Re: [ubuntu-marketing] Marketing Other *buntu Flavors
Agreed. I will go with that too. However, in trying to pitch to other users (Mac and MS) the feedback I get mostly is "if it isn't broke why fix it". This attitude is going to end up being our biggest challenge I think. As I heal I'll get more involved. DW --Original Message-- From: John Vilsack To: ubu...@darkwingduck.org Cc: Benoit des Ligneris Cc: ubuntu-marketing@lists.ubuntu.com Subject: Re: [ubuntu-marketing] Marketing Other *buntu Flavors Sent: Nov 11, 2009 20:57 I agree, but I see it more as a difference between Home User, IT Tech, and Business Decision Maker. I have something drafted up on this, but I want to hold off and get some other things implemented first. John Vilsack email: jo...@the-house.com voice: 651-314-9858 (recently updated) Active Sports, Inc. 200 S Owasso Blvd E St Paul, MN 55117 651-482-9995 http://www.the-house.com On Wed, Nov 11, 2009 at 10:00 PM, Darkwing Duck wrote: > Another thought talking about branches of marketing is this. There needs to > be more then one style of message. There is the message to current *nix > users, message to MS users and a message to Mac users. You cannot market to > all three the same way. Is a different message and even a different > philosophy for all of them. Very hard to pitch to them with the same message. > > DW > -Original Message- > From: Benoit des Ligneris > Date: Wed, 11 Nov 2009 22:20:02 > To: John Vilsack > Cc: ubuntu-marketing > Subject: Re: [ubuntu-marketing] Marketing Other *buntu Flavors > > -- > ubuntu-marketing mailing list > ubuntu-marketing@lists.ubuntu.com > Modify settings or unsubscribe at: > https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing > > > > -- > ubuntu-marketing mailing list > ubuntu-marketing@lists.ubuntu.com > Modify settings or unsubscribe at: > https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing > -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Marketing Other *buntu Flavors
I agree, but I see it more as a difference between Home User, IT Tech, and Business Decision Maker. I have something drafted up on this, but I want to hold off and get some other things implemented first. John Vilsack email: jo...@the-house.com voice: 651-314-9858 (recently updated) Active Sports, Inc. 200 S Owasso Blvd E St Paul, MN 55117 651-482-9995 http://www.the-house.com On Wed, Nov 11, 2009 at 10:00 PM, Darkwing Duck wrote: > Another thought talking about branches of marketing is this. There needs to > be more then one style of message. There is the message to current *nix > users, message to MS users and a message to Mac users. You cannot market to > all three the same way. Is a different message and even a different > philosophy for all of them. Very hard to pitch to them with the same message. > > DW > -Original Message- > From: Benoit des Ligneris > Date: Wed, 11 Nov 2009 22:20:02 > To: John Vilsack > Cc: ubuntu-marketing > Subject: Re: [ubuntu-marketing] Marketing Other *buntu Flavors > > -- > ubuntu-marketing mailing list > ubuntu-marketing@lists.ubuntu.com > Modify settings or unsubscribe at: > https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing > > > > -- > ubuntu-marketing mailing list > ubuntu-marketing@lists.ubuntu.com > Modify settings or unsubscribe at: > https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing > -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Marketing Other *buntu Flavors
Another thought talking about branches of marketing is this. There needs to be more then one style of message. There is the message to current *nix users, message to MS users and a message to Mac users. You cannot market to all three the same way. Is a different message and even a different philosophy for all of them. Very hard to pitch to them with the same message. DW -Original Message- From: Benoit des Ligneris Date: Wed, 11 Nov 2009 22:20:02 To: John Vilsack Cc: ubuntu-marketing Subject: Re: [ubuntu-marketing] Marketing Other *buntu Flavors -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Marketing Other *buntu Flavors
Hello, Marketing is, somehow, about managing brands. As a consequence, I definitely believe that if "Ubuntu" is the major brand then the derivatives are sub-brands. In a corporate environment, those brands would be managed by the same entity (marketing department). So I think that we should provide a "model" that can be customized by the derivatives in order to keep the brand/messages unified. On the contrary, if we do not take this in charge, then different communications could weakened/damage the Ubuntu brand itself. First of all, providing a comprehensive and "marketing" list of derivatives would be great : it will help to target audience and provides a global view of the Ubuntu/derivatives ecosystem. Ben On Wed, Nov 11, 2009 at 8:50 PM, John Vilsack wrote: > During this evening's meeting, ScottK asked about if the marketing > team supported other distributions of *buntu such as a flavor he's > working on, Kubuntu Netbook. > > I told him I would pass the message along to the group. Is this where > other *buntu flavors should come for assistance if they want to get > the word out? Are any of you helping on any of these other flavor > projects? > > Thanks, > John > > -- > ubuntu-marketing mailing list > ubuntu-marketing@lists.ubuntu.com > Modify settings or unsubscribe at: > https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing > -- Benoit des Ligneris Ph. D., CEO Revolution Linux http://www.rlnx.com/ -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[ubuntu-marketing] Marketing Other *buntu Flavors
