Re: Questions about FoG and campaigns
Hi, Diego Escalante Urrelo wrote: > And it misses a more tangible goal than just the number of subscriptors IMO. > > Something like "2 new hackfests this year" or whatever. Obviously the > money won't be used exclusively on that, but it helps understand why > we want money, besides "because it's money". Absolutely agree. http://blogs.gnome.org/bolsh/2008/11/20/things-to-learn-for-gnome/ When you donate €200 to MSF, they have a list of things they can do with it (x vaccines, y meals, z survival blankets). Cheers, Dave. -- Dave Neary GNOME Foundation member dne...@gnome.org -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Questions about FoG and campaigns
And it misses a more tangible goal than just the number of subscriptors IMO. Something like "2 new hackfests this year" or whatever. Obviously the money won't be used exclusively on that, but it helps understand why we want money, besides "because it's money". On Wed, Jan 26, 2011 at 5:36 PM, Stormy Peters wrote: > We also need to promote the campaigns more. > > People need to blog about it, maybe we can ask some journalists to help us > by writing about it, we can use our Google Adsense account, etc. > > Other than here on the marketing list and on the header of gnome.org, I > haven't seen it mentioned any where ... > > Stormy > > On Wed, Jan 26, 2011 at 9:28 AM, Og Maciel wrote: >> >> On Wed, Jan 26, 2011 at 11:24 AM, Jason D. Clinton >> wrote: >> > I guess the question would be: do the campaigns switch like clock-work >> > or do we do it manually depending on how close we are to the goal when >> > the time for the next campaign period arrives? >> >> I'd like to have campaigns scheduled in advance so that we can better >> plan things out. >> -- >> Og B. Maciel >> GNOME Foundation Board of Directors >> >> omac...@foresightlinux.org >> ogmac...@gnome.org >> >> GPG Keys: D5CFC202 >> >> http://www.ogmaciel.com (en_US) >> http://blog.ogmaciel.com (pt_BR) >> -- >> marketing-list mailing list >> marketing-list@gnome.org >> http://mail.gnome.org/mailman/listinfo/marketing-list > > > -- > marketing-list mailing list > marketing-list@gnome.org > http://mail.gnome.org/mailman/listinfo/marketing-list > > -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Questions about FoG and campaigns
We also need to promote the campaigns more. People need to blog about it, maybe we can ask some journalists to help us by writing about it, we can use our Google Adsense account, etc. Other than here on the marketing list and on the header of gnome.org, I haven't seen it mentioned any where ... Stormy On Wed, Jan 26, 2011 at 9:28 AM, Og Maciel wrote: > On Wed, Jan 26, 2011 at 11:24 AM, Jason D. Clinton > wrote: > > I guess the question would be: do the campaigns switch like clock-work > > or do we do it manually depending on how close we are to the goal when > > the time for the next campaign period arrives? > > I'd like to have campaigns scheduled in advance so that we can better > plan things out. > -- > Og B. Maciel > GNOME Foundation Board of Directors > > omac...@foresightlinux.org > ogmac...@gnome.org > > GPG Keys: D5CFC202 > > http://www.ogmaciel.com (en_US) > http://blog.ogmaciel.com (pt_BR) > -- > marketing-list mailing list > marketing-list@gnome.org > http://mail.gnome.org/mailman/listinfo/marketing-list > -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Questions about FoG and campaigns
I agree - I also think they should be for a specific time period. They lose potency and impact if they're around too long. Luis Villa sent me this link - it's a long read, but well worth it on how successful fundraising on Kickstarter worked. When you look at the timing of when people give in relation to how long the campaign is, is very interesting. http://craigmod.com/journal/kickstartup/ Paul On Wed, Jan 26, 2011 at 10:28 AM, Og Maciel wrote: > On Wed, Jan 26, 2011 at 11:24 AM, Jason D. Clinton > wrote: >> I guess the question would be: do the campaigns switch like clock-work >> or do we do it manually depending on how close we are to the goal when >> the time for the next campaign period arrives? > > I'd like to have campaigns scheduled in advance so that we can better > plan things out. > -- > Og B. Maciel > GNOME Foundation Board of Directors > > omac...@foresightlinux.org > ogmac...@gnome.org > > GPG Keys: D5CFC202 > > http://www.ogmaciel.com (en_US) > http://blog.ogmaciel.com (pt_BR) > -- > marketing-list mailing list > marketing-list@gnome.org > http://mail.gnome.org/mailman/listinfo/marketing-list > -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Questions about FoG and campaigns
