Friends of GNOME Ruler
Hi all, So, I have the Friends of GNOME ruler ready to be published in three of our sites: GNOME (https://dl.dropbox.com/u/1187037/wgo-ruler.png) Planet (https://dl.dropbox.com/u/1187037/planet-ruler.png) Friends of GNOME (https://dl.dropbox.com/u/1187037/friends-ruler.png) Design done by Vinicius! So, what we need now is: 1. Do we still want to keep the goal for sysadmin? Just checking. 2. Add a bit more text in Friends of GNOME front page about the goal. Maybe elaborate a bit more on the benefits of hiring a sysadmin? Volunteers? 3. Consolidate the current donations and sponsors and update the ruler accordingly. Stormy, could you send this info? 4. Publish the ruler with a nice announcement about the goal. Need volunteer to write the announcement to be sent to foundation-list and posted in Planet GNOME. Stormy? Paul? Someone else? I created a very simple script that will make it easy to update the ruler. Just need to update the values and re-generate the ruler. Let's get this done as soon as possible! :-) --lucasr -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Friends of GNOME Ruler
On Fri, Feb 12, 2010 at 11:10:07AM +, Lucas Rocha wrote: So, what we need now is: 5. A [hide] link like on wikipedia.org? I don't mind such a ruler, but would want to dismiss it. -- Regards, Olav -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Paul Cutler as Editor 'n Chief
Hey all, After many years as the project lead for GJ, I've decided that it's time for me to move on and let someone else with more time and energy for GJ take over. So this is an official notice that Paul Cutler is taking over as the lead for GJ. I will still be involved with GJ, but Paul is free to lead GJ into any way he sees fit without having to wait on me (that's the key part). :) So please congratulate Paul on this position and give him your help and support. The GJ community isn't very large, but it's a loyal group that produces a very valuable thing for GNOME! I look forward to seeing GJ grow under Paul and seeing where he leads things. Thanks, Jim Hodapp -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Paul Cutler as Editor 'n Chief
On Fri, Feb 12, 2010 at 9:54 AM, Jim Hodapp james.hod...@gmail.com wrote: So please congratulate Paul on this position and give him your help and support. The GJ community isn't very large, but it's a loyal group that produces a very valuable thing for GNOME! I look forward to seeing GJ grow under Paul and seeing where he leads things. Nice to see a smooth transition of power. ;-) Congrats Paul! I think this is going to be a great year for GNOME Journal! Best, Zonker -- Joe 'Zonker' Brockmeier j...@zonker.net About: http://www.dissociatedpress.net/about/ -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Paul Cutler as Editor 'n Chief
On Fri, 2010-02-12 at 09:54 -0500, Jim Hodapp wrote: Hey all, After many years as the project lead for GJ, I've decided that it's time for me to move on and let someone else with more time and energy for GJ take over. So this is an official notice that Paul Cutler is taking over as the lead for GJ. I will still be involved with GJ, but Paul is free to lead GJ into any way he sees fit without having to wait on me (that's the key part). :) So please congratulate Paul on this position and give him your help and support. The GJ community isn't very large, but it's a loyal group that produces a very valuable thing for GNOME! I look forward to seeing GJ grow under Paul and seeing where he leads things. Thanks, Jim Hodapp Jim, Thanks for everything you've done for GJ over the years and I'm glad you're still involved with GJ! I'll do my best to continue to build on the success we've had over the years and working with the GNOME community to continue to publish on a regular basis with great content. Paul -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Introductions
Hi Sanne, On Fri, 2010-02-12 at 15:10 +0100, Sanne te Meerman wrote: Hi, I was triggered by this conversation as I have recently approached several companies to sponsor Guadec. One of the companies that declined, was Cap Gemini and I got some interesting feedback that relates to branding as well. They told me that large system integrators like themselves mostly do support and training on whole distributions like Ubuntu and Suse etc. That doesn't surprise me at all. Remember that when you approach a company to sponsor an event, for them there should be a business possibility implied. It's distro's that give them money, not normal software packages. No business possibility, not worth investing. Which doesn't mean that other companies in the same marker segment can have opposite positions. In this cases, it would be advisable to launch the same challenge to all, and make sure they know that their competitors might be present there. The marketing challenge with regard to branding would probably be then to associate one brand with another, like Intel has so succesfully done by having the 'Intel'inside ' logo on hardware and having joined TV commercials with software and hardware vendors. The marketing challenge with branding in my opinion is somewhere else, a set of values that our brand should imply. My laptop has ATI Premium Graphics sticker. I chosed ATI because it's GPU didnt went above 60C under heavy load, because I do give importance to thermal designs. The reason that make me go this way was because my previous laptop had one of those wicked G86 based nvidia cards operating the GPU at 81C in idle. I won't ever buy nvidia. Consumer choice. Regarding the brands again, we don't need stickers. Our product, GNOME is distributed in digital format, therefore most of our marketing should around digital