*Buy When There's Blood In The Streets
*Friday August 10, 5:01 pm
Daniel Myers

www.kelolasaham.blogspot.com

Baron Rothschild, an 18th century British nobleman and member of the
Rothschild banking family, is credited with saying that "The time to buy is
when there's blood in the streets."

He should know. Rothschild made a fortune buying in the panic that followed
the Battle of Waterloo against Napoleon. But that's not the whole story. The
original quote is believed to be "Buy when there's blood in the streets, *even
if the blood is your own.*"

This is contrarian investing at its heart - the strongly-held belief that
the worse things seem in the market, the better the opportunities are for
profit.

Most people only want winners in their portfolios, but as Warren Buffett
warned, "You pay a very high price in the stock market for a cheery
consensus." In other words, if everyone agrees with your investment
decision, then it's probably not a good one.

*Going Against the Crowd
*Contrarians, as the name implies, try to do the opposite of the crowd. They
get excited when an otherwise good company has a sharp, but undeserved drop
in share price. They swim against the current, and assume the market is
usually wrong at both its extreme lows and highs. The more prices swing, the
more misguided they believe the rest of the market to be.

*Bad Times Make for Good Buys
*Contrarian investors have historically made their best investments during
times of market turmoil. In the crash of 1987, the Dow dropped 22% in one
day in the U.S. In the 1973-74 bear market, the market lost 45% in about 22
months. The September 11, 2001, attacks also resulted in a market drop. The
list goes on and on, but those are times when contrarians found their best
investments.

The 1973-74 bear market gave Warren Buffett the opportunity to purchase a
stake in the Washington Post Company (NYSE:WPO) - an investment that has
subsequently increased by more than 100-times the purchase price - that's
before dividends are included. At the time, Buffett said he was buying
shares in the company at a deep discount, as evidenced by the fact that the
company could have "… sold the (Post's) assets to any one of 10 buyers for
not less than $400 million, probably appreciably more." Meanwhile, the
Washington Post Company had only an $80 million market cap at the time.

After the September 11 terrorist attacks, the world stopped flying for
awhile. Suppose that at this time, you had made an investment in Boeing
(NYSE:BA), one of the world's largest builders of commercial aircraft.
Boeing's stock didn't bottom until about a year after September 11, but from
there, it rose more than four-times in value over the next five years.
Clearly, although September 11th soured market sentiment about the airline
industry for quite some time, those who did their research and were willing
to bet that Boeing would survive were well rewarded.

Also during that time, Marty Whitman, manager of the Third Avenue Value
Fund, purchased bonds of K-Mart both before *and* after it filed for
bankruptcy protection in 2002. He only paid about 20 cents on the dollar for
the bonds. Even though for awhile it looked like the company would shut its
doors for good, Whitman was vindicated when the company emerged from
bankruptcy and his bonds were exchanged for stock in the new K-Mart. The
shares jumped much higher in the years following the reorganization before
being taken over by Sears (Nasdaq:SHLD), with a nice profit for Whitman.
Thanks to moves like this, the Third Avenue Value Fund has earned a
market-beating 14.3% return since Whitman founded the fund in 1990.

Sir John Templeton ran the Templeton Growth Fund from 1954 to 1992, when he
sold it. Each $10,000 invested in the fund's Class A shares in 1954 would
have grown to $2 million by 1992, with dividends reinvested, or an
annualized return of about 14.5%. Templeton pioneered international
investing. He was also a serious contrarian investor, buying into countries
and companies when, according to his principle, they hit the "point of
maximum pessimism." As an example of this strategy, Templeton bought shares
of every public European company at the outset of World War II in 1939,
including many that were in bankruptcy. He did this with borrowed money to
boot. After four years, he sold the shares for a very large profit.
*
Putting It On the Line
*But there are risks to contrarian investing. While the most famous
contrarian investors put big money on the line, swam against the current of
common opinion and came out on top, they also did some serious research to
ensure that the crowd was indeed wrong. So, when a stock takes a nosedive,
this doesn't prompt a contrarian investor to put in an immediate buy order,
but to find out what has driven the stock down, and whether the drop in
price is justified.

*Conclusion
*While each of these successful contrarian investors has his own strategy
for valuing potential investments, they all have the one strategy in common
- they let the market bring the deals to them, rather than chasing after
them.

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