Re: Introductions

2010-02-18 Thread Luis Medinas
On Wed, Feb 17, 2010 at 5:02 PM, Nelson Marques 07...@ipam.pt wrote:
 Stormy,

  Got it. Awesome stuff.
  I'm going to give you a contact of a national hardware manufacturer
 which is supplying Laptops for students through the government (not the
 cursed Magalhães).

  Unfortunatly they use a national distribution called Caixa Mágica
 (Magic Box, http://www.caixamagica.pt) which is focused on KDE. This is
 sad, but it's the reality. Caixa Magica is built based on SuSE/openSuSE
 sources.

This is not true, atm Caixa Magica is based on Mandriva and ships KDE
for those laptops and GNOME for workstations on schools.
Both Desktops are supported. I use myself Caixa Magica on a VM and
it's based on GNOME 2.26 from Mandriva.

Cheers
Luis
-- 
marketing-list mailing list
marketing-list@gnome.org
http://mail.gnome.org/mailman/listinfo/marketing-list


Re: Introductions

2010-02-18 Thread Nelson Marques


On Fri, 2010-02-19 at 03:33 +, Luis Medinas wrote:
 On Wed, Feb 17, 2010 at 5:02 PM, Nelson Marques 07...@ipam.pt wrote:
  Stormy,
 
   Got it. Awesome stuff.
   I'm going to give you a contact of a national hardware manufacturer
  which is supplying Laptops for students through the government (not the
  cursed Magalhães).
 
   Unfortunatly they use a national distribution called Caixa Mágica
  (Magic Box, http://www.caixamagica.pt) which is focused on KDE. This is
  sad, but it's the reality. Caixa Magica is built based on SuSE/openSuSE
  sources.
 
 This is not true, atm Caixa Magica is based on Mandriva and ships KDE
 for those laptops and GNOME for workstations on schools.
 Both Desktops are supported. I use myself Caixa Magica on a VM and
 it's based on GNOME 2.26 from Mandriva.
 
 Cheers
 Luis

You are correct, since 2007, I knew it as suse. Don't follow caixa
magica. I referred on laptops only on my post, commonly advertised as
e-escolas with cooperation with 3 legacy mobile companies. I am not
aware of such programs for schools. Besides donations I would assume
they work with local budgets? Not through mass stream student oriented
campaigns. Anyway thanks for the correction on Caixa Mágica (not my
fight).

NM


signature.asc
Description: This is a digitally signed message part
-- 
marketing-list mailing list
marketing-list@gnome.org
http://mail.gnome.org/mailman/listinfo/marketing-list


Re: Introductions

2010-02-17 Thread Sriram Ramkrishna
Well sure it's just my opinion that I have good idea.. I have to have some
ego in this group!

sri

On Tue, Feb 16, 2010 at 6:48 PM, Behdad Esfahbod beh...@behdad.org wrote:

 Do you? ;)

 I'm behdad by the way.  Just listening and occasionally teasing.

 behdad

 On 02/16/2010 07:16 PM, Sriram Ramkrishna wrote:
  I am.. er sri.  I don't seem to have a role other than to participate
  and snark.  I do occasionally come up with good ideas that I have no
  time to implement.
 
  sri
 
  On Wed, Feb 10, 2010 at 4:04 AM, Dave Neary dne...@gnome.org
  mailto:dne...@gnome.org wrote:
 
  Hi,
 
  Nelson Marques wrote:
I would like to ask one thing to this list, would it be possible
 for
   people to introduce themselfs and say what is their role around on
 the
   list?
 
  Dave Neary
  http://live.gnome.org/DaveNeary
  http://blogs.gnome.org/bolsh
  http://dneary.free.fr
  http://www.neary-consulting.com
 
 http://www.linkedin.com/ppl/webprofile?action=vmiid=2873233pvs=ppauthToken=qu0IauthType=nametrk=ndir_viewmorelnk=vw_pprofile
  
 http://www.linkedin.com/ppl/webprofile?action=vmiid=2873233pvs=ppauthToken=qu0IauthType=nametrk=ndir_viewmorelnk=vw_pprofile
 
 
 http://www.google.com/search?q=Dave+Nearyie=utf-8oe=utf-8aq=trls=com.ubuntu:en-GB:officialclient=firefox-a
  
 http://www.google.com/search?q=Dave+Nearyie=utf-8oe=utf-8aq=trls=com.ubuntu:en-GB:officialclient=firefox-a
 
 
  I started many of the initiatives the marketing team is now working
 on -
  collecting marketing materials, co-ordinating user groups,
 researching a
  GNOME store, having a regular annual marketing  community travel
  budget, having an annual foundation report (I wrote most of the first
  one, and a good bit of the 2nd and 3rd), getting  using a CRM, and
 I'm
  currently working on a GNOME census to answer some of the questions
 we
  keep getting asked  have no good answer for.
 
