advertisments as stimuli
I have a copyright/ethics question that I am hoping some of you can help me with. I have a student who wants to use TV commercials as stimuli in an experiment- does she need to get permission do use them? I don't know exactly what the task will be but essentially subject will be asked to view them then respond to them (opinion of them, memory for them, etc.). Thanks for any insight Patrick ** Patrick O. Dolan, Ph.D. Assistant Professor Department of Psychology Drew University Madison, NJ 07940 973-408-3558 [EMAIL PROTECTED] ** --- You are currently subscribed to tips as: [EMAIL PROTECTED] To unsubscribe send a blank email to [EMAIL PROTECTED]
Re: advertisments as stimuli
I, too, have a student using TV commercials in a research project. These ads are placed on the air free to viewers in hopes that they will be viewed. I can't see how the ad agencies would want to be bothered with copywrite paperwork if a researcher wanted to extend the viewing of these ads by showing them to research participants. For an analogy, would you seek out permission from the publisher to use a passage from Lord of the Flies in an experiment? Probably not. But if you wanted to publish (for profit) a book using this passage, then permission would be needed. The real copyright infringement would come up if you were to take parts of these ads to incorporate into your own ads for something you were selling. Everything changes when your intention is to make money off of someone else's work. --Dave Patrick O. Dolan wrote: I have a copyright/ethics question that I am hoping some of you can help me with. I have a student who wants to use TV commercials as stimuli in an experiment- does she need to get permission do use them? I don't know exactly what the task will be but essentially subject will be asked to view them then respond to them (opinion of them, memory for them, etc.). Thanks for any insight Patrick ** Patrick O. Dolan, Ph.D. Assistant Professor Department of Psychology Drew University Madison, NJ 07940 973-408-3558 [EMAIL PROTECTED] ** --- You are currently subscribed to tips as: [EMAIL PROTECTED] To unsubscribe send a blank email to [EMAIL PROTECTED] -- ___ David E. Campbell, Ph.D.[EMAIL PROTECTED] Department of PsychologyPhone: 707-826-3721 Humboldt State University FAX: 707-826-4993 Arcata, CA 95521-8299 www.humboldt.edu/~campbell/psyc.htm --- You are currently subscribed to tips as: [EMAIL PROTECTED] To unsubscribe send a blank email to [EMAIL PROTECTED]
Re: advertisments as stimuli
Although I am not an expert on copyright law (and cannot give legal advice), I think what you are describing would probably fall under fair use. I have copied the following section of federal law from Cornell's web-site (without specific permission). I hope it helps. Title 17, Sec. 107. - Limitations on exclusive rights: Fair use Notwithstanding the provisions of sections 106 and 106A, the fair use of a copyrighted work, including such use by reproduction in copies or phonorecords or by any other means specified by that section, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright. In determining whether the use made of a work in any particular case is a fair use the factors to be considered shall include - (1) the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes; (2) the nature of the copyrighted work; (3) the amount and substantiality of the portion used in relation to the copyrighted work as a whole; and (4) the effect of the use upon the potential market for or value of the copyrighted work. The fact that a work is unpublished shall not itself bar a finding of fair use if such finding is made upon consideration of all the above factors The best thing to hit the Internet in years - Juno SpeedBand! Surf the Web up to FIVE TIMES FASTER! Only $14.95/ month - visit www.juno.com to sign up today! --- You are currently subscribed to tips as: [EMAIL PROTECTED] To unsubscribe send a blank email to [EMAIL PROTECTED]
