[RedDevils] The Cheek - Paranoid fans play the loyalty card when it suits them
Paranoid fans play the loyalty card when it suits them Richard Williams Wednesday September 10, 2003 The Guardian Before Manchester United's supporters expel any more hot air on the subject of loyalty and defecting employees, they might pause to consider the means by which their own club has ensured its supremacy over the rest of English football in recent years. In essence, the departure of Peter Kenyon for Chelsea is no different from Tommy Taylor leaving Barnsley, Albert Quixall leaving Sheffield Wednesday, Martin Buchan leaving Aberdeen, Gordon Hill leaving Millwall, Jimmy Greenhoff leaving Stoke City, Lou Macari leaving Celtic, Roy Keane leaving Nottingham Forest, Ruud van Nistelrooy leaving PSV or Cristiano Ronaldo leaving Sporting Lisbon, each of them heading in the direction of Old Trafford. All these players - and you or I could probably name several dozen more - left their clubs in order to better themselves. Not one, I venture to suggest, took a cut in wages in order to avail himself of the privilege of playing for Manchester United. For some of them the money may even have been the primary motive, although once there most would surely have fallen in love with the atmosphere surrounding an extraordinary institution. As to United's own record of showing loyalty, the simple fact is that a top football club cannot afford it. Here is another very partial list, this time of some of the players United have let go in the 10 years since, under Alex Ferguson, they started winning the league again: Russell Beardsmore, Chris Casper, Ben Thornley, John Curtis, Terry Cooke, Michael Stewart, Mark Wilson and Ronnie Wallwork. Each of these - and once again many more could be identified - could certainly be said to have benefited from a superb education in the arts of football, but when the time came to decide whether or not they could make a commensurate contribution to the first team, sentiment was not allowed to intrude upon the decision to move them out. And as for Kenyon, since when did football supporters work themselves up into paroxysms of righteous sentiment about blokes in grey suits with briefcases full of spreadsheets? Even, as in this case, one who declared his lifelong affection for a club before shoving off to a rival outfit for twice the basic and heaven only knows how much in bonuses should Chelsea win the league or the European Cup. All football fans are thin-skinned when it comes to their own club, and the case of Manchester United is particularly interesting because it tells us that no amount of success, sustained for no matter how long a period, can inoculate a club and its supporters against a paranoid fear that it will all come crashing down tomorrow. So there can be no reasoning just now with those who recall only that Kenyon paid over the odds for Rio Ferdinand and failed to land Ronaldinho. They will smell conspiracy in the sale of Juan Sebastian Verón to Chelsea at a whopping loss and in the alleged recent involvement of Sven-Göran Eriksson in possible managerial comings and goings at both clubs. What is really exercising United's fans, of course, is the fear of what Kenyon's exit may represent. Leeds United, Blackburn Rovers, Arsenal and Liverpool have all had a go at provoking "regime change" - sorry, a shift in power - at the top of the Premiership, and each has failed to dislodge United. Now it is Chelsea's turn, and it is looking very much as though Roman Abramovich will stop at nothing to achieve the success he requires. The recruitment of Kenyon tells the world - and tells Manchester United very specifically - that he knows there is more to the job than buying a freescoring Argentinian centre-forward and a complete new midfield. For outsiders - those who are neither Chelsea fans nor supporters of clubs likely to be threatened by the possibility of a Stamford Bridge hegemony - the whole Abramovich experiment exerts a terrible fascination. Is it really possible to buy success off the shelf at the very top end of English and European football? Given all these resources, can the likeable Claudio Ranieri find a winning blend? And now, given the arrival of Kenyon, can Chelsea really hope to challenge Manchester United's commercial dominance? We shall know soon enough. Moral outrage is wasted on the prospect of a foreign businessman trying to buy his way to the title. Football clubs have always operated according to the rules of the commercial jungle; the only difference between now and, say, 50 years ago is that the players receive a wage reflecting their popularity, just like the pop stars whose role they have more or less usurped. Yahoo! Groups Sponsor -~--> Buy Ink Cartridges or Refill Kits for Your HP, Epson, Canon or Lexmark Printer at Myinks.com. Free s/h on orders $50 or more to the US & Canada. http://www.c1tracking.com/l.asp?cid=5511 http://us.click.yahoo.com/l.m7sD/LIdGAA/qnsNAA/tsUolB/TM
[RedDevils] Much Ado about Little