  Cheers,
  Dave.
 
  --
  Dave Neary
  GNOME Foundation member
  dne...@gnome.org mailto:dne...@gnome.org
  --
  marketing-list mailing list
  marketing-list@gnome.org mailto:marketing-list@gnome.org
  http://mail.gnome.org/mailman/listinfo/marketing-list
 
 

-- 
marketing-list mailing list
marketing-list@gnome.org
http://mail.gnome.org/mailman/listinfo/marketing-list


Re: Introductions

2010-02-17 Thread Stormy Peters
Hi Nelson,

On Fri, Feb 12, 2010 at 10:37 AM, Nelson Marques 07...@ipam.pt wrote:

 About Guadec, have you contacted Vodafone? or any other big Mobile
 operators? I would assume that pushing the right keys, they would tag
 alongside with Guadec. Also try to have small local business present,
 and push hardware manufacturers into it aswell. Tryed BenQ ? it's a
 Benelux based company, should be interest from them.
 Having a company like BenQ with us could help.

 Are you willing to identify and approach some of these companies about
GUADEC sponsorship? We have a brochure, so the main work is identifying
contacts, approaching them, giving a pitch and then following up with them.
(And following up with them. And following up with them. ;)

Stormy
-- 
marketing-list mailing list
marketing-list@gnome.org
http://mail.gnome.org/mailman/listinfo/marketing-list


Re: Introductions

2010-02-17 Thread Nelson Marques


On Wed, 2010-02-17 at 09:15 -0700, Stormy Peters wrote:
 Hi Nelson,
 
 On Fri, Feb 12, 2010 at 10:37 AM, Nelson Marques 07...@ipam.pt
 wrote:
 About Guadec, have you contacted Vodafone? or any other big
 Mobile
 operators? I would assume that pushing the right keys, they
 would tag
 alongside with Guadec. Also try to have small local business
 present,
 and push hardware manufacturers into it aswell. Tryed BenQ ?
 it's a
 Benelux based company, should be interest from them.
 Having a company like BenQ with us could help.
 
 Are you willing to identify and approach some of these companies about
 GUADEC sponsorship? We have a brochure, so the main work is
 identifying contacts, approaching them, giving a pitch and then
 following up with them. (And following up with them. And following up
 with them. ;)
 
 Stormy
 

 Hi,

 I can dig some information about possible interested companies and try
to approach them. I do know that some are more friendly because I've
contacted about 280 Operators (including MVNO's) in Europe in the past.

 Before approaching we need to know a couple of things:
 
 # What benefits can they take from sponsoring (ex: how are we going to
advertise them, expected visitors)

 # What do we need from them (ex: money, merchandising, etc)

 # I would advice also than when applies, we should ask for
participation as well, like providing speakers to conferences. This get
touchy as some companies are related to users and opensource, but in a
different way from us... for instance the emerging market for netbooks
and tables is of interest to Vodafone as they provide carrier data
services through GSM Networks. They are attacking this niche, but the
issue is how we relate it with open source. So, this needs some
thinking.


 Taking a look into potential companies that can help us. I do have a
background in the Netherlands, as I lived there for almost 2 years, I
can most likely get some contacts from companies like Logitech.

 Point me the material that we have already done. As you now my english
is not native, and before I contact them, I'll send to the list a
general message so that people can fix it correctly and I'll take it
from there.

 I'll place some effort on this one. It would help if we have a program
already available for the event and a list of
activities/participation's.
 

 I'll be in touch about this.

 NM
 


signature.asc
Description: This is a digitally signed message part
-- 
marketing-list mailing list
marketing-list@gnome.org
http://mail.gnome.org/mailman/listinfo/marketing-list


Re: Introductions

2010-02-17 Thread Stormy Peters
Great.

I'll send the brochure to you offlist.

Stormy

On Wed, Feb 17, 2010 at 9:30 AM, Nelson Marques 07...@ipam.pt wrote:



 On Wed, 2010-02-17 at 09:15 -0700, Stormy Peters wrote:
  Hi Nelson,
 
  On Fri, Feb 12, 2010 at 10:37 AM, Nelson Marques 07...@ipam.pt
  wrote:
  About Guadec, have you contacted Vodafone? or any other big
  Mobile
  operators? I would assume that pushing the right keys, they
  would tag
  alongside with Guadec. Also try to have small local business
  present,
  and push hardware manufacturers into it aswell. Tryed BenQ ?
  it's a
  Benelux based company, should be interest from them.
  Having a company like BenQ with us could help.
 
