Re: GNOME 3.0 Roadmap - Promotion/Marketing

2009-06-25 Thread Claus Schwarm
I don't think we sent something. Lucas probably just picked the pieces
he needed.

Maybe we should (or could) do more. However, Lucas asked for feasible
goals. If we find the resources to do more goals, we can still add them
later. Better safe then sorry.


Best regards,
Claus



On Wed, 2009-06-24 at 11:11 -0600, Stormy Peters wrote:
 What did we sent to him?
 
 I think we can and should do much more than we do for typical
 releases. (I think we should do more for typical releases too.)
 
 Stormy
 
 On Thu, Jun 18, 2009 at 6:35 AM, Claus Schwarm
 clschw...@googlemail.com wrote:
 Well, there's not much to say about it, really. My
 suggestions:
 
 ad 1)
 
To promote the release of GNOME 3.0
 
 We simply lack the necessary tools to write anything more
 concrete.
 
 ad 2)
 
* write the release notes
* write a press release
* blog about the release
* collect press reactions in http://delicious.com/ and tag
 them
 
 This is basically what we managed to do for the last releases
 and
 that's what we could say is feasible. We may add two points:
 
* have a new web site design for wgo
* make a few articles for GJ before the release
 
 These seem to be feasible, too.
 
 
 Best regards,
 Claus
 
 
 
 On Thu, Jun 18, 2009 at 4:19 AM, Paul
 Cutlerpcut...@gnome.org wrote:
  Hi Marketing team!
 
  Lucas is looking for feedback by the 19th, which is in two
 days?
 
  Any comments or recommendations for our GNOME 3.0 goals for
 Marketing?
 
  Paul
 
  On Mon, Jun 15, 2009 at 12:31 AM, Paul Cutler
 pcut...@gnome.org wrote:
 
  I'd love to hear the community's thoughts on Lucas' email.
 
  I would personally recommend for the objective:
 
  To introduce existing GNOME users to GNOME 3.0, including
 it's features,
  benefits and changes
 
  Why existing?  I think we need to be aware of scope, and
 our first
  mission should be to help users adjust to the change from
 2.x to 3.0, and as
  time goes on, build on that community to other target
 markets.
 
  Feedback?  Too narrow?  Suggestions and alternatives?
 
  Paul
 
  On Sun, Jun 14, 2009 at 2:18 PM, Paul Cutler
 pcut...@gnome.org wrote:
 
  Lucas, thanks for the email.
 
  I had been taking a slightly different approach, but I
 think we can
  figure it out.
 
  For the BoF Stormy and I are giving at GUADEC, my hope had
 been to be
  able to share out our plan with the community at that time
 based on
  discussions on the list.
 
  I sent the Brief out yesterday, and there are some things
 that need to be
  finished out.  I was going to send out 3 campaign ideas on
 Wednesday (2 of
  mine, and Claus') for discussion, and next weekend I was
 going to send out a
  calendar of events and marketing vehicles built in an OOo
 spreadsheet that I
  was going to attach to lgo.
 
  In this calendar, it lays out a number of marketing
 activities, including
  (off the top of my head without looking at the doc):
 
  * Creating presentations for volunteers to give at
 conferences / LUGs
  (they have a base to start from)
  * Blog strategy (similar to FoG where we have a schedule
 of volunteers
  blogging once a week about FoG)
  * Press kit (we can send journalists information about our
 new product
  release)
  * Video campaign (This is an integral part of a marketing
 campaign I
  have)
  * Interviews (Make members of the GNOME community
 available for
  interviews with the press, provide speaking points)
 
  And a couple others.  All are zero cost.
 
  In the spread sheet, the column headers are weeks, and I
 was shading the
  cells with 3 colors, one for planning, development, and
 implementation.
  There are a number of marketing vehicles that we can
 deploy over time, as
  opposed to a press release which is released on a
 certain day and you're
  kind of done with.
 
  This is probably a much more complex answer to your
 question than you
  wanted.  The goal of the marketing brief sent out
 yesterday is to answer
  some of these questions.
 