Virtually all the media speculation/frenzy since the announcement of Peter Kenyon's departure has been oh so predictable. I imagine we all could have written the articles ourselves. From the analytical ramblings of the broadsheets, stating the obvious, but using some long words to justify their inflated journalistic wages, to conspiracy theories from the tabloids about horse trading and the like. It goes without saying that the Board's plans for globalising the brand (pass the bucket, mother) will continue unopposed, with those in charge only a fraction less capable, as Kenyon came from a marketing background and Gill comes from a financial background. The club's creativity and vision may be partially curtailed, but whether that is a good or bad thing is open to debate. My principal concern, is that coming from a Martin Edwards financial background (pass the other bucket, mother) David Gill is more likely to sing from the Edwards hymn book and put more severe restrictions on Ferguson's dealings in the transfer market, which I believe would be counter productive in establishing Manchester United as the biggest and best football club in the world. Without the firmest of foundations in place you cannot build the tallest buildings. United's foundation is the team. It's the team's successes and glorious failures over decades that has built up our world-wide reeputation and support. Without the team and its fans the PLC's global strategy is built on a house of cards. The best team means the best players, home grown and transfers, and the best manager. Much of our success in the 1990's was in spite of, not due to Fartin' Martin's fiscal policy. I fervently hope that David Gill turns out to be a goldfish. By that I mean when he has transferred from his goldfish bowl to the pond, he grows within his new environment and expands his vision outside the spreadsheet. Only time will tell. Meanwhile I'm counting down the days to the next United AGM. Dave Blatt Yahoo! Groups Sponsor -~--> Buy Ink Cartridges or Refill Kits for Your HP, Epson, Canon or Lexmark Printer at Myinks.com. Free s/h on orders $50 or more to the US & Canada. http://www.c1tracking.com/l.asp?cid=5511 http://us.click.yahoo.com/l.m7sD/LIdGAA/qnsNAA/tsUolB/TM -~-> *** Reply to: [EMAIL PROTECTED] Subscribe to the list: [EMAIL PROTECTED] Unsubscribe from the list: [EMAIL PROTECTED] Your use of Yahoo! Groups is subject to http://docs.yahoo.com/info/terms/
[RedDevils] Blueprint for world domination
Blueprint for world domination Challenging United's global reach is target for Chelsea's latest signing Vivek Chaudhary Wednesday September 10, 2003 The Guardian During his efforts to establish Chelsea as one of the country's leading teams, their chairman Ken Bates would often boast of wanting to make the west London club the "Manchester United of the south". In recruiting Peter Kenyon as chief executive, the new owner Roman Abramovich has signalled that he intends to go one step better and establish Chelsea as the new Manchester United, full stop. As Kenyon prepares to swap Old Trafford for Stamford Bridge, his appointment is the clearest indicator yet of the global vision Abramovich has for his new club. The Russian billionaire is not only concerned with taking on United on the pitch and challenging their domestic dominance but wants to match them off the pitch by turning Chelsea into the most recognised brand name in football and lucrative club in the world. Rarely has United's supremacy as the leading football brand been under such threat; Kenyon will lead a second Stamford Bridge revolution whose aim is to see Chelsea bracketed alongside the likes of Real Madrid, Milan, Barcelona and Bayern Munich. Kenyon is credited with developing the Manchester United brand via a number of lucrative commercial and sponsorship deals, including a record £313m kit deal with Nike and a four-year, £30m deal with Vodafone. Analysts believe his first step now will be to examine how Chelsea can be turned into a brand to be exploited in the lucrative North American and far eastern markets. Six years ago at Old Trafford, Kenyon refashioned the club badge to remove the words "football club" because he believed United should be seen as leisure enterprise which could be linked to other income-generating ventures such as clothing, media and even other sports. "Kenyon will look at everything at Chelsea, big and small," Simon Banks, a football finance analyst, said yesterday. "He will examine how the club can be rebranded so that people's perception of Chelsea changes. The task will be to establish Chelsea not only as a leading European and world club but as a globally recognised brand name. "Kenyon is an expert in marketing. He achieved a lot at Manchester United and helped to make it one of the most recognised names in the world and Abramovich believes he will be able to do the same with Chelsea." Kenyon gained detailed knowledge of the United States sports market during his time as chief executive of Umbro and, in a foretaste of his new role, fought an underdog's battle for the sportswear manufacturer when Nike was the dominant