On Thu, 2010-02-11 at 21:56 -0600, Paul Cutler wrote:
On Wed, 2010-02-10 at 22:15 +, Nelson Marques wrote:
Many apologies for this list, I've attached the wrong file.
Here is the right file and it's also on the reply I made for Diego, the
file I attached was a dummy sketch of an article I'm working.
Sorry.
nelson
On Wed, 2010-02-10 at 21:14 +, Nelson Marques wrote:
Dear all,
Everyone should see the attachment included, despite of your role on
this list as it covers everything related to GNOME.
With the upcoming GNOME 3.0 release, this is actually my first real
contribution for this list, and I would suggest that we work this out,
as this isn't a one man job.
In attachment there's a normal marketing driven communication plan
matrix. I've added some personal notes, so basically what we need to do
is to fill it accordingly so it can be used as a tool to promote GNOME
in a uniform way through all the GNOME related communcation channels.
Everything should be fore casted here, I do understand that we don't
have much statistical data to support, this is one of the reasons why
I've been battling to get a normal survey platform we can use.
I would appreciate that everyone on this list would comment and would
be involved, because despite this is a normal communication plan used by
most organizations (specially commercial/proprietary ones), it's the
very basics for a successful marketing campaign.
My question is, should we start preparing ourselfvs for a GNOME 3.0
marketing oriented release ?
Everyone from developers, to juridical people, marketing, artists, etc
have one point or another that can contribute to perform this task.
People running this list, I can't accomplish such thing by myself, now
it should be time where we start our wicked plan for Desktop domination.
Sorry for the wall of text.
Nelson
PS: This goes as a PDF with a format I've made, I don't know GNOME's
position about this, this is just to serve as a Matrix, so if there are
standards from GNOME related to formating and so on, please point me in
the right way so I can start working on it and submit a workable
version. Since this includes everyone, I feel the need to push a bit
forth the documentation sharing system being discussed in the parallel
on this list.
Hi Nelson,
Thanks for putting this together.
I'd also recommend you look through some of the Marketing Wiki pages[1].
I also started something similar last year with a Marketing Brief that
covers some similar topics.[2] Additionally, we've been brainstorming
possible marketing campaigns for GNOME 3.0[3], and at our recent
hackfest this past September we landed on a theme, and I have a to-do
from our meeting last month to work with the hackfest team and get it
documented on the wiki (which I'm behind on).
Paul regarding branding issues and GNOME 3.0 I have something to present
to this list soon. For some quick background... The United Nations do
sponsor a lot of social responsible actions around sensible topics, a
couple of examples: The World day of non-smokers, The world day of
women, the world day of children.
In this perspective, this is one thing we can learn from. I'm presenting
soon to this list a full campaign about this topic. I'm going to unravel
it a bit now.
Endangered species. I am Portuguese as you know, and there's a national
pride around a special species, the Iberian Lynx, which is only present
in Portugal and Spain. There's less than 40 specimens worldwide
currently, and it's the rarest amongst the felines.
My campaign proposes the following:
# Sub-Naming GNOME 3.0 release with the name of an endangered species
(like GNOME 3.0 iLynx (Iberian Lynx)).
# Launching a campaign amongst the GNOME Artists to contribute with a
new theme based on Iberian Lynx to be present with GNOME 3.0.
# Promote GNOME official theming amongst artists (if you check
www.deviantart.com, there's a lot of GTK themes, Metacity Themes and so
on. They do work, but most of them can't be installed through our
theming application because their format is not recognized), we should
promote our standards, so that users can use themes without running into
this. I would believe that everyone developing themes at GNOME would
like to see more artists contributing according to our formats. Our
users will love it, and new coming user won't run into situations which
might lead them to believe that a theme doesn't install because of
GNOME.
# Associate our brand with Organizations that promote Endangered Species
so we can get some more leverage power to future campaigns. There's no
revenue coming from such things, but there social responsability
beneficts that promote us and our sponsors.
# Get more media for our artist to work on themes, like wallpapers,
backgrounds and such released under GPL. Also promoting GPL
