Re: [ubuntu-marketing] Marketing Ubuntu

[Lisandro Vaccaro]

We built a page at:
https://wiki.ubuntu.com/marketing

And some guidelines you can access from there.

We aim to have some sort of "code of conduct" for people to sign and leave
their name, mail and site (if possible) as a mean to contact everyone. I
think it's the first step for a real marketing campaign. Later we could make
everyone join a list or a facebook page (which btw has already been created)

Take a look at it and let me know what you think.

2010/8/8 C. F. Howlett 

> Andy:
>
> I have to agree with much of your analysis and I've certainly had
> similar experiences.
>
> I've found some good to extraordinary pieces in the spreadubuntu site,
> but as far as a coordinated marketing approach?  I don't see much of
> that happening.  It's quite disappointing as I really do appreciate the
> Ubuntu product.  Grass roots is all well and good, but I would hope that
> with a product as mature and developed as 10.04+ appears to be, more
> concrete, coordinated campaigns would be launched.
>
>Date: Thu, 05 Aug 2010 15:22:58 -0400
>From: Andy Watson 
>Subject: Re: [ubuntu-marketing] This List Still alive?
>To: ubuntu-marketing@lists.ubuntu.com
>Message-ID: <4c5b0f92.4060...@gmail.com>
>Content-Type: text/plain; charset=ISO-8859-1
>
>Hello,
>
>I am new here but I thought I would give my two cents on the
>matter of
>marketing Ubuntu.
>
>>From my experience, people (around here at least) want their
>computer to
>run Facebook flawlessly and look pretty. As much as I like
>Ubuntu,
>it is by no means pretty. Even compared to Windows.
>
>Security? Not many 'average users' care about security. On paper
>they do
>but in the 'wild' they don't. They want it to be easy and quick.
>Security tends to add additional time to the user experience.
>I'm not
>saying this is bad.
>
>Free? People are used to paying hundreds of dollars (or
>pirating) their
>operating system so when a free one is introduced, it is
>automatically
>much worse.
>
>This is all well known I'm sure but everything I read about
>Ubuntu and
>GNU/Linux in general, it's all about being more secure and free.
>No one
>cares. This hasn't worked for the past 10+ years and it will
>continue
>not to work.
>
>Support. Oh support. None of my family or friends use forums,
>know what
>IRC is or have any inkling to contribute. We can't expect people
>to go
>to IRC to figure out their problems. They can now get official
>tech
>support which is awesome for everyone involved. This needs to be
>pushed
>more.
>
>There are two majour problems (in my opinion) with Ubuntu being
>accepted
>by the general population. Schools and computer sales/service
>stores.
>
>No school in Ontario (that I know of) use GNU/Linux in any part
>of the
>education system. If we're looking for a greater market share
>within the
>next 5-10 years, we're going to have to focus on the schools.
>Children
>will most likely use Windows or MacOS in their homes and with
>using
>Windows in school, they know nothing else. If they were to learn
>more
>about GNU/Linux in school (even how easy or comparable to
>Windows it
>is), they might be more inclined to purchase a Ubuntu machine
>when they
>go off to college/university or enter the work force. No
>education = no
>knowledge.
>
>Computer sales/service stores. If you walk into a tech repair
>shop
>around here and ask "Do you deal with Ubuntu here?", they would
>reply
>with something along the lines of "Ahh no, but there's a
>doctor's office
>next door if you need it checked out". I worked at a 'computer
>consultants' business for a while in high school years ago and
>no other
>employee had even heard of GNU/Linux. How is this possible?
>Seriously?
>
>So, back to marketing...
>
>I have just recently checked out the marketing material
>available for
>Ubuntu and I was greatly disappointed. Most of it is years old.
>We need
>to develop more marketing material that everyone could use.
>
>We need 'people of authority' (paid employees, etc) from the
>Ubuntu
>community to go to the school boards and other institutions to
>introduce
>Ubuntu as they tend not to take a couple guys off the street too
>seriously. Are there any 'official' reports on how much a school
>could
>save each year by going open source?
>
>Is there a fund that people can

Re: [ubuntu-marketing] The Contest

[Mike Feravolo]

Well I am on my way to buy a powerball ticket, if I hit the big prize I 
will have the money sometime next week after a ride to the state capital 
to claim the prize :-)

The point that I am trying to make is that best way to get a lot of 
attention for ubuntu for a minimum amount of money is to run a contest 
with a large enough cash prize to get a level of media attention that 
can't be bought at any price.  Obviously you would need to seek 
corporate sponsorship, for example right now General Electric is running 
contest for ideas  on how to generate cleaner power, they are putting up 
$200 million dollars in grant money.

One of the nice things about "viral videos" is that you can take the 
money that you would spend on air time and put it into the production of 
the video. In this case you would put up prize money as way of funding 
production. I think the Linux Foundation did something similar not that 
long ago.

Mike Feravolo

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Re: [ubuntu-marketing] Maverick Movies

[Randall Ross]

Admittedly, this involves money, but is much more reasonable while still
offering a nice prize: How about sponsoring them to UDS-N so they can be
presented with an award, meet all the team (and possibly even be
inspired to make more video?) One thing that was very positive out of
the last UDS was the video that came out of it... we need more of that.

