On Epiphany marketing, and income opportunities
Hello Marketing list, I wanted to draw attention on an issue that it's been mentioned before. Which is trying to get some money out of the default search engine used in epiphany. Obviously, we won't get as much money as the Mozilla Foundation out of this, but it'll be worth knowing how much can we make out of it and there are other upsides about it besides the income. I think that with a marketing campaign similar to friends of GNOME targeted to GNOME users remarking that the usage of Epiphany can help the foundation and the project would actually give loads of users a reason to use _our_ browser. Keep in mind that Epiphany is way better integrated with GNOME than Firefox, and it's part of our Desktop suite, so we should be encouraging its use. Any thoughts about this? Does it sound like a good plan? -- Un saludo, Alberto Ruiz -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: On Epiphany marketing, and income opportunities
On 20/07/09 11:39, Alberto Ruiz wrote: I wanted to draw attention on an issue that it's been mentioned before. Which is trying to get some money out of the default search engine used in epiphany. Obviously, we won't get as much money as the Mozilla Foundation out of this, but it'll be worth knowing how much can we make out of it and there are other upsides about it besides the income. I think the basic problem with this plan is that GNOME has very little branding control. Most of what gets deployed is re-branded in some way, and the main GNOME desktops a. don't come with Epi and b. already have customised, branded search. Firefox has _much_ stronger control over its user experience. Personally, I think that GNOME should exert more pressure on downstream, but I think from a marketing perspective the value of Epi is very limited in terms of what people might be willing to pay. Sorry this is a negative reaction, but that is my initial thought. Probably still worth asking, though. Cheers, Alex. -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: On Epiphany marketing, and income opportunities
2009/7/20 Alex Hudson h...@alexhudson.com: On 20/07/09 11:39, Alberto Ruiz wrote: I wanted to draw attention on an issue that it's been mentioned before. Which is trying to get some money out of the default search engine used in epiphany. Obviously, we won't get as much money as the Mozilla Foundation out of this, but it'll be worth knowing how much can we make out of it and there are other upsides about it besides the income. I think the basic problem with this plan is that GNOME has very little branding control. Most of what gets deployed is re-branded in some way, and the main GNOME desktops a. don't come with Epi and b. already have customised, branded search. Firefox has _much_ stronger control over its user experience. Well, I don't think this is all about branding control. I was just talking about promoting Epi among our own community. In any case this problem is orthogonal to the proposal I'm making. Personally, I think that GNOME should exert more pressure on downstream, but I think from a marketing perspective the value of Epi is very limited in terms of what people might be willing to pay. Well, as I said, I think we should target our own community for a start, and I don't think we should actually try to push distros to use Epiphany at this point. Pretty much none of us use epiphany, and this would be a great opportunity to empower the application within power users and developers. We can think on what do we want next after that. Even if the money was very little, it could help to fund webkit+accesibility/plain webkit/epiphany hackfests. I would be more than happy if that was the only achievement. Sorry this is a negative reaction, but that is my initial thought. Probably still worth asking, though. Cheers, Alex. -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list -- Un saludo, Alberto Ruiz -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: On Epiphany marketing, and income opportunities
Hi Alberto, I think I probably need to clarify something I said: On 20/07/09 13:19, Alberto Ruiz wrote: 2009/7/20 Alex Hudsonh...@alexhudson.com: I think the basic problem with this plan is that GNOME has very little branding control. Most of what gets deployed is re-branded in some way, and the main GNOME desktops a. don't come with Epi and b. already have customised, branded search. Firefox has _much_ stronger control over its user experience. Well, I don't think this is all about branding control. I was just talking about promoting Epi among our own community. In any case this problem is orthogonal to the proposal I'm making. I don't think this issue is orthogonal, I think it's central. To get money for default search, advertisers/sponsors are going to be looking for basically one thing: audience(*). If they're paying for a default search slot, they're going to want to have a good idea of a. what type of people they will be reaching, and b. how many of them there will be. If I understand you correctly, you want to go to search providers and say We'd like you to sponsor our default search feature, and they will ask what they get in return. At the moment, distros don't offer Epi and they override the default search feature anyway (at least, Fedora and Ubuntu do). Unless some search provider is willing to spend that money basically altruistically, I don't know how it would be possible to give them any substantial amount of traffic. Cheers, Alex. * - arguably Firefox wasn't sponsored because of their audience but for competition reasons, but it must make some sense on that basis also. -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: On Epiphany marketing, and income opportunities
2009/7/20 Alex Hudson h...@alexhudson.com: Hi Alberto, I think I probably need to clarify something I said: On 20/07/09 13:19, Alberto Ruiz wrote: 2009/7/20 Alex Hudson h...@alexhudson.com: I think the basic problem with this plan is that GNOME has very little branding control. Most of what gets deployed is re-branded in some way, and the main GNOME desktops a. don't come with Epi and b. already have customised, branded search. Firefox has _much_ stronger control over its user experience. Well, I don't think this is all about branding control. I was just talking about promoting Epi among our own community. In any case this problem is orthogonal to the proposal I'm making. I don't think this issue is orthogonal, I think it's central. To get money for default search, advertisers/sponsors are going to be looking for basically one thing: audience(*). If they're paying for a default search slot, they're going to want to have a good idea of a. what type of people they will be reaching, and b. how many of them there will be. That's an assumption that we cannot make until we actually approach them. There could be agreements on a certain amount of money per search, which won't necessarily makes the fact that currently epi has a very small audience such an important point. If I understand you correctly, you want to go to search providers and say We'd like you to sponsor our default search feature, and they will ask what they get in return. At the moment, distros don't offer Epi and they override the default search feature anyway (at least, Fedora and Ubuntu do). For this to work distros don't have to offer Epi by default. And regarding the defaults, it's not like we don't have friends in the respective distros and solve the problem. Unless some search provider is willing to spend that money basically altruistically, I don't know how it would be possible to give them any substantial amount of traffic. Yay! That's the spirit! As I said, it could be done on a per search basis, if we don't even try talking with them, we won't know what can we get out of it. We can market this as as part to the move to webkit, we are planning to revamp the usage of Epiphany among the community of users and extend its integration to the desktop to enhance the user experience, we think this would boost the usage of the browser... blah blah, which is actually true. On the other hand, as soon as you mention you're talking with other providers, they'll probably be more willing to get to an agreement. Besides, it's not like google or yahoo are not keen on donating money to open source foundations. So, if your suggestion is to just do nothing, and not approach anyone. Then, okay, I got it. But I'm not planning to stop on doing it anyway :-) -- Un saludo, Alberto Ruiz -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