Re: GNOME 3.0 Roadmap - Promotion/Marketing

2009-06-25 Thread Stormy Peters
Ok, then maybe this thread should be changed to what are we doing for GNOME
3.0 and I think that's covered in some of the wiki pages that Paul just
sent out.

Stormy

On Thu, Jun 25, 2009 at 4:01 AM, Claus Schwarm clschw...@googlemail.comwrote:

 I don't think we sent something. Lucas probably just picked the pieces
 he needed.

 Maybe we should (or could) do more. However, Lucas asked for feasible
 goals. If we find the resources to do more goals, we can still add them
 later. Better safe then sorry.


 Best regards,
 Claus



 On Wed, 2009-06-24 at 11:11 -0600, Stormy Peters wrote:
  What did we sent to him?
 
  I think we can and should do much more than we do for typical
  releases. (I think we should do more for typical releases too.)
 
  Stormy
 
  On Thu, Jun 18, 2009 at 6:35 AM, Claus Schwarm
  clschw...@googlemail.com wrote:
  Well, there's not much to say about it, really. My
  suggestions:
 
  ad 1)
 
 To promote the release of GNOME 3.0
 
  We simply lack the necessary tools to write anything more
  concrete.
 
  ad 2)
 
 * write the release notes
 * write a press release
 * blog about the release
 * collect press reactions in http://delicious.com/ and tag
  them
 
  This is basically what we managed to do for the last releases
  and
  that's what we could say is feasible. We may add two points:
 
 * have a new web site design for wgo
 * make a few articles for GJ before the release
 
  These seem to be feasible, too.
 
 
  Best regards,
  Claus
 
 
 
  On Thu, Jun 18, 2009 at 4:19 AM, Paul
  Cutlerpcut...@gnome.org wrote:
   Hi Marketing team!
  
   Lucas is looking for feedback by the 19th, which is in two
  days?
  
   Any comments or recommendations for our GNOME 3.0 goals for
  Marketing?
  
   Paul
  
   On Mon, Jun 15, 2009 at 12:31 AM, Paul Cutler
  pcut...@gnome.org wrote:
  
   I'd love to hear the community's thoughts on Lucas' email.
  
   I would personally recommend for the objective:
  
   To introduce existing GNOME users to GNOME 3.0, including
  it's features,
   benefits and changes
  
   Why existing?  I think we need to be aware of scope, and
  our first
   mission should be to help users adjust to the change from
  2.x to 3.0, and as
   time goes on, build on that community to other target
  markets.
  
   Feedback?  Too narrow?  Suggestions and alternatives?
  
   Paul
  
   On Sun, Jun 14, 2009 at 2:18 PM, Paul Cutler
  pcut...@gnome.org wrote:
  
   Lucas, thanks for the email.
  
   I had been taking a slightly different approach, but I
  think we can
   figure it out.
  
   For the BoF Stormy and I are giving at GUADEC, my hope had
  been to be
   able to share out our plan with the community at that time
  based on
   discussions on the list.
  
   I sent the Brief out yesterday, and there are some things
  that need to be
   finished out.  I was going to send out 3 campaign ideas on
  Wednesday (2 of
   mine, and Claus') for discussion, and next weekend I was
  going to send out a
   calendar of events and marketing vehicles built in an OOo
  spreadsheet that I
   was going to attach to lgo.
  
   In this calendar, it lays out a number of marketing
  activities, including
   (off the top of my head without looking at the doc):
  
   * Creating presentations for volunteers to give at
  conferences / LUGs
   (they have a base to start from)
   * Blog strategy (similar to FoG where we have a schedule
  of volunteers
   blogging once a week about FoG)
   * Press kit (we can send journalists information about our
  new product
   release)
   * Video campaign (This is an integral part of a marketing
  campaign I
   have)
   * Interviews (Make members of the GNOME community
  available for
   interviews with the press, provide speaking points)
  
   And a couple others.  All are zero cost.
  
