Obvious but needs pointing out:
(Re)assigning a value to the act of communicating by introducing the
scarcity (and therefore the cost) could be the key shift (pun intended)
in making the content valuable on the massive scale.
When communicating in person this is implicit - there is a material cost
to producing the voice and keeping the relevant bodies in required
proximity. The fact that tele-communication is, paradoxically, 'free' is
consequently de-valuing the content. And no, humans are not smart enough
to triage the content just based on content.
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