Yeah one of those, why bother type things.
Far as I (well wikipedia) knows, VW already had vehicles in the luxury bracket, such as the Audi A8 and Bentley. I think the would have been better off to put money into the Bentley brand to build it up to be a competitor to BMW and MB. Or build Audi into a more fancy brand, trying to get a third horse in the race is a waste of resources. You're quite right that VW is seen as a value for money brand and trying to be everything for everybody can soon leave you as being nothing to nobody.

Hendrik
who has never owned a VW

On 31/12/13 14:06, Dieselhead wrote:
What the? is VW thinking, trying to make a fattylac? GM screwed them up plenty already. No wonder Vdubs are a POS anymore. They are supposed to be simple, folks cars, easy to work on, cheap to buy, cheap to own, cheap to operate, cheap to fix. That is part of why bugs were so popular.

The other part was because they dared to be different, had great advertising by DDB, emphasizing the differences, and they were so homely they were cute. "It was the only thing to do after the mule died" "Think small" I have a bunch of those ads I saved from my desk surroundings in college, along with toaster tank BMW ads and the MB 108 ad that was also brilliant. "some people think buying a house is the most important investment they will ever make"

A VW fattylac deserves to be a resounding flop.


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