brand in the marker. Abramovich is keen to establish Chelsea in North America and was apparently impressed by Kenyon's handling and organisation of United's recent tour there, where every match sold out. A club source said: "Kenyon has very good contacts within North America and all the world's leading clubs are keen to tap into that market. He has a good all-round vision on how to develop a brand and how to sell it to the public. Of course a lot of it depends on how the team do on the pitch, but Kenyon is able to exploit that success for commercial gain." Kenyon is also likely to examine Bates's vision for a Stamford Bridge which incorporates a hotel and conference centre. During Kenyon's six-year tenure at Old Trafford the stadium was drastically modified to increase capacity to 67,000. He believes a team with a global image need a stadium of equal stature and is unlikely to be satisfied with Chelsea's current 42,000 capacity. United owed much of their domestic dominance over Arsenal and the rest to the income from home attendances worth £1.5m a match. Both hotels at Stamford Bridge would have to be demolished for capacity to be increased significantly and the club would also have to foot the bill for a redeveloped underground station and improved pedestrian links. Such expenditure is unlikely to worry Abramovich. However, Kenyon has a far steeper hill to climb with Chelsea than he ever had at United. Even before he took over at Old Trafford, the club were known globally; gaining similar recognition for Chelsea will prove difficult. Abramovich's "Dream Team" theory demands the acquisition of high-profile players to ensure success on the pitch that can be harnessed with the work of an experienced chief executive to achieve commercial success. If Chelsea fail to deliver the trophies then Kenyon might find that, for all his vast experience and business acumen, it will be a lot harder to sell shirts and sign lucrative deals than it was at Old Trafford. Yahoo! Groups Sponsor -~--> Buy Ink Cartridges or Refill Kits for Your HP, Epson, Canon or Lexmark Printer at Myinks.com. Free s/h on orders $50 or more to the US & Canada. http://www.c1tracking.com/l.asp?cid=5511 http://us.click.yahoo.com/l.m7sD/LIdGAA/qnsNAA/tsUolB/TM -
[RedDevils] Ferguson holds key to success for Gill
Ferguson holds key to success for Gill By Oliver Kay The Times September 10, 2003 The official line from the Manchester United boardroom yesterday, after the sudden defection of Peter Kenyon to Chelsea, was business as usual. And, no matter how predictable the message is, there is little reason to take it at less than face value. The announcement of Kenyons sudden departure to Stamford Bridge may have come as a complete and utter shock to David Gill, his successor as chief executive, but, while his opening message to shareholders and supporters was full of modesty, those who know Gill best suggest that United are in the safest of hands. News of Kenyons resignation spread panic through the City, where shares in Manchester United plc dropped sharply in early trading yesterday, but, at a hastily convened boardmeeting in London on Monday night, it was decided almost instantly that the appointment of Gill was the only logical response. Having served as finance director, deputy chief executive and managing director, he was the unanimous choice to take over as chief executive of what despite the efforts of Roman Abramovich remains by some distance the biggest club in the land. Gills transition to his new role is likely to be smooth, given that he was already responsible for the day-to-day running of the club. Despite his relative lack of media profile, he is well known to the FA, UEFA and G14, the self-elected forum of Europes most powerful clubs, for whom he replaced Kenyon as a vice-chairman yesterday. I have no worries at all about David, Sir Bobby Charlton, a director on the United football club board, said. He was the obvious choice, the only choice. The only area in which Gills expertise is less certain is in dealing with Sir Alex Ferguson, with whom Kenyon succeeded in establishing a reasonable, if at times dysfunctional, relationship. The United manager is a notoriously tough customer, although he may have reason to suppress his usual cynicism towards money-men, given that a new contract offer is said to be in the pipeline. Getting close to Sir Alex is one of my first tasks, Gill said yesterday. One thing Peter did was work very closely with Alex and, while I was involved with player transfers, Peter was the point of contact. Ferguson and Gill, 45, will make for a curious couple, given that one is a chartered accountant from the Home Counties albeit, somewhat inevitably, a lifelong United supporter and the other the son of a shipworker from Govan, but the manager should not be fooled by thinking that his amiable and well-spoken new boss is anything less than an authority on football matters. His knowledge of all levels of the game is impressive and he remains a keen and more than useful player, his 6ft 4in frame lending