   In the spread sheet, the column headers are weeks, and I
  was shading the
   cells with 3 colors, one for planning, development, and
  implementation.
   There are a number of marketing vehicles that we can
  deploy over time, as
   opposed to a press release which is released on a
  certain day 

Re: GNOME 3.0 Roadmap - Promotion/Marketing

2009-06-24 Thread Stormy Peters
What did we sent to him?

I think we can and should do much more than we do for typical releases. (I
think we should do more for typical releases too.)

Stormy

On Thu, Jun 18, 2009 at 6:35 AM, Claus Schwarm clschw...@googlemail.comwrote:

 Well, there's not much to say about it, really. My suggestions:

 ad 1)

To promote the release of GNOME 3.0

 We simply lack the necessary tools to write anything more concrete.

 ad 2)

* write the release notes
* write a press release
* blog about the release
* collect press reactions in http://delicious.com/ and tag them

 This is basically what we managed to do for the last releases and
 that's what we could say is feasible. We may add two points:

* have a new web site design for wgo
* make a few articles for GJ before the release

 These seem to be feasible, too.


 Best regards,
 Claus


 On Thu, Jun 18, 2009 at 4:19 AM, Paul Cutlerpcut...@gnome.org wrote:
  Hi Marketing team!
 
  Lucas is looking for feedback by the 19th, which is in two days?
 
  Any comments or recommendations for our GNOME 3.0 goals for Marketing?
 
  Paul
 
  On Mon, Jun 15, 2009 at 12:31 AM, Paul Cutler pcut...@gnome.org wrote:
 
  I'd love to hear the community's thoughts on Lucas' email.
 
  I would personally recommend for the objective:
 
  To introduce existing GNOME users to GNOME 3.0, including it's
 features,
  benefits and changes
 
  Why existing?  I think we need to be aware of scope, and our first
  mission should be to help users adjust to the change from 2.x to 3.0,
 and as
  time goes on, build on that community to other target markets.
 
  Feedback?  Too narrow?  Suggestions and alternatives?
 
  Paul
 
  On Sun, Jun 14, 2009 at 2:18 PM, Paul Cutler pcut...@gnome.org wrote:
 
  Lucas, thanks for the email.
 
  I had been taking a slightly different approach, but I think we can
  figure it out.
 
  For the BoF Stormy and I are giving at GUADEC, my hope had been to be
  able to share out our plan with the community at that time based on
  discussions on the list.
 
  I sent the Brief out yesterday, and there are some things that need to
 be
  finished out.  I was going to send out 3 campaign ideas on Wednesday (2
 of
  mine, and Claus') for discussion, and next weekend I was going to send
 out a
  calendar of events and marketing vehicles built in an OOo spreadsheet
 that I
  was going to attach to lgo.
 
  In this calendar, it lays out a number of marketing activities,
 including
  (off the top of my head without looking at the doc):
 
  * Creating presentations for volunteers to give at conferences / LUGs
  (they have a base to start from)
  * Blog strategy (similar to FoG where we have a schedule of volunteers
  blogging once a week about FoG)
  * Press kit (we can send journalists information about our new product
  release)
  * Video campaign (This is an integral part of a marketing campaign I
  have)
  * Interviews (Make members of the GNOME community available for
  interviews with the press, provide speaking points)
 
  And a couple others.  All are zero cost.
 
  In the spread sheet, the column headers are weeks, and I was shading
 the
  cells with 3 colors, one for planning, development, and implementation.
  There are a number of marketing vehicles that we can deploy over time,
 as
  opposed to a press release which is released on a certain day and
 you're
  kind of done with.
 
  This is probably a much more complex answer to your question than you
  wanted.  The goal of the marketing brief sent out yesterday is to
 answer
  some of these questions.
 
