On the contrary: I think the idea behind this approach (starting with crowdfunding) is to figure out how much interest/demand there is for it.
Especially since the product they want to throw on the market is essentially already there, just not in this form.  (a concept I really like btw)

If it turns out a lot of people are willing to invest in the technology, it is an indicator to corporate investors if it will be worth their money and effort to support it.
(also, if the goal isn' t reached, I'm pretty sure Canonical will surplus the necessary funds anyway)

Anyway, as Jan already pointed out, apparently there is already enough crowdfunding for Bloomberg to see its potential, and with their boost (both money and their reputation), I'm guessing (or hoping) it will convince the big spenders (errr, investors).

Let's wait and see.

Kr,
Nic

On 08-08-13 10:52, Jurgen Gaeremyn wrote:
I would really like to see this happen... but to be honest... I think this is basically a big marketing stunt. Setting 32 million USD as starting requirement and having such a steep deadline is almost guaranteed to not happen. This is a too big target to reach with crowdfunding.

If you want to gather this kind of money, crowdsourcing is not the way to go/start. You need to find corporate investors first (at least for 50% of the goal), and then go advertise it. So yeah, they collected over 8,000,000 - that's a record. But it's nothing if it's not gonna happen (unless they have some hidden million dollar sponsors out there waiting for the last minute, just to hype it).

Grtz,
Jurgen.

On 08-08-13 08:19, Jan Bongaerts wrote:
Exciting to see they're getting their first corporate backing from Bloomberg.
I'm hoping it gives the campaign the necessary boost to get more support.

If you're still sitting on the fence and not usre if this project deserves your backing, have a look at the site again. There are new perks since their launch, and it might just be something for you.

Regards,
Jan.


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