formats. We should associate the brand GNOME to brands who distribute us, who support us and who share the same ideals behind GNOME. It's more of a ideological set of ideas you want people to recognize about you. Just felt like sharing this. Hope it's useful and hopefully I'll see the 'Gnome inside' logo flickering on my next mobile phone ;-). regards, Sanne, Guadec organisation You touched a sensible thing. If we look into the market, as Brian said in another thread, the industry is changing quickly. We're going into the netbook/tablet æeon (era), for reference, see the efforts being made by Ubuntu on this field. Their option to replace openoffice with googledocs... the reaction of the community... They went back on that one, but still, from a marketing point of view, such replacement would please either netbook vendor (indirectly association with google) and possibly breaking grounds amongst users. About Guadec, have you contacted Vodafone? or any other big Mobile operators? I would assume that pushing the right keys, they would tag alongside with Guadec. Also try to have small local business present, and push hardware manufacturers into it aswell. Tryed BenQ ? it's a Benelux based company, should be interest from them. Having a company like BenQ with us could help. ;) -- my 2 cents, nelson. Nelson Marques schreef: Brian, I can provide some documentation regarding Brand Management if you need. This is actually a complex subject. If you need help I can help with it as well. There's a very good publication from Philip Kotler (currently the top personality in Marketing) named Brand Management, there is also a chapter in Marketing Management (the bible of Marketing) which covers some points. I have a large collection of books which I can share with whoever wants to take a look. Meanwhile I'll just compile some stuff that I have from my university which might be useful. Anything you need, just ask. Nelson. PS: I would assume GNOME is going to be taken as an Umbrella brand, correct? On Thu, 2010-02-11 at 09:23 -0600, Brian Cameron wrote: Hello, my name is Brian Cameron and there is some information about me here: http://live.gnome.org/BrianCameron I have worked for Sun Microsystems (now becoming Oracle) for over 10 years, over 8 of those years on the GNOME project. I am on the GNOME Foundation board of directors and acting as the secretary. I am really more of a developer than a marketing person, but I have been involved with marketing-related discussions for the past few years, and attended the last Marketing hackfest in Chicago. Any board member often deals with marketing topics and opportunities, and one of the reasons I participate is because I think the GNOME marketing-list is one of the more important GNOME forums for board members to be involved with. I also tend to work closely with the GNOME legal team, and I tend to get involved with marketing issues that involve working with the legal team. For example, one marketing related task I am currently
Re: Paul Cutler as Editor 'n Chief
Congratulations Paul. All the best in your new position. nelson. On Fri, 2010-02-12 at 09:25 -0600, Paul Cutler wrote: On Fri, 2010-02-12 at 09:54 -0500, Jim Hodapp wrote: Hey all, After many years as the project lead for GJ, I've decided that it's time for me to move on and let someone else with more time and energy for GJ take over. So this is an official notice that Paul Cutler is taking over as the lead for GJ. I will still be involved with GJ, but Paul is free to lead GJ into any way he sees fit without having to wait on me (that's the key part). :) So please congratulate Paul on this position and give him your help and support. The GJ community isn't very large, but it's a loyal group that produces a very valuable thing for GNOME! I look forward to seeing GJ grow under Paul and seeing where he leads things. Thanks, Jim Hodapp Jim, Thanks for everything you've done for GJ over the years and I'm glad you're still involved with GJ! I'll do my best to continue to build on the success we've had over the years and working with the GNOME community to continue to publish on a regular basis with great content. Paul signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Communication Plan Matrix
On Thu, 2010-02-11 at 21:56 -0600, Paul Cutler wrote: On Wed, 2010-02-10 at 22:15 +, Nelson Marques wrote: Many apologies for this list, I've attached the wrong file. Here is the right file and it's also on the reply I made for Diego, the file I attached was a dummy sketch of an article I'm working. Sorry. nelson On Wed, 2010-02-10 at 21:14 +, Nelson Marques wrote: Dear all, Everyone should see the attachment included, despite of your role on this list as it covers everything related to GNOME. With the upcoming GNOME 3.0 release, this is actually my first real contribution for this list, and I would suggest that we work this out, as this isn't a one man job. In attachment there's a normal marketing driven communication plan matrix. I've added some personal notes, so basically what we need to do is to fill it accordingly so it can be used as a tool to promote GNOME in a uniform way through all the GNOME related communcation channels. Everything should be fore casted here, I do understand that we don't have much statistical data to support, this is one of the reasons why I've been battling to get a normal survey platform we can use. I would appreciate that everyone on this list would comment and would be involved, because despite this is a normal communication plan used by most organizations (specially commercial/proprietary ones), it's the very basics for a successful marketing campaign. My question is, should we start preparing ourselfvs for a GNOME 3.0 