him a considerable advantage in his favoured position as centre forward. Gill, having earlier worked for Price Waterhouse, the BOC Group and Avis Europe, came to prominence in the business world as finance director of First Choice Holiday and of Proudfoot Plc, the worldwide management consultancy, before joining the United board in the same capacity in 1997. His ascent through the Old Trafford hierarchy has been gradual, but his profile has grown with every step up the ladder. An organiser of the clubs recent tour of the United States described him as deeply impressive, a smart operator. In Kenyons absence, it was Gill who represented the club at the Champions League draw in Monaco last month flying by easyJet, the budget airline, although he joked that it was a matter of practicality, allowing him to watch Uniteds match against Wolverhampton Wanderers the previous evening, rather than cost-cutting. Little did he imagine, though, that he would soon be replacing Kenyon on a permanent basis. It was a complete and utter shock, he said. I went to work on Monday and things happened throughout the day. But life goes on. I was delighted when the board asked me whether I would take over from Peter and Im very much looking forward to the challenge. The changes wont affect what happens on the pitch and we dont believe its a power switch. We did a lot of transfer deals in the summer and weve got the best manager in football, one of the best teams in Europe and the players will just get on with it. We have fans in this country and all over the world, which is what separates us from our rivals. There are always changes in football weve sold David Beckham and Juan Sebastián Verón this summer and businesses are the same. Chief executives come and go. Thats the whole point of the business world. ROAD TO TOP 1997: Joins Manchester United plc as finance director having filled the same role at First Choice Holidays. August 2000: Appointed deputy chief executive, replacing Peter Kenyon, who is made chief executive. July 2001: Promoted to group managing director. September 2003: Appointed chief executive, once again replacing Kenyon after his decision to take a
[RedDevils] This is more like it - Disaster? United's shirt will still hit the fan
Disaster? United's shirt will still hit the fan Martin Samuel The Times September 10, 2003 Manchester United supporters must have breathed a sigh of relief when they read the story behind the headlines yesterday morning. At first sight, the lurid predictions of doom and calamity at Old Trafford might have made them fear that somebody of significance had walked out to join Chelsea. How their lips must have trembled as they read on from banners announcing Chelsea lure Uniteds top man (Daily Telegraph) and Man Utd rocked (Daily Mirror). Who could it be? Perhaps Roy Keane or, worse, Sir Alex Ferguson? God forbid, not Ruud van Nistelrooy? What a communal exhalation there will have been when the departing figure turned out to be none other than shirt salesman extraordinaire, Peter Kenyon. Who can we get to manage our licence to print money now, the fans must have asked. Who is there to run this vastly profitable business that has had every rule rewritten to serve its interests? What about that bloke over there? OK, fair enough. So step forward David Gill. Before the ink had dried on the pronouncement that Manchester Uniteds directors were in shock (Financial Times) or taken aback (The Guardian), a replacement had been announced. When Ferguson served his notice at the start of the 2001-02 season, no successor had been found with the manager just three months from the door. If Van Nistelrooy jacked it in tomorrow it would be January at the earliest before United could bring in a new striker. Will there ever be another Keane? But Kenyon? His job was filled in an afternoon. Modern directors like to style themselves as the men who made football, but the bottom line is that John OShea would be harder to replace than the chief executive. Businessmen capable of running a club as established in the market as United are ten a penny but try to find a decent left back these days. The idea that Kenyon made Manchester United is glib and lazy. Rather, he developed the club in areas already mapped out by Roland Smith and Martin Edwards, his predecessors. He had expertise in that field, brought from a previous position with Umbro, and was good at it; but were not talking rocket science. Get a big globe. Point to a country. Do we sell shirts here? No? Well, lets have a go. I dont want to burst the marketing bubble, but thats pretty much all there is to it. Dont believe me? This is Gill outlining his strategy on MUTV, another innovation credited to Kenyon but one that had been in the pipeline long before his arrival. The interruptions are mine. Its about maintaining the playing success (over which I have no control), its about driving the media side of the business (which, like the rest of it, relies on the success of the team), leveraging the brand (selling more shirts around the world) and