Another prize could be a nice selection of official Ubuntu merchandise,
a certificate, maybe even an OEM system donated by one of our favourite
OEM's. (They'd benefit from the popularity of Ubuntu too.)

My point being that there are likely good incentives that fall somewhere
between $0 and $100,000.

Cheers,
Randall.


On 10-08-21 09:07 AM, Lisandro Vaccaro wrote:
> The 100.000 dollars aside, I don't think it's a bad idea, we have been
> talked about it before.
>
> Isn't there any incentive we can give that doesn't involve money? 
>
> We can get the winner on Ubuntu's main site, what else can we do?
>
>
>
> 2010/8/21 Martin Owens mailto:docto...@gmail.com>>
>
> On Sat, 2010-08-21 at 09:25 -0400, Mike Feravolo wrote:
> > If all you want to do hear is debate what "Free and Open Source
> > Software" or "Software Freedom" is all about, then change the
> name to
> > the "Debate Team". We thought the objective here is to promote
> Ubuntu
> > a
> > superior software product.
>
> *shrug* Is it? I don't think it is a better software product, although
> it's nice to see we have plainly corporate marketing companies
> here with
> money to throw away.
>
> We were attempting to set an appropriate level and timing of
> making sure
> that what we actually have to offer in marketed and not just the very
> small and uneconomical charity subset favored here.
>
> > An idea to consider for a contest is to do something that will
> > attract
> > people from that make videos from everywhere to produce a video that
> > would sell Ubuntu to the general public.  For example: A prize of at
> > least $100,000 US on the line, (winner takes all) will both get
> every
> > video freelancer on earth to produce an entry and attract lots media
> > attention.
>
> Do you have $100,000 to set up such a competition?
>
> Martin,
>
>
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>
>
>
>
> -- 
> Lisandro H. Vaccaro
>


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Re: [ubuntu-marketing] Maverick Movies

[Lisandro Vaccaro]

The 100.000 dollars aside, I don't think it's a bad idea, we have been
talked about it before.

Isn't there any incentive we can give that doesn't involve money?

We can get the winner on Ubuntu's main site, what else can we do?



2010/8/21 Martin Owens 

> On Sat, 2010-08-21 at 09:25 -0400, Mike Feravolo wrote:
> > If all you want to do hear is debate what "Free and Open Source
> > Software" or "Software Freedom" is all about, then change the name to
> > the "Debate Team". We thought the objective here is to promote Ubuntu
> > a
> > superior software product.
>
> *shrug* Is it? I don't think it is a better software product, although
> it's nice to see we have plainly corporate marketing companies here with
> money to throw away.
>
> We were attempting to set an appropriate level and timing of making sure
> that what we actually have to offer in marketed and not just the very
> small and uneconomical charity subset favored here.
>
> > An idea to consider for a contest is to do something that will
> > attract
> > people from that make videos from everywhere to produce a video that
> > would sell Ubuntu to the general public.  For example: A prize of at
> > least $100,000 US on the line, (winner takes all) will both get every
> > video freelancer on earth to produce an entry and attract lots media
> > attention.
>
> Do you have $100,000 to set up such a competition?
>
> Martin,
>
>
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Re: [ubuntu-marketing] [Ayatana] Maverick Movies!

[Lisandro Vaccaro]

Some people need guidance regarding the content they issue.

I don't think the colors and font are as important as this issue. I see
admins posting geeky stuff when it's obvious it doesn't fit the userbase, we
can't just send them a message telling them "hey man your site is awful".

We started the MK pledge , less
than a week ago trying to offer a guide to all the people working on social
networks and loco teams, but it would be great if we could cover this issues
on the official Guidelines, it would also stop many debates going on on the
community.


2010/8/21 Mark Shuttleworth 

>  On 20/08/10 18:54, Jake Tolbert wrote:
> > This is an interesting question that I'd like some perspective on (as
> > a bit of an outsider to Canonical, but part of the FLOSS community):
> > where does Canonical a/o Ubuntu's responsibility to maintain the
> > Ubuntu brand end?
> >
> > As a marketer in a rather traditional market, I'm conditioned to think
> > that I need to preserve my brand wherever possible, to make sure
> > everything looks consistent in every medium.
> >
> > At the same time, it's foolish, and I think, counter to FLOSS
> > ideology, to clamp down on this sort of 'fan art', to categorize it
> > broadly. So how does a company deeply devoted to open source ideology
> > interact with fan art?
>
> Canonical owns the brand / trademark, but we license it very freely to
> the Ubuntu community. Folks who want to set something up that claims to
> be Ubuntu, or representing Ubuntu, just send mail to
> tradema...@canonical.com and as long as the use falls within the
> trademark policy, it gets ack'd and approved.
>
> Your point is exactly right: Ubuntu is bigger than Canonical's
> contributions could ever make it, it's the sum of aspirations, hope,
> dreams and effort from a very large community, and that community needs
> to be able to express itself and speak for Ubuntu.
>
> In the design guidelines, we have a framework for styling that includes
> an axis from "Canonical <-> Community". When designing materials, you
> ask the question "am I speaking for a Canonical service or offering, or
> from a Canonical perspective, or from a community perspective, or
> somwehre in between". Then, based on the position on that axis, we
> provide guidance as to the balance of colour in the materials (in short,
> more Canonical == more aubergine, more Community == more orange).
>
> We're breaking quite a bit of new ground, I think, in formalising the
> voice of a broader community in the brand.
>
> Mark
>
>
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>


