Re: GNOME - Gnome
+1 I've mailed something only to Dave by mistake regarding some of the dangers of Re-Branding. Dave, feel free to forward to list, as it was my mistake on not hitting reply all. I pointed before also to Dave the following: * If GNOME is expecting some negative feedback on GNOME 3.0, please take that into considerating when thinking on rebranding, as it might bring additional negative charge towards users who are already creating some controversy with gnome-shell for example. Bringing major changes into play now might be harmful. I support Andre's point of view in full. Maybe we need only to do a small communication establishing what as changed (like the drop of the acronym, since the other brand aspects are to remain). nm On Tue, 2010-04-06 at 15:28 +0200, Andre Klapper wrote: Am Dienstag, den 06.04.2010, 08:08 -0500 schrieb Bharat Kapoor: At least now I know what GNOME is an acronym for :) The talk is about name or rename (if our mission is consistent with) GNU Network Object Model Environment Once again: GNOME WAS an acronym. GNOME is NOT anymore an acronym. GNOME stands for GNOME nowadays. Only. That's all. andre -- mailto:ak...@gmx.net | failed http://www.iomc.de/ | http://blogs.gnome.org/aklapper -- Nelson Marques PGP Fingerprint: 53E1 731B 85A4 A098 8382 8CFF 1AC7 AF01 7717 8063 -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: GNOME - Gnome
On Tue, 2010-04-06 at 18:28 +0200, Dave Neary wrote: Hi Andre, Andre Klapper wrote: Am Dienstag, den 06.04.2010, 08:08 -0500 schrieb Bharat Kapoor: At least now I know what GNOME is an acronym for :) The talk is about name or rename (if our mission is consistent with) GNU Network Object Model Environment Once again: GNOME WAS an acronym. GNOME is NOT anymore an acronym. GNOME stands for GNOME nowadays. Only. That's all. Except, that's not a good answer. If that's the case, then GNOME can be Gnome or gnome or GnoMe or whatever. All caps implies acronym, and thus people will ask what it stands for. And if you answer it doesn't stand for anything, the most likely answer is that's stupid. Once more I failed on reply-all. Trademark establishes the image of the brand, so: GNOME != gnome GNOME != gNoMe GNOME != Gnome ... plus variations you can imagine. As it also should contemplate it's image. So if the trademark is GNOME without being related to acronym, there should be no relation. I don't know if someone who has legal knowledge of this can support or enlighten people. I do know that when Marketing creates a Trademark all this aspects are usually contemplated. If you trademark is GNOME, then gnome isn't your brand, and it is displayed as such it's a trademark violation!. The acronym might be dropped and all the rest kept. I am not saying we should change or not change anything. I'm just trying to say that I do agree with Andre in having GNOME (dropping the acronym). I don't have the required technical skills to say this, but wouldn't bonobo actually fit better the acronym than GNOME itself (as a product)? Doesn't GNOME go far behond the acronym nowadays? /no flames I'm staying off such process, just trying to point that Trademarks are used alongside other mechanisms for stuff like this. nm Dave. -- Dave Neary GNOME Foundation member dne...@gnome.org -- Nelson Marques PGP Fingerprint: 53E1 731B 85A4 A098 8382 8CFF 1AC7 AF01 7717 8063 -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: GNOME Wish List
On Fri, 2010-04-02 at 06:35 -0600, Stormy Peters wrote: I have created a GNOME Wish List[1]. Let me know what you think before I advertise it to a wider audience. A bit of background. The GNOME Board of Directors was getting a lot of requests for things like hardware and I was then passing those requests on to our advisory board sponsors one by one. I would suppose that most distributions might got compiled results about hardware provided by users using smolt. Fedora at least has the following: http://smolt.fedoraproject.org/ Would that help somehow? nelson. We decided it would be nice to have a page where we could track the things that we need or that we've asked for. I started it out with a mixed list of things ... Stormy [1] http://live.gnome.org/WishList -- Nelson Marques Private Contact- 07...@ipam.pt -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: GNOME SWOT Analysis
I'm doing something already for some time with Stephano in the Fedora Project. Though it's still a bit stopped now (due to goddard release), I can provide some guidance help on that. I've done already SWOT's in the past (for the Portuguese Footwear Industry, ACAPO and am doing one for the Aveiro City Hall - Municipal Stadium Administration). I am not sure on how you pretend to accomplish this, basically I've made a small document for Strength's: https://fedoraproject.org/wiki/Marketing/SWOT_STR which will be complemented by the community (currently working on the communication email). But this is probably only going to happen after F13 release. Anything ring my bell. I'm not dead, though due to the nature of some personal issues and some overload from Fedora release I'm a bit more away from this list. nm On Thu, 2010-04-01 at 01:35 +0200, Juanjo Marin wrote: Hi ! On the public IRC Board of Directors meeting [1] was disscused the topic Strategic roadmap for GNOME: long term goals. One of the actions agreed was to write a SWOT analysis for generating ideas for strategy and I was charged of this. Here you are the document [2]. I've tried to get together all the concerns about the GNOME project I've found everywhere. This kind of documment is a high level one, not technical. I think a good starting point for defining the strategy lines. So now we can start to discuss the actions we can affort to improve the situation. There are a few on going efforts on areas where SWOT analysis points to. Please, relink existing efforts into the action plan with its status, roadmaps, etc. There are a lot of marketing related staff that I think it is worth to be discussed on this list. I'm going to send a message like this to the desktop-devel-list and the foundation-list as well, so if you want to discuss a something about development or more general issues go to these lists instead. Of course, it is impossible to improve everything at once, so there will be areas where we can focus on the near future and other ones will be left for later. After that, we will write a document about the strategic lines we are working. I think it is a s good idea to find a person to be in charge of the evolution of every strategic line. There are some open issues about the management of the strategic lines that I hope we can discuss now (if we need to define a strategy-making body, when we have to evaluate again the situation, how to sync the strategic lines with our releases, etc). Best regards, -- Juanjo Marin [1] http://live.gnome.org/FoundationBoard/Minutes/IRC20100227 [2] http://live.gnome.org/SWOT -- Nelson Marques Private Contact- 07...@ipam.pt -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
Hi I've been away from a couple of days due to final exams, presentations and lately some problems with natural issues, mainly a couple of storms and national wide red alert. I'm also a Volunteer Firefighter in Murtosa, therefore I was forced to be off for some time. Back to the subject. I'd recon for now that the wild life might be a sensible issue. My proposal: Open a Wiki page for discussion of possible themes for a new release to be opened to community discussion. Once the theme has been decided by whoever has the power to do such, according to the community feedback, we can propose another stage for the process to decide name's etc. Would this be reliable and we can abandon my approach on the subject regarding the endangered species? I'm willing to make this happen. nelson On Tue, 2010-02-16 at 21:27 +, Nelson Marques wrote: Hi all, In attachment there is a proposal for a new campaign and it's goals. To unravel this a bit, it aims to position GNOME brand as an ecological supporting brand alongside with some things we can do to promote this. Another aspect interesting is that through this campaign we are also trying to mobilize new artists to cooperate with GNOME Project. There are other concerns, and this campaign was designed to be a generic campaign that would allow other campaigns to brew from this one, mainly to support GNOME through art. I am proposing with this campaign the following: 1. Give names to GNOME Releases based on endangered species which share strong points with the main features of GNOME. This is appealing to users and at some point allows the usage of a more catchy name for every release, thus we promote a social responsible cause and broaden our contributors to a new standard, including organizations which promote several endangered species through the donation of art and media such as high resolution pictures, movies, etc. This is also a great opportunity to advocate the usage of Free Standards. 2. Support the existing GNOME artistic community through the availability of donated media. 3. Stimulate Open Desktop standard through following up campaigns and call for help campaigns that are aimed to introducing GNOME to more people and thus increase our artists. 4. Provide grounds that can improve the concept people have around GNOME, and earn more muscle. I would deeply like that everyone could advance with suggestions for this campaign and place in personal comments so I can work to make it an attractive campaign and take it from paper into implementation. Despite I don't need help to make this happen, as I am willing to offer my time to gather for support between other organizations, to work in the wiki campaign page, and whatever is necessary, I would like to have someone that can speak in the name of GNOME Foundation to follow this so that it complies with the vision behind GNOME. Please flame at will... Nelson -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
Brian, I understand your concerns. I rest my case, not going against a sponsor. I'm abandoning this idea. Nelson On Tue, 2010-02-23 at 05:34 -0600, Brian Cameron wrote: Nelson: I also agree that a humanitarian theme is a something that appeals to me. However, picking the names of endangered species may not be the message that we want to communicate. This may create the undesirable association that GNOME itself is an endangered species. This could create bad press and ammo for critics. It would be damaging to have people start making jokes about GNOME 3.0 being the Dodo Release, for example. I would prefer to associate GNOME with a humanitarian cause that also communicates growth rather than being dangerously close to extinction. For example, why not name GNOME after a species that has recovered from being extinct, or with something like solar energy. This communicates a more upbeat and positive message about the brand, avoids such negative associations, and still promotes humanitarian issues. Brian I appreciate that it's a nice idea to adopt humanitarian causes as a way of having some of the good feelings people have for them to rub off on us. But I really don't like the whole endangered species angle. Let me explain why: I have some more suggestions for names: Lucid Lynx, Intrepid Ibex, Jaunty Jackalope, Hardy Heron... I don't mean to put a kybosh on the idea altogether, but the animal name thing isn't really original, given Ubuntu. I couldn't care less. Point me some originality in Ubuntu, and I can consider my position. And the iLynx suggestion in the original proposal seems a but Applish, no? In addition to the iSomething convention, Apple has used Cheetah, Puma, Jaguar, Panther, Tiger, Leopard and Snow Leopard as OS X release codenames, so choosing a big cat doesn't seem like a good idea. I've supplied alternatives. I've choosen the Iberian Lynx as a form to translate my thoughts because he lives in Portugal and Spain and he is my neighbor. Didn't felt like loosing time searching for other species. I did flavoured a national cause (Portugal and Spain), because I am Portuguese. One other negative remark - do we really want to have GNOME associated with extinct or almost extinct animals? While the Siberian Tiger, the Iberian Lynx, the Javan Rhino and the Mountain Gorilla make for nice icons, there are almost none left, and their population is in decline. Is that the association we want people to make when they think of GNOME? Anyway - sorry to be the party pooper. Well, it's better than associating it with Genghis Kahn (aka Temujin) the Impaler. Do I see some sense here? And from another point of view: http://www.unep.ch/ It is a subject being supported by the United Nations. And even further: http://www.unep.org/awards/ Do we have a GNOME Logo there? If such thing happened, what were the benefits GNOME would take from it? My 2 cents, PS: I've offered alternatives, such as the Spider Monkeys and the Red Wolfs during this thread. Spider Monkeys means fighting against the de-florestation of the Amazonian Rain Forest, and Red Wolfs is a US national cause. In case we aint going for the cats. nelson Cheers, Dave. signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
