[ubuntu-marketing] User Data Project
I am new to Kubuntu. I have had minor experience with linux before through Knoppix, while servicing some windoze pc's. I have been using Kubuntu more and more and I am just about ready to leave windoze behind. I am currently dual booting Kubuntu Dapper Drake with xp. I have 3 groups of people ready to leave windoze with me, but they want to wait until I have my notebook completed for them to review so that they will know what they are doing. Group 1 is a father and daughter that don't like the constant errors. They are ready for Kubuntu. He is a simple web surfer with minor needs that are met with Kubuntu's simple install. She only requires the ability to write her papers, which OpenOffice will be more than enough for her. Group 2 are personal friends that are frustrated that windoze requires too much of their RAM for doing the simplest of things. They own a small business and want security on their computer information from clients. Group 3 is another friend that want to leave windoze to get away from spyware and other infections. I mention these 3 groups because I think their different views about going to linux would be a great addition to your blog. Simplicity, security, and safe web surfing. I would also like to add what I have in my notebook (although most of it is borrowed from what is on the net) to help others that want to get into Linux, but are afraid because it's a whole new concept to them. I will later turn my notebook into an online PDF for all to see/share. Let me know if I can be of any help to you and your Project Switch. Draik -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Unified Branding - We are not ready
Well said, Alan! I've been lurking on this list for about a month now, after changing to Ubuntu about nine months ago. I've regularly heard the phrase "the Ubuntu Project" and thought of it as a well-crafted description of who we are. The "Ubuntu Project" includes both community and Canonical, and includes all Ubuntu streams and release numbers. The only confusion I ever see is whether the unofficial Ubuntu distributions are part of the Ubuntu Project as well (i.e., are Ubuntu-libre, nUbuntu and Mepis part of the Ubuntu project? Does it matter?) The scope of the marketing team is an interesting question. It's the one that I've been reading this list trying to discern, as the wiki page seems to identify it as currently in development. The one thing that I've noticed as an unspoken struggle is the question of where marketing ends and PR begins. Is the purpose of the marketing team solely to "promote Ubuntu's uptake" (as it says in the wiki), or do other goals exist (such as helping users to contribute and become active members in the community). That, I think, has been the underlying question in the past month when the questions have been raised about the purpose of the magazine and the fridge. So, a question to those who have been part of the marketing team for longer than I have. Have we settled on a scope for the marketing team? Are we both PR and marketing? NurseGirl On 8/1/06, alan c <[EMAIL PROTECTED]> wrote: > John Baer wrote: > > Fellow Team Members, > > > > I did not get the type of response I feel is required to go forward with > > this project but my conviction of the need is still there. > > > > I was reminded of this again when I saw the following news article on > > DistroWatch, "The Ubuntu project has announced their newest addition: > > The Classroom". First of all a round of applauds for "nixternal" aka > > Rich Johnson. Rich is teaching the KDE class, well done and thank you. > > This effort certainly has the potential to grow into something much > > larger. Here's some marketing opportunities to consider, "Ubuntu > > University", "The University for U", and more! > > > > But the curious thing about the announcement is the sound bite "Ubuntu > > project". In my mind the author was struggling to identify the Ubuntu > > Community and I can see why. How would they know how to address the > > Ubuntu Community without branding. > > I think the 'Ubuntu Project' is a gift of an idea, produced as it was, > when needed, by those who apparently know what they would tend to call > it! The family of products are all patently closely related to Ubuntu > - the names make it obvious. > The word ubuntu is very significant in itself, and this is at the > heart of (the) Ubuntu (project...) > > Each product has a logo, the logos are themselves obviously related. > As far as I can see, there is hardly a problem, unless we want to > create one! > > [...] > > > The difficulty of branding is it's tough. It's even more difficult > after > > the fact! Far easier to say leave the status quo, no need to tip the > > apple cart. > > I am a new arrival to Ubuntu (Kubuntu) and this team too, - sorry if I > have missed something but I think the > names, logos, existing public facing explanations etc, and the > (implied) brand, are all excellent. > > An overall name would be valuable, but Ubuntu Project sounds good to > me! Are we trying to persuade others of something in a false way? > Ubuntu really means something. Work its meaning! Don't make up > something else. I have even heard a clip of Nelson Mandela explaining > what 'ubuntu' means! > > > But is backing away from the tough decisions the right thing to do for > > the Community? The decision to re-brand is not an indictment the current > > branding was not best effort. I'm convinced folks are doing the best > > they can, but Ubuntu is not the same as it was with Warty Warthog ( 4.10). > > I am not sure how to take this. I was not here for 4.10, I was using > XPee only, everywhere Think on that. Whatever it was for you (?) > folks, it was not (then) the same for me. It did not get through to me > then, I was not attracted to what you saw then. For whatever reasons. > > I started three years ago with linux with a -Retail- Suse 9.1, and I > still use Suse a lot on many machines. I am however attracted (note > that please) - for the *Branding* and the ethic - to UBUNTU, for a > number of reasons. These include the implied branding. The product is > good, and improving, but there is a lot of competition. None though, > has so far equalled the community. 'Ubuntu'!! > > Whatever marketing has been, it has worked very well on me, I am not > the only example - I see Kubuntu CDs as the most popular on my monthly > (charity based) Infopoint table at the local computer fairs. It is not > just the pretty CD pack which does this. > > > My perception is the Team lacks the focus and determination, we are not > > ready. > > Maybe the team needs branding not the product?