  Are you willing to identify and approach some of these companies about
  GUADEC sponsorship? We have a brochure, so the main work is
  identifying contacts, approaching them, giving a pitch and then
  following up with them. (And following up with them. And following up
  with them. ;)
 
  Stormy
 

  Hi,

  I can dig some information about possible interested companies and try
 to approach them. I do know that some are more friendly because I've
 contacted about 280 Operators (including MVNO's) in Europe in the past.

  Before approaching we need to know a couple of things:

  # What benefits can they take from sponsoring (ex: how are we going to
 advertise them, expected visitors)

  # What do we need from them (ex: money, merchandising, etc)

  # I would advice also than when applies, we should ask for
 participation as well, like providing speakers to conferences. This get
 touchy as some companies are related to users and opensource, but in a
 different way from us... for instance the emerging market for netbooks
 and tables is of interest to Vodafone as they provide carrier data
 services through GSM Networks. They are attacking this niche, but the
 issue is how we relate it with open source. So, this needs some
 thinking.


  Taking a look into potential companies that can help us. I do have a
 background in the Netherlands, as I lived there for almost 2 years, I
 can most likely get some contacts from companies like Logitech.

  Point me the material that we have already done. As you now my english
 is not native, and before I contact them, I'll send to the list a
 general message so that people can fix it correctly and I'll take it
 from there.

  I'll place some effort on this one. It would help if we have a program
 already available for the event and a list of
 activities/participation's.


  I'll be in touch about this.

  NM


-- 
marketing-list mailing list
marketing-list@gnome.org
http://mail.gnome.org/mailman/listinfo/marketing-list


Re: Introductions

2010-02-17 Thread Nelson Marques
Stormy,

 Got it. Awesome stuff.
 I'm going to give you a contact of a national hardware manufacturer
which is supplying Laptops for students through the government (not the
cursed Magalhães).

 Unfortunatly they use a national distribution called Caixa Mágica
(Magic Box, http://www.caixamagica.pt) which is focused on KDE. This is
sad, but it's the reality. Caixa Magica is built based on SuSE/openSuSE
sources.

 I would like you to contact this person (the CEO of the company) and CC
it to the contact I'm also providing. They sponsored me in 2001 for my
even and they are often opened to new challenges.

 This company is distributing computer with linux pre-installed for over
5 years, which makes them a pioneer in the Portuguese Market. Also offer
him a possibility participate if possible with a speaker about open
source or GNU/Linux as an alternative on pre-installed PC's. And why
don't use GNOME ;)

 Gonna send this in private email.

 Nelson.

On Wed, 2010-02-17 at 09:43 -0700, Stormy Peters wrote:
 Great.
 
 I'll send the brochure to you offlist.
 
 Stormy
 
 On Wed, Feb 17, 2010 at 9:30 AM, Nelson Marques 07...@ipam.pt wrote:
 
 
 
 On Wed, 2010-02-17 at 09:15 -0700, Stormy Peters wrote:
  Hi Nelson,
 
  On Fri, Feb 12, 2010 at 10:37 AM, Nelson Marques
 07...@ipam.pt
  wrote:
  About Guadec, have you contacted Vodafone? or any
 other big
  Mobile
  operators? I would assume that pushing the right
 keys, they
  would tag
  alongside with Guadec. Also try to have small local
 business
  present,
  and push hardware manufacturers into it aswell.
 Tryed BenQ ?
  it's a
  Benelux based company, should be interest from them.
  Having a company like BenQ with us could help.
 
  Are you willing to identify and approach some of these
 companies about
  GUADEC sponsorship? We have a brochure, so the main work is
  identifying contacts, approaching them, giving a pitch and
 then
  following up with them. (And following up with them. And
 following up
  with them. ;)
 
  Stormy
 
 
 
  Hi,
 
  I can dig some information about possible interested
 companies and try
 to approach them. I do know that some are more friendly
 because I've
 contacted about 280 Operators (including MVNO's) in Europe in
 the past.
 