Forwarded my comments to group. DW -Original Message- From: "Darkwing Duck" Date: Thu, 12 Nov 2009 02:04:15 To: John Vilsack; Subject: Re: [ubuntu-marketing] Marketing Other *buntu Flavors As someone who is working with ScottK and a hand full of others on the project, this is very near to my heart. That being said I don't know why we wouldn't want to help with the other distros. Each distro and variation of ubuntu is directed to a group of people who use ubuntu for various needs. Netbook users now have gnome and KDE versions to pick from. Xubuntu is perfect for old equipment. Server software. Ubuntu Studio for our Media friends. Mythbuntu for entertainment. Edubuntu for education stuff. The list is there. It opens the door to pick a variation tailored for main needs. Why not market that with the standard gnome? The variants make it easier to market IMHO. Just a bit of thought. DW --Original Message-- From: John Vilsack Sender: ubuntu-marketing-boun...@lists.ubuntu.com To: ubuntu-marketing Subject: [ubuntu-marketing] Marketing Other *buntu Flavors Sent: Nov 11, 2009 17:50 During this evening's meeting, ScottK asked about if the marketing team supported other distributions of *buntu such as a flavor he's working on, Kubuntu Netbook. I told him I would pass the message along to the group. Is this where other *buntu flavors should come for assistance if they want to get the word out? Are any of you helping on any of these other flavor projects? Thanks, John -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[ubuntu-marketing] Marketing Other *buntu Flavors
During this evening's meeting, ScottK asked about if the marketing team supported other distributions of *buntu such as a flavor he's working on, Kubuntu Netbook. I told him I would pass the message along to the group. Is this where other *buntu flavors should come for assistance if they want to get the word out? Are any of you helping on any of these other flavor projects? Thanks, John -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[ubuntu-marketing] Reorganization Meeting Tidbits
Thanks to all who showed up for this evening's meeting! At the end, I mentioned what points I felt were made: 1. SpreadUbuntu is a great tool and needs all the love and support it can get. 2. The goal of the reorganization is to get volunteers closer to the projects and tasks that are out there. 3. https://wiki.ubuntu.com/MarketingTeam should be a place people can start down a path to get to where they want to go. I propose that we make the Marketing page a portal to the most important places someone new would want to go: A. Ubuntu Marketing Materials i. Get Ubuntu Marketing Materials (link to SpreadUbuntu) ii. Share Your Ubuntu Marketing Materials (link to SpreadUbuntu) B. Ubuntu Local Communities i. Join Your Local Ubuntu Community (Link to LoCos) ii. Start an Ubuntu Community in your area (link to LoCos) C. Ubuntu Marketing Projects i. View Current Ubuntu Marketing Projects (Wiki Marketing Projects...that link to Launchpad task lists?) ii. Start Your Own Ubuntu Marketing Project (Wiki Page on How to Create a New Project) D. Join The Ubuntu Marketing Community i. Mailing List Info ii. Meeting Info iii. Community Forums 4. We need to help collect all current marketing projects and help create easy lists people can view for each project to see what all needs to be done. If we can accomplish this, we should hopefully make it easier for people to contribute to Ubuntu's marketing, and maybe we will see an increase in the amount of projects and activity this group needs to really get going! Thanks again everyone, and I hope that we can all agree that more people helping will result in more doing getting done! - John -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[ubuntu-marketing] Upcoming IRC Meeting Agenda
== For more information on this meeting, please go to: https://wiki.ubuntu.com/MarketingTeam/Reorganization Hope to see you there! == Greetings! In a few short hours, we will be holding a meeting on the #ubuntu-meeting channel to brainstorm and discuss some of the changes we would like to see in the Community Marketing Team's focus moving forward. As mentioned before, this meeting is not mandatory and everything discussed will bleed out to these mailing lists, but it may be a good way to interface with our fellow Ubuntuers in real time. The agenda will be fairly free flowing, given that we expect to see several more active members in the community not in attendance due to the developer conference. Here's how I expect things to go: - 0005 Arrivals 0005 Call to Order / Introductions 0010 - 0015 Update on Volunteer Registry 0015 - 0030 Open Floor Topic: Discuss how to continue to improve accessibility to Marketing team 0030 - 0045 Open Floor Topic: Integrating workflow/knowledgeflow from wiki to SpreadUbuntu and other warehouses 0045 - 0055 Open Floor Topic: Making projects more transparent and open to volunteers 0055 - 0100 Closing: Topics for next meeting, review any action items 0100 Conclusion It probably looks more rigid than it really will be, but I expect if there is any activity, it will happen mostly as a collaboration during Open Floor. If you have any questions or want to make sure something is covered (even if you aren't going to be here!) please feel free to add it to the mailing list! Thanks and I look forward to seeing you later tonight (tonight for me, anyway)! - John -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