  Paul
 
  On Sun, Jun 14, 2009 at 1:34 PM, Lucas Rocha luc...@gnome.org wrote:
 
  Hi all,
 
  We're working on the roadmap for GNOME 3.0 now. The idea is to have a
  more concrete set of goals for 3.0 and bring more clarity and
  transparency to the 3.0 general plans. Instead of doing a current
  per-module roadmapping process, we're trying to use a more topic-based
  approach. One of topics I'm including on our roadmap is
  Promotion/Marketing.
 
  So, here's the information I'm looking for:
 
  1. Summarize in one sentence/paragraph the goal(s) for
  Promotion/Marketing in GNOME 3.0
  2. What are the goals for Promotion/Marketing in GNOME 3.0?
 
  Some general guidelines:
 
  - For 2, I'm expeting a simple bullet list;
  - The items should be as concise and concrete as possible;
  - Ideally, the goals listed here should have a good level of
  feasibility. Try to avoid blue sky type of ideas with no people
  actually backing them;
  - Try to split those in two milestones: 2.28 and 2.30;
  - It would be nice to have the roadmap by June 19.
 
  We can include the result of our discussions about GNOME Marketing
  Brief[1], GNOME 3.0 marketing[1], bringing more focus to apps[2],
  website revamp[3], Friends of GNOME drive[4], etc. Other ideas?
  Suggestions? Anyway, I think it would be a good exercise for us to try
  to come up with a concrete plan for 3.0. Who volunteers to organize
  

Re: GNOME 3.0 Roadmap - Promotion/Marketing

2009-06-18 Thread Claus Schwarm
Well, there's not much to say about it, really. My suggestions:

ad 1)

To promote the release of GNOME 3.0

We simply lack the necessary tools to write anything more concrete.

ad 2)

* write the release notes
* write a press release
* blog about the release
* collect press reactions in http://delicious.com/ and tag them

This is basically what we managed to do for the last releases and
that's what we could say is feasible. We may add two points:

* have a new web site design for wgo
* make a few articles for GJ before the release

These seem to be feasible, too.


Best regards,
Claus


On Thu, Jun 18, 2009 at 4:19 AM, Paul Cutlerpcut...@gnome.org wrote:
 Hi Marketing team!

 Lucas is looking for feedback by the 19th, which is in two days?

 Any comments or recommendations for our GNOME 3.0 goals for Marketing?

 Paul

 On Mon, Jun 15, 2009 at 12:31 AM, Paul Cutler pcut...@gnome.org wrote:

 I'd love to hear the community's thoughts on Lucas' email.

 I would personally recommend for the objective:

 To introduce existing GNOME users to GNOME 3.0, including it's features,
 benefits and changes

 Why existing?  I think we need to be aware of scope, and our first
 mission should be to help users adjust to the change from 2.x to 3.0, and as
 time goes on, build on that community to other target markets.

 Feedback?  Too narrow?  Suggestions and alternatives?

 Paul

 On Sun, Jun 14, 2009 at 2:18 PM, Paul Cutler pcut...@gnome.org wrote:

 Lucas, thanks for the email.

 I had been taking a slightly different approach, but I think we can
 figure it out.

 For the BoF Stormy and I are giving at GUADEC, my hope had been to be
 able to share out our plan with the community at that time based on
 discussions on the list.

 I sent the Brief out yesterday, and there are some things that need to be
 finished out.  I was going to send out 3 campaign ideas on Wednesday (2 of
 mine, and Claus') for discussion, and next weekend I was going to send out a
 calendar of events and marketing vehicles built in an OOo spreadsheet that I
 was going to attach to lgo.

 In this calendar, it lays out a number of marketing activities, including
 (off the top of my head without looking at the doc):

 * Creating presentations for volunteers to give at conferences / LUGs
 (they have a base to start from)
 * Blog strategy (similar to FoG where we have a schedule of volunteers
 blogging once a week about FoG)
 * Press kit (we can send journalists information about our new product
 release)
 * Video campaign (This is an integral part of a marketing campaign I
 have)
 * Interviews (Make members of the GNOME community available for
 interviews with the press, provide speaking points)

 And a couple others.  All are zero cost.