making sure we turn more fans into customers (by selling shirts to them). So, there you have it. Gill intends to leverage the brand. Lets hope he shuts the curtains first or the neighbours might be offended. In The Hudsucker Proxy, an unscrupulous board makes a lowly mailroom worker called Norville Barnes president of the company in a bid to drive down the price of stock and initiate a cheap buyout. The stooge is chosen for his naivety, summed up by his habit of taking a crumpled piece of paper out of his pocket on which he has drawn his great invention. It is a perfect circle, nothing else. You know, he says, for kids. The sting in the tail is that the circle turns out to be the hula hoop and the company becomes more profitable than ever. But Gill hasnt got a hula hoop, nor does he even need one. Provided that nobody books a fortnight in Torremolinos rather than a lucrative tour of the Far East, the United States or Australia for the team next summer, United could tick along just fine with the tea lady in charge. Kenyon was brought in because Uniteds board knew exactly where it wanted to go and he had travelled the path before. Gill, too, comes armed with charts and maps. United have been heading in a certain direction for a decade now and no chief executive of competence should have difficulty steering that course. The fact is, those who run United also run the game. In Europe, for instance, the rich clubs that form the G14 group whose chairman until this week was Kenyon, but dont rule out the possibility of him making a return with Chelsea have had footballs structure radically altered to maintain their financial superiority. The Champions League format safeguards the privileged few against failure United might not win the title each year, but with their resources they will be hard-pushed to finish outside the top four and havent since 1991 while the seedings further protect the big clubs. The result? The same gigantic few reach the last eight, maintain their seeded supremacy and grow richer. So it is for the club at home. United are on television more often and have greater clout at the FA than their
[RedDevils] What Kenyon Did For US, what can he do for them
Blue is the colour (of money) Can Peter Kenyon turn Chelsea into a global brand to compete with the likes of Real Madrid and Manchester United? Owen Gibson The Guardian September 10, 2003 Under the guidance of Peter Kenyon Manchester United have done their best to paint the world red but many sports marketing experts believe his shock defection to Chelsea will signal a power shift in the battle for the hearts and wallets of football fans across the globe. The immediate priority for Mr Kenyon, aside from dealing with a rough ride from United fans who have seen him defect from the club he claims to have supported since watching Best, Charlton and Law win the 1968 European Cup, is to boost the Chelsea brand overseas. For all the millions lavished on the club since the arrival of Roman Abramovich earlier this summer, analysts believe the west London club lags a long way behind Real Madrid, Liverpool and Manchester United in the global marketing stakes. The quickest shortcut to establishing Chelsea as one of the world's top teams off the pitch will be gaining entry to the elite group of clubs that make up the G14. It was a threatened breakaway by the top clubs proposed by Italian company Media Partners in 1999 that forged the links between the clubs which developed into the G14, which also include Barcelona, Juventus, AC Milan and Ajax among their number. With his well-established links to the organisation through United and the fact that the group is thought to be well disposed to enlarging its power base, Chelsea's admittance to the top table of European football could happen before the end of the season. The club's close season tour of Malaysia was a taste of things to come but, as Kenyon will know only too well, Manchester United has stolen a march on every other club in the far east. Perhaps Kenyon's greatest achievement to date was to recognise the potential to export the United brand to hundreds of millions of football fans in the region. A series of tours have set the tone for other teams, with the club becoming progressively more popular each year and culminating in last year's Beatle-esque adoration of Beckham, Giggs and even Paul Scholes. This summer United turned their attentions to the US, which is proving a harder nut to crack. Without any footballing heritage, but with the backing of £300m kit sponsors Nike, United managed to sell out every game of a pre-season tour but those who accompanied them believe there is still a long way to go. A much heralded merchandising tie-up with the New York Yankees baseball team has failed to return much value and football is liable to remain a curiosity rather than an obsession for Americans for the near future. Now that every major club in the world is trying to break into the lucrative Asian market, as well as open up new fronts in the US, Africa and the Middle East, Chelsea will find