Re: [ubuntu-marketing] Unified Branding - We are not ready
John Baer wrote: > Fellow Team Members, > > I did not get the type of response I feel is required to go forward with > this project but my conviction of the need is still there. > > I was reminded of this again when I saw the following news article on > DistroWatch, "The Ubuntu project has announced their newest addition: > The Classroom". First of all a round of applauds for "nixternal" aka > Rich Johnson. Rich is teaching the KDE class, well done and thank you. > This effort certainly has the potential to grow into something much > larger. Here's some marketing opportunities to consider, "Ubuntu > University", "The University for U", and more! > > But the curious thing about the announcement is the sound bite "Ubuntu > project". In my mind the author was struggling to identify the Ubuntu > Community and I can see why. How would they know how to address the > Ubuntu Community without branding. I think the 'Ubuntu Project' is a gift of an idea, produced as it was, when needed, by those who apparently know what they would tend to call it! The family of products are all patently closely related to Ubuntu - the names make it obvious. The word ubuntu is very significant in itself, and this is at the heart of (the) Ubuntu (project...) Each product has a logo, the logos are themselves obviously related. As far as I can see, there is hardly a problem, unless we want to create one! [...] > The difficulty of branding is it's tough. It's even more difficult after > the fact! Far easier to say leave the status quo, no need to tip the > apple cart. I am a new arrival to Ubuntu (Kubuntu) and this team too, - sorry if I have missed something but I think the names, logos, existing public facing explanations etc, and the (implied) brand, are all excellent. An overall name would be valuable, but Ubuntu Project sounds good to me! Are we trying to persuade others of something in a false way? Ubuntu really means something. Work its meaning! Don't make up something else. I have even heard a clip of Nelson Mandela explaining what 'ubuntu' means! > But is backing away from the tough decisions the right thing to do for > the Community? The decision to re-brand is not an indictment the current > branding was not best effort. I'm convinced folks are doing the best > they can, but Ubuntu is not the same as it was with Warty Warthog ( 4.10). I am not sure how to take this. I was not here for 4.10, I was using XPee only, everywhere Think on that. Whatever it was for you (?) folks, it was not (then) the same for me. It did not get through to me then, I was not attracted to what you saw then. For whatever reasons. I started three years ago with linux with a -Retail- Suse 9.1, and I still use Suse a lot on many machines. I am however attracted (note that please) - for the *Branding* and the ethic - to UBUNTU, for a number of reasons. These include the implied branding. The product is good, and improving, but there is a lot of competition. None though, has so far equalled the community. 'Ubuntu'!! Whatever marketing has been, it has worked very well on me, I am not the only example - I see Kubuntu CDs as the most popular on my monthly (charity based) Infopoint table at the local computer fairs. It is not just the pretty CD pack which does this. > My perception is the Team lacks the focus and determination, we are not > ready. Maybe the team needs branding not the product? :-) [...] >defines the marketing team, what > we want to do, and what we do not want to do. For example the document > may describe the Team's purpose as follows. > > "The purpose of the Team is to gather marketing data, formulate > strageties of execellence, and execute projects which promote the > Community and encourage users to select the best Ubuntu Product to > fulfill their need and satisfy their preference of style." May I suggest a slightly sharper focus on 'marketing': The purpose of the Marketing Team is to gather marketing data, formulate marketing strategies of excellence, and execute marketing projects which promote the Community and Product Family and encourage users to select the best Ubuntu Product to fulfill their need and satisfy their reference of style. hth -- alan c -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[ubuntu-marketing] Unified Branding - We are not ready
