[ubuntu-marketing] Marketing Team Forum
Hey everyone, I tried requesting a marketing team forum but they haven't responded for some reason... http://ubuntuforums.org/showthread.php?t=746510 -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[ubuntu-marketing] The future of the Marketing Team
Hello Marketing Team Members and Interested Parties, I'd like to report on the session we had here at UDS regarding Ubuntu Marketing so that we can get a wider audience and allow everyone a fair chance to share their ideas, point of view, or prospective solution on the undeniable reality that the way the current marketing team is setup simply isn't working. I know a number of us have been putting effort lately into re-jump starting the team or furthering specific marketing initiatives but because there has been a lack of an individual who has stepped forward to clearly champion Ubuntu marketing, not much progress has really been made in terms of making the team as a whole useful again. There is certainly no shortage of great, creative ideas... we just need to figure out how to get things moving - getting the ideas off the idea board and into production. This inconjuction with the observation that most loco teams seem to be doing an excellent job doing local (also known as street) marketing, the idea was put forward to disband the marketing team as we know it and move to a decentralized model where loco teams collectively makes up the Marketing Team. Before you object on principle, ask yourself What is the purpose of the marketing team?, What should it do? and I think that you'll see that the loco teams are the ones that are clearly fullfilling that role already. Another idea put forth was seeing Canonical hire someone to lead the marketing team while maintaining a model similar to the one existing. Marketing is a huge job and it is completely understandable why there is no one to step forward and why previous teams leaders have either burnt out or became busy with other things (Such as myself with Xubuntu and being a MOTU). If Canonical were to hire someone, they would have to be hired to fill the role of the community marketing team leader and not employed to promote Canonical or its services. For the individual to be useful and effective, they must simply be any regular, old community contributor who just happens to be able to fill that role with the support they are recieving from Canonical. Jono said that he was unsure if this would be able to materialize due to Canonical growing so fast in so many directions but we did learn from the Mozilla folks at the session that having someone(s) hired to work on the marketing seemed to be instrumental in generating the required momentum. Another interesting tidbit was that Jono said that if a marketing iniativie requires funds or resources (that are unreasonable for the loco team or individuals on the project to be able to obtain easily or via a bit of elbow polish) that they could contact him and he'll be able to assist them (ie. he'll get his wallet out... erm, as in he'll act as a liasion to get sponsorship from Canonical). A third option was to rebuild the marketing team using a similiar model to the current one but sourcing a loco team marketing contact from each loco team to build the new marketing team. Possible leadership for this new team discussed was the loco council. So, what is your opinion? Thoughts? Concerns? Ideas? Personally, although I was put off by the idea of disbanding the marketing team as we know it currently, once I had sometime to think about it I've come to think that maybe that would be a good idea. We certainly have to do something and I'm happy, as one of the last active marketing team admins, to faciliate what ever we decide to be the best course of option. Big thanks to Jono, Nick Ali, members of the Firefox/Mozilla teams, and other community contributors who took part in the UDS session. To conclude, I'd like to note a point that was brought up durring the session. People seemed to think that Canonical was an authority when it came to marketing Ubuntu and that everything has to be approved by them. Jono clarified this: Canonical is NOT an authority on marketing Ubuntu besides protecting their trademarks. So, please don't let that thought get in your way - we as the community have the power to make community marketing of Ubuntu successful and effective; it isn't Canonical's responsibility. :) Cheers, -- Cody A.W. Somerville Software Engineer Red Cow Marketing Technologies, Inc. Office: 506-458-1290 Toll Free: 1-877-733-2699 Fax: 506-453-9112 Cell: 506-449-5899 Email: [EMAIL PROTECTED] http://www.redcow.ca -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] The future of the Marketing Team
On Tue, May 20, 2008 at 10:02 PM, Cody A.W. Somerville [EMAIL PROTECTED] wrote: Hello Marketing Team Members and Interested Parties, I'd like to report on the session we had here at UDS regarding Ubuntu Marketing so that we can get a wider audience and allow everyone a fair chance to share their ideas, point of view, or prospective solution on the undeniable reality that the way the current marketing team is setup simply isn't working. I know a number of us have been putting effort lately into re-jump starting the team or furthering specific marketing initiatives but because there has been a lack of an individual who has stepped forward to clearly champion Ubuntu marketing, not much progress has really been made in terms of making the team as a whole useful again. There is certainly no shortage of great, creative ideas... we just need to figure out how to get things moving - getting the ideas off the idea board and into production. This inconjuction