in community building by allowing
>> local GNOME UGs or, groups to band together and raise funds. Is there
>> a chance to send out that message ?
>>
> Just propose how ...  I don't think we can send much email to our
> contributors but we can definitely put out the message in other ways like
> webpages, Planet GNOME, GNOME Journal, Foundation list, etc.

The above was a thought that came to me when I was reading the content
of the page. It appeared to be focused on the individual contributor
rather than a "pass this message to those who will find it useful".
Frankly, I don't have a suggestion off the bat about how to wrap the
content other than perhaps p.g.o and GNOME Journal for starters.

-- 
sankarshan mukhopadhyay


Sent from Brisbane, Qld, Australia
-- 
marketing-list mailing list
marketing-list@gnome.org
http://mail.gnome.org/mailman/listinfo/marketing-list

Re: Gnome/Guadec and Government market

[Sanne te Meerman]

Wow, that's really great... the fact that a local organisation gets 
involved with software development from the bottom up is fantastic, but 
this is also great for marketing Open Source, a showcase for the added 
value of open source development. And for Gnome and Guadec this could 
also be very valuable. Thank you. Javier, if you're reading this, I'd 
love to hear more.


Sanne

Willie Walker schreef:

Hi:

The ONCE organization in Spain does a fair amount with GNOME and GNOME 
accessibility.  I'm CC'ing Javier Martinez on this e-mail -- he's my 
primary contact with ONCE.


Will

Sanne te Meerman wrote:

I've made this a new thread. (this time really, sorry Andre)

Thanks Dave,


If these companies could connect with the public sector during or 
before Guadec, the involvement of public sector and the mentioned 
companies will be more attractive for both. Do you have names/ emails 
of i.e. persons responsible for marketing open source related 
products at these companies? Or maybe someone from Novell/RH/Mandriva 
is listening? That would be a good start. Their participation in 
shaping a meeting of some sort would give me something to 'brag 
about' at public sector.
I've had some contacts in spain in the past, I'll look through my 
emails for that. Again, if someone from Extremadura is involved with 
Gnome, let me know.



thank you,

Sanne



Hi,

Stormy Peters wrote:


> I don't think there is anyone currently targeting governments but I
> think we need to do this. Anybody willing to help Sanne?
  


I believe that Novell, Red Hat and Mandriva all target public sector
markets in Europe.

Perhaps Extremadura and Andalucia would be good contacts for Sanne also,
as government sector users of GNOME.

Chers,
Dave.



Stormy Peters schreef:
I don't think there is anyone currently targeting governments but I 
think we need to do this. Anybody willing to help Sanne?


Stormy

On Thu, Dec 17, 2009 at 8:16 AM, Sanne te Meerman 
mailto:sa...@opensourceadvies.nl>> wrote:


Hi,

Repeated request: is there some information I'm unaware of about
Gnome and targeting the government market? Or anyone who is
experienced in this subject?


thank you,
Sanne te Meerman
Guadec organisation

Sanne te Meerman schreef:

I've just subscibed to this mailinglist, so to avoid being
off-topic, I've made a subthread.

I was immediately triggered by this subject and conversation.
I am trying to involve Dutch national governemnt with Guadec
(I'm part of the dutch team of organisers). Focus on
accessibility and usability can draw attention for several
reasons, in my opinion:
-attention on policy issues instead of technique is important.
Accessibility and usability are issues that ring with
policymakers (more than technique)
-Government is more inclined to have attention to these
subjects than i.e. companies because of political attention
and pressure to these issues.
-the bottom-up development of open source might be the best
way to connect with the personal itches of disabled people.
The industry involved therefore might have an advantage to
more traditional ICT companies in this niche market.

It might be good to have some sessions about usability and
accesebility during Guadec. I will propose that. Any other
suggestions? Maybe there is some documentation about Gnome and
targeting the government market, that someone can point me to.
That would be helpful.

thank you,
Sanne te Meerman

Brian Cameron schreef:


Willie/Dave:

It might also be nice to highlight the humanitarian 
aspects of

accessibility a bit more.  For example, I think it would
be nice to
highlight something about the GNOME accessibility
community.  Perhaps
something about the fact that a number of people with
disabilities
participate in development and in user forums.  I think
the promise of
joining a community of people working to address
accessibility usability
issues is attractive to highlight.

If that wouldn't make it too long, and you agree.

Brian


Thanks Dave!  Something about the "specialised
hardware to interact with applications" portion seems
odd to me.

In GNOME, we have a core value that people with
disabilities have free compelling access to the
graphical desktop and web. GNOME accomplishes this
with full keyboard access, theming, and an industry
leading accessibility infrastructure that is used by
built-in assistive technologies including a screen
reader, magnifier, and on screen keyboard.  W