Re: [ubuntu-marketing] eye the competition 'Marketing'
-BEGIN PGP SIGNED MESSAGE- Hash: SHA1 alan c wrote: > Someone is getting desperate perhaps? > > I saw a 8 leaf (16 sides) booklet today in a neat container on the > counter of my local computer shop. > Advertising > Microsoft Office. > > For interest in the possible debate about what marketing is, and > differences between technical fact and marketing (expected) practice: > > Some extracts: > == > Microsoft Office > Essential. > Reliable. > Easy. > > Accomplish more each day. > Create great looking documents, spreadsheets and presentations, manage > your email more securely, schedule your day and organise your notes > and information in one place with the 2007 Microsoft Office release. > With the new streamlined interface, more consistent formatting and > improved graphics tools, you can quickly and easily get things done > with confidence. > == > > As a marketing exercise, what do you think of the actual product, what > are they really marketing, can you fault the approach? > > (there are 14 more pages of this sort of stuff) The keys I find in this text are: It gets the job done quick and reliable, There is something improved, compared to the old version, It will ease my office live, The fault is that it's the same as in Office 2000 and 2003, so no real unique cost saving features. And it will only ease your live if your other office tools are also from Microsoft. Personal suggestions vs. OpenOffice. The streamlined interface is not yet optimised in open office. I have to read dozens of help pages in open office when creating advanced documents. I never have to read MS help, it's all self explaining. OpenOffice is not yet totally reliable, I find bugs every month and documents are visual different on windows and Linux even with open office, also documents created with 2.2.0 are not the same on 2.1.0, so much for a stable open format. So its not perfect and partly open source vs. expensive reliable and easy, and vendor lock-in. But open office will win eventually, I'm optimistic about that! Just my two cents, Best regards, Jelle -BEGIN PGP SIGNATURE- Version: GnuPG v1.4.6 (GNU/Linux) iQCVAwUBRqegLdVnJQVvY+R5AQIvpwQAgldFPJttM6aQcKPtVyhIR88iFD0qy6yU nDSX1bqbPNtBgBBg3k1Ks0+5vJLwV7TkLTvZ80k7fp8hOSkyKvqb+0etINtcb0BL u6gx9wM4xPX5ksjlBHTPObFz0lwMFpxnRfANLDVKMbW4hbPFSlniagTYX1JfvEn+ IQBTe+7QSag= =vss9 -END PGP SIGNATURE- -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[ubuntu-marketing] more marketing pressure needed?
An article has recently appeared: 'Marketing Ubuntu - Why we Need More Double Glazing Salesmen' http://www.justuber.com/blog/2007/07/24/marketing-ubuntu-why-we-need-more-double-glazing-salesmen/ I find myself in good accord with the article. -- alan cocks Kubuntu user#10391 -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[ubuntu-marketing] eye the competition 'Marketing'
Someone is getting desperate perhaps? I saw a 8 leaf (16 sides) booklet today in a neat container on the counter of my local computer shop. Advertising Microsoft Office. For interest in the possible debate about what marketing is, and differences between technical fact and marketing (expected) practice: Some extracts: == Microsoft Office Essential. Reliable. Easy. Accomplish more each day. Create great looking documents, spreadsheets and presentations, manage your email more securely, schedule your day and organise your notes and information in one place with the 2007 Microsoft Office release. With the new streamlined interface, more consistent formatting and improved graphics tools, you can quickly and easily get things done with confidence. == As a marketing exercise, what do you think of the actual product, what are they really marketing, can you fault the approach? (there are 14 more pages of this sort of stuff) -- alan cocks Kubuntu user#10391 -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Targeting locally impacting widely
Good Day People: After reading over the "ArticleForLocalMagazine" wiki page, I thought I would add a couple of comments from the "New England" point of view. [Even though it's been a while since I went to school there.] Free Software is free because of freedom not price, the GNU project cover this well and you can find a link to it under the About Ubuntu Menu selection. Businesses pay their people far more then it costs them to buy them software licenses, which is why businesses are not going to bring something new and unknown just because "it doesn't cost anything to use". Many people don't understand that they pay for windows because it is already installed on the computer when they buy it. So they bring the computer home and use it to browse the net and send mail and maybe go out and buy some kind of word processor to write letters and ant-virus software. Of course there are other types of people, but a vast number of them have the mind set that "it's a windows world". Which is the issue that has to be addressed without making Ubuntu sound like a second rate product. The article does go over a many of these points, if you cut out about 50% of the volume you many be on the right track. "Forget Windows" Mike Feravolo -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