  Before approaching we need to know a couple of things:
 
  # What benefits can they take from sponsoring (ex: how are we
 going to
 advertise them, expected visitors)
 
  # What do we need from them (ex: money, merchandising, etc)
 
  # I would advice also than when applies, we should ask for
 participation as well, like providing speakers to conferences.
 This get
 touchy as some companies are related to users and opensource,
 but in a
 different way from us... for instance the emerging market for
 netbooks
 and tables is of interest to Vodafone as they provide carrier
 data
 services through GSM Networks. They are attacking this niche,
 but the
 issue is how we relate it with open source. So, this needs
 some
 thinking.
 
 
  Taking a look into potential companies that can help us. I do
 have a
 background in the Netherlands, as I lived there for almost 2
 years, I
 can most likely get some contacts from companies like
 Logitech.
 
  Point me the material that we have already done. As you now
 my english
 is not native, and before I contact them, I'll send to the
 list a
 general message so that people can fix it correctly and I'll
 take it
 from there.
 
  I'll place some effort on this one. It would help if we have
 a program
 already available for the event and a list of
 activities/participation's.
 
 
  I'll be in touch about this.
 
  NM
 
 



signature.asc
Description: This is a digitally signed message part
-- 
marketing-list mailing list
marketing-list@gnome.org
http://mail.gnome.org/mailman/listinfo/marketing-list


Re: introductions (was Re: )

2010-02-17 Thread John Williams

 On 02/09/2010 04:49 PM, Nelson Marques wrote:

  I would like to ask one thing to this list, would it be possible for
 people to introduce themselfs and say what is their role around on the
 list?

 Hello all.

My name is John Williams.  I am not a developer or documenter.  I am a user.
 I also study and teach Marketing at a university.  Studying for about 20
years, teaching for about 15.

My view of marketing is probably different to that of most people on this
list.  To me Marketing is a business philosophy, while evidently to most
other people this word means sales and promotion.  That is one set of
activities that the business philosophy guides, but not the only set.

The philosophy is roughly this: learn about what your customers (actual
and potential) want, and then give it to them --- if it's a good idea.

Reason's why it might not be a good idea are include:

- it's illegal or morally wrong (some customers clearly want cocaine, child
pornography or tobacco, for example).

- it doesn't fit your corporate purpose and/or resources (e.g. GNOME isn't
going to start delivering quality health care to its users)

- it won't make a buck (in the case of for-profit organisations)

None of these apply to us.  So, marketing GNOME, to me, does not mean
pushing our product on to the market; rather it means finding out what
would make our users happier and more productive, and crafting our product
to deliver that.

In other words: listen to users.  And give them what they want/need.  If
it's not crack.

Thus endeth the rant.
-- 
marketing-list mailing list
marketing-list@gnome.org
http://mail.gnome.org/mailman/listinfo/marketing-list


Re: Introductions

2010-02-16 Thread Sanne te Meerman

Hi Nelson,

Nelson Marques schreef:

Hi Sanne,

On Fri, 2010-02-12 at 15:10 +0100, Sanne te Meerman wrote:
  

Hi,

I was triggered by this conversation as I have recently approached 
several companies to sponsor Guadec. One of the companies that declined, 
was Cap Gemini and I got some interesting feedback that relates to 
branding as well. They told me that large system integrators like 
themselves mostly do support and training on whole distributions like 
Ubuntu and Suse etc.



 That doesn't surprise me at all. Remember that when you approach a
company to sponsor an event, for them there should be a business
possibility implied. It's distro's that give them money, not normal
software packages. No business possibility, not worth investing. 
I understand that of course. And it might not be very surprising that 
they don't sponsor, but I felt challenged to think of ways to get their 
attention. If they're into training and system integration, there can be 
possibilities for them as well, like approaching hardware vendors to 
help them use Gnome in their products, or maybe even user training.

Which
doesn't mean that other companies in the same marker segment can have
opposite positions. In this cases, it would be advisable to launch the
same challenge to all, and make sure they know that their competitors
might be present there.
  
Yes, good one. I'm no marketeer, but the creation of a 'Buzz' and the 
fact that companies, people and instittions are watching each other has 
to be used well, true. Having said that, we are looking out for the work 
of the volunteers who are helping Koen and me to improve the Guadec 
website as fast as possible, as the website is such a crucial means to 
create 'the buzz'.  So... any advice on how to make them forget about 
their wifes and loved-ones, to start building the site, are welcome! :-)
The marketing challenge with regard to branding would probably be then 
to associate one brand with another, like Intel has so succesfully done 
by having the 'Intel'inside ' logo on hardware and having joined TV 
commercials with software and hardware vendors.



