I would like to recommend the work of my friend and collegue Astrid Mager here,
regarding the ideological and socio-cultural implications of the Google-effect:
http://oeaw.academia.edu/AstridMager
There is always ideology, and with an infocapitalist economy these are of
course not lessened by the sorts of economies of scale with witness with Google:
Google has been blamed for its de facto monopolistic position on the search
engine market, its exploitation of user data, its privacy violations, and, most
recently, for possible collaborations with the US-American National Security
Agency (NSA). However, blaming Google is not enough, as Mager suggests in this
article. Rather than being ready-made, Google and its ‘algorithmic ideology’
are constantly negotiated in society. Drawing on her previous work Mager shows
how the ‘new spirit of capitalism’ gets inscribed in Google’s technical Gestalt
by way of social practices. Furthermore, I look at alternative search engines
through the lens of ideology. Focusing on search projects like DuckDuckGo,
Ecosia, YaCy and Wolfram|Alpha Mager exemplifies that there are multiple
ideologies at work. There are search engines that carry democratic values, the
green ideology, the belief in the commons, and those that subject themselves to
the scientific para-digm. In daily practice, however, the capitalist ideology
appears to be hegemonic since
1) most users employ Google rather than alternative search engines,
2) a number of small search projects enter strategic alliances with big,
commercial players, and
3) choosing a true alternative would require not only awareness and a certain
amount of technical know-how, but also effort and patience on the part of
users, as Mager finally discusses.
Astrid Mager, In Search of Ideology
https://www.academia.edu/5717495/In_search_of_ideology._Socio-cultural_dimensions_of_Google_and_alternative_search_engines
I suggest further reading of Dr. Mager's work (she would love me calling her
Drha ha)
/James
James Barrett
PhD Candidate/Adjunct
Department of Language Studies/HUMlab
Umeå University
Sweden
http://about.me/James.G.Barrett
From: nettime-l-boun...@mail.kein.org [nettime-l-boun...@mail.kein.org] On
Behalf Of michael gurstein [gurst...@gmail.com]
Sent: 13 May 2014 07:31
To: nettim...@kein.org
Subject: Re: nettime [SPAM] Re: tensions within the bay area elites
Glad to see Google getting it's due but I'm wondering if the deeper
significance and risk posed by Google isn't being a wee bit overlooked
here...
...
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