 In the spread sheet, the column headers are weeks, and I was shading the
 cells with 3 colors, one for planning, development, and implementation.
 There are a number of marketing vehicles that we can deploy over time, as
 opposed to a press release which is released on a certain day and you're
 kind of done with.

 This is probably a much more complex answer to your question than you
 wanted.  The goal of the marketing brief sent out yesterday is to answer
 some of these questions.

 Paul

 On Sun, Jun 14, 2009 at 1:34 PM, Lucas Rocha luc...@gnome.org wrote:

 Hi all,

 We're working on the roadmap for GNOME 3.0 now. The idea is to have a
 more concrete set of goals for 3.0 and bring more clarity and
 transparency to the 3.0 general plans. Instead of doing a current
 per-module roadmapping process, we're trying to use a more topic-based
 approach. One of topics I'm including on our roadmap is
 Promotion/Marketing.

 So, here's the information I'm looking for:

 1. Summarize in one sentence/paragraph the goal(s) for
 Promotion/Marketing in GNOME 3.0
 2. What are the goals for Promotion/Marketing in GNOME 3.0?

 Some general guidelines:

 - For 2, I'm expeting a simple bullet list;
 - The items should be as concise and concrete as possible;
 - Ideally, the goals listed here should have a good level of
 feasibility. Try to avoid blue sky type of ideas with no people
 actually backing them;
 - Try to split those in two milestones: 2.28 and 2.30;
 - It would be nice to have the roadmap by June 19.

 We can include the result of our discussions about GNOME Marketing
 Brief[1], GNOME 3.0 marketing[1], bringing more focus to apps[2],
 website revamp[3], Friends of GNOME drive[4], etc. Other ideas?
 Suggestions? Anyway, I think it would be a good exercise for us to try
 to come up with a concrete plan for 3.0. Who volunteers to organize
 that?

 Let me know if you have any questions.

 Cheers!

 --lucasr

 [1] http://live.gnome.org/MarketingBrief2009
 [2] http://live.gnome.org/ThreePointZero/Plan
 [3] http://live.gnome.org/GnomeWeb/TwoPointTwentyseven
 [4] http://www.gnome.org/friends/drive/
 --
 marketing-list mailing list
 marketing-list@gnome.org
 

Re: GNOME 3.0 Roadmap - Promotion/Marketing

2009-06-17 Thread Paul Cutler
Hi Marketing team!

Lucas is looking for feedback by the 19th, which is in two days?

Any comments or recommendations for our GNOME 3.0 goals for Marketing?

Paul

On Mon, Jun 15, 2009 at 12:31 AM, Paul Cutler pcut...@gnome.org wrote:

 I'd love to hear the community's thoughts on Lucas' email.

 I would personally recommend for the objective:

 To introduce existing GNOME users to GNOME 3.0, including it's features,
 benefits and changes

 Why existing?  I think we need to be aware of scope, and our first
 mission should be to help users adjust to the change from 2.x to 3.0, and as
 time goes on, build on that community to other target markets.

 Feedback?  Too narrow?  Suggestions and alternatives?

 Paul


 On Sun, Jun 14, 2009 at 2:18 PM, Paul Cutler pcut...@gnome.org wrote:

 Lucas, thanks for the email.

 I had been taking a slightly different approach, but I think we can figure
 it out.

 For the BoF Stormy and I are giving at GUADEC, my hope had been to be able
 to share out our plan with the community at that time based on discussions
 on the list.

 I sent the Brief out yesterday, and there are some things that need to be
 finished out.  I was going to send out 3 campaign ideas on Wednesday (2 of
 mine, and Claus') for discussion, and next weekend I was going to send out a
 calendar of events and marketing vehicles built in an OOo spreadsheet that I
 was going to attach to lgo.