The marketing challenge with branding in my opinion is somewhere else, a
set of values that our brand should imply. My laptop has ATI Premium
Graphics sticker. I chosed ATI because it's GPU didnt went above 60C
under heavy load, because I do give importance to thermal designs. The
reason that make me go this way was because my previous laptop had one
of those wicked G86 based nvidia cards operating the GPU at 81C in idle.
I won't ever buy nvidia. Consumer choice.
  
Regarding the brands again, we don't need stickers. Our product, GNOME

is distributed in digital format, therefore most of our marketing should
around digital formats. We should associate the brand GNOME to brands
who distribute us, who support us and who share the same ideals behind
GNOME. It's more of a ideological set of ideas you want people to
recognize about you.

  
Both the values of Quality and Ideology are what interests you and are 
also what you think the brand should project. Your decision to go with 
ATI might sound obvious to you, but I have my doubts if there are a lot 
of people who have such a well thought out judgement as you do (even if 
it could help them avoid burning their fingers haha). FLOSS people seem 
to be a well informed bunch in general, that might not be as sensitive 
to 'the Buzz'. As Gnome is moving out of this subculture and into the 
mainstream, the amount of people considering the ideology will hopefully 
remain something closely associated with Gnome and other Free software. 
But IMHO the thing that might probably help move Gnome more into the a 
mainstream market might probably be: great software with great 
functionality that looks great and is also easy and great to use.



Just felt like sharing this. Hope it's useful and hopefully I'll see the 
'Gnome inside' logo flickering on my next mobile phone ;-).

regards,
Sanne, Guadec organisation



You touched a sensible thing. If we look into the market, as Brian said
in another thread, the industry is changing quickly. We're going into
the netbook/tablet æeon (era), for reference, see the efforts being made
by Ubuntu on this field. Their option to replace openoffice with
googledocs... the reaction of the community... They went back on that
one, but still, from a marketing point of view, such replacement would
please either netbook vendor (indirectly association with google) and
possibly breaking grounds amongst users.
  
just some thoughts, great to think about things like this, thanks. About 
Guadec, I will definitely forward your suggestions to Stormy, as she's 
doing most of the contacts with companies on behalf of Gnome. Vodafone 
and BenQ might be really excellent suggestions, and with Nokia on board, 
they could be triggered, as other companies might be as well. about the 
local companies: we're approaching them too, yes.

About Guadec, have you 

Re: Introductions

2010-02-16 Thread Sriram Ramkrishna
I am.. er sri.  I don't seem to have a role other than to participate and
snark.  I do occasionally come up with good ideas that I have no time to
implement.

sri

On Wed, Feb 10, 2010 at 4:04 AM, Dave Neary dne...@gnome.org wrote:

 Hi,

 Nelson Marques wrote:
   I would like to ask one thing to this list, would it be possible for
  people to introduce themselfs and say what is their role around on the
  list?

 Dave Neary
 http://live.gnome.org/DaveNeary
 http://blogs.gnome.org/bolsh
 http://dneary.free.fr
 http://www.neary-consulting.com

 http://www.linkedin.com/ppl/webprofile?action=vmiid=2873233pvs=ppauthToken=qu0IauthType=nametrk=ndir_viewmorelnk=vw_pprofile

 http://www.google.com/search?q=Dave+Nearyie=utf-8oe=utf-8aq=trls=com.ubuntu:en-GB:officialclient=firefox-a

 I started many of the initiatives the marketing team is now working on -
 collecting marketing materials, co-ordinating user groups, researching a
 GNOME store, having a regular annual marketing  community travel
 budget, having an annual foundation report (I wrote most of the first
 one, and a good bit of the 2nd and 3rd), getting  using a CRM, and I'm
 currently working on a GNOME census to answer some of the questions we
 keep getting asked  have no good answer for.

 Cheers,
 Dave.

 --
 Dave Neary
 GNOME Foundation member
 dne...@gnome.org
 --
 marketing-list mailing list
 marketing-list@gnome.org
 http://mail.gnome.org/mailman/listinfo/marketing-list

-- 
marketing-list mailing list
marketing-list@gnome.org
http://mail.gnome.org/mailman/listinfo/marketing-list


Re: Introductions

2010-02-16 Thread Behdad Esfahbod
Do you? ;)

I'm behdad by the way.  Just listening and occasionally teasing.

behdad

On 02/16/2010 07:16 PM, Sriram Ramkrishna wrote:
 I am.. er sri.  I don't seem to have a role other than to participate
 and snark.  I do occasionally come up with good ideas that I have no
 time to implement.
 
 sri
 
 On Wed, Feb 10, 2010 at 4:04 AM, Dave Neary dne...@gnome.org
 mailto:dne...@gnome.org wrote:
 
 Hi,
 
 Nelson Marques wrote:
   I would like to ask one thing to this list, would it be possible for
  people to introduce themselfs and say what is their role around on the
  list?
 
