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Costs are widely varying at this level of service. Some charge a basic setup
fee then charge you for 'click-throughs'. Paying a fee each time someone
visits your site is unpredictable and can get very costly. Others charge
setup fees then have a 'pay on results' system where you pay an agreed
commission when one of your pages reaches a top 10 or 20 position on a
targeted search engine. This approach is incentive driven and provides you
with a 'maximum cost exposure' at the start of the job. Others charge based
on an hourly rate and provide 'best endeavors' to achieve the rankings you
require, without any guarantees.
Developing a better understanding of how it all works will help you decide
the best approach for your web site, and will help you make an informed
decision based on realistic expectations.
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