In a message dated 97-05-15 17:42:10 EDT, you write: >Marshall Feldman wrote: >> Now there's a >> resurgence of local breweries, but their market share is small and >> production does not have to be local. The "local" content is the recipe. >> For instance, I think Boston's Sam Adams is brewed under license in PA. >> >Sam Adam's is, I believe, part of a major brewery. >The majors are buying up the local breweries. Our most successful local >brewery [tiny Chico has maybe 4] turned down Budweiser's offer, so Bud >is creating an imitation, copying their label, taste, etc., and using a >similar name. >--- >Michael Perelman I just taught beer as one of the industries in a history of american business course, so, full of arcane beer knowledge, I sally forth.... Anheuser Busch still controls 80% of the beer market nationwide. Most of the rest of the 20% is controlled by a few large breweries. Micro breweries account for less the 2% of the market. The industry has a typical oligopoly structure at a national level, and is locally competetive in a few areas where there are local beers. maggie coleman [EMAIL PROTECTED] p.s. I don't drink beer.
