PRESS RELEASE
For Immediate Release

Contact: Laura Sether (612) 408-2467

Minneapolis MN:  Tuesday, October 30, 2001

R.T. RYBAK CAMPAIGN DEBUTS FIRST TV AD
OF MAYORAL CAMPAIGN
“I Want a Mayor” Ad Showcases Broad Support for R.T. Rybak

Business consultant and Minneapolis Mayoral candidate R.T.
Rybak today unveiled the first TV ad of the campaign season.

The ad called “I Want a Mayor” features a broad cross
section of Minneapolis residents putting “R.T. Rybak for
Mayor” lawn signs in front of their homes, apartments and
businesses.  These residents each describe the qualities
they’re looking for in a Mayor. (See transcript attached)

“I’m thrilled with how it turned out.  It reinforces our
main message: the need for restoring fiscal discipline
downtown, the need to reprioritize housing and basic city
services.  It’s all expressed under the broad theme we need
a Mayor who’s in touch with people and their priorities,”
Rybak said.

The ad project was filmed in one day, with a small camera
crew led by Thom Sandberg and a volunteer creative team
going to all corners of Minneapolis to shoot footage.

“The initial ad buy was significant and it features our
campaign’s other most visible feature over 4000 lawn signs
across Minneapolis,” Rybak concluded.

In addition to television, interested viewers can watch the
ad or download it from the Rybak campaign website at
www.RTforMayor.com under the News (
http://rtformayor.com/index.asp?Page=DISPLAY&GroupID=1&DTID=
PR&ID=13005 ) section or the Media Gallery of the website
using Real Video Player.

END RELEASE


R.T. RYBAK FOR MAYOR
“I Want A Mayor” Commercial Transcript

A succession of Minneapolis residents put “R.T. Rybak for
Mayor” lawn signs in front of their homes, apartments and
businesses.  Each describes what kind of Mayor they want.

Voices:

“I want a mayor who cares what I think.”

“…no matter what neighborhood I’m from.”

“We want a mayor who will come into the neighborhoods and
work for the small business people.”

“…who’s interested in senior citizen issues…”

“…who’ll be a strong advocate for this city.”

“I want a mayor with business and management experience…”

“…who’s more concerned over the housing…”

“…basic city services…”

“I want a mayor who can say ‘no’ when the price is too
 high.”

“I want a mayor who cares what I think.”

“I’m R.T. Rybak, and I ask for your vote on Tuesday,
November 6th.”

END TRANSCRIPT


Russell W. Peterson
Saint Michael

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