FTC: Bloggers must disclose payments for reviews
Associated Press
Oct 5, 2009 10:23 AM (ET)
http://apnews.myway.com//article/20091005/D9B502NG0.html
PHILADELPHIA (AP) - The Federal Trade Commission will require bloggers
to clearly disclose any freebies or payments they get from companies for
reviewing their products.
It is the first time since 1980 that the commission has revised its
guidelines on endorsements and testimonials, and the first time the
rules have covered bloggers.
But the commission stopped short Monday of specifying how bloggers must
disclose any conflicts of interest.
The FTC said its commissioners voted 4-0 to approve the final
guidelines, which had been expected. Penalties include up to $11,000 in
fines per violation.
The rules take effect Dec. 1.
--
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923 Fax: 713-743-3927
Mail: antunes at uh dot edu
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