Re: [ubuntu-marketing] Video

2006-08-04 Thread sara vasquez 
On Friday 04 August 2006 8:34 pm, John Little wrote:
> Some rambling thoughts about video as marketing tool.
>
> 1. It demystifies Linux. The perception that it's too technical, nerdy,
> command line driven, probably ugly, etc is probably the biggest barrier to
> adoption today.
>
> 2. Eyecandy matters and Linux has an edge right now. People have to see it
> in action to appreciate it. If you've played with Xgl on a laptop you've
> probably noticed the reactions it gets. It makes people want to switch -
> all the other concerns (most of them myths) go out the window.
>
> 3. Myth Busting - Don't just tell people Linux can run games. Show them
> World of Warcraft running well on just one of your many virtual desktops.
> Show them multiple video sources playing in overlapped semi-transparent
> windows. Pull up OpenOffice and edit some Microsoft Office documents. Plug
> in a handful of USB devices while they watch. There are tons of myths and
> irrational fears to be addressed.
>
> 4. Web 2.0 - Make content, package it in the right format (YouTube - Google
> Video), and people will share it. I think rolling out many official Ubuntu
> videos - all short, similar in style, and with a dedicated host (I'd prefer
> a hostess - more myth busting) would be tremendously effective. Push them
> out through both official Ubuntu sites and the online hubs like YouTube and
> Google. Bloggers love to talk about Ubuntu and having a library of cool
> videos at their disposal will fuel more discussion.
>
> 5. Encouraging others, empowering them, to create their own Ubuntu videos
> will be even more effective. Make these short demos, tutorials, and
> testimonials an official part of the community. Drive it by recognizing
> standout content creators with prizes. Round up the best videos at a
> central hub so that they become not only a PR-marketing force but also a
> source of technical support for new users.
>
> Anyway I could ramble on. To test out some of these ideas that I created
> UbuntuVideo.com . (http://www.ubuntuvideo.com)
> It's nothing special, just what I could toss together in a day. But it
> hints (only hints unfortunately) at some of these concepts. I'll likely
> maintain it in it's current format but the main goal was to share some
> ideas and maybe spark some discussion. I'm new to the marketing team so if
> I've stepped on any toes it was completely unintentional. Apologies in
> advance :)



John Little,

A picture is worth a thousand word, but a video is just amazing. WOW yeah 
something like that, but with content that will help everyone
You are right with my thought that video would demystifying Linux, but I am 
thinking we need to start figuring out our purposes.

First we have our audience, The ubuntu community, In our meetings and on the 
mailing list we can say that the Ubuntu community can be summarized in 3 
categories.

1. The explorer- Just trying Linux for fun or somehow got a hold of a live CD 
and gave it a try. They are curious about it, but are scared to install it on 
their computer, Some of them have not tried Linux but heard about it an want 
more info.They are terrified of the command line.

2. The n00bie- Just started Using Ubuntu and want to learn how to use it. He 
or she is used to their old OS and need some help discovering Ubuntu and 
maybe some direction on how Ubuntu is not just good enough, but in some cases 
better than their old OS. They need direction (detail), encouragement, help. 

3. The Linux pro- They have being using Linux for some years and are used to 
the command line, in matter fact they love the command line. They feel they 
already know everything there is to know about Linux. They feel that GUI are 
slower and are interested to know how to help.

what we want to accomplish?
1. To inform-  WE want to let the community know what is going on the 
community, third party projects, developments, community events,etc
All users benefit from this

2. To promote- Promote what Ubuntu (all of its derivatives) What makes Ubunutu 
special?Why should I use Ubuntu. We also want to promote Linux overall. 
This is mainly for users 1 and 2

To educate- We can teach people how to make the best out of their Ubuntu, 
teach them how to use their new software or help old users about new software 
or new ways to do old stuff.

To continue with the katapult example I used before. 

A video showing off  upcoming features would inform users about the software 
and in a way promote it to people that don't know about it. The video would 
be about eyecandy and just show it off to the max.

a video or article with a detail tutorial on how to write their own plugins 
might be more in the realm of educating Ubuntu users. 

Maybe what we want to do is to make a video showing off and and then tell them 
at the end that anyone interested can go to an .html or .pdf tut that show 
them how to write their own plugins. 
I think that both things would attract all of our users. Fi

[ubuntu-marketing] Video

2006-08-04 Thread John Little 
Some rambling thoughts about video as marketing tool.1. It demystifies Linux. The perception that it's too technical, nerdy, command line driven, probably ugly, etc is probably the biggest barrier to adoption today. 
2. Eyecandy matters and Linux has an edge right now. People have to see it in action to appreciate it. If you've played with Xgl on a laptop you've probably noticed the reactions it gets. It makes people want to switch - all the other concerns (most of them myths) go out the window.
3. Myth Busting - Don't just tell people Linux can run games. Show them World of Warcraft running well on just one of your many virtual desktops. Show them multiple video sources playing in overlapped semi-transparent windows. Pull up OpenOffice and edit some Microsoft Office documents. Plug in a handful of USB devices while they watch. There are tons of myths and irrational fears to be addressed. 
4. Web 2.0 - Make content, package it in the right format (YouTube - Google Video), and people will share it. I think rolling out many official Ubuntu videos - all short, similar in style, and with a dedicated host (I'd prefer a hostess - more myth busting) would be tremendously effective. Push them out through both official Ubuntu sites and the online hubs like YouTube and Google. Bloggers love to talk about Ubuntu and having a library of cool videos at their disposal will fuel more discussion.
5. Encouraging others, empowering them, to create their own Ubuntu videos will be even more effective. Make these short demos, tutorials, and testimonials an official part of the community. Drive it by recognizing standout content creators with prizes. Round up the best videos at a central hub so that they become not only a PR-marketing force but also a source of technical support for new users.
Anyway I could ramble on. To test out some of these ideas that I created UbuntuVideo.com. (http://www.ubuntuvideo.com) It's nothing special, just what I could toss together in a day. But it hints (only hints unfortunately) at some of these concepts. I'll likely maintain it in it's current format but the main goal was to share some ideas and maybe spark some discussion. I'm new to the marketing team so if I've stepped on any toes it was completely unintentional. Apologies in advance :)

