***The imbalance in news coverage about Indonesia abroad is probably felt 
the strongest by the Indonesians living in the U.S.

***Achirnya baru ada yang berani telanjangi kejahatan propaganda media massa 
asing yang selalu mencemong KNRI.

Newly launched 'INC' shifts gear on its Indonesia coverage

Helly Minarti, Contributor, Jakarta

The imbalance in news coverage about Indonesia abroad is probably felt the 
strongest by the Indonesians living in the U.S.

This is one of the reasons that triggered a group of Indonesian 
professionals to start an Indonesian TV channel, the Indonesia News Channel 
(INC), which has been on air for about a year.

Airing from San Francisco, INC first went on air for about 30 minutes a 
week, reaching only a limited area in California. Now, the privately owned 
TV channel has doubled the air time to one hour, with more coverage of 
several cities both on the west and east coasts.

"We were indeed tired of the bad publicity in the U.S. media about 
Indonesia, but we also noted the Indonesian Diaspora in the U.S. as 
potential viewers," said Hengki Koentjoro.

With his wife, Lana, Hengky gave birth to INC in 2004, not long after he 
moved back to the U.S. in 2002.

They launched INC as an extension of Annext Studios, a design house for web 
and graphic designs. Soon they set up a small team in Jakarta to cover the 
local stories up close, and generated ad revenue mostly from companies in 
the U.S. owned by Indonesians.

"Our target is to go on air 24 hours a day, seven days a week," said program 
director Oddie Octaviadi in a recent press conference in Jakarta.

Whilst launching the channel in Indonesia last week, they were also here to 
hunt for potential investors who are interested in helping them achieve the 
24/7 air time target in 2006.

INC is now airing half the programs in Bahasa Indonesia (with English 
subtitles) and half in English (with Bahasa Indonesia subtitles).

"Many Indonesians have been living here for ages, and they miss listening to 
Bahasa Indonesia news since English has become their main language outside 
the home," said Oddie.

It is not easy to estimate the exact number of Indonesians living in the 
U.S.

"There are 7000 to 8000 registered in San Francisco alone, probably almost 
100,000 registered Indonesians across U.S. I have no idea though about the 
illegal ones," said Hengki who studied cinematography at Brooks Institute of 
Photography in Santa Barbara and lived in the U.S. for about a decade.

He later came back to Indonesia and worked at a production house.

This background proved to be useful as he and Lana set up the TV channel, 
which still has an amateurish feel about it when seen on the screen, but for 
sure, improvement is underway.

Apart from featuring headline news from Indonesia and entertainment, INC 
also incorporates local news.

"It's in a way functioning as a community TV. People love to watch 
themselves on the screen thus we cover all events held by the Indonesian 
community here, from Independence Day to Idul Fitri, Christmas, Waisak and 
others," said Hengki.

INC also does profiles on successful Indonesians in the U.S., and just two 
months ago, they started a pilot project Postcards From Indonesia, a program 
featuring travel, tourism, arts and culture of the archipelago, partly 
targeting American tourists.

"We also plan to screen sinetron (television soap opera) as we have had some 
requests to do so," said Hengki. Sinetron is short for sinema elektronik or 
television drama.

In such a melting pot as the U.S., community TV has bound ethnic communities 
together.

The biggest is run by the Hispanic community which has four channels, 
followed by the Filipino community, the Vietnamese and Eastern Europeans -- 
all with their own TV stations.

"I think the Indonesians living in the U.S. are the type A level. They are 
educated, intellectuals, former students and people who run their own 
business. So, I'm optimistic that INC will grow," said Hengki.

INC now also can be accessed online on www.IndoNewsChannel.com.

http://www.thejakartapost.com/detailfeatures.asp?fileid=20051125.R07&irec=6




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