Re: [ubuntu-marketing] Targeted email, phone, and face-to-face tactics

2006-11-07 Thread Nathan Eckenrode
I'd just like to weigh in on this issue, as I have come up against it, and 
generally the solution I seek - which allows me to have some crediblity as 
well as remain 'unofficial' - is the position of Community Representative. 

This seems to solve a couple of problems as well as giving me a title that 
don't sound too corny. Additionally, as the most important feature which I am 
advocating during any event where I am representing Ubuntu is that of the 
community, speaking as a Community Representative reinforces the 
philosophical  views as expressed on the front page of http://ubuntu.com.

On Tuesday 07 November 2006 06:26, Daniel Buch wrote:

   Most educational institutions, government agencies, and corporations
   are easily reachable by phone or email, making them a considerably more
   accessible target than then general public.  I say this mostly from
   experience in working with K-12 and Higher Ed clients to promote
   various proven teaching technologies.
  
   That said, what is the Marketing Team's stance on targeted Email,
   Phone, and face-to-face contact?  Should a spec be written for Ubuntu
   Marketing Account Executive, including associated specs for Ubuntu
   Marketing Campaign-in-a-box, Ubuntu Marketing Kit or some such
   thing?
  
   I believe there needs to be a turnkey Ubuntu Advocate solution for
   all of the folks out there who are nuts about Ubuntu, yet aren't
   computer gurus (like myself.)
 
  I understand the question, and slightly wonder what some implications
  might be - an apparently formal label/title provides a useful status,
  but also an implied need for initial approval (?)

 Anybody from Canonical willing to weigh in on this point?  What is a
 desirable level of approval before some schmoe like me slaps on an
 Ubuntu polo shirt and shows up at the Dean's office?  You (Canonical)
 have got to want to maintain some level of control, but for volunteers
 like me, putting up posters and handing out CDs isn't cutting it.

  There is also the situation of follow-up. I am also nuts about
  K/Ubuntu and if I can encourage any new users, corporate or otherwise,
  I do. However, if an organisation became interested, I might need more
  resource than my (non professional experience) enthusiasm.

 Right on.  Is it possible for volunteers to present themselves as both
 credible *and* unofficial?  When a new contact gives Ubuntu a try and
 wants to set up a meeting with their Technology Coordinator, what
 then?  This would be a huge step in the path toward adoption, but it
 would be wasted if the right person weren't available (in person) for
 technical questions.

  --
  alan cocks
  Linux registered user #360648

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Re: [ubuntu-marketing] Targeted email, phone, and face-to-face tactics

2006-11-07 Thread Corey Burger
On 11/5/06, Daniel Buch [EMAIL PROTECTED] wrote:
 Most educational institutions, government agencies, and corporations are
 easily reachable by phone or email, making them a considerably more
 accessible target than then general public.  I say this mostly from
 experience in working with K-12 and Higher Ed clients to promote various
 proven teaching technologies.

You have just described my day job doing sales. FYI, I sell
DiscoverStation, a Fedora-based public computer to public libraries
across North America. Here are my thoughts:

Phone - right out. Too much work for little return. Trust me on this
one. I cold call day. It sucks
Email - we already produce the UWN, but maybe we need a monthly email
that is less technical.
Face to Face - this is for the locoteams, not us. We can produce the
material for them to take to people, but it is a local issue.


 That said, what is the Marketing Team's stance on targeted Email, Phone, and
 face-to-face contact?  Should a spec be written for Ubuntu Marketing
 Account Executive, including associated specs for Ubuntu Marketing
 Campaign-in-a-box, Ubuntu Marketing Kit or some such thing?

A campaign-in-a-box would rock.  We don't really have anything in a
works like this, but Jenda has been working on some DIY stuff which
overlaps a far amount.

If you want to get started thinking about what you need, lets brainstorm.

Corey

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