Fellow Team Members,I did not get the type of response I feel is required to go forward with this project but my conviction of the need is still there.I was reminded of this again when I saw the following news article on DistroWatch, "The Ubuntu project has announced their newest addition: The Classroom". First of all a round of applauds for "nixternal" aka Rich Johnson. Rich is teaching the KDE class, well done and thank you. This effort certainly has the potential to grow into something much larger. Here's some marketing opportunities to consider, "Ubuntu University", "The University for U", and more! But the curious thing about the announcement is the sound bite "Ubuntu project". In my mind the author was struggling to identify the Ubuntu Community and I can see why. How would they know how to address the Ubuntu Community without branding. Simply, if someone lacks the knownledge to address you properly, they will take their best guess. At least DistroWatch was kind and didn't say something like the "Ubuntu Gang", or "The fellows over at Ubuntu". The difficulty of branding is it's tough. It's even more difficult after the fact! Far easier to say leave the status quo, no need to tip the apple cart. But is backing away from the tough decisions the right thing to do for the Community? The decision to re-brand is not an indictment the current branding was not best effort. I'm convinced folks are doing the best they can, but Ubuntu is not the same as it was with Warty Warthog ( 4.10).My perception is the Team lacks the focus and determination, we are not ready. In my day job if I bring a problem to the table, I am required to bring a solution.Here's my solution to gain focus and determination (If others have ideas please present them). May I suggest crafting a document that defines the marketing team, what we want to do, and what we do not want to do. For example the document may describe the Team's purpose as follows."The purpose of the Team is to gather marketing data, formulate strageties of execellence, and execute projects which promote the Community and encourage users to select the best Ubuntu Product to fulfill their need and satisfy their preference of style." Projects come and go so that level of detail is not important here, but when a new project is submitted it should agree with the Team's purpose.This document may also outline some basic processes of the Team, aka "how to submit a marketing idea", and others. This document would also define boundaries. Referring to the DistrWatch comment above, is "Ubuntu University" a marketing project, New User Network project, or shared? If it is shared, what part will the marketing Team accept? What is the marketing Team willing to commit? Remember what ever we agree to should support the Team's purpose. We may have to think "out-of-box" as I'm unconvinced marketing open source products fit the traditional marketing norms.I've started crafting such a document as a starting point as it is not for me, but for the Team. In closing may I suggest every good marketing effort requires a good sound bite.How about, "Ubuntu Marketing, Blueprint for success"?Cheers,John -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Fwd: Launchpad: Your membership status on team Ubuntu Marketing Team was changed
Agreed. I didn't join the discussion when this was first brought up, because I know I am one of those "inactive members," but this policy just seems pointless. I mean, what's the drawback to having even a hundred "inactive members?" Who cares? Who does it hurt? On 8/1/06, Paul O'Malley <[EMAIL PROTECTED]> wrote: -BEGIN PGP SIGNED MESSAGE-Hash: SHA1Corey Burger wrote:>> Yes it should. I should note that no other team has a similar policy.> We have trailblazed nicely and found the apple to be bitter. Unless I > hear any objections, I am going to (if I can with LP), change> everybodies subscriptions to non-expiring. As this may involve> removing you and readding you, don't be alarmed if you see a removal > and readdition notice tomorrow. In any case, your removal notice willCorey,I would suggest that it should be done today, time allowing.This is to stop any additional pain.Regards,Paul -BEGIN PGP SIGNATURE-Version: GnuPG v1.4.2.2 (GNU/Linux)Comment: Using GnuPG with Mozilla - http://enigmail.mozdev.orgiD8DBQFEzxJJoWm0gT2CRXkRAvxWAJ91YDSM3en6nosWjKegI+Z9wLdieACgo37T +aggap0rsq+xGbVJEBnQ/hc==w6wZ-END PGP SIGNATURE---ubuntu-marketing mailing listubuntu-marketing@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] User surveys for gathering data