it difficult to catch up. For all their millions they have neither the heritage nor the global fan base of Manchester United or Real Madrid, which only this summer started making a concerted effort to conquer the far east - beginning with their dramatic capture of Beckham. Speaking at a sports marketing conference earlier this year Emilio Butragueno, the former Spain centre forward and now Real's deputy general manager, laid out the club's plans for world domination. Most of those present remarked how similar they were to Kenyon's plans for United four years ago - building up a fan base through summer tours to clear a path for cafes, shops and shirt sales. Kenyon's other great coup was turning the Manchester United brand and all the emotional attachment it has for fans into a marketable commodity. Sponsorship specialists have remarked that United's £30m deal with Vodafone was one of the first to really harness the value of a club to its sponsors. And sources close to that deal have confirmed that, while other companies came in with bigger offers (including, ironically, Chelsea sponsors Emirates Airlines), Kenyon was savvy enough to spot the marketing potential of a deal with global mobile phone giant Vodafone. The deal has worked for both parties and the synergies are set to become even more apparent as video mobiles become more prevalent. Not everyone at Old Trafford is a Kenyon fan. Some believe he mismanaged the transfer negotiating side of his duties, paying over the odds for the likes of Juan Sebastian Verón and Rio Ferdinand, allowing David Beckham to go cheaply and this summer failing to land Brazilian star Ronaldhino. But it is believed that others will handle transfer negotiations, including Ambramovich's right hand man Pini Zahavi, leaving Kenyon free to concentrate on the global marketing and branding side of the operation. The move could also have intriguing consequences for broadcasters. Kenyon has been vocal in his insistence that Manchester United should be allowed to negotiate its own overseas television deals, threatening to undermine the hard won collective n
[RedDevils] Spare ticket required.
One spare for Birmingham is needed, if anyone can help me please mail me off list. Many thanks, Richie. Now a low fare airline. Low Fares. Way Better. Visit http://www.aerlingus.com *** This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. Any review, dissemination or other use of, or taking of any action in reliance upon, this information by persons or entities other than the intended recipient is prohibited.If you have received this email in error please notify the sender immediately and delete the material. *** Yahoo! Groups Sponsor -~--> Buy Ink Cartridges or Refill Kits for Your HP, Epson, Canon or Lexmark Printer at Myinks.com. Free s/h on orders $50 or more to the US & Canada. http://www.c1tracking.com/l.asp?cid=5511 http://us.click.yahoo.com/l.m7sD/LIdGAA/qnsNAA/tsUolB/TM -~-> *** Reply to: [EMAIL PROTECTED] Subscribe to the list: [EMAIL PROTECTED] Unsubscribe from the list: [EMAIL PROTECTED] Your use of Yahoo! Groups is subject to http://docs.yahoo.com/info/terms/
[RedDevils] Wenger & Fergie call for international fixture switch
Arsene Wenger and Sir Alex Ferguson have called on Uefa to change the international fixture calendar. The Premiership bosses have joined other leading coaches to recommend that double-header international games are played on Saturday and Tuesday. The coaches want the second match, traditionally played on Wednesday, brought forward to help preparations for the club games the following weekend. They believe the extra 24 hours is crucial for recovery time, especially for players returning from ties in South America which means some arriving back in England on Friday. Some players stay overnight on Wednesday following European games because of restrictions on flight departures late at night. The select group of coaches, which included Marcello Lippi (Juventus) and Carlo Ancelotti (AC Milan), met Uefa last week and agreed there was no reason why internationals must be played on Wednesday, especially as Uefa's club games are on Tuesday, Wednesday and Thursday. Fifa's co-ordinated international calendar allows matches for both Tuesday and Wednesday. The national federations concerned can agree on whichever day a European Championship or World Cup qualifying tie is held and talks regarding a possible switch from Wednesday to Tuesday are likely to be held with the home associations. Want to chat instantly with your online friends? Get the FREE Yahoo! Messenger http://mail.messenger.yahoo.co.uk Yahoo! Groups Sponsor -~--> Buy Ink Cartridges or Refill Kits for Your HP, Epson, Canon or Lexmark Printer at Myinks.com. Free s/h on orders $50 or more to the US & Canada. http://www.c1tracking.com/l.asp?cid=5511 http://us.click.yahoo.com/l.m7sD/LIdGAA/qnsNAA/tsUolB/TM -~-> *** Reply to: [EMAIL PROTECTED] Subscribe to the list: [EMAIL PROTECTED] Unsubscribe from the list: [EMAIL PROTECTED] Your use of Yahoo! Groups is subject to http://docs.yahoo.com/info/terms/