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Re: [ubuntu-marketing] Maverick Movies

[Martin Owens]

On Sat, 2010-08-21 at 09:25 -0400, Mike Feravolo wrote:
> If all you want to do hear is debate what "Free and Open Source 
> Software" or "Software Freedom" is all about, then change the name to 
> the "Debate Team". We thought the objective here is to promote Ubuntu
> a 
> superior software product.

*shrug* Is it? I don't think it is a better software product, although
it's nice to see we have plainly corporate marketing companies here with
money to throw away.

We were attempting to set an appropriate level and timing of making sure
that what we actually have to offer in marketed and not just the very
small and uneconomical charity subset favored here.

> An idea to consider for a contest is to do something that will
> attract 
> people from that make videos from everywhere to produce a video that 
> would sell Ubuntu to the general public.  For example: A prize of at 
> least $100,000 US on the line, (winner takes all) will both get every 
> video freelancer on earth to produce an entry and attract lots media 
> attention. 

Do you have $100,000 to set up such a competition?

Martin,


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Re: [ubuntu-marketing] Maverick Movies

[Mike Feravolo]

Hello:

We have been following this mail list for a couple of years along and 
wondered who exactly the marketing team is trying to sell. Existing 
users of other Linux distros or people that already know about Ubuntu or 
people that don't know Ubuntu exists.

People in the Linux community know what Ubuntu is don't have to be sold, 
because they are already part of the community and are going to choose 
Ubuntu or not choose Ubuntu based on it's merits or how well it plays 
with a specific piece of hardware.

The video does a fine job of demonstrating the functionality of ubuntu 
as an operating system to people that can appreciate that and also are 
most likey already using ubuntu. But the bottom line here as advertising 
it's cold and lacks "the sizzle" required to close the deal with people 
that outside the Linux community.

If all you want to do hear is debate what "Free and Open Source 
Software" or "Software Freedom" is all about, then change the name to 
the "Debate Team". We thought the objective here is to promote Ubuntu a 
superior software product.

An idea to consider for a contest is to do something that will attract 
people from that make videos from everywhere to produce a video that 
would sell Ubuntu to the general public.  For example: A prize of at 
least $100,000 US on the line, (winner takes all) will both get every 
video freelancer on earth to produce an entry and attract lots media 
attention.

Just an idea from yet another Linux Hack trying to make a living in a 
down economy.

Peace
Mike Feravolo
Cocoa Beach, Florida

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[ubuntu-marketing] Software Freedom Day - 19 Sept

[Tim McNamara]

What are people's plans for these events? I'm involved in planning for the
New Zealand[1] events, what's the best way to get Ubuntu stickers?

Is there anything that this team could work together to help LoCo teams'
with their events? Are there any resources on 'how to do good vox pops',
'how to make the best out of horrible indoor lighting at conference venues
for photos'

Tim
  @timClicks

[1] http://softwarefreedomday.org.nz/
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Re: [ubuntu-marketing] [Ayatana] Maverick Movies!

[Mark Shuttleworth]

 On 20/08/10 18:54, Jake Tolbert wrote:
> This is an interesting question that I'd like some perspective on (as
> a bit of an outsider to Canonical, but part of the FLOSS community):
> where does Canonical a/o Ubuntu's responsibility to maintain the
> Ubuntu brand end?
>
> As a marketer in a rather traditional market, I'm conditioned to think
> that I need to preserve my brand wherever possible, to make sure
> everything looks consistent in every medium.
>
> At the same time, it's foolish, and I think, counter to FLOSS
> ideology, to clamp down on this sort of 'fan art', to categorize it
> broadly. So how does a company deeply devoted to open source ideology
> interact with fan art?

Canonical owns the brand / trademark, but we license it very freely to
the Ubuntu community. Folks who want to set something up that claims to
be Ubuntu, or representing Ubuntu, just send mail to
tradema...@canonical.com and as long as the use falls within the
trademark policy, it gets ack'd and approved.

Your point is exactly right: Ubuntu is bigger than Canonical's
contributions could ever make it, it's the sum of aspirations, hope,
dreams and effort from a very large community, and that community needs
to be able to express itself and speak for Ubuntu.

In the design guidelines, we have a framework for styling that includes
an axis from "Canonical <-> Community". When designing materials, you
ask the question "am I speaking for a Canonical service or offering, or
from a Canonical perspective, or from a community perspective, or
somwehre in between". Then, based on the position on that axis, we
provide guidance as to the balance of colour in the materials (in short,
more Canonical == more aubergine, more Community == more orange).

We're breaking quite a bit of new ground, I think, in formalising the
voice of a broader community in the brand.

Mark



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