On Wed, Jan 26, 2011 at 11:24 AM, Jason D. Clinton wrote: > I guess the question would be: do the campaigns switch like clock-work > or do we do it manually depending on how close we are to the goal when > the time for the next campaign period arrives? I'd like to have campaigns scheduled in advance so that we can better plan things out. -- Og B. Maciel GNOME Foundation Board of Directors omac...@foresightlinux.org ogmac...@gnome.org GPG Keys: D5CFC202 http://www.ogmaciel.com (en_US) http://blog.ogmaciel.com (pt_BR) -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Questions about FoG and campaigns
On Wed, Jan 26, 2011 at 10:08, Og Maciel wrote: > Since we last spoke at last year's Boston Summit I felt that people > didn't make their priority to deliver what they had promised. Now, > obviously being the end of the year I understand that people were > already spread thin but our end of year campaign suffered when not all > the moving parts came together on time. So going forward, I want to > schedule campaigns a few months in advance so that we can all have > enough time to work on our tasks. Would 6-month campaigns give enough > time to deliver a well oiled campaign? I believe that there are > already plans to do a campaign for buying hardware (sysadmin) and > another one for a11y. We could also do one for the Women's Outreach > program, so... should we extend the current campaign until June and > then do back-to-back-to-back campaigns for them? That would give us 5 > months to work on them and make sure everything is ready. > > What do you guys think? Yes, we didn't achieve our goals (me included) but I think there's some great go-energy behind Andreas' redesign of the site[1]. I have already volunteered to modify it to support the FoG videos[2]. I would be willing to add to my volunteer responsibilities finishing what Andreas has started (with his approval). It looks like some tweaks and details on the site need to be ironed out and I could additionally create, in advance, the suggested variations for each of the campaigns. I guess the question would be: do the campaigns switch like clock-work or do we do it manually depending on how close we are to the goal when the time for the next campaign period arrives? [1] http://www.andreasn.se/diverse/temp/friends-of-gnome-2.0/ [2] http://people.gnome.org/~jclinton/FoG/ -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Questions about FoG and campaigns
To re-inforce and make it a bit more clear what my intentions were with my email: I need the input from the marketing team in order to create a roadmap of activities and milestones for the FoG campaigns this year. The way I see it, I'd like to have not one but a few thematic campaigns spread across the year in order to support the many different projects of GNOME. For instance, I'd like to have a campaign to support the accessibility crew right off the bat, following it with another campaign to support the docs guys. A possible solution for supporting these different projects may be to ask the Board to provide earmarking for them but I feel that this would be too cumbersome to handle for a variety of reasons. Obviously, if the Board decides to allow earmarking then we don't need campaigns but I feel that people would donate more willing-fully if there is a very specific reason behind it. Since we last spoke at last year's Boston Summit I felt that people didn't make their priority to deliver what they had promised. Now, obviously being the end of the year I understand that people were already spread thin but our end of year campaign suffered when not all the moving parts came together on time. So going forward, I want to schedule campaigns a few months in advance so that we can all have enough time to work on our tasks. Would 6-month campaigns give enough time to deliver a well oiled campaign? I believe that there are already plans to do a campaign for buying hardware (sysadmin) and another one for a11y. We could also do one for the Women's Outreach program, so... should we extend the current campaign until June and then do back-to-back-to-back campaigns for them? That would give us 5 months to work on them and make sure everything is ready. What do you guys think? -- Og B. Maciel GNOME Foundation Board of Directors omac...@foresightlinux.org ogmac...@gnome.org GPG Keys: D5CFC202 http://www.ogmaciel.com (en_US) http://blog.ogmaciel.com (pt_BR) -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Questions about FoG and campaigns