On Tue, 2010-02-23 at 08:51 -0700, Stormy Peters wrote: So I really don't think that naming releases after endangered species will make us look like an endangered species. And I think being associated with cute animals is almost always a good thing. Thanks for the support, but I don't believe we should continue this. Brian's concerns are valid. We might become an endangered species. Like most Portuguese of my age, I've served in the military (Air Force Police), my former unit was RESCOM (Rescue Combat), we were trained in incursion and extraction of personnel behind enemy lines. Our badge was an Iberian Lynx over a dagger, this was how I knew the Iberian Lynx. That unit had been disbanded in 2004. So, it's a fine example of Brian's statement, it ended up by disappearing, and he is right also as we might be handing free ammunition to all the GNOME haters outside. Sort out a theme that doesn't offend no one, I'm willing to place work on such campaign. But I do like the idea of picking a humanitarian cause more related to us. Is there something in the developing world or technology related that we can link to? Could we pick animals in areas we'd like to help? Stormy On Tue, Feb 23, 2010 at 4:34 AM, Brian Cameron brian.came...@sun.com wrote: Nelson: I also agree that a humanitarian theme is a something that appeals to me. However, picking the names of endangered species may not be the message that we want to communicate. This may create the undesirable association that GNOME itself is an endangered species. This could create bad press and ammo for critics. It would be damaging to have people start making jokes about GNOME 3.0 being the Dodo Release, for example. I would prefer to associate GNOME with a humanitarian cause that also communicates growth rather than being dangerously close to extinction. For example, why not name GNOME after a species that has recovered from being extinct, or with something like solar energy. This communicates a more upbeat and positive message about the brand, avoids such negative associations, and still promotes humanitarian issues. Brian I appreciate that it's a nice idea to adopt humanitarian causes as a way of having some of the good feelings people have for them to rub off on us. But I really don't like the whole endangered species angle. Let me explain why: I have some more suggestions for names: Lucid Lynx, Intrepid Ibex, Jaunty Jackalope, Hardy Heron... I don't mean to put a kybosh on the idea altogether, but the animal name thing isn't really original, given Ubuntu. I couldn't care less. Point me some originality in Ubuntu, and I can consider my position. And the iLynx suggestion in the original proposal seems a but Applish, no? In addition to the iSomething convention, Apple has used Cheetah, Puma, Jaguar, Panther, Tiger, Leopard and Snow Leopard as OS X release codenames, so choosing a big cat doesn't seem like a good idea. I've supplied alternatives. I've choosen the Iberian Lynx as a form to translate my thoughts because he lives in Portugal and Spain and he is my neighbor. Didn't felt like loosing time searching for other species. I did flavoured a national cause (Portugal and Spain), because I am Portuguese. One other negative remark - do we really want to have GNOME associated with extinct or almost extinct animals? While the Siberian Tiger, the Iberian Lynx, the Javan Rhino and the Mountain Gorilla make for nice icons, there are almost none left, and their population is in
Re: Facebook, just a thought
On Tue, 2010-02-23 at 11:28 -0500, Diego Escalante Urrelo wrote: El vie, 19-02-2010 a las 03:26 +, Nelson Marques escribió: Hi, Anyone has knowledge about those widgets that we can add to facebook profile? I think those are boxes or some term like that. Having them would be great. We can even put a game up and get insanely rich, that's the trend nowadays isn't it ;)? The point on the boxes are that you can display them on your profile and take your profile visitors to see what you advertise there. They are used a lot for surveys and such. We can use them to spread out the Word (works in the same principle as terrorist cells). About games... Well, I speak from the European point of view, and nearly all mobile operators have free traffic to facebook. Yes it an addition that translates into millions, but that's not my fight (Richard B. Riddick, fictional escaped convict, murderer). nelson signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
On Tue, 2010-02-23 at 10:43 -0600, Brian Cameron wrote: Nelson: Coming up with a good campaign requires a lot of discussion, and takes time to develop properly. It is tricky to get the associations right on. I do think that there is general agreement that associating GNOME with a positive and humanitarian cause is a good idea. Also, who does not like fuzzy animals. As I suggested before, why don't we pick animals that have recovered from being extinct, such as the bald eagle, the grizzly bear, the gray wolf, the green sea turtle, or the Florida panther? Did we had a role in that recovery? That option doesn't provide it. While we can act on a positive way, actually doing something, we should turn out backs to it and go for the easier way? That's a fine a example we give to our free contributors. Messes with my ethical senses. I do like victory knots on my belt, but only if I contributed for them. Why should we advertise other people's work? Do we benefit anything from it? That doesn't sound like a cause to me, just some plain cheap obtained interest. We should show commitment (as our developers show to us), and not trying to cut some slack on other peoples work. This brings attention to the humanitarian issue and the danger of animals becoming extinct, but focuses on growth, solution, and the positive. This could hopefully create the association that likewise GNOME is a positive solution to a problem (like freedom becoming extinct). Brian On Tue, 2010-02-23 at 08:51 -0700, Stormy Peters wrote: So I really don't think that naming releases after endangered species will make us look like an endangered species. And I think being associated with cute animals is almost always a good thing. Thanks for the support, but I don't believe we should continue this. Brian's concerns are valid. We might become an endangered species. Like most Portuguese of my age, I've served in the military (Air Force Police), my former unit was RESCOM (Rescue Combat), we were trained in incursion and extraction of personnel behind enemy lines. Our badge was an Iberian Lynx over a dagger, this was how I knew the Iberian Lynx. That unit had been disbanded in 2004. So, it's a fine example of Brian's statement, it ended up by disappearing, and he is right also as we might be handing free ammunition to all the GNOME haters outside. Sort out a theme that doesn't offend no one, I'm willing to place work on such campaign. But I do like the idea of picking a humanitarian cause more related to us. Is there something in the developing world or technology related that we can link to? Could we pick animals in areas we'd like to help? Stormy On Tue, Feb 23, 2010 at 4:34 AM, Brian Cameronbrian.came...@sun.com wrote: Nelson: I also agree that a humanitarian theme is a something that appeals to me. However, picking the names of endangered species may not be the message that we want to communicate. This may create the undesirable association that GNOME itself is an endangered species. This could create bad press and ammo for critics. It would be damaging to have people start making jokes about GNOME 3.0 being the Dodo Release, for example. I would prefer to associate GNOME with a humanitarian cause that also communicates growth rather than being dangerously close to extinction. For example, why not name GNOME after a species that has recovered from being extinct, or with something like solar energy. This communicates a more upbeat and positive message about the brand, avoids such negative associations, and still promotes humanitarian issues. Brian I appreciate that it's a nice idea to adopt humanitarian causes as a way of having some of the good feelings people have for them to rub off on us. But I really don't like the whole endangered species angle. Let me explain why: I have some more suggestions for names: Lucid Lynx, Intrepid Ibex, Jaunty Jackalope, Hardy Heron... I don't mean to put a kybosh on the idea altogether, but the animal name thing isn't really original, given Ubuntu. I couldn't care less. Point me some originality in Ubuntu, and I can consider my position. And the iLynx suggestion in the
Re: Campaign Proposal
On Tue, 2010-02-23 at 11:06 -0600, Paul Cutler wrote: I think Spider Monkey might be very appropriate for GNOME 3.0 considering GNOME Shell (and the new user interface) is the highlight of the GNOME 3.0 release. And it might be a good thing for all our contributors that care about the Amazonian Rain Forest. De-Florestation is the main reason that the Spider Monkey is being threatened. I would suppose many people, specially from South/Central America will be fond of this. To me, brings back the time of the best GNOME distro ever, Ximian GNOME. nm Paul On Tue, Feb 23, 2010 at 11:04 AM, Tim Horton t...@hortont.com wrote: On Feb 23, 2010, at 12:01, Stormy Peters wrote: On Tue, Feb 23, 2010 at 10:00 AM, Shaun McCance sha...@gnome.org wrote: I'm totally in favor of Gnome 3.0, the Spider Monkey release. I have never in my life witnessed the Gnome community pass up a chance to name something after a primate. ;-) The Spider Monkey is also my favorite for much the same reason. :) Spider Monkey strikes me as an odd release subhead... if only because the JS engine that powers Mozilla's products, as well as GJS (and thus, Shell), is called Spidermonkey. (Not sure if this was brought up, I've only skimmed the rest of this thread) --Tim Stormy -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
CONTACTS GUADEC
Stormy, I've contacted Vodafone Portugal and waiting for them to reply me with the contact from someone in Vodafone NL that can evaluate this proposal for sponsorship on Guadec. I'm also waiting on a callback from Logitech (Switzerland) to send proposal for Guadec. It's being a bit harder on the other dutch mobile operators, as I only have dealt with them through Product Managers and they are not the right people for this kind of contact, but I'm working on it. As said before, I'm ignoring all the MVNO's as I don't believe they will be interested, most of the them if not all explore small market niches that are of no interest to us. I'm going to check other Benelux companies that suit this. How do you want to handle the contacts? Wanna take over on those interested? I really would love to pass those interest to someone who is directly involved on this event. nelson On Wed, 2010-02-17 at 09:44 -0700, Stormy Peters wrote: Nelson, Here's the brochure. If you could help us expand to mobile companies, that'd be awesome. Stormy On Wed, Feb 17, 2010 at 9:30 AM, Nelson Marques 07...@ipam.pt wrote: On Wed, 2010-02-17 at 09:15 -0700, Stormy Peters wrote: Hi Nelson, On Fri, Feb 12, 2010 at 10:37 AM, Nelson Marques 07...@ipam.pt wrote: About Guadec, have you contacted Vodafone? or any other big Mobile operators? I would assume that pushing the right keys, they would tag alongside with Guadec. Also try to have small local business present, and push hardware manufacturers into it aswell. Tryed BenQ ? it's a Benelux based company, should be interest from them. Having a company like BenQ with us could help. Are you willing to identify and approach some of these companies about GUADEC sponsorship? We have a brochure, so the main work is identifying contacts, approaching them, giving a pitch and then following up with them. (And following up with them. And following up with them. ;) Stormy Hi, I can dig some information about possible interested companies and try to approach them. I do know that some are more friendly because I've contacted about 280 Operators (including MVNO's) in Europe in the past. Before approaching we need to know a couple of things: # What benefits can they take from sponsoring (ex: how are we going to advertise them, expected visitors) # What do we need from them (ex: money, merchandising, etc) # I would advice also than when applies, we should ask for participation as well, like providing speakers to conferences. This get touchy as some companies are related to users and opensource, but in a different way from us... for instance the emerging market for netbooks and tables is of interest to Vodafone as they provide carrier data services through GSM Networks. They are attacking this niche, but the issue is how we relate it with open source. So, this needs some thinking. Taking a look into potential companies that can help us. I do have a background in the Netherlands, as I lived there for almost 2 years, I can most likely get some contacts from companies like Logitech. Point me the material that we have already done. As you now my english is not native, and before I contact them, I'll send to the list a general message so that people can fix it correctly and I'll take it from there. I'll place some effort on this one. It would help if we have a program already available for the event and a list of activities/participation's. I'll be in touch about this. NM signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
On Mon, 2010-02-22 at 10:36 +0100, Dave Neary wrote: Hi, Diego Escalante Urrelo wrote: Yeah, that's what I meant, GNOME 2.30: The Philosophical Panther, that style of naming. I really like the idea of federating the art community around GNOME and DeviantArt and helping make it more visible, and also help grow it. I appreciate that it's a nice idea to adopt humanitarian causes as a way of having some of the good feelings people have for them to rub off on us. But I really don't like the whole endangered species angle. Let me explain why: I have some more suggestions for names: Lucid Lynx, Intrepid Ibex, Jaunty Jackalope, Hardy Heron... I don't mean to put a kybosh on the idea altogether, but the animal name thing isn't really original, given Ubuntu. I couldn't care less. Point me some originality in Ubuntu, and I can consider my position. And the iLynx suggestion in the original proposal seems a but Applish, no? In addition to the iSomething convention, Apple has used Cheetah, Puma, Jaguar, Panther, Tiger, Leopard and Snow Leopard as OS X release codenames, so choosing a big cat doesn't seem like a good idea. I've supplied alternatives. I've choosen the Iberian Lynx as a form to translate my thoughts because he lives in Portugal and Spain and he is my neighbor. Didn't felt like loosing time searching for other species. I did flavoured a national cause (Portugal and Spain), because I am Portuguese. One other negative remark - do we really want to have GNOME associated with extinct or almost extinct animals? While the Siberian Tiger, the Iberian Lynx, the Javan Rhino and the Mountain Gorilla make for nice icons, there are almost none left, and their population is in decline. Is that the association we want people to make when they think of GNOME? Anyway - sorry to be the party pooper. Well, it's better than associating it with Genghis Kahn (aka Temujin) the Impaler. Do I see some sense here? And from another point of view: http://www.unep.ch/ It is a subject being supported by the United Nations. And even further: http://www.unep.org/awards/ Do we have a GNOME Logo there? If such thing happened, what were the benefits GNOME would take from it? My 2 cents, PS: I've offered alternatives, such as the Spider Monkeys and the Red Wolfs during this thread. Spider Monkeys means fighting against the de-florestation of the Amazonian Rain Forest, and Red Wolfs is a US national cause. In case we aint going for the cats. nelson Cheers, Dave. signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