On 31/07/06, Melissa Draper <[EMAIL PROTECTED]> wrote: I've composed a wiki page to document the gathering of User data and enable interested people to collaborate on the process. The wiki page is located at https://wiki.ubuntu.com/MarketingTeam/SurveyQuestionIdeas Superb, thanks. I've added a couple of bits, specifically: - We need to be careful to separate the ideas of customer from user. - One of our tasks is decide which groups we can best target our efforts at. Today's pretty busy for me but I've got some ideas for other things to add, too. Thanks again :) -- Matthew Revell www.understated.co.uk -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Fwd: Launchpad: Your membership status on team Ubuntu Marketing Team was changed
-BEGIN PGP SIGNED MESSAGE- Hash: SHA1 Corey Burger wrote: > > Yes it should. I should note that no other team has a similar policy. > We have trailblazed nicely and found the apple to be bitter. Unless I > hear any objections, I am going to (if I can with LP), change > everybodies subscriptions to non-expiring. As this may involve > removing you and readding you, don't be alarmed if you see a removal > and readdition notice tomorrow. In any case, your removal notice will Corey, I would suggest that it should be done today, time allowing. This is to stop any additional pain. Regards, Paul -BEGIN PGP SIGNATURE- Version: GnuPG v1.4.2.2 (GNU/Linux) Comment: Using GnuPG with Mozilla - http://enigmail.mozdev.org iD8DBQFEzxJJoWm0gT2CRXkRAvxWAJ91YDSM3en6nosWjKegI+Z9wLdieACgo37T +aggap0rsq+xGbVJEBnQ/hc= =w6wZ -END PGP SIGNATURE- -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Fwd: Launchpad: Your membership status on team Ubuntu Marketing Team was changed
On 8/1/06, Robert McWilliam <[EMAIL PROTECTED]> wrote: On Tue, 1 Aug 2006 10:55:29 +0600, "Vid Ayer" <[EMAIL PROTECTED]> said: > > Kicking members off arbitrarily for no reason is not very welcoming > IMHO. Agreed. (For anyone who missed my earlier rants...) > This happened last month too but we were given to understand > that it was discussed on IRC. > > https://launchpad.net/people/ubuntu-marketing/+members , shows > different expiration dates for different members while some members > don't have any expiration dates set at all. Yes, some older members have no expiry dates at, having joined before the current policy. > I think the current policy is that when you join the team you get a 1 month membership, and if there are signs of life from you it is upped to 1 year, I'm not sure what the criteria for getting no expiry is - looks to be mostly canonical employees and admins. The loads of random looking dates are that they are all calculated from when the person joined the team. > Usually, most teams on LP have a standard policy for all members, > either no expiration dates or single policy based on number of years. > Shouldn't MT have an *equal* policy for its all team members ? Yes it should. I should note that no other team has a similar policy. We have trailblazed nicely and found the apple to be bitter. Unless I hear any objections, I am going to (if I can with LP), change everybodies subscriptions to non-expiring. As this may involve removing you and readding you, don't be alarmed if you see a removal and readdition notice tomorrow. In any case, your removal notice will explain why you are being removed (technical) and that you will be shortly be readded. Cheers, Corey -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Fwd: Launchpad: Your membership status on team Ubuntu Marketing Team was changed
On Tue, 1 Aug 2006 10:55:29 +0600, "Vid Ayer" <[EMAIL PROTECTED]> said: > > Kicking members off arbitrarily for no reason is not very welcoming > IMHO. Agreed. (For anyone who missed my earlier rants...) > This happened last month too but we were given to understand > that it was discussed on IRC. > > https://launchpad.net/people/ubuntu-marketing/+members , shows > different expiration dates for different members while some members > don't have any expiration dates set at all. > I think the current policy is that when you join the team you get a 1 month membership, and if there are signs of life from you it is upped to 1 year, I'm not sure what the criteria for getting no expiry is - looks to be mostly canonical employees and admins. The loads of random looking dates are that they are all calculated from when the person joined the team. > Usually, most teams on LP have a standard policy for all members, > either no expiration dates or single policy based on number of years. > Shouldn't MT have an *equal* policy for its all team members ? > I'd like that policy to be no expiration of membership. Robert McWilliam [EMAIL PROTECTED]www.ormiret.com Growing old is inevitable, growing up optional. -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