 In this calendar, it lays out a number of marketing activities, including
 (off the top of my head without looking at the doc):

 * Creating presentations for volunteers to give at conferences / LUGs
 (they have a base to start from)
 * Blog strategy (similar to FoG where we have a schedule of volunteers
 blogging once a week about FoG)
 * Press kit (we can send journalists information about our new product
 release)
 * Video campaign (This is an integral part of a marketing campaign I have)
 * Interviews (Make members of the GNOME community available for interviews
 with the press, provide speaking points)

 And a couple others.  All are zero cost.

 In the spread sheet, the column headers are weeks, and I was shading the
 cells with 3 colors, one for planning, development, and implementation.
 There are a number of marketing vehicles that we can deploy over time, as
 opposed to a press release which is released on a certain day and you're
 kind of done with.

 This is probably a much more complex answer to your question than you
 wanted.  The goal of the marketing brief sent out yesterday is to answer
 some of these questions.

 Paul


 On Sun, Jun 14, 2009 at 1:34 PM, Lucas Rocha luc...@gnome.org wrote:

 Hi all,

 We're working on the roadmap for GNOME 3.0 now. The idea is to have a
 more concrete set of goals for 3.0 and bring more clarity and
 transparency to the 3.0 general plans. Instead of doing a current
 per-module roadmapping process, we're trying to use a more topic-based
 approach. One of topics I'm including on our roadmap is
 Promotion/Marketing.

 So, here's the information I'm looking for:

 1. Summarize in one sentence/paragraph the goal(s) for
 Promotion/Marketing in GNOME 3.0
 2. What are the goals for Promotion/Marketing in GNOME 3.0?

 Some general guidelines:

 - For 2, I'm expeting a simple bullet list;
 - The items should be as concise and concrete as possible;
 - Ideally, the goals listed here should have a good level of
 feasibility. Try to avoid blue sky type of ideas with no people
 actually backing them;
 - Try to split those in two milestones: 2.28 and 2.30;
 - It would be nice to have the roadmap by June 19.

 We can include the result of our discussions about GNOME Marketing
 Brief[1], GNOME 3.0 marketing[1], bringing more focus to apps[2],
 website revamp[3], Friends of GNOME drive[4], etc. Other ideas?
 Suggestions? Anyway, I think it would be a good exercise for us to try
 to come up with a concrete plan for 3.0. Who volunteers to organize
 that?

 Let me know if you have any questions.

 Cheers!

 --lucasr

 [1] http://live.gnome.org/MarketingBrief2009
 [2] http://live.gnome.org/ThreePointZero/Plan
 [3] http://live.gnome.org/GnomeWeb/TwoPointTwentyseven
 [4] http://www.gnome.org/friends/drive/
 --
 marketing-list mailing list
 marketing-list@gnome.org
 http://mail.gnome.org/mailman/listinfo/marketing-list




--
marketing-list mailing list
marketing-list@gnome.org
http://mail.gnome.org/mailman/listinfo/marketing-list


GNOME 3.0 Roadmap - Promotion/Marketing

2009-06-14 Thread Lucas Rocha
Hi all,

We're working on the roadmap for GNOME 3.0 now. The idea is to have a
more concrete set of goals for 3.0 and bring more clarity and
transparency to the 3.0 general plans. Instead of doing a current
per-module roadmapping process, we're trying to use a more topic-based
approach. One of topics I'm including on our roadmap is
Promotion/Marketing.

So, here's the information I'm looking for:

1. Summarize in one sentence/paragraph the goal(s) for
Promotion/Marketing in GNOME 3.0
2. What are the goals for Promotion/Marketing in GNOME 3.0?

Some general guidelines:

- For 2, I'm expeting a simple bullet list;
- The items should be as concise and concrete as possible;
- Ideally, the goals listed here should have a good level of
feasibility. Try to avoid blue sky type of ideas with no people
actually backing them;
- Try to split those in two milestones: 2.28 and 2.30;
- It would be nice to have the roadmap by June 19.

We can include the result of our discussions about GNOME Marketing
Brief[1], GNOME 3.0 marketing[1], bringing more focus to apps[2],
website revamp[3], Friends of GNOME drive[4], etc. Other ideas?
Suggestions? Anyway, I think it would be a good exercise for us to try
to come up with a concrete plan for 3.0. Who volunteers to organize
that?