On Fri, 2010-02-19 at 22:04 -0600, Paul Cutler wrote: On Fri, 2010-02-19 at 17:49 +, Nelson Marques wrote: On Tue, 2010-02-16 at 21:27 +, Nelson Marques wrote: Hi all, In attachment there is a proposal for a new campaign and it's goals. To unravel this a bit, it aims to position GNOME brand as an ecological supporting brand alongside with some things we can do to promote this. Another aspect interesting is that through this campaign we are also trying to mobilize new artists to cooperate with GNOME Project. There are other concerns, and this campaign was designed to be a generic campaign that would allow other campaigns to brew from this one, mainly to support GNOME through art. I am proposing with this campaign the following: 1. Give names to GNOME Releases based on endangered species which share strong points with the main features of GNOME. This is appealing to users and at some point allows the usage of a more catchy name for every release, thus we promote a social responsible cause and broaden our contributors to a new standard, including organizations which promote several endangered species through the donation of art and media such as high resolution pictures, movies, etc. This is also a great opportunity to advocate the usage of Free Standards. 2. Support the existing GNOME artistic community through the availability of donated media. 3. Stimulate Open Desktop standard through following up campaigns and call for help campaigns that are aimed to introducing GNOME to more people and thus increase our artists. 4. Provide grounds that can improve the concept people have around GNOME, and earn more muscle. I would deeply like that everyone could advance with suggestions for this campaign and place in personal comments so I can work to make it an attractive campaign and take it from paper into implementation. Despite I don't need help to make this happen, as I am willing to offer my time to gather for support between other organizations, to work in the wiki campaign page, and whatever is necessary, I would like to have someone that can speak in the name of GNOME Foundation to follow this so that it complies with the vision behind GNOME. Please flame at will... Nelson The SOS Lynx (http://www.soslynx.com) has confirmed support if we advance with this campaign through the donation of high resolution images and videos about the lynx. This is a great thing I suppose. During this thread it was mentioned the issue of the Lynx being a big cat and Apple using big cats (from a marketing point of view, I would favor the Lynx for starting up, specially because of Apple, but I understand the concerns, and this is not compared to label a distribution as Temujin (Genghis Kahn, the Impaler). I'm also working on Red Wolfes and Spyder Monkeys until someone comes up with further suggestions, this not set on stone and can be changed). I would request from the list that someone who has good communication channel with the developers to point me or eventually report to the list the strongest points of the GNOME 3.0, like security, flexibility, etc and the technology behind them, so we can establish a parallelism with the species focused for that release. We can most likely create a release video sharing this parallelism. I can find someone to create such video (professional, working on pro bono) if I get a script/guidelines of what we need to focus for the release. I'm also working on a final revision of the document supplied without grammar errors and more objective/insightful so we can file it for later consult if needed. And from this point on (doesn't affect final revision of the document, as it will keep the same issues), I'm waiting for a go. If this GO arrives, I'll need access to write a Wiki page for the Save the Wildlife Campaign. If someone can provide me a contact of someone who can represent the GNOME Artists community so we can start working on the depot for submited materials would be great. Anything else, feel free to share. Nelson. Nelson, Thanks for doing this. However, my biggest concern about the SOS Lynx is the fact that Ubuntu will has codenamed their upcoming 10.04 release Lucid Lynx. I'm happy to support the idea of codenaming releases with the release team, but I think the Lynx is too confusing in the marketplace between the GNOME and Ubuntu brands. Are there are any other potential choices we could use? Paul Already pointed 2 earlier... Red Wolf and Spider Monkey. Can dig more :) signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Facebook, just a thought
Hi, Anyone has knowledge about those widgets that we can add to facebook profile? Could we create such a gadget that we could place on our profiles and send people to Friends of GNOME ? Wouldn't that prolly translate in couple more hundreds (maybe thousands) of hits? We could most likely use widely and create cells to target different people. Run a couple of facebook pages for: - GNOME - GNOME Foundation - GNOME DESKTOP - GNOME Artists - GNOME Marketing - GNOME @ As facebook profiles we could create a huge network hitting people with the gadget all the time and we could address people to support GNOME by sharing the word and using the widget on their profile as well. Any thoughts ? NM signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Introductions
On Fri, 2010-02-19 at 03:33 +, Luis Medinas wrote: On Wed, Feb 17, 2010 at 5:02 PM, Nelson Marques 07...@ipam.pt wrote: Stormy, Got it. Awesome stuff. I'm going to give you a contact of a national hardware manufacturer which is supplying Laptops for students through the government (not the cursed Magalhães). Unfortunatly they use a national distribution called Caixa Mágica (Magic Box, http://www.caixamagica.pt) which is focused on KDE. This is sad, but it's the reality. Caixa Magica is built based on SuSE/openSuSE sources. This is not true, atm Caixa Magica is based on Mandriva and ships KDE for those laptops and GNOME for workstations on schools. Both Desktops are supported. I use myself Caixa Magica on a VM and it's based on GNOME 2.26 from Mandriva. Cheers Luis You are correct, since 2007, I knew it as suse. Don't follow caixa magica. I referred on laptops only on my post, commonly advertised as e-escolas with cooperation with 3 legacy mobile companies. I am not aware of such programs for schools. Besides donations I would assume they work with local budgets? Not through mass stream student oriented campaigns. Anyway thanks for the correction on Caixa Mágica (not my fight). NM signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Guadec and Dutch government plans for OSS and desktop
On Wed, 2010-02-17 at 15:35 +0100, Sanne te Meerman wrote: Hi, I've made a post before where I addressed the Dutch' government plans for OSS in their desktop. As Guadec will be in holland this year, the organisation is aiming to have one or a view sessions about OSS in public intstitutions. The government just released a consultation asking for feedback about their plans. The document and interaction with government could provide several opportunities: -It could give vital information about preconditions to target government markets. -Gnome could give an official reaction to them (before the end of march) or later in a technical magazine or webzine to praise the merits of the plans and criticize weaknesses, and showing themselves as a serious contender. -Could provide an opportunity for exposure as a lot of magazines might be interested in Gnome's thoughts about this. -resulting in Buzz, exposure, increased opportunities for Guadec fundraising, etc. etc. You decide, here it is. It's in dutch. If you think this could be interesting, let me know, so we might have someone translate it. http://wiki.noiv.nl/xwiki/bin/download/OpenDWR/WebHome/RealisatielijnOpenDWRv0.93februari.pdf regards, Sanne Hi Sanne, My dutch skills aren't that good. But I'm leaving some information you might consider precious for now and later if you need for something else. Please check on http://www.kompass.nl (or www.kompass.com) for the companies where you want to check for sponsorship. You have their contacts, phone/fax, address, etc. I would advice you to make a list of companies that can be involved, this can cover, mobile operators (forget the MVNO's), banking institutions, technology institutions and hardware manufacturers. I would point some companies for you: - Philips Royal Electronics - Logitech (It's Logitech payed personel that develops their webcam drivers for GNU/Linux, though they are not officially supported, but shows an effort). I would recommend you to contact their Head Office in Rommanel Sur-Morges / Switzerland. - Vodafone - T-Mobile - ABN/AMRO - ING Bank - BenQ - Motorola (based in Enschede, I lived 200m away from their installations, next to FC Twente Stadium :)). - MSI - Plextor (Belgium based) I would recon most mobile operators will be willing to participate, when you contact them, also make sure that you try to recruit speakers for something we can consider relevant. Remember that when GSM4 pops out, mobile operators will have something to say, as most of them will deliever 100mbit through GSM. This will cover Netbook/Laptop/tablet, etc... Remember to focus to them that the potential of GSM Networks is a very important thing for mobile communications and at some point they will enable it allowing GNOME and GNU/Linux to use it's max potential. Please don't ignore this companies because they usually place lots of money in things like this. And in Vodafone's case, you can consider a later Friends of GNOME supporter. My two foughts... About the Government, it's nice to show a reaction from the Government, but thats the field of the bureaucrats. I honestly believe you will get more support from the private organizations than from the Government itself. Though contacting the city hall from the city where it's going to be is important. NM signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Introductions
On Wed, 2010-02-17 at 09:15 -0700, Stormy Peters wrote: Hi Nelson, On Fri, Feb 12, 2010 at 10:37 AM, Nelson Marques 07...@ipam.pt wrote: About Guadec, have you contacted Vodafone? or any other big Mobile operators? I would assume that pushing the right keys, they would tag alongside with Guadec. Also try to have small local business present, and push hardware manufacturers into it aswell. Tryed BenQ ? it's a Benelux based company, should be interest from them. Having a company like BenQ with us could help. Are you willing to identify and approach some of these companies about GUADEC sponsorship? We have a brochure, so the main work is identifying contacts, approaching them, giving a pitch and then following up with them. (And following up with them. And following up with them. ;) Stormy Hi, I can dig some information about possible interested companies and try to approach them. I do know that some are more friendly because I've contacted about 280 Operators (including MVNO's) in Europe in the past. Before approaching we need to know a couple of things: # What benefits can they take from sponsoring (ex: how are we going to advertise them, expected visitors) # What do we need from them (ex: money, merchandising, etc) # I would advice also than when applies, we should ask for participation as well, like providing speakers to conferences. This get touchy as some companies are related to users and opensource, but in a different way from us... for instance the emerging market for netbooks and tables is of interest to Vodafone as they provide carrier data services through GSM Networks. They are attacking this niche, but the issue is how we relate it with open source. So, this needs some thinking. Taking a look into potential companies that can help us. I do have a background in the Netherlands, as I lived there for almost 2 years, I can most likely get some contacts from companies like Logitech. Point me the material that we have already done. As you now my english is not native, and before I contact them, I'll send to the list a general message so that people can fix it correctly and I'll take it from there. I'll place some effort on this one. It would help if we have a program already available for the event and a list of activities/participation's. I'll be in touch about this. NM signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