with the observation that most loco teams seem to be doing an excellent job doing local (also known as street) marketing, the idea was put forward to disband the marketing team as we know it and move to a decentralized model where loco teams collectively makes up the Marketing Team. Before you object on principle, ask yourself What is the purpose of the marketing team?, What should it do? and I think that you'll see that the loco teams are the ones that are clearly fullfilling that role already. Another idea put forth was seeing Canonical hire someone to lead the marketing team while maintaining a model similar to the one existing. Marketing is a huge job and it is completely understandable why there is no one to step forward and why previous teams leaders have either burnt out or became busy with other things (Such as myself with Xubuntu and being a MOTU). If Canonical were to hire someone, they would have to be hired to fill the role of the community marketing team leader and not employed to promote Canonical or its services. For the individual to be useful and effective, they must simply be any regular, old community contributor who just happens to be able to fill that role with the support they are recieving from Canonical. Jono said that he was unsure if this would be able to materialize due to Canonical growing so fast in so many directions but we did learn from the Mozilla folks at the session that having someone(s) hired to work on the marketing seemed to be instrumental in generating the required momentum. Another interesting tidbit was that Jono said that if a marketing iniativie requires funds or resources (that are unreasonable for the loco team or individuals on the project to be able to obtain easily or via a bit of elbow polish) that they could contact him and he'll be able to assist them (ie. he'll get his wallet out... erm, as in he'll act as a liasion to get sponsorship from Canonical). A third option was to rebuild the marketing team using a similiar model to the current one but sourcing a loco team marketing contact from each loco team to build the new marketing team. Possible leadership for this new team discussed was the loco council. So, what is your opinion? Thoughts? Concerns? Ideas? Personally, although I was put off by the idea of disbanding the marketing team as we know it currently, once I had sometime to think about it I've come to think that maybe that would be a good idea. We certainly have to do something and I'm happy, as one of the last active marketing team admins, to faciliate what ever we decide to be the best course of option. Big thanks to Jono, Nick Ali, members of the Firefox/Mozilla teams, and other community contributors who took part in the UDS session. To conclude, I'd like to note a point that was brought up durring the session. People seemed to think that Canonical was an authority when it came to marketing Ubuntu and that everything has to be approved by them. Jono clarified this: Canonical is NOT an authority on marketing Ubuntu besides protecting their trademarks. So, please don't let that thought get in your way - we as the community have the power to make community marketing of Ubuntu successful and effective; it isn't Canonical's responsibility. :) I had always imagined that the marketing team should be a clearing house to get all the great stuff that loco teams produce, hence why I pushed so hard for the spreadubuntu stuff (which looked really good, although never finished). I am still firmly of the belief we need an easy to use site for loco teams to upload and share content, something like art.gnome.org but for banners, posters and the like. Corey -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] The future of the Marketing Team
On Wed, May 21, 2008 at 4:25 AM, Corey Burger [EMAIL PROTECTED] wrote: On Tue, May 20, 2008 at 10:02 PM, Cody A.W. Somerville [EMAIL PROTECTED] wrote: Hello Marketing Team Members and Interested Parties, I'd like to report on the session we had here at UDS regarding Ubuntu Marketing so that we can get a wider audience and allow everyone a fair chance to share their ideas, point of view, or prospective solution on the undeniable reality that the way the current marketing team is setup simply isn't working. I know a number of us have been putting effort lately into re-jump starting the team or furthering specific marketing initiatives but because there has been a lack of an individual who has stepped forward to clearly champion Ubuntu marketing, not much progress has really been made in terms of making the team as a whole useful again. There is certainly no shortage of great, creative ideas... we just need to figure out how to get things moving - getting the ideas off the idea board and into production. snip I had always imagined that the marketing team should be a clearing house to get all the great stuff that loco teams produce, hence why I pushed so hard for the spreadubuntu stuff (which looked really good, although never finished). I am still firmly of the belief we need an easy to use site for loco teams to upload and share content, something like art.gnome.org but for banners, posters and the like. This was also mentioned in the session and I don't think anyone disagrees. The solution for the short term is obviously the wiki but once the steam gets going, I'm sure we'll see the spreadubuntu initiative revived and actualized. Corey -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing -- Cody A.W. Somerville Software Engineer Red Cow Marketing Technologies, Inc. Office: 506-458-1290 Toll Free: 1-877-733-2699 Fax: 506-453-9112 Cell: 506-449-5899 Email: [EMAIL PROTECTED] http://www.redcow.ca -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] The future of the Marketing Team
