Re: Friends of GNOME Badges
On Wed, Mar 31, 2010 at 10:02 AM, Claus Schwarm wrote: > > If we could track some of our promoters somehow, we could contact them > and ask for a testimonial -- why they help us, why they think this is > important, and why others should join in. > > We could then display their statements together with their Gravatar > images and a link to their blog or homepage in a sidebar to that page. > We can easily email everyone who has donated ... I email thank you's and sometimes they write back and tell me why they donated. > > > > I've seen the ruler has nearly reached its goal. Maybe we could replace > it by a "We're-looking-for-50-bloggers-to-help-us-promote-FoG" ruler? > > I like that. I like the idea of alternating what the ruler measures, so more people can participate. And so people check it regularly. (We also talked about taking it down and just doing campaigns a couple of times a year.) Stormy -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Friends of GNOME Badges
On Tue, 2010-03-30 at 08:43 -0600, Stormy Peters wrote: > On Tue, Mar 30, 2010 at 2:20 AM, Claus Schwarm > wrote: > > > > is hardly very convincing copy. Maybe, our problem is the conversion > > rate of this page? > > I agree we could make it more appealing - tell people why, ask for > their help, etc. > If we could track some of our promoters somehow, we could contact them and ask for a testimonial -- why they help us, why they think this is important, and why others should join in. We could then display their statements together with their Gravatar images and a link to their blog or homepage in a sidebar to that page. > I've also thought it would be really fun if we could give people some > type of affiliate code and track how many people they got to sign up. > I'm not sure exactly how to do that easily though. > Me too but that's probably to much trouble for the promoters. > > However, here are some other means to make the badge ad more effective: > > > > * Enlarge it (eg. like the friends ruler). > > * Switch to a more notable color. > > * Add images of real people to it. > > * Display it more often. > > We could make a badge to promote promoting ... > > In general though we haven't displayed the badge on any of GNOME's sites. > The GNOME Journal has it, but it's placed in the footer. I've seen the ruler has nearly reached its goal. Maybe we could replace it by a "We're-looking-for-50-bloggers-to-help-us-promote-FoG" ruler? > > Next, while I have no overview on GNOME's other means, we could mention > > the 'Promote FoG' program regularly: > > > > * in GNOME's newsletter, > > * in GNOME's twitter feed, and > > * in GNOME's facebook feed. > > I can put it on twitter and facebook. Cool! :-) > > > > We could also do an Google adwords campaign for the Promote FoG thing, > > provided we could find some good keywords that potential bloggers may > > use to find Not-for-profit stuff to support. > > This is a good idea. Maybe just the general GNOME keywords ... > I see if I can come up with something. Regards, Claus -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Friends of GNOME Badges
On Tue, Mar 30, 2010 at 2:20 AM, Claus Schwarm wrote: > > is hardly very convincing copy. Maybe, our problem is the conversion > rate of this page? I agree we could make it more appealing - tell people why, ask for their help, etc. I've also thought it would be really fun if we could give people some type of affiliate code and track how many people they got to sign up. I'm not sure exactly how to do that easily though. > However, here are some other means to make the badge ad more effective: > > * Enlarge it (eg. like the friends ruler). > * Switch to a more notable color. > * Add images of real people to it. > * Display it more often. We could make a badge to promote promoting ... In general though we haven't displayed the badge on any of GNOME's sites. > Next, while I have no overview on GNOME's other means, we could mention > the 'Promote FoG' program regularly: > > * in GNOME's newsletter, > * in GNOME's twitter feed, and > * in GNOME's facebook feed. I can put it on twitter and facebook. > > We could also do an Google adwords campaign for the Promote FoG thing, > provided we could find some good keywords that potential bloggers may > use to find Not-for-profit stuff to support. This is a good idea. Maybe just the general GNOME keywords ... Stormy -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Friends of GNOME Badges