On Wed, 2010-02-17 at 08:09 -0800, Sriram Ramkrishna wrote: On Tue, Feb 16, 2010 at 1:27 PM, Nelson Marques 07...@ipam.pt wrote: Please flame at will... I would hope that nobody would do such a thing for putting effort and time into an idea. We have serious community issues if one expects to be flamed when proposing an idea. This isn't LKML. :) That said, I haven't looked at the attached docs, but I do like the idea of ecological friendliness and naming releases after endangered animals is a splendid idea. O'Reilly did something similar with the cover of their books although the animals weren't endangered and interestingly enough I remember the covers as well as the title sometimes the cover before the title. sri It's not a big idea as it's already for ages with GNU/Linux distributions, by Apple, etc. The point is actually not to do it randomly, but transmitting to the audience that we care about this. This will also open a window for further participation on forthcoming releases. I used the Lynx because it's something that I know, but we'll need more endangered species for next releases if this is a go, so providing new ideas for endangered species to use is also good. I do believe it's reliable to do this and that it will surprise a lot of people, and we will cut the copy cat issues by fundamenting the idea with something that really no one can point fingers. I also thought that this might be a good campaign to launch further challenges to the community. I'll give a practical example. I gear up my desktop on DeviantART (around 3000 GTK themes/engines), Emerald themes etc... For the GTK Themes I do install them by unpacking them into the .themes folder. People who are arriving to GNOME will install very few themes using the theme installer because the themes provided don't comply and are missing files required by the installer. This is a point that people not so technical might prefer to swap to KDE for instance. Through this we can launch a campaign for artists to make a theme about endangered species and submit it. We have to do it according to our rules, and that comes with full compliant themes. We already have documentation on that. We can get people who participate to be connected to GNOME if we distribute their themes on the release. I don't know how distributions like Fedora, openSuSE, Ubuntu, etc stand when distributing GNOME, but we can ask for their support and distribute this packages (themes/artwork). We can provide wallpapers made by contributors using the donated images through art.gnome.org as we can also distribute them through the organizations who will cooperate with us (ex: SOS Lynx) and of course promote GNOME at zero cost through another channels. I believe this is a good way to expand not only GNOME philosophy and Free Software, but also to attempt to get more people commited to GNOME. I wouldn't expect we have full themes supporting Metacity, Emerald, GTK, icon sets etc... but I would recon that many people would most likely be willing to provide art and become interested in GNOME. A reliable campaign like this could even allow us to offer challenges to schools, remember that distributing themes donated on official releases it's also a great victory for artists who get their work distributed around for millions of users. If this is not appealing, we might need to think on something else, but it's a start. Doesn't require resources from the GNOME Community, won't endangered other projects, so I see it as a win situation. About the flames, the important is that everyone can provide ideas and debate. I'm interested on everyone's point of view. Besides flaming and flames are words that call for people's attention ;) NM signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Introductions
Stormy, Got it. Awesome stuff. I'm going to give you a contact of a national hardware manufacturer which is supplying Laptops for students through the government (not the cursed Magalhães). Unfortunatly they use a national distribution called Caixa Mágica (Magic Box, http://www.caixamagica.pt) which is focused on KDE. This is sad, but it's the reality. Caixa Magica is built based on SuSE/openSuSE sources. I would like you to contact this person (the CEO of the company) and CC it to the contact I'm also providing. They sponsored me in 2001 for my even and they are often opened to new challenges. This company is distributing computer with linux pre-installed for over 5 years, which makes them a pioneer in the Portuguese Market. Also offer him a possibility participate if possible with a speaker about open source or GNU/Linux as an alternative on pre-installed PC's. And why don't use GNOME ;) Gonna send this in private email. Nelson. On Wed, 2010-02-17 at 09:43 -0700, Stormy Peters wrote: Great. I'll send the brochure to you offlist. Stormy On Wed, Feb 17, 2010 at 9:30 AM, Nelson Marques 07...@ipam.pt wrote: On Wed, 2010-02-17 at 09:15 -0700, Stormy Peters wrote: Hi Nelson, On Fri, Feb 12, 2010 at 10:37 AM, Nelson Marques 07...@ipam.pt wrote: About Guadec, have you contacted Vodafone? or any other big Mobile operators? I would assume that pushing the right keys, they would tag alongside with Guadec. Also try to have small local business present, and push hardware manufacturers into it aswell. Tryed BenQ ? it's a Benelux based company, should be interest from them. Having a company like BenQ with us could help. Are you willing to identify and approach some of these companies about GUADEC sponsorship? We have a brochure, so the main work is identifying contacts, approaching them, giving a pitch and then following up with them. (And following up with them. And following up with them. ;) Stormy Hi, I can dig some information about possible interested companies and try to approach them. I do know that some are more friendly because I've contacted about 280 Operators (including MVNO's) in Europe in the past. Before approaching we need to know a couple of things: # What benefits can they take from sponsoring (ex: how are we going to advertise them, expected visitors) # What do we need from them (ex: money, merchandising, etc) # I would advice also than when applies, we should ask for participation as well, like providing speakers to conferences. This get touchy as some companies are related to users and opensource, but in a different way from us... for instance the emerging market for netbooks and tables is of interest to Vodafone as they provide carrier data services through GSM Networks. They are attacking this niche, but the issue is how we relate it with open source. So, this needs some thinking. Taking a look into potential companies that can help us. I do have a background in the Netherlands, as I lived there for almost 2 years, I can most likely get some contacts from companies like Logitech. Point me the material that we have already done. As you now my english is not native, and before I contact them, I'll send to the list a general message so that people can fix it correctly and I'll take it from there. I'll place some effort on this one. It would help if we have a program already available for the event and a list of activities/participation's. I'll be in touch about this. NM signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
On Wed, 2010-02-17 at 12:34 -0600, Shaun McCance wrote: On Tue, 2010-02-16 at 21:27 +, Nelson Marques wrote: Hi all, In attachment there is a proposal for a new campaign and it's goals. To unravel this a bit, it aims to position GNOME brand as an ecological supporting brand alongside with some things we can do to promote this. Another aspect interesting is that through this campaign we are also trying to mobilize new artists to cooperate with GNOME Project. There are other concerns, and this campaign was designed to be a generic campaign that would allow other campaigns to brew from this one, mainly to support GNOME through art. I am proposing with this campaign the following: 1. Give names to GNOME Releases based on endangered species which share strong points with the main features of GNOME. This is appealing to users and at some point allows the usage of a more catchy name for every release, thus we promote a social responsible cause and broaden our contributors to a new standard, including organizations which promote several endangered species through the donation of art and media such as high resolution pictures, movies, etc. This is also a great opportunity to advocate the usage of Free Standards. I like this idea a lot. We stopped doing release names a few years ago, largely because of the controversy over naming one of our releases Temujin. Some people decided that choosing non-controversial release names was near impossible, so we just stopped doing release names altogether. This proposal would involve us making a value statement, and that could cause some controversy. I'm not saying not to do it. It's just something that people should be aware of if they try to push this through. There could be pushback, and there's some history. If I could make a request, could we not start with the Iberian Lynx? Apple is well-known for naming their releases after cats, and I fear if we started with a cat, the endangered species theme would get lost, and people would just think we're copying Apple. After we've established the theme, by all means bring out the cats. I love cats. -- Shaun Shaun, Your arguments are valid, and of course I respect them. I am aware of Apple using big cats, but they use it because of their own reasons, we use them to alert people about the one nowadays problems, the extinction of certain species. I'm opened to further suggestions for names of endangered species. I've proposed this one, because I do know this cause. Remember that whatever name we choose there is supposed to be a background on it and a reason. The reason is that we want to sensibilize users about this or that species. Also remember that our users will be targeted by communication and explained that we use names of species that might disappear soon, and we dont use big cats names. Another point that is important in choosing the species we want to promote is that they share features that can be applied to GNOME. Remember our main goal is still advertising GNOME and lead people to join us, contributing, etc. Just for curiosity, the lynx actually is a smaller version of the leopard and shares the main features of the leopard combined with the speed of a cheetah. Don't forget that we're also giving projection to organizations that work day to day with this species, and no one can blame us for choosing this or that animal, because we need to find before support amongst this organizations. We ain't copying Apple, we're supporting a righteous cause for a gracious animal ;) Apple might be using big cats, but are they promoting any social cause with it ? :) Always open to suggestions, and remember, this isn't my campaign, it's GNOME's campaign, so I'll follow strictly the guidelines provided. I'm going to start working on selecting a couple of species so we have some options, and then someone will select one. We can even make this selection for marketing purposes, like launching a public challenge for our users and sympathizers to vote on a few, bringing more life to the project. I'm liking a lot the positive feedback. Before hand, we can establish this campaign for a certain number of releases and then change to another topic like Technology or something that is very common in people's day to day life, like Space Exploration I would recon that having NASA, European Space Agency and so on contributing with more raw art materials would also help. We need also to define a timeline for each campaign, so I start working on future campaigns. We can't spend 10 years advertising the same cause, we can relate a theme to each major release for instance, would sound so monolithic. Next Step: Gather a compilation of qualifying species for this theme. Will update soon. Nelson signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http
Colors and meanings
This might be interesting for some people... I've been taking a look into the Friends of GNOME campaign and I found some artwork in green background plus white text. There is a meaning associated with this at low level psychology, the perception that people have from the colors (this is based from a western civilization point of view, as this can be different in different cultural regions). Green: Translates into growth, nature and money. A calming color also that's very pleasant to the senses. Darker green associates with conservative, masculine and wealth. Green is also associated with harmony, confortable nurturing, support and energy. Green is the traditional color of peace. White: White is often associated with purity, safety. Projects aswell the absence of color, neutrality. Creativity. (NOTE: In some eastern countries this color is associated with mourning). - I wrote this email as curiosity, and I'm compiling a full list with the positive and negative perceptions people do from colors to present this list (based on MERCATOR XXI) to share with this list, I would suppose this might help future decisions and documentation buildings. NM signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
On Wed, 2010-02-17 at 12:34 -0600, Shaun McCance wrote: On Tue, 2010-02-16 at 21:27 +, Nelson Marques wrote: Hi all, In attachment there is a proposal for a new campaign and it's goals. To unravel this a bit, it aims to position GNOME brand as an ecological supporting brand alongside with some things we can do to promote this. Another aspect interesting is that through this campaign we are also trying to mobilize new artists to cooperate with GNOME Project. There are other concerns, and this campaign was designed to be a generic campaign that would allow other campaigns to brew from this one, mainly to support GNOME through art. I am proposing with this campaign the following: 1. Give names to GNOME Releases based on endangered species which share strong points with the main features of GNOME. This is appealing to users and at some point allows the usage of a more catchy name for every release, thus we promote a social responsible cause and broaden our contributors to a new standard, including organizations which promote several endangered species through the donation of art and media such as high resolution pictures, movies, etc. This is also a great opportunity to advocate the usage of Free Standards. I like this idea a lot. We stopped doing release names a few years ago, largely because of the controversy over naming one of our releases Temujin. Some people decided that choosing non-controversial release names was near impossible, so we just stopped doing release names altogether. This proposal would involve us making a value statement, and that could cause some controversy. I'm not saying not to do it. It's just something that people should be aware of if they try to push this through. There could be pushback, and there's some history. If I could make a request, could we not start with the Iberian Lynx? Apple is well-known for naming their releases after cats, and I fear if we started with a cat, the endangered species theme would get lost, and people would just think we're copying Apple. After we've established the theme, by all means bring out the cats. I love cats. -- Shaun How are the GNOME's community feelings towards the Red Wolf (the most endangered canine species with less than 50 specimens)? I can seek cooperation with the Missouri Department of Conservation for this issue (http://mdc.mo.gov/). http://www.youtube.com/watch?v=xwXcPs_5J6g There is also a wicked option, the spider monkey, I probably assume this has a lot of fans within GNOME: http://www.youtube.com/watch?v=p1XVyqqqPi4 There is a Bolivian organization who is fighting for the spider monkeys and the Amazon rain forest (their habitat). Can also seek cooperation with them. Nelson. signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Introductions