Just to throw in support for the idea, having a dedicated site would do wonders for content sharing. Something like a mix of a wiki + content managment. So that individuales (as well as locos) can share ideas and content. +1 Thanks, Justin M. Wray Sent via BlackBerry by ATT -Original Message- From: Corey Burger [EMAIL PROTECTED] Date: Tue, 20 May 2008 22:25:50 To:Ubuntu Marketing ubuntu-marketing@lists.ubuntu.com Subject: Re: [ubuntu-marketing] The future of the Marketing Team On Tue, May 20, 2008 at 10:02 PM, Cody A.W. Somerville [EMAIL PROTECTED] wrote: Hello Marketing Team Members and Interested Parties, I'd like to report on the session we had here at UDS regarding Ubuntu Marketing so that we can get a wider audience and allow everyone a fair chance to share their ideas, point of view, or prospective solution on the undeniable reality that the way the current marketing team is setup simply isn't working. I know a number of us have been putting effort lately into re-jump starting the team or furthering specific marketing initiatives but because there has been a lack of an individual who has stepped forward to clearly champion Ubuntu marketing, not much progress has really been made in terms of making the team as a whole useful again. There is certainly no shortage of great, creative ideas... we just need to figure out how to get things moving - getting the ideas off the idea board and into production. This inconjuction with the observation that most loco teams seem to be doing an excellent job doing local (also known as street) marketing, the idea was put forward to disband the marketing team as we know it and move to a decentralized model where loco teams collectively makes up the Marketing Team. Before you object on principle, ask yourself What is the purpose of the marketing team?, What should it do? and I think that you'll see that the loco teams are the ones that are clearly fullfilling that role already. Another idea put forth was seeing Canonical hire someone to lead the marketing team while maintaining a model similar to the one existing. Marketing is a huge job and it is completely understandable why there is no one to step forward and why previous teams leaders have either burnt out or became busy with other things (Such as myself with Xubuntu and being a MOTU). If Canonical were to hire someone, they would have to be hired to fill the role of the community marketing team leader and not employed to promote Canonical or its services. For the individual to be useful and effective, they must simply be any regular, old community contributor who just happens to be able to fill that role with the support they are recieving from Canonical. Jono said that he was unsure if this would be able to materialize due to Canonical growing so fast in so many directions but we did learn from the Mozilla folks at the session that having someone(s) hired to work on the marketing seemed to be instrumental in generating the required momentum. Another interesting tidbit was that Jono said that if a marketing iniativie requires funds or resources (that are unreasonable for the loco team or individuals on the project to be able to obtain easily or via a bit of elbow polish) that they could contact him and he'll be able to assist them (ie. he'll get his wallet out... erm, as in he'll act as a liasion to get sponsorship from Canonical). A third option was to rebuild the marketing team using a similiar model to the current one but sourcing a loco team marketing contact from each loco team to build the new marketing team. Possible leadership for this new team discussed was the loco council. So, what is your opinion? Thoughts? Concerns? Ideas? Personally, although I was put off by the idea of disbanding the marketing team as we know it currently, once I had sometime to think about it I've come to think that maybe that would be a good idea. We certainly have to do something and I'm happy, as one of the last active marketing team admins, to faciliate what ever we decide to be the best course of option. Big thanks to Jono, Nick Ali, members of the Firefox/Mozilla teams, and other community contributors who took part in the UDS session. To conclude, I'd like to note a point that was brought up durring the session. People seemed to think that Canonical was an authority when it came to marketing Ubuntu and that everything has to be approved by them. Jono clarified this: Canonical is NOT an authority on marketing Ubuntu besides protecting their trademarks. So, please don't let that thought get in your way - we as the community have the power to make community marketing of Ubuntu successful and effective; it isn't Canonical's responsibility. :) I had always imagined that the marketing team should be a clearing house to get all the great stuff that loco teams produce, hence why I pushed so hard for the spreadubuntu stuff (which looked
Re: [ubuntu-marketing] The future of the Marketing Team