Let me know if you have any questions.

Cheers!

--lucasr

[1] http://live.gnome.org/MarketingBrief2009
[2] http://live.gnome.org/ThreePointZero/Plan
[3] http://live.gnome.org/GnomeWeb/TwoPointTwentyseven
[4] http://www.gnome.org/friends/drive/
--
marketing-list mailing list
marketing-list@gnome.org
http://mail.gnome.org/mailman/listinfo/marketing-list


Re: GNOME 3.0 Roadmap - Promotion/Marketing

2009-06-14 Thread Paul Cutler
Lucas, thanks for the email.

I had been taking a slightly different approach, but I think we can figure
it out.

For the BoF Stormy and I are giving at GUADEC, my hope had been to be able
to share out our plan with the community at that time based on discussions
on the list.

I sent the Brief out yesterday, and there are some things that need to be
finished out.  I was going to send out 3 campaign ideas on Wednesday (2 of
mine, and Claus') for discussion, and next weekend I was going to send out a
calendar of events and marketing vehicles built in an OOo spreadsheet that I
was going to attach to lgo.

In this calendar, it lays out a number of marketing activities, including
(off the top of my head without looking at the doc):

* Creating presentations for volunteers to give at conferences / LUGs (they
have a base to start from)
* Blog strategy (similar to FoG where we have a schedule of volunteers
blogging once a week about FoG)
* Press kit (we can send journalists information about our new product
release)
* Video campaign (This is an integral part of a marketing campaign I have)
* Interviews (Make members of the GNOME community available for interviews
with the press, provide speaking points)

And a couple others.  All are zero cost.

In the spread sheet, the column headers are weeks, and I was shading the
cells with 3 colors, one for planning, development, and implementation.
There are a number of marketing vehicles that we can deploy over time, as
opposed to a press release which is released on a certain day and you're
kind of done with.

This is probably a much more complex answer to your question than you
wanted.  The goal of the marketing brief sent out yesterday is to answer
some of these questions.

Paul

On Sun, Jun 14, 2009 at 1:34 PM, Lucas Rocha luc...@gnome.org wrote:

 Hi all,

 We're working on the roadmap for GNOME 3.0 now. The idea is to have a
 more concrete set of goals for 3.0 and bring more clarity and
 transparency to the 3.0 general plans. Instead of doing a current
 per-module roadmapping process, we're trying to use a more topic-based
 approach. One of topics I'm including on our roadmap is
 Promotion/Marketing.

 So, here's the information I'm looking for:

 1. Summarize in one sentence/paragraph the goal(s) for
 Promotion/Marketing in GNOME 3.0
 2. What are the goals for Promotion/Marketing in GNOME 3.0?

 Some general guidelines:

 - For 2, I'm expeting a simple bullet list;
 - The items should be as concise and concrete as possible;
 - Ideally, the goals listed here should have a good level of
 feasibility. Try to avoid blue sky type of ideas with no people
 actually backing them;
 - Try to split those in two milestones: 2.28 and 2.30;
 - It would be nice to have the roadmap by June 19.

 We can include the result of our discussions about GNOME Marketing
 Brief[1], GNOME 3.0 marketing[1], bringing more focus to apps[2],
 website revamp[3], Friends of GNOME drive[4], etc. Other ideas?
 Suggestions? Anyway, I think it would be a good exercise for us to try
 to come up with a concrete plan for 3.0. Who volunteers to organize
 that?

 Let me know if you have any questions.

 Cheers!

 --lucasr

 [1] http://live.gnome.org/MarketingBrief2009
 [2] http://live.gnome.org/ThreePointZero/Plan
 [3] http://live.gnome.org/GnomeWeb/TwoPointTwentyseven
 [4] http://www.gnome.org/friends/drive/
 --
 marketing-list mailing list
 marketing-list@gnome.org
 http://mail.gnome.org/mailman/listinfo/marketing-list

--
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Re: GNOME 3.0 Roadmap - Promotion/Marketing

2009-06-14 Thread Paul Cutler
I'd love to hear the community's thoughts on Lucas' email.