Hi, Paul! I'd say the first goal should be to get some hard numbers; 'more visible' is kind of fuzzy. 'Double the numbers' would be better, but that presupposes knowing how many blogs already display the badge. There's also the problem that we don't know where the problem is. For example, the page http://www.gnome.org/friends/promote.html is hardly very convincing copy. Maybe, our problem is the conversion rate of this page? However, here are some other means to make the badge ad more effective: * Enlarge it (eg. like the friends ruler). * Switch to a more notable color. * Add images of real people to it. * Display it more often. For the last point, what about looking at GNOME's most visited web pages? We do have better stats about our web pages now, do we? Also, we could try to embed the badge ad in a more general approach: For example, we could try to make a general campaign software that displays ads for general GNOME stuff and not just 'Friends of GNOME'. Or maybe it could display ads not just for GNOME, but also GNOME third party apps and maybe even other GTK-based desktops? While the badge ad would have been displayed here not 100% of the time, it could reach a wider audience (under the assumption that it's easier to promote a general ad network widget.) Next, while I have no overview on GNOME's other means, we could mention the 'Promote FoG' program regularly: * in GNOME's newsletter, * in GNOME's twitter feed, and * in GNOME's facebook feed. We could also do an Google adwords campaign for the Promote FoG thing, provided we could find some good keywords that potential bloggers may use to find Not-for-profit stuff to support. Hope this helps. Claus On Mon, 2010-03-29 at 16:21 -0500, Paul Cutler wrote: > Hi Marketing team, > > One of the questions that came up this past Saturday in the Foundation > meeting was making the Friends of GNOME badges[1] more visible. > > Today, we display the page[1] after someone contributes and they're also > linked on the Friends page[2] in the upper right hand corner. > > I just updated gnome.org to link to them as well (on the far right by > the Donate button). > > Does anyone have more suggestions where else or how else we could > display them? Even for someone who's not a subscriber, there's no > reason they can't add one to their blog. > > Love to your suggestions! > > Thanks. > > Paul > > [1] http://www.gnome.org/friends/promote.html > [2] http://www.gnome.org/friends/ > > > > -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Friends of GNOME Badges
Hi Marketing team, One of the questions that came up this past Saturday in the Foundation meeting was making the Friends of GNOME badges[1] more visible. Today, we display the page[1] after someone contributes and they're also linked on the Friends page[2] in the upper right hand corner. I just updated gnome.org to link to them as well (on the far right by the Donate button). Does anyone have more suggestions where else or how else we could display them? Even for someone who's not a subscriber, there's no reason they can't add one to their blog. Love to your suggestions! Thanks. Paul [1] http://www.gnome.org/friends/promote.html [2] http://www.gnome.org/friends/ -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Friends of GNOME badges or banners
Both, I guess. :) I was thinking something that says "Friend of GNOME" or "Support GNOME" or "I love GNOME, do you?" or "GNOME Lover" ... I don't know. (Maybe somebody else is better at slogans? :) I think it should be something that supporters will be proud to put on their webpage (pretty, catchy) and something that shows other people they could also support GNOME. I was thinking a couple of sizes, targeted at blog sidebars. So maybe a couple of small squares and then a longer vertical rectangle? Stormy On Sat, Dec 13, 2008 at 10:41 AM, Andreas Nilsson wrote: > Stormy Peters wrote: > >> We're getting close to launching our new Friends of GNOME website. >> >> I was wondering what people would think of having some Friends of GNOME >> badges or banners that people could put on their personal website. Assuming >> it was cool, I would put one on my blog. >> >> Any volunteers to create one? >> > Sure. > What did you have in mind more precisely? > Banners inviting others to become Friends of GNOME or banners to show that > the person behind the website is a Friend of GNOME? (or both?) > What sizes and stuff do we need? > - Andreas > -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Friends of GNOME badges or banners
Stormy Peters wrote: We're getting close to launching our new Friends of GNOME website. I was wondering what people would think of having some Friends of GNOME badges or banners that people could put on their personal website. Assuming it was cool, I would put one on my blog. Any volunteers to create one? Sure. What did you have in mind more precisely? Banners inviting others to become Friends of GNOME or banners to show that the person behind the website is a Friend of GNOME? (or both?) What sizes and stuff do we need? - Andreas -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Friends of GNOME badges or banners
Stormy Peters wrote: > We're getting close to launching our new Friends of GNOME website. > > I was wondering what people would think of having some Friends of GNOME > badges or banners that people could put on their personal website. > Assuming it was cool, I would put one on my blog. Oh yeah, that would rock! > Any volunteers to create one? Use the GNOME Love logo please! behdad http://live.gnome.org/BrandGuidelines > Stormy -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Friends of GNOME badges or banners
We're getting close to launching our new Friends of GNOME website. I was wondering what people would think of having some Friends of GNOME badges or banners that people could put on their personal website. Assuming it was cool, I would put one on my blog. Any volunteers to create one? Stormy -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