 Dave Neary
 http://live.gnome.org/DaveNeary
 http://blogs.gnome.org/bolsh
 http://dneary.free.fr
 http://www.neary-consulting.com
 
 http://www.linkedin.com/ppl/webprofile?action=vmiid=2873233pvs=ppauthToken=qu0IauthType=nametrk=ndir_viewmorelnk=vw_pprofile
 
 http://www.linkedin.com/ppl/webprofile?action=vmiid=2873233pvs=ppauthToken=qu0IauthType=nametrk=ndir_viewmorelnk=vw_pprofile
 
 http://www.google.com/search?q=Dave+Nearyie=utf-8oe=utf-8aq=trls=com.ubuntu:en-GB:officialclient=firefox-a
 
 http://www.google.com/search?q=Dave+Nearyie=utf-8oe=utf-8aq=trls=com.ubuntu:en-GB:officialclient=firefox-a
 
 I started many of the initiatives the marketing team is now working on -
 collecting marketing materials, co-ordinating user groups, researching a
 GNOME store, having a regular annual marketing  community travel
 budget, having an annual foundation report (I wrote most of the first
 one, and a good bit of the 2nd and 3rd), getting  using a CRM, and I'm
 currently working on a GNOME census to answer some of the questions we
 keep getting asked  have no good answer for.
 
 Cheers,
 Dave.
 
 --
 Dave Neary
 GNOME Foundation member
 dne...@gnome.org mailto:dne...@gnome.org
 --
 marketing-list mailing list
 marketing-list@gnome.org mailto:marketing-list@gnome.org
 http://mail.gnome.org/mailman/listinfo/marketing-list
 
 
-- 
marketing-list mailing list
marketing-list@gnome.org
http://mail.gnome.org/mailman/listinfo/marketing-list


Re: Introductions

2010-02-12 Thread Nelson Marques
Hi Sanne,

On Fri, 2010-02-12 at 15:10 +0100, Sanne te Meerman wrote:
 Hi,
 
 I was triggered by this conversation as I have recently approached 
 several companies to sponsor Guadec. One of the companies that declined, 
 was Cap Gemini and I got some interesting feedback that relates to 
 branding as well. They told me that large system integrators like 
 themselves mostly do support and training on whole distributions like 
 Ubuntu and Suse etc.

 That doesn't surprise me at all. Remember that when you approach a
company to sponsor an event, for them there should be a business
possibility implied. It's distro's that give them money, not normal
software packages. No business possibility, not worth investing. Which
doesn't mean that other companies in the same marker segment can have
opposite positions. In this cases, it would be advisable to launch the
same challenge to all, and make sure they know that their competitors
might be present there.

 
 The marketing challenge with regard to branding would probably be then 
 to associate one brand with another, like Intel has so succesfully done 
 by having the 'Intel'inside ' logo on hardware and having joined TV 
 commercials with software and hardware vendors.

The marketing challenge with branding in my opinion is somewhere else, a
set of values that our brand should imply. My laptop has ATI Premium
Graphics sticker. I chosed ATI because it's GPU didnt went above 60C
under heavy load, because I do give importance to thermal designs. The
reason that make me go this way was because my previous laptop had one
of those wicked G86 based nvidia cards operating the GPU at 81C in idle.
I won't ever buy nvidia. Consumer choice.

Regarding the brands again, we don't need stickers. Our product, GNOME
is distributed in digital format, therefore most of our marketing should
around digital formats. We should associate the brand GNOME to brands
who distribute us, who support us and who share the same ideals behind
GNOME. It's more of a ideological set of ideas you want people to
recognize about you.

 
 Just felt like sharing this. Hope it's useful and hopefully I'll see the 
 'Gnome inside' logo flickering on my next mobile phone ;-).
 regards,
 Sanne, Guadec organisation

You touched a sensible thing. If we look into the market, as Brian said
in another thread, the industry is changing quickly. We're going into
the netbook/tablet æeon (era), for reference, see the efforts being made
by Ubuntu on this field. Their option to replace openoffice with
googledocs... the reaction of the community... They went back on that
one, but still, from a marketing point of view, such replacement would
please either netbook vendor (indirectly association with google) and
possibly breaking grounds amongst users.