I would personally recommend for the objective:

To introduce existing GNOME users to GNOME 3.0, including it's features,
benefits and changes

Why existing?  I think we need to be aware of scope, and our first mission
should be to help users adjust to the change from 2.x to 3.0, and as time
goes on, build on that community to other target markets.

Feedback?  Too narrow?  Suggestions and alternatives?

Paul

On Sun, Jun 14, 2009 at 2:18 PM, Paul Cutler pcut...@gnome.org wrote:

 Lucas, thanks for the email.

 I had been taking a slightly different approach, but I think we can figure
 it out.

 For the BoF Stormy and I are giving at GUADEC, my hope had been to be able
 to share out our plan with the community at that time based on discussions
 on the list.

 I sent the Brief out yesterday, and there are some things that need to be
 finished out.  I was going to send out 3 campaign ideas on Wednesday (2 of
 mine, and Claus') for discussion, and next weekend I was going to send out a
 calendar of events and marketing vehicles built in an OOo spreadsheet that I
 was going to attach to lgo.

 In this calendar, it lays out a number of marketing activities, including
 (off the top of my head without looking at the doc):

 * Creating presentations for volunteers to give at conferences / LUGs (they
 have a base to start from)
 * Blog strategy (similar to FoG where we have a schedule of volunteers
 blogging once a week about FoG)
 * Press kit (we can send journalists information about our new product
 release)
 * Video campaign (This is an integral part of a marketing campaign I have)
 * Interviews (Make members of the GNOME community available for interviews
 with the press, provide speaking points)

 And a couple others.  All are zero cost.

 In the spread sheet, the column headers are weeks, and I was shading the
 cells with 3 colors, one for planning, development, and implementation.
 There are a number of marketing vehicles that we can deploy over time, as
 opposed to a press release which is released on a certain day and you're
 kind of done with.

 This is probably a much more complex answer to your question than you
 wanted.  The goal of the marketing brief sent out yesterday is to answer
 some of these questions.

 Paul


 On Sun, Jun 14, 2009 at 1:34 PM, Lucas Rocha luc...@gnome.org wrote:

 Hi all,

 We're working on the roadmap for GNOME 3.0 now. The idea is to have a
 more concrete set of goals for 3.0 and bring more clarity and
 transparency to the 3.0 general plans. Instead of doing a current
 per-module roadmapping process, we're trying to use a more topic-based
 approach. One of topics I'm including on our roadmap is
 Promotion/Marketing.

 So, here's the information I'm looking for:

 1. Summarize in one sentence/paragraph the goal(s) for
 Promotion/Marketing in GNOME 3.0
 2. What are the goals for Promotion/Marketing in GNOME 3.0?

 Some general guidelines:

 - For 2, I'm expeting a simple bullet list;
 - The items should be as concise and concrete as possible;
 - Ideally, the goals listed here should have a good level of
 feasibility. Try to avoid blue sky type of ideas with no people
 actually backing them;
 - Try to split those in two milestones: 2.28 and 2.30;
 - It would be nice to have the roadmap by June 19.

 We can include the result of our discussions about GNOME Marketing
 Brief[1], GNOME 3.0 marketing[1], bringing more focus to apps[2],
 website revamp[3], Friends of GNOME drive[4], etc. Other ideas?
 Suggestions? Anyway, I think it would be a good exercise for us to try
 to come up with a concrete plan for 3.0. Who volunteers to organize
 that?

 Let me know if you have any questions.

 Cheers!

 --lucasr

 [1] http://live.gnome.org/MarketingBrief2009
 [2] http://live.gnome.org/ThreePointZero/Plan
 [3] http://live.gnome.org/GnomeWeb/TwoPointTwentyseven
 [4] http://www.gnome.org/friends/drive/
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