Hi Og, Thanks for starting the thread. A little background - at the two marketing hackfests last year we spend a lot of time talking about fundraising. One of the goals behind two campaigns a year was to tie them to GNOME releases (when we're getting a lot of press) and we didn't want to be out there a lot asking for donations. We were hoping to have targeted campaigns with specific goals that would help people feel like they were a part of something. We originally planned on one fundraising campaign to raise funds for all of GNOME and one campaign a year with a theme, such as the sysadmin hiring last year. What do others think? These ideas aren't set in stone, but the key is to have the marketing team participate so we're getting the word out via the website, blog posts, microblogging, etc. (Which is the big concern I have with the banner being up right now - we don't have any support for it going on). I look forward to hearing others thoughts. Paul On Wed, Jan 26, 2011 at 9:26 AM, Og Maciel wrote: > Hi guys, > > I wanted to ask about your opinions on how we currently coordinate our > campaigns. Paul and I have discussed this a bit on irc and I believe > that we need to discuss about how we want to handle it going forward. > > From what I understood, being the marketing newbie, we currently have > 2 recurring annual campaigns: one for the end of the year which > usually ends at the end of the Xmas/New Year festivities and another > one with a more specific goal, such as paying for hardware, hackfests, > etc. Due to some delays in getting all the web site components in > place for the "end of year" campaign of 2010, there was no clear start > and end delimiters set and that campaign is still active though nobody > really spelled out that it was a "end of the year" campaign. In other > words, whoever goes to our FoG page won't know that we're still doing > a "end of year" campaign. > > I wanted to discuss about how many campaigns do we want to do this > year and if we want to turn the specific campaign into something that > can vary (i.e. A11Y campaigns, Hardware campaigns, etc)? Also, what do > we do with the current campaign? Do we want to end it? The goal was to > get 400 new subscribers but we've only managed to get 30.\ > > Sooo, going forward: > > * Do we want to change the current number of campaigns per year? > * If so, do we vary the theme for the second campaign? > * what are the dates we should be holding them? > * Should we kill off the current one? > > Thanks in advance, > -- > Og B. Maciel > GNOME Foundation Board of Directors > > omac...@foresightlinux.org > ogmac...@gnome.org > > GPG Keys: D5CFC202 > > http://www.ogmaciel.com (en_US) > http://blog.ogmaciel.com (pt_BR) > -- > marketing-list mailing list > marketing-list@gnome.org > http://mail.gnome.org/mailman/listinfo/marketing-list > -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Questions about FoG and campaigns
Hi guys, I wanted to ask about your opinions on how we currently coordinate our campaigns. Paul and I have discussed this a bit on irc and I believe that we need to discuss about how we want to handle it going forward. >From what I understood, being the marketing newbie, we currently have 2 recurring annual campaigns: one for the end of the year which usually ends at the end of the Xmas/New Year festivities and another one with a more specific goal, such as paying for hardware, hackfests, etc. Due to some delays in getting all the web site components in place for the "end of year" campaign of 2010, there was no clear start and end delimiters set and that campaign is still active though nobody really spelled out that it was a "end of the year" campaign. In other words, whoever goes to our FoG page won't know that we're still doing a "end of year" campaign. I wanted to discuss about how many campaigns do we want to do this year and if we want to turn the specific campaign into something that can vary (i.e. A11Y campaigns, Hardware campaigns, etc)? Also, what do we do with the current campaign? Do we want to end it? The goal was to get 400 new subscribers but we've only managed to get 30.\ Sooo, going forward: * Do we want to change the current number of campaigns per year? * If so, do we vary the theme for the second campaign? * what are the dates we should be holding them? * Should we kill off the current one? Thanks in advance, -- Og B. Maciel GNOME Foundation Board of Directors omac...@foresightlinux.org ogmac...@gnome.org GPG Keys: D5CFC202 http://www.ogmaciel.com (en_US) http://blog.ogmaciel.com (pt_BR) -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