About Guadec, have you contacted Vodafone? or any other big Mobile
operators? I would assume that pushing the right keys, they would tag
alongside with Guadec. Also try to have small local business present,
and push hardware manufacturers into it aswell. Tryed BenQ ? it's a
Benelux based company, should be interest from them.
Having a company like BenQ with us could help.

;)

-- my 2 cents,
nelson.

 Nelson Marques schreef:
   Brian,
 
   I can provide some documentation regarding Brand Management if you
  need. This is actually a complex subject. If you need help I can help
  with it as well.
 
   There's a very good publication from Philip Kotler (currently the top
  personality in Marketing) named Brand Management, there is also a
  chapter in Marketing Management (the bible of Marketing) which covers
  some points.
 
   I have a large collection of books which I can share with whoever wants
  to take a look.
 
   Meanwhile I'll just compile some stuff that I have from my university
  which might be useful.
 
   Anything you need, just ask.
 
   Nelson.
 
   PS: I would assume GNOME is going to be taken as an Umbrella brand,
  correct?
 

  On Thu, 2010-02-11 at 09:23 -0600, Brian Cameron wrote:
  
  Hello, my name is Brian Cameron and there is some information about me
  here:
 
 http://live.gnome.org/BrianCameron
 
  I have worked for Sun Microsystems (now becoming Oracle) for over 10
  years, over 8 of those years on the GNOME project.  I am on the GNOME
  Foundation board of directors and acting as the secretary.
 
  I am really more of a developer than a marketing person, but I have
  been involved with marketing-related discussions for the past few
  years, and attended the last Marketing hackfest in Chicago.  Any board
  member often deals with marketing topics and opportunities, and one of
  the reasons I participate is because I think the GNOME marketing-list
  is one of the more important GNOME forums for board members to be
  involved with.
 
  I also tend to work closely with the GNOME legal team, and I tend to
  get involved with marketing issues that involve working with the legal
  team.
 
  For example, one marketing related task I am currently 

Re: Introductions

2010-02-11 Thread Brian Cameron


Hello, my name is Brian Cameron and there is some information about me
here:

  http://live.gnome.org/BrianCameron

I have worked for Sun Microsystems (now becoming Oracle) for over 10
years, over 8 of those years on the GNOME project.  I am on the GNOME
Foundation board of directors and acting as the secretary.

I am really more of a developer than a marketing person, but I have
been involved with marketing-related discussions for the past few
years, and attended the last Marketing hackfest in Chicago.  Any board
member often deals with marketing topics and opportunities, and one of
the reasons I participate is because I think the GNOME marketing-list
is one of the more important GNOME forums for board members to be
involved with.

I also tend to work closely with the GNOME legal team, and I tend to
get involved with marketing issues that involve working with the legal
team.

For example, one marketing related task I am currently working on with
the legal team is to put together more comprehensive trademark
agreements so that GNOME is better prepared to license the GNOME brand
to organizations who want to sell GNOME branded merchandise.

Brian
--
marketing-list mailing list
marketing-list@gnome.org
http://mail.gnome.org/mailman/listinfo/marketing-list


Re: Introductions

2010-02-11 Thread Nelson Marques
 Brian,

 I can provide some documentation regarding Brand Management if you
need. This is actually a complex subject. If you need help I can help
with it as well.

 There's a very good publication from Philip Kotler (currently the top
personality in Marketing) named Brand Management, there is also a
chapter in Marketing Management (the bible of Marketing) which covers
some points.

 I have a large collection of books which I can share with whoever wants
to take a look.

 Meanwhile I'll just compile some stuff that I have from my university
which might be useful.

 Anything you need, just ask.

 Nelson.

 PS: I would assume GNOME is going to be taken as an Umbrella brand,
correct?

 On Thu, 2010-02-11 at 09:23 -0600, Brian Cameron wrote:
  Hello, my name is Brian Cameron and there is some information about me
  here:
  
 http://live.gnome.org/BrianCameron
  
  I have worked for Sun Microsystems (now becoming Oracle) for over 10
  years, over 8 of those years on the GNOME project.  I am on the GNOME
  Foundation board of directors and acting as the secretary.
  
  I am really more of a developer than a marketing person, but I have
  been involved with marketing-related discussions for the past few
  years, and attended the last Marketing hackfest in Chicago.  Any board
  member often deals with marketing topics and opportunities, and one of
  the reasons I participate is because I think the GNOME marketing-list
  is one of the more important GNOME forums for board members to be
  involved with.
  