Hi Sanne, On Fri, 2010-02-12 at 15:10 +0100, Sanne te Meerman wrote: Hi, I was triggered by this conversation as I have recently approached several companies to sponsor Guadec. One of the companies that declined, was Cap Gemini and I got some interesting feedback that relates to branding as well. They told me that large system integrators like themselves mostly do support and training on whole distributions like Ubuntu and Suse etc. That doesn't surprise me at all. Remember that when you approach a company to sponsor an event, for them there should be a business possibility implied. It's distro's that give them money, not normal software packages. No business possibility, not worth investing. Which doesn't mean that other companies in the same marker segment can have opposite positions. In this cases, it would be advisable to launch the same challenge to all, and make sure they know that their competitors might be present there. The marketing challenge with regard to branding would probably be then to associate one brand with another, like Intel has so succesfully done by having the 'Intel'inside ' logo on hardware and having joined TV commercials with software and hardware vendors. The marketing challenge with branding in my opinion is somewhere else, a set of values that our brand should imply. My laptop has ATI Premium Graphics sticker. I chosed ATI because it's GPU didnt went above 60C under heavy load, because I do give importance to thermal designs. The reason that make me go this way was because my previous laptop had one of those wicked G86 based nvidia cards operating the GPU at 81C in idle. I won't ever buy nvidia. Consumer choice. Regarding the brands again, we don't need stickers. Our product, GNOME is distributed in digital format, therefore most of our marketing should around digital formats. We should associate the brand GNOME to brands who distribute us, who support us and who share the same ideals behind GNOME. It's more of a ideological set of ideas you want people to recognize about you. Just felt like sharing this. Hope it's useful and hopefully I'll see the 'Gnome inside' logo flickering on my next mobile phone ;-). regards, Sanne, Guadec organisation You touched a sensible thing. If we look into the market, as Brian said in another thread, the industry is changing quickly. We're going into the netbook/tablet æeon (era), for reference, see the efforts being made by Ubuntu on this field. Their option to replace openoffice with googledocs... the reaction of the community... They went back on that one, but still, from a marketing point of view, such replacement would please either netbook vendor (indirectly association with google) and possibly breaking grounds amongst users. About Guadec, have you contacted Vodafone? or any other big Mobile operators? I would assume that pushing the right keys, they would tag alongside with Guadec. Also try to have small local business present, and push hardware manufacturers into it aswell. Tryed BenQ ? it's a Benelux based company, should be interest from them. Having a company like BenQ with us could help. ;) -- my 2 cents, nelson. Nelson Marques schreef: Brian, I can provide some documentation regarding Brand Management if you need. This is actually a complex subject. If you need help I can help with it as well. There's a very good publication from Philip Kotler (currently the top personality in Marketing) named Brand Management, there is also a chapter in Marketing Management (the bible of Marketing) which covers some points. I have a large collection of books which I can share with whoever wants to take a look. Meanwhile I'll just compile some stuff that I have from my university which might be useful. Anything you need, just ask. Nelson. PS: I would assume GNOME is going to be taken as an Umbrella brand, correct? On Thu, 2010-02-11 at 09:23 -0600, Brian Cameron wrote: Hello, my name is Brian Cameron and there is some information about me here: http://live.gnome.org/BrianCameron I have worked for Sun Microsystems (now becoming Oracle) for over 10 years, over 8 of those years on the GNOME project. I am on the GNOME Foundation board of directors and acting as the secretary. I am really more of a developer than a marketing person, but I have been involved with marketing-related discussions for the past few years, and attended the last Marketing hackfest in Chicago. Any board member often deals with marketing topics and opportunities, and one of the reasons I participate is because I think the GNOME marketing-list is one of the more important GNOME forums for board members to be involved with. I also tend to work closely with the GNOME legal team, and I tend to get involved with marketing issues that involve working with the legal team. For example, one marketing related task I am currently
Re: Paul Cutler as Editor 'n Chief
Congratulations Paul. All the best in your new position. nelson. On Fri, 2010-02-12 at 09:25 -0600, Paul Cutler wrote: On Fri, 2010-02-12 at 09:54 -0500, Jim Hodapp wrote: Hey all, After many years as the project lead for GJ, I've decided that it's time for me to move on and let someone else with more time and energy for GJ take over. So this is an official notice that Paul Cutler is taking over as the lead for GJ. I will still be involved with GJ, but Paul is free to lead GJ into any way he sees fit without having to wait on me (that's the key part). :) So please congratulate Paul on this position and give him your help and support. The GJ community isn't very large, but it's a loyal group that produces a very valuable thing for GNOME! I look forward to seeing GJ grow under Paul and seeing where he leads things. Thanks, Jim Hodapp Jim, Thanks for everything you've done for GJ over the years and I'm glad you're still involved with GJ! I'll do my best to continue to build on the success we've had over the years and working with the GNOME community to continue to publish on a regular basis with great content. Paul signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Communication Plan Matrix
On Thu, 2010-02-11 at 21:56 -0600, Paul Cutler wrote: On Wed, 2010-02-10 at 22:15 +, Nelson Marques wrote: Many apologies for this list, I've attached the wrong file. Here is the right file and it's also on the reply I made for Diego, the file I attached was a dummy sketch of an article I'm working. Sorry. nelson On Wed, 2010-02-10 at 21:14 +, Nelson Marques wrote: Dear all, Everyone should see the attachment included, despite of your role on this list as it covers everything related to GNOME. With the upcoming GNOME 3.0 release, this is actually my first real contribution for this list, and I would suggest that we work this out, as this isn't a one man job. In attachment there's a normal marketing driven communication plan matrix. I've added some personal notes, so basically what we need to do is to fill it accordingly so it can be used as a tool to promote GNOME in a uniform way through all the GNOME related communcation channels. Everything should be fore casted here, I do understand that we don't have much statistical data to support, this is one of the reasons why I've been battling to get a normal survey platform we can use. I would appreciate that everyone on this list would comment and would be involved, because despite this is a normal communication plan used by most organizations (specially commercial/proprietary ones), it's the very basics for a successful marketing campaign. My question is, should we start preparing ourselfvs for a GNOME 3.0 marketing oriented release ? Everyone from developers, to juridical people, marketing, artists, etc have one point or another that can contribute to perform this task. People running this list, I can't accomplish such thing by myself, now it should be time where we start our wicked plan for Desktop domination. Sorry for the wall of text. Nelson PS: This goes as a PDF with a format I've made, I don't know GNOME's position about this, this is just to serve as a Matrix, so if there are standards from GNOME related to formating and so on, please point me in the right way so I can start working on it and submit a workable version. Since this includes everyone, I feel the need to push a bit forth the documentation sharing system being discussed in the parallel on this list. Hi Nelson, Thanks for putting this together. I'd also recommend you look through some of the Marketing Wiki pages[1]. I also started something similar last year with a Marketing Brief that covers some similar topics.[2] Additionally, we've been brainstorming possible marketing campaigns for GNOME 3.0[3], and at our recent hackfest this past September we landed on a theme, and I have a to-do from our meeting last month to work with the hackfest team and get it documented on the wiki (which I'm behind on). Paul regarding branding issues and GNOME 3.0 I have something to present to this list soon. For some quick background... The United Nations do sponsor a lot of social responsible actions around sensible topics, a couple of examples: The World day of non-smokers, The world day of women, the world day of children. In this perspective, this is one thing we can learn from. I'm presenting soon to this list a full campaign about this topic. I'm going to unravel it a bit now. Endangered species. I am Portuguese as you know, and there's a national pride around a special species, the Iberian Lynx, which is only present in Portugal and Spain. There's less than 40 specimens worldwide currently, and it's the rarest amongst the felines. My campaign proposes the following: # Sub-Naming GNOME 3.0 release with the name of an endangered species (like GNOME 3.0 iLynx (Iberian Lynx)). # Launching a campaign amongst the GNOME Artists to contribute with a new theme based on Iberian Lynx to be present with GNOME 3.0. # Promote GNOME official theming amongst artists (if you check www.deviantart.com, there's a lot of GTK themes, Metacity Themes and so on. They do work, but most of them can't be installed through our theming application because their format is not recognized), we should promote our standards, so that users can use themes without running into this. I would believe that everyone developing themes at GNOME would like to see more artists contributing according to our formats. Our users will love it, and new coming user won't run into situations which might lead them to believe that a theme doesn't install because of GNOME. # Associate our brand with Organizations that promote Endangered Species so we can get some more leverage power to future campaigns. There's no revenue coming from such things, but there social responsability beneficts that promote us and our sponsors. # Get more media for our artist to work on themes, like wallpapers, backgrounds and such released under GPL. Also promoting GPL
Re: Introductions
Brian, I can provide some documentation regarding Brand Management if you need. This is actually a complex subject. If you need help I can help with it as well. There's a very good publication from Philip Kotler (currently the top personality in Marketing) named Brand Management, there is also a chapter in Marketing Management (the bible of Marketing) which covers some points. I have a large collection of books which I can share with whoever wants to take a look. Meanwhile I'll just compile some stuff that I have from my university which might be useful. Anything you need, just ask. Nelson. PS: I would assume GNOME is going to be taken as an Umbrella brand, correct? On Thu, 2010-02-11 at 09:23 -0600, Brian Cameron wrote: Hello, my name is Brian Cameron and there is some information about me here: http://live.gnome.org/BrianCameron I have worked for Sun Microsystems (now becoming Oracle) for over 10 years, over 8 of those years on the GNOME project. I am on the GNOME Foundation board of directors and acting as the secretary. I am really more of a developer than a marketing person, but I have been involved with marketing-related discussions for the past few years, and attended the last Marketing hackfest in Chicago. Any board member often deals with marketing topics and opportunities, and one of the reasons I participate is because I think the GNOME marketing-list is one of the more important GNOME forums for board members to be involved with. I also tend to work closely with the GNOME legal team, and I tend to get involved with marketing issues that involve working with the legal team. For example, one marketing related task I am currently working on with the legal team is to put together more comprehensive trademark agreements so that GNOME is better prepared to license the GNOME brand to organizations who want to sell GNOME branded merchandise. Brian signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Issue 19 Planning