On Wed, May 21, 2008 at 4:40 AM, Justin M. Wray [EMAIL PROTECTED] wrote: Just to throw in support for the idea, having a dedicated site would do wonders for content sharing. Something like a mix of a wiki + content managment. So that individuales (as well as locos) can share ideas and content. Yes. I think everyone has agreed and supported the idea from the very start. The problem is that it will only materialize if someone actually does the work to develop it. So, unfortunately giving a +1 isn't going to help get that done :( However, this thread is about discussing the future of the marketing team and not what we can do to improve our resource/content sharing infrastructure. You're welcome to start another thread on the subject if you feel it would benefit from discussion (although unless you're moving forward with the idea, I think you'll just be beating a dead horse). Thanks! +1 Thanks, Justin M. Wray Sent via BlackBerry by ATT -Original Message- From: Corey Burger [EMAIL PROTECTED] Date: Tue, 20 May 2008 22:25:50 To:Ubuntu Marketing ubuntu-marketing@lists.ubuntu.com Subject: Re: [ubuntu-marketing] The future of the Marketing Team On Tue, May 20, 2008 at 10:02 PM, Cody A.W. Somerville [EMAIL PROTECTED] wrote: Hello Marketing Team Members and Interested Parties, I'd like to report on the session we had here at UDS regarding Ubuntu Marketing so that we can get a wider audience and allow everyone a fair chance to share their ideas, point of view, or prospective solution on the undeniable reality that the way the current marketing team is setup simply isn't working. I know a number of us have been putting effort lately into re-jump starting the team or furthering specific marketing initiatives but because there has been a lack of an individual who has stepped forward to clearly champion Ubuntu marketing, not much progress has really been made in terms of making the team as a whole useful again. There is certainly no shortage of great, creative ideas... we just need to figure out how to get things moving - getting the ideas off the idea board and into production. This inconjuction with the observation that most loco teams seem to be doing an excellent job doing local (also known as street) marketing, the idea was put forward to disband the marketing team as we know it and move to a decentralized model where loco teams collectively makes up the Marketing Team. Before you object on principle, ask yourself What is the purpose of the marketing team?, What should it do? and I think that you'll see that the loco teams are the ones that are clearly fullfilling that role already. Another idea put forth was seeing Canonical hire someone to lead the marketing team while maintaining a model similar to the one existing. Marketing is a huge job and it is completely understandable why there is no one to step forward and why previous teams leaders have either burnt out or became busy with other things (Such as myself with Xubuntu and being a MOTU). If Canonical were to hire someone, they would have to be hired to fill the role of the community marketing team leader and not employed to promote Canonical or its services. For the individual to be useful and effective, they must simply be any regular, old community contributor who just happens to be able to fill that role with the support they are recieving from Canonical. Jono said that he was unsure if this would be able to materialize due to Canonical growing so fast in so many directions but we did learn from the Mozilla folks at the session that having someone(s) hired to work on the marketing seemed to be instrumental in generating the required momentum. Another interesting tidbit was that Jono said that if a marketing iniativie requires funds or resources (that are unreasonable for the loco team or individuals on the project to be able to obtain easily or via a bit of elbow polish) that they could contact him and he'll be able to assist them (ie. he'll get his wallet out... erm, as in he'll act as a liasion to get sponsorship from Canonical). A third option was to rebuild the marketing team using a similiar model to the current one but sourcing a loco team marketing contact from each loco team to build the new marketing team. Possible leadership for this new team discussed was the loco council. So, what is your opinion? Thoughts? Concerns? Ideas? Personally, although I was put off by the idea of disbanding the marketing team as we know it currently, once I had sometime to think about it I've come to think that maybe that would be a good idea. We certainly have to do something and I'm happy, as one of the last active marketing team admins, to faciliate what ever we decide to be the best course of option. Big thanks to Jono, Nick Ali, members of the Firefox/Mozilla teams, and other
Re: [ubuntu-marketing] The future of the Marketing Team
On Tue, May 20, 2008 at 10:46 PM, Cody A.W. Somerville [EMAIL PROTECTED] wrote: On Wed, May 21, 2008 at 4:40 AM, Justin M. Wray [EMAIL PROTECTED] wrote: Just to throw in support for the idea, having a dedicated site would do wonders for content sharing. Something like a mix of a wiki + content managment. So that individuales (as well as locos) can share ideas and content. Yes. I think everyone has agreed and supported the idea from the very start. The problem is that it will only materialize if someone actually does the work to develop it. So, unfortunately giving a +1 isn't going to help get that done :( However, this thread is about discussing the future of the marketing team and not what we can do to improve our resource/content sharing infrastructure. You're welcome to start another thread on the subject if you feel it would benefit from discussion (although unless you're moving forward with the idea, I think you'll just be beating a dead horse). Thanks! Is the code for spreadubuntu floating around somewhere? The SpreadUbuntu wiki page has gone missing at some point. Corey -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] The future of the Marketing Team
On Wed, May 21, 2008 at 1:27 AM, Corey Burger [EMAIL PROTECTED] wrote: Is the code for spreadubuntu floating around somewhere? The SpreadUbuntu wiki page has gone missing at some point. https://code.launchpad.net/~ubuntu-marketing/spreadubuntu/spreadubuntu Is the latest I can find, but I might be wrong -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