  I also tend to work closely with the GNOME legal team, and I tend to
  get involved with marketing issues that involve working with the legal
  team.
  
  For example, one marketing related task I am currently working on with
  the legal team is to put together more comprehensive trademark
  agreements so that GNOME is better prepared to license the GNOME brand
  to organizations who want to sell GNOME branded merchandise.
  
  Brian
 



signature.asc
Description: This is a digitally signed message part
-- 
marketing-list mailing list
marketing-list@gnome.org
http://mail.gnome.org/mailman/listinfo/marketing-list


Re: Introductions

2010-02-11 Thread Paul Cutler
On Tue, 2010-02-09 at 21:49 +, Nelson Marques wrote:
 I would like to ask one thing to this list, would it be possible for
 people to introduce themselfs and say what is their role around on the
 list?
 
  Thanks in advance.

Hi,

I'm Paul, and I help out with the Sysadmin team, help publish GNOME
Journal, maintain documentation for a few different projects and try to
herd cats with the Marketing team, including trying to manage some of
the Marketing projects, schedule team meetings and other stuff.

More info at:

http:/.live.gnome.org/PaulCutler
http://www.silwenae.org/blog

Paul


-- 
marketing-list mailing list
marketing-list@gnome.org
http://mail.gnome.org/mailman/listinfo/marketing-list


Re: Introductions

2010-02-10 Thread Dave Neary
Hi,

Nelson Marques wrote:
  I would like to ask one thing to this list, would it be possible for
 people to introduce themselfs and say what is their role around on the
 list?

Dave Neary
http://live.gnome.org/DaveNeary
http://blogs.gnome.org/bolsh
http://dneary.free.fr
http://www.neary-consulting.com
http://www.linkedin.com/ppl/webprofile?action=vmiid=2873233pvs=ppauthToken=qu0IauthType=nametrk=ndir_viewmorelnk=vw_pprofile
http://www.google.com/search?q=Dave+Nearyie=utf-8oe=utf-8aq=trls=com.ubuntu:en-GB:officialclient=firefox-a

I started many of the initiatives the marketing team is now working on -
collecting marketing materials, co-ordinating user groups, researching a
GNOME store, having a regular annual marketing  community travel
budget, having an annual foundation report (I wrote most of the first
one, and a good bit of the 2nd and 3rd), getting  using a CRM, and I'm
currently working on a GNOME census to answer some of the questions we
keep getting asked  have no good answer for.

Cheers,
Dave.

-- 
Dave Neary
GNOME Foundation member
dne...@gnome.org
-- 
marketing-list mailing list
marketing-list@gnome.org
http://mail.gnome.org/mailman/listinfo/marketing-list


Re: Introductions

2010-02-10 Thread Luis Medinas
On Tue, 2010-02-09 at 21:49 +, Nelson Marques wrote:
 I would like to ask one thing to this list, would it be possible for
 people to introduce themselfs and say what is their role around on the
 list?
 
Hi

I'm a proud member of the Portuguese conspiracy probably one of the
firsts involved in the GNOME Project. I have 25 years old and i recently
got a Masters degree in Physics Engineering at University of Aveiro
(also looking for a job involving OpenSource :)). I'm also the
Co-maintainer of Brasero our favorite burning application and
contributor for other modules. Of course i'm involved in the great
Bugsquad, Patchsquad and help on other projects where i can.

Some links:
http://live.gnome.org/LuisMedinas
http://pt.linkedin.com/in/luismedinas
http://lmedinas.livejournal.com

Cheers
Luis

-- 
marketing-list mailing list
marketing-list@gnome.org
http://mail.gnome.org/mailman/listinfo/marketing-list


introductions (was Re: )

2010-02-09 Thread will kahn-greene

On 02/09/2010 04:49 PM, Nelson Marques wrote:

  I would like to ask one thing to this list, would it be possible for
people to introduce themselfs and say what is their role around on the
list?

  Thanks in advance.


I'm Will Kahn-Greene.  I think I introduced myself a couple of weeks 
ago.  I work for Participatory Culture Foundation http://pculture.org/ 
on Miro http://getmiro.com/ and curate the Gnome Miro Community 
http://gnome.mirocommunity.org/.


I'm on this list to help with indexing/curating video about Gnome 
conferences, projects, development, marketing, and such so that users, 
developers, and other interested parties can find it, watch it, and 
better participate in Gnome-related things.


/will
--
marketing-list mailing list
marketing-list@gnome.org
http://mail.gnome.org/mailman/listinfo/marketing-list