Paul, I've decided to change the scope of the article into something more interesting. I'm going to make the article based on interviews. I am waiting for AHEAD Reply and I'm going to take the suggestion from Luís and also interview the developers of Brasero. In addition I'm also contacting developers of Evince and Adobe regarding Acrobat Reader. I'm also going to include a small interview with Richard Stallman (already confirmed) and I'm waiting on Miguel de Icaza, which I also contacted. The scope of the article will be the following: From the point of view of a possible new migrating user from proprietary to open source what will he find on a free software platform, and how both free software and proprietary products are presented. I'm going to include a mini-SWOT (Strength/Weaknesses, Opportunity/Threats) analysis applied to products used for the same end (ie. Nero VS Brasero and Adobe Acrobat Reader VS Evince). What are the major concerns behind each of them and how their development is oriented and to which ends. This is interesting for our area aswel, as it will include Product Management strategies and Product Mix information. So would this kind of article be suitable for GNOME Journal? It's a generic article which I would believe that fits in the scope of our Marketing Team and Free Software promotion. Any suggestions opinions will be considered of course. Thanks, nelson. On Sat, 2010-02-06 at 15:12 -0600, Paul Cutler wrote: On Sat, 2010-02-06 at 15:00 -0600, Paul Cutler wrote: Hi all, Thanks to everyone who worked on getting GNOME Journal Issue 18 out the door - now it's time to plan the next issue! I'm copying the marketing list too as we're always looking for new writers or new article ideas. I've updated our main wiki page[1] to reflect an aggressive publication schedule for 2010. One of my personal goals is for GJ to continue to publish on a regular schedule with lots of coverage of GNOME 3.0 this year. Sumana and others have put some work in to our Article Wishlist page[2] over the last few months - is there anyone out there that wants to try their hand at writing an article? Or if you have ideas for articles, please add them. For Issue 19, we have Jono Bacon writing an article on opportunistic programming and I've followed up with Stormy on a potential interview with an Advisory Board member. Any one else want to try and write an article? (Maybe a Behind the Scenes interview with Seif about Zeitegeist?) Submissions would be due approximately March 10th for an April 1st publication date[3]. Thanks! Paul [1] http://live.gnome.org/GnomeJournal [2] http://live.gnome.org/GnomeJournal/ArticleWishlist [3] http://live.gnome.org/GnomeJournal/ArticleSubmissionQueue Just to add a couple more thoughts to to anyone who may be interested in writing an article: My goal is to have 3-6 articles per issue, including a developer type article, an interview and / or Behind the Scenes, an application review, and a GNOME or GNOME 3.0 related article. If any of those interest you, let the GJ team know! We're also open to helping new authors or collaborating too. Thanks! Paul signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Issue 19 Planning
Claus, I understand your concern, but I'm gonna publish the article under: http://creativecommons.org/licenses/by-nd/3.0/us/ and will make it also available in OpenDocument Format and PDF. You can actually make the Abstract and if possible a link for a download of the article in a free format :) Well, the main idea is still there, except I've eliminated GNOME to avoid editorial cuts and any disambiguation of the brand. My goal is still the same, show our community and readers how corporations create a product based on marketing information, and how they select their users. I trully hope this inspires people to participate more, and evolve our products to a higher standard when it comes to target end users and newcomers. Nelson. On Thu, 2010-02-11 at 20:33 +0100, Claus Schwarm wrote: Hi, you may want to check the guidelines about article length: I think you're trying to cover too much ground in one move. It's either going to be too long and boring or about right and superficial. Your interview partners may not be satisfied with the result. Just my 2cents. Regards, Claus On Thu, Feb 11, 2010 at 6:47 PM, Nelson Marques 07...@ipam.pt wrote: Paul, I've decided to change the scope of the article into something more interesting. I'm going to make the article based on interviews. I am waiting for AHEAD Reply and I'm going to take the suggestion from Luís and also interview the developers of Brasero. In addition I'm also contacting developers of Evince and Adobe regarding Acrobat Reader. I'm also going to include a small interview with Richard Stallman (already confirmed) and I'm waiting on Miguel de Icaza, which I also contacted. The scope of the article will be the following: From the point of view of a possible new migrating user from proprietary to open source what will he find on a free software platform, and how both free software and proprietary products are presented. I'm going to include a mini-SWOT (Strength/Weaknesses, Opportunity/Threats) analysis applied to products used for the same end (ie. Nero VS Brasero and Adobe Acrobat Reader VS Evince). What are the major concerns behind each of them and how their development is oriented and to which ends. This is interesting for our area aswel, as it will include Product Management strategies and Product Mix information. So would this kind of article be suitable for GNOME Journal? It's a generic article which I would believe that fits in the scope of our Marketing Team and Free Software promotion. Any suggestions opinions will be considered of course. Thanks, nelson. On Sat, 2010-02-06 at 15:12 -0600, Paul Cutler wrote: On Sat, 2010-02-06 at 15:00 -0600, Paul Cutler wrote: Hi all, Thanks to everyone who worked on getting GNOME Journal Issue 18 out the door - now it's time to plan the next issue! I'm copying the marketing list too as we're always looking for new writers or new article ideas. I've updated our main wiki page[1] to reflect an aggressive publication schedule for 2010. One of my personal goals is for GJ to continue to publish on a regular schedule with lots of coverage of GNOME 3.0 this year. Sumana and others have put some work in to our Article Wishlist page[2] over the last few months - is there anyone out there that wants to try their hand at writing an article? Or if you have ideas for articles, please add them. For Issue 19, we have Jono Bacon writing an article on opportunistic programming and I've followed up with Stormy on a potential interview with an Advisory Board member. Any one else want to try and write an article? (Maybe a Behind the Scenes interview with Seif about Zeitegeist?) Submissions would be due approximately March 10th for an April 1st publication date[3]. Thanks! Paul [1] http://live.gnome.org/GnomeJournal [2] http://live.gnome.org/GnomeJournal/ArticleWishlist [3] http://live.gnome.org/GnomeJournal/ArticleSubmissionQueue Just to add a couple more thoughts to to anyone who may be interested in writing an article: My goal is to have 3-6 articles per issue, including a developer type article, an interview and / or Behind the Scenes, an application review, and a GNOME or GNOME 3.0 related article. If any of those interest you, let the GJ team know! We're also open to helping new authors or collaborating too. Thanks! Paul -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Marketing Materials in git
On Mon, 2010-02-08 at 18:26 -0600, Paul Cutler wrote: Hi Marketing Team! One of the topics I'd like to discuss in Saturday's team meeting is: Do we want to use GNOME's git repository for marketing materials? I would assume that having a repository for marketing materials is a great achievement by itself. This is a great step to improve communication and productivity. About git itself, it's a powerful tool, maybe too powerful for some of us. It's easy to use, allows us to make a normal repository locally and eventually for those who would like to use graphical tools, there are available for GNOME. Eventually those who use Linux can setup a couple of easy crontab scripts to run at one's flavour and keep the local repository mirror updated. For me, it's a sane choice, though I would recon that maybe for most people it's way too powerful. Someone mentioned google docs. That's a neat tool and it's quite good aswell, though I would be considering Google's privacy policy which isn't exactly better than Microsoft or other evil companies. As a user I would probably consider this the most important points: 1. Easy of access 2. Indexing 3. Version control, which can be actually easier to control is there is a maintainer for each. This would be easily achieved if the submitter maintained their own docs (even if we use a note to keep track of version). About formats, I would acknowledge that most people will be using OpenOffice and other open software, so it really should be easy. Any option you guys decide is good for me. I do have internet availability 24 hours per day, so I really don't care which system we use. Someone spoke in another email about access and stuff. This is not something that is marketing related, but OpenLDAP can actually provide a good platform to maintain lots of different systems/platforms/appliances for authentication, and it's quite stable and trustable, allows replication and easy to install/manage. -- my 2 cents Nelson. What made me think of it is I was working on the FAQ for volunteers hosting a GNOME booth[1] that we started at the hackfest last Nov. It looks pretty enough in the wiki, but it's really not ready for someone to just print and go with. There are a number of advantages and dis-advantages to using git that I can think of off the top of my head: Pro's: * Easier to keep marketing materials up to date (multiple editors, revision control) * Can have multiple copies (OpenOffice.org, PDF, etc) * Better formatting than the wiki * Personal opinion: easier than managing on the wiki / live.gnome.org (we have attachments in a few different places) Cons: * Might need to learn git (though we can document how to do a git clone on the wiki) * Storing all marketing materials in one git repo could be a large download the first time as the user would get all materials, not just one * Volunteer would need to have git installed Thoughts? I don't know if we need an answer right away, or if we'll have a quorum in the meeting Saturday, but I'd be curious to hear what people think. Paul [1] http://live.gnome.org/GnomeMarketing/ConferenceMaterial/BoothFAQ -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Marketing Materials in git
On Tue, 2010-02-09 at 16:27 +0100, Dave Neary wrote: Hi, Joe 'Zonker' Brockmeier wrote: More pain on our side, less pain on the side of the contributors who aren't developer tool friendly. Yes and no... one more account to create, or moderation request to wait for - one more bottleneck to get through before you're productive. For reference, see how long it has taken some of the members of the marketing team to go from volunteering to help maintain the web pages to actually getting access to the resources (in one case, there's still a request in a queue somewhere awaiting an SSH key). You outlined 6 steps that a new contributor would go through in order to participate. Well, really the 6 steps contains 2 really important ones - getting git getting the marketing resources. As I said, it's a cheat sheet - the other commands you only need from time to time, and the git problem is memorising everything. Those using a POSIX compliant system like Linux or *BSD would probably manage to run a local depot and a simple crontab script to update it every X minutes if needed. Eventually there are also GNOME/GTK clients for git which would cut much of the command line pressure for some people. And eventually, we could make a proposal of a GNOME project to the developers list to create a more robust GUI git client, which would not only serve us, but the entire community and we could integrate it easily with GNOME and make a part of it. I would recon that most people see Marketing as a sales force, which is actually not correct. Marketing goes far beyond that idea. When people are sick, they go to the doctors. When an organization is sick, they turn to Marketing, which is actually a set of tools and processes that allow you diagnose and treat the illness. Just as a curiosity, how would GNOME developers see a Marketing Developing Plan for a new application? Would they be cool enough to follow a roadmap and a script or would just they see it as an attack of the bureaucrats ? Nelson Some may be that motivated, others are likely to quietly decide that another project might be better suited to their free time. So be it. As I say here:http://blogs.gnome.org/bolsh/2009/04/08/copyright-assignment-and-other-barriers-to-entry/ some barriers to entry are desirable. Others aren't. In general, I would say that for any task where the commandline isn't otherwise necessary, avoid the command line. So a natural graphic way to get git and download update files from git is probably useful, but there's no inherent reason why we'd need Alfresco. We could also use the Ubuntu One cloud, or DropBox... obviously, I prefer we don't, because they're proprietary software, but at least there the hard to use argument is less evident. Not disagreeing that wiki attachments are sub-optimal, but I'm not sure git is any better for sharing something like an OpenOffice.org document. Sharing a document is probably best done as a wiki page, or in Google Docs or Zoho. Sharing the actual .odt doesn't make any sense to me, any more than it made sense to me back in the day, when project specs were sent as .doc attachments by email. If documents need regular revision, then you need something which allows collaborative editing has version control. A wiki, a BaseCamp writeboard, or Google Docs (or an equivalent), or (if it ever gets released) the rumored web-hosted OOo would all fit the bill. Cheers, Dave. -- Dave Neary GNOME Foundation member dne...@gnome.org -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