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Re: [ubuntu-marketing] Listing Ubuntu Friendly Hardware Suppliers

2006-08-04 Thread Jan Claeys 
Op vr, 04-08-2006 te 08:56 +0100, schreef john levin:
> The Belgian [...] team[s] have been doing something similar:
> https://wiki.ubuntu.com/BelgianTeam/OsLessLaptopShops 

Someone[1] in our team is also working on a DB-based web-app for this:



Maybe all these projects can somehow coordinate their efforts?

[1] Toni Van Remortel 


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Re: [ubuntu-marketing] Case studies page now online

2006-08-04 Thread Matthew Revell 
On 04/08/06, Karl Goetz <[EMAIL PROTECTED]> wrote:

> Is there a size of org they/you are interested in?

I don't think so. At the moment, I think they're looking for any
stories of Ubuntu in an organisational setting, whether that's a small
or a big place.

Chris - could you confirm, if you're reading?

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Re: [ubuntu-marketing] Case studies page now online

2006-08-04 Thread Karl Goetz 
Matthew Revell wrote:
> Hey guys,
> 
> The My Story page is now online. This is a great opportunity for us to
> gather case studies, short or long, of Ubuntu's use in organisations.
> 
> If you know someone who is using Ubuntu - or one of its derivatives -
> in a business, school, government or other organisation, visit the My
> Story page. It's not really for stories of personal use, from what I
> can tell.
> 
> Perhaps we could contact our Loco Teams to see if they can help us dig
> up some good stories.
> 
> http://www.ubuntu.com/mystory
> 
Is there a size of org they/you are interested in?
kk

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The buck stops there -> $
Australian Ubuntu users team - http://wiki.ubuntu.com/AustralianTeam

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Re: [ubuntu-marketing] Launchpad team memberships fixed

2006-08-04 Thread Karl Goetz 
Matthew Revell wrote:
> Based on recent discussions on this list, I have:
> 
> 1. changed Marketing Team LaunchPad memberships to never expire
> 2. re-instated anyone whose membership recently expired.
> 
how does one 'expire'?, or specifically, "why do people expire in 
launchpad?"
:/
kk

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The buck stops there -> $
Australian Ubuntu users team - http://wiki.ubuntu.com/AustralianTeam

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Re: [ubuntu-marketing] Listing Ubuntu Friendly Hardware Suppliers

2006-08-04 Thread john levin 
David Symons wrote:
> On 8/4/06, *john levin* <[EMAIL PROTECTED] 
> > wrote:
> 
> The Belgian and UK teams have been doing something similar:
> https://wiki.ubuntu.com/BelgianTeam/OsLessLaptopShops
> 
> 
> https://wiki.ubuntu.com/AustralianTeam/Projects/UbuntuFriendlyComputerShops
> 

> 
> PS.  The 2nd link is actually another Australian Team one.  You are 
> forgiven ;-) .

Duh. That's what happens when you check your email before drinking coffee.
Correct link to UK team page:
https://wiki.ubuntu.com/UKTeam/Hardware

John

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Re: [ubuntu-marketing] Listing Ubuntu Friendly Hardware Suppliers

2006-08-04 Thread David Symons 
On 8/4/06, john levin <[EMAIL PROTECTED]> wrote:

The Belgian and UK teams have been doing something similar:https://wiki.ubuntu.com/BelgianTeam/OsLessLaptopShops

https://wiki.ubuntu.com/AustralianTeam/Projects/UbuntuFriendlyComputerShopsAnd there's been a thread on lxer about similar things:
http://lxer.com/module/forums/t/23168/
My own contribution:http://technolalia.org/resources/uklinuxhardware.html
HTHHelp it did John.  I've added links to the wikipage.  Many thanks!Cheers, Dave.PS.  The 2nd link is actually another Australian Team one.  You are forgiven ;-) .
-- David SymonsCanberra, Australiahttp://www.liberatedcomputing.net

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Re: [ubuntu-marketing] My design for spreadubuntu

2006-08-04 Thread Nick McMahon 
HiWhy do we need three colums? i dont see that in the specification i was given.https://wiki.ubuntu.com/MarketingTeam/SpreadUbuntu/GraphicalDesignSpec
Nick
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Re: [ubuntu-marketing] Listing Ubuntu Friendly Hardware Suppliers

2006-08-04 Thread john levin 
David Symons wrote:
> Hi all,
> 
> I mentioned an Australian LoCo Team initiative to list suppliers of
> Ubuntu Friendly laptops a while back[1].
> 

The Belgian and UK teams have been doing something similar:
https://wiki.ubuntu.com/BelgianTeam/OsLessLaptopShops
https://wiki.ubuntu.com/AustralianTeam/Projects/UbuntuFriendlyComputerShops

And there's been a thread on lxer about similar things:
http://lxer.com/module/forums/t/23168/

My own contribution:
http://technolalia.org/resources/uklinuxhardware.html

HTH

John Levin

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