marketing oriented release ? Everyone from developers, to juridical people, marketing, artists, etc have one point or another that can contribute to perform this task. People running this list, I can't accomplish such thing by myself, now it should be time where we start our wicked plan for Desktop domination. Sorry for the wall of text. Nelson PS: This goes as a PDF with a format I've made, I don't know GNOME's position about this, this is just to serve as a Matrix, so if there are standards from GNOME related to formating and so on, please point me in the right way so I can start working on it and submit a workable version. Since this includes everyone, I feel the need to push a bit forth the documentation sharing system being discussed in the parallel on this list. Hi Nelson, Thanks for putting this together. I'd also recommend you look through some of the Marketing Wiki pages[1]. I also started something similar last year with a Marketing Brief that covers some similar topics.[2] Additionally, we've been brainstorming possible marketing campaigns for GNOME 3.0[3], and at our recent hackfest this past September we landed on a theme, and I have a to-do from our meeting last month to work with the hackfest team and get it documented on the wiki (which I'm behind on). Paul regarding branding issues and GNOME 3.0 I have something to present to this list soon. For some quick background... The United Nations do sponsor a lot of social responsible actions around sensible topics, a couple of examples: The World day of non-smokers, The world day of women, the world day of children. In this perspective, this is one thing we can learn from. I'm presenting soon to this list a full campaign about this topic. I'm going to unravel it a bit now. Endangered species. I am Portuguese as you know, and there's a national pride around a special species, the Iberian Lynx, which is only present in Portugal and Spain. There's less than 40 specimens worldwide currently, and it's the rarest amongst the felines. My campaign proposes the following: # Sub-Naming GNOME 3.0 release with the name of an endangered species (like GNOME 3.0 iLynx (Iberian Lynx)). # Launching a campaign amongst the GNOME Artists to contribute with a new theme based on Iberian Lynx to be present with GNOME 3.0. # Promote GNOME official theming amongst artists (if you check www.deviantart.com, there's a lot of GTK themes, Metacity Themes and so on. They do work, but most of them can't be installed through our theming application because their format is not recognized), we should promote our standards, so that users can use themes without running into this. I would believe that everyone developing themes at GNOME would like to see more artists contributing according to our formats. Our users will love it, and new coming user won't run into situations which might lead them to believe that a theme doesn't install because of GNOME. # Associate our brand with Organizations that promote Endangered Species so we can get some more leverage power to future campaigns. There's no revenue coming from such things, but there social responsability beneficts that promote us and our sponsors. # Get more media for our artist to work on themes, like wallpapers, backgrounds and such released under GPL. Also promoting GPL
Website Content - Update
Hi all, So, I've spent some time today doing lots of cleanups in the website. It seems Claus updated some drafts from the wiki (Claus, confirm?). What I did: - Updated all links in the footer to point to real stuff - Updated all urls to match the planned structure - Created default pages for all sections - Updated About section with content from wiki - Added Why choose GNOME? page in products/desktop/why For those who are editing content, there are some content-related bugs that I'd like to know if they are still useful in some way. If not, let's just close them. Here they are: https://bugzilla.gnome.org/show_bug.cgi?id=463509 https://bugzilla.gnome.org/show_bug.cgi?id=463512 https://bugzilla.gnome.org/show_bug.cgi?id=463728 https://bugzilla.gnome.org/show_bug.cgi?id=463736 https://bugzilla.gnome.org/show_bug.cgi?id=463746 https://bugzilla.gnome.org/show_bug.cgi?id=463509 Claus, could you please add me as developer of the website product in Bugzilla? That's all for now. Cheers! --lucasr -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Website Content - Update
On Fri, 2010-02-12 at 22:56 +, Lucas Rocha wrote: Hi all, So, I've spent some time today doing lots of cleanups in the website. It seems Claus updated some drafts from the wiki (Claus, confirm?). Yeah, I moved all Wiki pages to the Plone installation today, except the Why GNOME and another one. Will do the last one during the weekend. Everybody can concentrate on the Plone pages now. Claus, could you please add me as developer of the website product in Bugzilla? Sure! As soon as I will have found out how I do that. Regards, Claus -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Website Content - Update
On Sat, 2010-02-13 at 01:57 +0100, Claus Schwarm wrote: On Fri, 2010-02-12 at 22:56 +, Lucas Rocha wrote: Hi all, So, I've spent some time today doing lots of cleanups in the website. It seems Claus updated some drafts from the wiki (Claus, confirm?). Yeah, I moved all Wiki pages to the Plone installation today, except the Why GNOME and another one. Will do the last one during the weekend. Everybody can concentrate on the Plone pages now. Claus, could you please add me as developer of the website product in Bugzilla? Sure! As soon as I will have found out how I do that. Regards, Claus Awesome, thank you so much for doing this Claus. Paul -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
