Re: Pentax marketing (was Re: What is the high-end Pentax lens strategy????)

2003-11-13 Thread Jostein 
Quoting Cotty [EMAIL PROTECTED]:
 
 There are four young German women who run the whole campaign. We met them
 at Photokina 2002. They got into the picture after photokina 2000, and
 blamed Pentax for not targetting their real market with their
 ultra-traditional and un-trendy marketing. They introduced a style that,
 in
 their own eyes, would be better suited to the younger generation and more
 in
 line with modern marketing.
 
 Why am I totally not surprised at this?
 

LOL

Dunno.
I was a bit taken aback for two reasons.

1. It's conjured by european, not japanese people. We have always blamed the
poor marketing on japanese incomprehension

2. It's conjured by women. Personally, I was certain that only men could cook up
something like that. 



Post-modernity missed out on me.


Jostein



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Pentax marketing (was Re: What is the high-end Pentax lens strategy????)

2003-11-12 Thread Jostein 
I had a word with a salesman at the Norwegian distributor about the Pentax
marketing strategy.
I mentioned the sexist fuss from Sweden and California, and pointed at the
Optio 550 promo on the wall.

He just shook his head and smiled in a kinda sad way.

Then he went to a shelf with other leaflets and pulled out one for the MZ-S.
You know, he said. When this came out, they were accused of racism,
pointing at a picture of the left half of a coloured, bald man of huge
muscles juxtaposed with the right half of a MZ-S in top view. As with the
*istD, the picture itself wasn't too bad, but the text that went with it
was. Can't find any references to it on the web either...:-(

Then I asked who was doing the marketing strategy for Pentax.

You won't believe it, he said, and he was right.

There are four young German women who run the whole campaign. We met them
at Photokina 2002. They got into the picture after photokina 2000, and
blamed Pentax for not targetting their real market with their
ultra-traditional and un-trendy marketing. They introduced a style that, in
their own eyes, would be better suited to the younger generation and more in
line with modern marketing.

I asked permission to quote him to this list and was granted.

I guess Bob Walkden was pretty much right in guessing them being post-modern
and ironic and us too unsophisticated to have noticed...

-
Pictures at: http://oksne.net
-
- Original Message - 
From: mike wilson [EMAIL PROTECTED]
To: [EMAIL PROTECTED]
Sent: Tuesday, November 11, 2003 9:55 PM
Subject: Re: What is the high-end Pentax lens strategy


 Hi

 William Robb wrote:
  I don't think Pentax themselves has any idea of what they have planned
for
  the future. I have never seen a company drift so aimlessy as Pentax, and
  still manage to stay afloat.

 I don't think you need to go past the eighth word of the first
 sentence.  Fancy a company in this day and age naming a product line
 *-anything.  Try to search for *ist and see how many thousands of pages
 you get.  Unbelievable incompetence.  Some unpleasant Japanese
 traditions need reviving in the marketing department.

 mike

Re: Pentax marketing (was Re: What is the high-end Pentax lens strategy????)

2003-11-12 Thread Cotty 
On 12/11/03, [EMAIL PROTECTED] disgorged:

There are four young German women who run the whole campaign. We met them
at Photokina 2002. They got into the picture after photokina 2000, and
blamed Pentax for not targetting their real market with their
ultra-traditional and un-trendy marketing. They introduced a style that, in
their own eyes, would be better suited to the younger generation and more in
line with modern marketing.

Why am I totally not surprised at this?




Cheers,
  Cotty


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