GIMP Project
Most likely people have already seen this, but here's a cool link for people to read: http://arstechnica.com/open-source/reviews/2010/02/hands-on-new-single-window-mode-makes-gimp-less-gimpy.ars I would assume everyone on this list at least heard before of GIMP, and it's most likely a premier tool on the GNOME Desktop. I don't know if there's already someone from the list working close to GIMP development, but since this is an historical release, I would recommend that we offer them some help for the release if the list agree's too and I would suggest we cover either with GNOME Journal and with our institutional/community websites this release. I don't quite understand why GIMP Project on their website seems so distant from the open source community without any links to other projects such as GNOME, KDE or whatever. I would understand not having KDE, but not having a GNOME link is kinda lame hence they GNOME GTK toolkit. Anyway, we should be helpful towards them, because right after GNOME, it is most likely the most successful application using GNOME technology. Any thoughts, ideas, etc ? Nelson -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
back to the survey topic
Hi all, I'm a openSuSE user (I know GNOME is sponsored mainly by Red Hat, but I don't like Fedora). I've runned across a survery from SuSE which uses a commercial survey service, surveymonkey. http://www.surveymonkey.com http://surveymonkey.com/s/6MJYV7T (openSuSE Survey) I am not aware of software like this available as open source, don't know if anyone knows it. This surveymonkey is interesting, and I've spoken in the past that such platform could be helpfull not only for GNOME Marketing, but to our developers and even to outsource to other projects, or even use to make money to support GNOME. In addition it would most likely allow us to extend a hand to GNOME distributors like RedHat, openSuSE, Mandriva and so on, and eventually we can promote our brande with other brands, like hardware manufacturers and such. I would recon the would be skepticism about this and the proprietary would jump into play again, so, not being a developer myself and being a marketing personality, I would point the following: don't all opensource system run on top of proprietary microcode (EFI, Legacy BIOS, etc)? Just a thought. Feel free to comment and suggest as on next meeting this will be one of the things I will be bringing up. I would love to have such a tool available so we could run our stuff, ge our numbers and implement a real marketing driver project towards specific goals, and of course support all our developers with usefull information regarding whatever they need. I've also found some statistical open source programs meanwhile, this means that there is no need to use SPSS (IBM) or any other proprietary chunk of code. Nelson. signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: back to the survey topic
On Tue, 2010-02-09 at 20:38 +0100, Andre Klapper wrote: Hi, Am Dienstag, den 09.02.2010, 19:12 + schrieb Nelson Marques: (I know GNOME is sponsored mainly by Red Hat, but I don't like Fedora). In general I'd be very careful with such statements, as mainly is highly subjective, plus lots of companies are listed on http://foundation.gnome.org/about/advisoryboard/ for your information. Come on. I am entitled to my personal opinion, and I'm am not in GNOME representation. I am just a contributor who wants to help. Free as in Freedom of Speech (...) - Richard Stallman. I've also found some statistical open source programs meanwhile, this means that there is no need to use SPSS (IBM) or any other proprietary chunk of code. ...which are? :-) PSPP http://www.gnu.org/software/pspp/ Way more powerfull than SPSS R http://www.r-project.org/ Not tested it, but looks functional and neat OpenStat http://statpages.org/miller/openstat/ There's way more available if you search google. This are just some of them. PSPP is what I recommend as I've been looking deep into it and going to replace SPSS soon once I test compatibility. andre -- mailto:ak...@gmx.net | failed http://www.iomc.de/ | http://blogs.gnome.org/aklapper -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: back to the survey topic
I withdraw what I said. I understod his comment based on not liking Fedora which is related to RedHat. I based my comment on the fact that RedHat/Fedora being the ones giving most relevance to GNOME, and obviously because I was misinformed. peace On Tue, 2010-02-09 at 14:55 -0600, Paul Cutler wrote: Nelson On Tue, 2010-02-09 at 20:25 +, Nelson Marques wrote: On Tue, 2010-02-09 at 20:38 +0100, Andre Klapper wrote: Hi, Am Dienstag, den 09.02.2010, 19:12 + schrieb Nelson Marques: (I know GNOME is sponsored mainly by Red Hat, but I don't like Fedora). In general I'd be very careful with such statements, as mainly is highly subjective, plus lots of companies are listed on http://foundation.gnome.org/about/advisoryboard/ for your information. Come on. I am entitled to my personal opinion, and I'm am not in GNOME representation. I am just a contributor who wants to help. Free as in Freedom of Speech (...) - Richard Stallman. And what Andre is saying, correctly, is that the statement (or opinion) of I know GNOME is sponsored mainly by Red Hat is not factually correct. GNOME is sponsored by many companies in many different ways, and saying mainly is not correct. snip Paul signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
[no subject]
I would like to ask one thing to this list, would it be possible for people to introduce themselfs and say what is their role around on the list? Thanks in advance. signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Fwd: Fundraising / Donations
Sounds good. They run Red Hat based server with Apache. Good stuff (attach). Best of luck, NM On Mon, 2010-02-08 at 15:40 -0700, Stormy Peters wrote: We got this offer today. I did a bit of research and XIPWIRE seem to be a startup that just launched so there's not a lot of history to check out. They have gotten a lot of good press from the local Philadelphia news[1]. The difference between this and the donation texts that most people are familiar with is that you have to login to the XIPWIRE website at least once to set up your account and connect it to a bank account or credit card. It doesn't pull from your cell phone bill. So regardless of what we do here, I think we should continue to pursue the other text options we have. Thoughts? Should we help market this? We'd be asking for GNOME donations and we'd also be encouraging people to set up XIPWIRE accounts. Stormy P.S. I removed Sharif's signature contact info as I'm forwarding to a public list. [1] http://technicallyphilly.com/2010/01/06/shop-talk-xipwire-mobile-payment-platform-lets-you-text-cash -- Forwarded message -- From: Sharif J. Alexandre Date: Mon, Feb 8, 2010 at 3:13 PM Subject: Fundraising / Donations To: fundrais...@gnome.org Hi, I'm with XIPWIRE, a Mobile Payment startup based in Philadelphia, and wanted to reach out regarding fundraising and our offering to the Open Source community. As I'm sure you're aware the recent crisis in Haiti has put a spotlight on text pledges and the opportunity it represents for organizations to quickly and easily solicit donations for their respective causes. Since I'm an avid supporter of Open Source generally and your work in particular, and as my personal way of saying Thank You to the thousands of developers and supporters who have indirectly made XIPWIRE possible, I'm offering the Text Pledging functionality of XIPWIRE completely free of charge. I've created an oss campaign where people can simply text oss to 56624 (XIPWIRE's commercial shortcode number) to pledge a default amount of $10 to one of the following organizations: * apache - Apache Software Foundation * eff - Electronic Frontier Foundation * fsf - Free Software Foundation * gnome - GNOME Foundation * kde - KDE e.V. * linux - Linux Foundation More details about the campaign can be found at: https://xipwire.com/pledges/oss As I mentioned, we are waiving all of our fees so each organization will receive 100% of the funds directed to it. Since GNOME Foundation is one of the foundations listed, I wanted to reach out in advance of our announcement of this campaign to solicit any feedback or comments you might have. It is my sincere hope that the money generated through this program will continue to fund the excellent work you have done over the years. Regards, Sharif attachment: xipwire.png-- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Fwd: Fundraising / Donations
Stormy, Keep in mind this, when you make ur decision: https://xipwire.com/company/privacy my 2 cents. NM On Mon, 2010-02-08 at 16:15 -0700, Stormy Peters wrote: I think it's an excellent offer and I definitely plan on saying thanks. The question is, do we want to promote? I think we should ... Stormy On Mon, Feb 8, 2010 at 4:13 PM, Dave Neary dne...@gnome.org wrote: Hi, Stormy Peters wrote: Thoughts? Should we help market this? We'd be asking for GNOME donations and we'd also be encouraging people to set up XIPWIRE accounts. It sounds like there's not much being aked in return - it's up to us whether we promote the service or not :) At the very leats, it sounds like something to say thank you for. I'm all for the perfect not being the enemy of the good. If there are other options which might be more convenient which arrive later, we can always change then. Cheers, Dave. -- Dave Neary GNOME Foundation member dne...@gnome.org -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Issue 19 Planning
Paul, I've contacted Mr. Jacob Volkner from AHEAD's office in Germany who is the European Press contact from AHEAD to answer me some questions related to AHEAD flagship product Nero (which also uses GTK2 Technology on it's Linux version). If they cooperate with me, I'm planning to write an article named GNOME Desktop, interaction with Proprietary Software. Once I get more developments from Ahead AG, I'll keep people informed. It would be nice if they published a link in their webpage for the GNOME Journal article aswel. NM On Saturday 06 February 2010 09:53:05 pm Nelson Marques wrote Hi Paul, If the deadline is 10 of March, I'll do something up till the 3rd of March. I would still like it to be reviewed first by a native english speaker if possible. NM On Saturday 06 February 2010 09:00:29 pm Paul Cutler wrote: Hi all, Thanks to everyone who worked on getting GNOME Journal Issue 18 out the door - now it's time to plan the next issue! I'm copying the marketing list too as we're always looking for new writers or new article ideas. I've updated our main wiki page[1] to reflect an aggressive publication schedule for 2010. One of my personal goals is for GJ to continue to publish on a regular schedule with lots of coverage of GNOME 3.0 this year. Sumana and others have put some work in to our Article Wishlist page[2] over the last few months - is there anyone out there that wants to try their hand at writing an article? Or if you have ideas for articles, please add them. For Issue 19, we have Jono Bacon writing an article on opportunistic programming and I've followed up with Stormy on a potential interview with an Advisory Board member. Any one else want to try and write an article? (Maybe a Behind the Scenes interview with Seif about Zeitegeist?) Submissions would be due approximately March 10th for an April 1st publication date[3]. Thanks! Paul [1] http://live.gnome.org/GnomeJournal [2] http://live.gnome.org/GnomeJournal/ArticleWishlist [3] http://live.gnome.org/GnomeJournal/ArticleSubmissionQueue -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
GNOME KDE - some personal remarks
Hi, I'm going to share a couple of personal remarks regarding GNOME and KDE. # The Message. I'm going to deceive myself on this one and use made to share based on the initial impact it causes when someone opens our webpage, this is interesting because it completely obliterates GNOME: The Free Software Desktop Project. Once more I don't want to be disruptive, but this sentence the free software desktop project isn't very catchy neither appellative to someone who just arrives in search of information KDE - Be free - http://www.kde.org GNOME - Made to share - http://www.kde.org Both of this are actually very good, and start defining a positioning between GNOME and KDE. GNOME establishing himself on sharing and KDE on freedom. This is most likely a segmentation point for users based on cultural, social and technological concepts they have. The good point on KDE's freedom it's the proximity of therms with free software, which once more is countered with sharing, at some point it can be associated with the old battle moto free as in freedom of speech, not free as free beer, at least to me makes sense to be understood as sharing if we face it from the open source software point of view. GPL itself cries out loud for sharing. They are both very well achieved. So I would presume that The Free Software Desktop Project could be someone sorted out. # The thirst of the newcomer... I would suppose that most people that arrive to www.gnome.org already have an idea of what GNOME actually is. I don't background data to support this, but let's take as true: The majority of visitor's are seeking a Graphical Desktop Enviroment. The first thing people will look for is screenshots; based on KDE and GNOME homepage: http://www.kde.org/screenshots/ http://www.gnome.org There isn't such a link in our webpage, there is a screenshot, eventually the easiest one to find is preset at: http://library.gnome.org/misc/release- notes/2.28/. Fair enough, a screenshot on the release notes. KDE concept on this is far more developed. They do present a screenshot section, and they actually focus the new releases with the size they use on their initial splash captions. They also pass on to the user an idea of background history. They are very appealing on this screenshots, and everyone trying KDE with normal supported hardware (lets say supported video card any GL flavour) will not feel deceived when trying it. GNOME on the other hand, passes a clear idea of being an alternative to other existing products. The release version number might be deceiving supported. The screenshot itself it maybe appealing for people who already simpathize with GNOME, but I would believe newcomers would be more sensitive to KDE. They both offer different technology and different philosophies/concepts. I would mention aswell, that at the current stage, either GNOME or KDE are much more appealing with compiz. This is better seen on youtube, then actually in any screenshot. I would suggest, since we lack a section of screenshots, that if the philosophy doesn't come in the way we could have a section of seeing GNOME live, this could easilly done with videos feating GNOME at it's best. This could also have smaller sub-sections with other kinds of media, like tutorials oriented for developers (we should stimulate developers and students to use our technology). I would recon this point would be something marketing could explore a lot. # GNOME.ORG / KDE.ORG concept Based once more on the inital splash page of GNOME and KDE, one thing pops out immediatly: KDE.ORG is a product page. GNOME.ORG is a community webpage. Once more positioning of GNOME and KDE go different way. GNOME establishes a set of links to community interest and KDE pop's product. KDE focus in first place through it's menus: A description of the product (what is KDE)... Aims to what they believe positions them for their target consumers, eye candy (Screenshots)... This one is pro... TRY, INTERACT WITH US... Try KDE. They then pass on some more accurate info, they segment this information for current users, press, announcements, history, legacy, etc. This is actually very good aswell. As depending on what takes you to their page, information is easy to find. GNOME on the other hand, focuses a new release, presents information for the community to the community. And presents some community links related to GNOME. My personal view is that KDE pretends to be a Conquering Product: Try us and then join us. While GNOME pretends to appeal people to join the community and share with us. The lines of philosophy are very clear at this point. A good part of positioning is already set here. If it's right or wrong, I do don't but this is the feeling I get by myself. # The Community This part based on KDE webpage is well structure for them. They establish a code of conduct, while is actually good. They
Re: Issue 19 Planning
Hi Paul, If the deadline is 10 of March, I'll do something up till the 3rd of March. I would still like it to be reviewed first by a native english speaker if possible. NM On Saturday 06 February 2010 09:00:29 pm Paul Cutler wrote: Hi all, Thanks to everyone who worked on getting GNOME Journal Issue 18 out the door - now it's time to plan the next issue! I'm copying the marketing list too as we're always looking for new writers or new article ideas. I've updated our main wiki page[1] to reflect an aggressive publication schedule for 2010. One of my personal goals is for GJ to continue to publish on a regular schedule with lots of coverage of GNOME 3.0 this year. Sumana and others have put some work in to our Article Wishlist page[2] over the last few months - is there anyone out there that wants to try their hand at writing an article? Or if you have ideas for articles, please add them. For Issue 19, we have Jono Bacon writing an article on opportunistic programming and I've followed up with Stormy on a potential interview with an Advisory Board member. Any one else want to try and write an article? (Maybe a Behind the Scenes interview with Seif about Zeitegeist?) Submissions would be due approximately March 10th for an April 1st publication date[3]. Thanks! Paul [1] http://live.gnome.org/GnomeJournal [2] http://live.gnome.org/GnomeJournal/ArticleWishlist [3] http://live.gnome.org/GnomeJournal/ArticleSubmissionQueue -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Disruptive Question | Merchandising
Quoting Diego Escalante Urrelo die...@gnome.org: Hi Diego, Hey Nelson, El mar, 02-02-2010 a las 21:26 +, Nelson Marques escribió: Establishing the personality of the brand is essential for all merchandise, in fact, for all projects GNOME related. I hope people don't take this as an attack from bureaucrats, but getting this lines thought over now is nice and will help in future projects and to position our brand correctly. Maybe you want to check this links, it's not directly brand personality stuff but perhaps you can get some view of what was done before, as far as I remember, we haven't updated these in a while, my memory is not cooperating [sidenote: maybe we should have a timestamp in that licensing page].: http://foundation.gnome.org/licensing/index.html http://live.gnome.org/Trademark I will take a look on it. We actually don't have something set in sacred stone or bureaucratic, don't worry we (as Project and as Foundation) are always open to new ideas ;-). I've got a couple of things to propose to this list, need just some time to make a paper presentation for them, so we can develop some concepts. This is great, any suggestion is always welcomed. And it's awesome that you decided to start contributing so quickly :-). The things I would like to propose are the following, I can state them now, but I will later on place a written document following the key details that should be interesting for everyone. - Develop a set of tools to help us establishing some real numbers. A platform where we can submit queries for our users and everyone else related to GNOME. We need to extract lots of data, such as: # Most accurate as possible number of GNOME installations. To be sub-divided by platform (Solaris, Linux generic, linux specific, *BSD, etc), by architecture (IA32/86, Sparc, RISC, Alpha, etc). # What people use GNOME mainly for... home, work, develop, multimedia, etc. # Components most used, etc. If we can collect all the relevant data, we can prepare campaigns that aim directly to the goal established by the Foundation, or even prepare a massive campaign marketing driven. Remember that if such platform is developed, our most relevant project, as any other GNOME related project can use it... where our developers can also query users (imagine on a new release) about features, eye-candy, whatever they need to dig. We can even outsource it when it's mature enough to grab some $ for the Foundation. As for us within Marketing, getting a more accurate inview of our users will allow us to take action on strategical matters. People, the markets are changing a lot, and there's a lot that will need to be done, by preparing us before hand we will have a better opportunity to strike back with innovation and go directly headed to what our users want. - About the Brand... we need to position it, to check what are the things that can be related with the GNOME Philosophy, and work towards that goal. Let's imagine we position our brand as an ecological supporting brand. This means that we could allow our merchandise to be bio-degradable and meet ecological criteria to be defined. We won't sell merchandise that takes 500 years to be processed and recycled ;). We have a set of values... we make our campaigns based on this set of values, like freedom for instance. - Develop a signed signature for GNOME Distributions. Lets suppose we do so, whenever a GNOME Help panel or System Properties opens, it displays a logo different, imagine like this: # Gnome 2.28 - Red Hat # Gnome 2.28 - OpenSUSE # Gnome 2.28 - ATI Enhanced (if ATI drivers are present) # Gnome 2.28 - Ubuntu - nVIDIA Enhanced (if nvidia drivers are present) This means actually nothing usefull for GNOME, but with such a campaign, we are associating our brands with user known brands. We can launch campaign where hardware suppliers and distribution brands can distribute a digitally signed version of GNOME identifying them with our product. This can useful in the Friends of GNOME philosophy ;) Hopefully we can stimulate as well hardware developers to make linux opensource drivers so they get correctly ID'ed on GNOME Panels through a digital signature GNOME can provide. Eventually, we can extend this signatures to other things, like distribution channels. Lets say someone installs a openSuSE distro downloaded from the openSuSE mirror in Portugal. When you open your System Properties, YaST or whatever you get the GNOME digital signatures presented like: GNOME 3.0 - OpenSuSE XX Distributed by: Mirror NAME. Through this, we can probably try to get more people distributing iso's for us and thus supporting us. I'll be keeping people updated on what I'm doing, then submit the info to the list, discuss, work, re-work if needed, submit to whoever calls the shots and implement. Cool!, also feel free to ask in the list for a small brainstorm session
Re: Disruptive Question | Merchandising
Hi Paul, I posted it just as curiosity. I'm going to submit during the next days a small document which pretends to be a Marketing Plan for the Gnome Brand. It ain't nothing that special, but with the help of this list, we should develop it and submit it for approval to the Gnome Foundation so that we get a couple of things on the road. Establishing the personality of the brand is essential for all merchandise, in fact, for all projects GNOME related. I hope people don't take this as an attack from bureaucrats, but getting this lines thought over now is nice and will help in future projects and to position our brand correctly. I've got a couple of things to propose to this list, need just some time to make a paper presentation for them, so we can develop some concepts. About suggestions on merchandising platforms, I would really love to stay out of it. It was more a curiosity than anything else. I'll be keeping people updated on what I'm doing, then submit the info to the list, discuss, work, re-work if needed, submit to whoever calls the shots and implement. Thanks, Nelson On Mon, 2010-02-01 at 15:16 -0600, Paul Cutler wrote: Nelson, On Mon, 2010-02-01 at 20:44 +, Nelson Marques wrote: Hi, I was checking a lot of stuff going on, and I do have a simple question: GNOME was born in an environment that has always been associated to a fictitious war against proprietary systems, yet, without being too much fanatic about this issues there is Gnome Merchandise being sold in proprietary platforms. Which platforms are you seeing GNOME Merchandise being sold? We currently have an agreement with Hackerthreads. Just following the ideology behind GPL, shouldn't we encourage people distributing goods gnome branded to do it in a Open Software platform and promote the same ideals we do? Do you have any recommendations of a store that meets these requirements? When researching this subject last year I did not personally see any. We have plans to move to Zazzle in the near future, which Mozilla uses as well. Thanks, in advance, Nelson Paul -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: What keywords would you use for GNOME?
Stormy, Related to the advertising of GNOME, I would like to point: www.twitter.com Nike, Adidas and many other predominant brands in their marketing are turning into twitter and facebook for marketing purposes. It's cheap, it commands legions and it's hype. Should we invest on this aswel with official Gnome Foundation pages? My opinion, if we have not so far, yes, we should and we should advertise with a Gnome follow us link in our webpage. Another fun path would be to create a Blog content system for people associated with Gnome. If you take a look at it, Dell, HP and many other companies in the industry do also use it for marketing purposes, it would be a crime not to mention Apple and their blog leaks (controlled and planned by Apple) ;) Just another thought... based on: Organization main purpose: Profit (comes in several flavors, financial, social, etc). Organization Means: Product (GNOME) Organization Target: ALWAYS people (consumers, users, etc) It's the simple basics of marketing product management, we should always be present where people go. -- my 2 cents, Nelson. Quoting Stormy Peters sto...@gnome.org: Nelson, On Mon, Feb 1, 2010 at 9:34 AM, 07...@ipam.pt wrote: I would suggest that we should prioritize the development of tools to allow us to build a database with the most information we can retrieve from GNOME Users, and just like in normal corporate marketing build and segment the ranks of our users by Operative System, age, gender, nationality, etc etc. The more we know about people who use GNOME for several purposes (home, education, development, etc) the more accurate we can deploy new tools, new services, etc, and eventually position us with a clear thought on how users see us and what they expect. Having such a background would actually allow us to answer questions like this ones in a much more accurate way. I agree that information would be great to have and I'm open to any ways to collect it. In the meantime, we have $330/day of free advertising to use so we are going to have to make some guesses. I'm open to any keyword/ad combinations people would like to try. We can check on them once a week for a while. FYI, to one of the points in Claus' email. We had to have two ads per adgroup in order to get approved. So it's about more than testing ads, it's actually one of the requirements. Stormy -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Disruptive Question | Merchandising
Hi, I was checking a lot of stuff going on, and I do have a simple question: GNOME was born in an environment that has always been associated to a fictitious war against proprietary systems, yet, without being too much fanatic about this issues there is Gnome Merchandise being sold in proprietary platforms. Just following the ideology behind GPL, shouldn't we encourage people distributing goods gnome branded to do it in a Open Software platform and promote the same ideals we do? Thanks, in advance, Nelson -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
