Re: [ubuntu-marketing] Marketing Ubuntu
I think it's awesome, I was inspired to have a play with some graphics: http://imagebin.ca/view/7W26EJu.html Martin, On Sun, 2010-08-29 at 00:30 -0300, Lisandro Vaccaro wrote: If we give it the final push it might set the basis for the marketing campaign. What do you all think? -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Defining targets
We were thinking that since people don't understand they are paying for an operating system when they buy a new computer, maybe we should consider targeting independent system builders (if there are any still in business). As a software consultant the last thing that I want to do is build hardware, but the key to the Microsoft's success in the software business is that they managed to get Windows installed at the factory on 95% of all the systems on the retail shelf. Obviously hardware is also the key to Apple's success, because they follow more of the 1950's-1980's IBM business model of you get most of the software that you need, as long as you buy the hardware. They also have a large user base of expensive specialized third party professional software products and open source applications like Open Office and Firefox. Would more people would be using Linux, if there where better retail distribution channels for Ubuntu based systems ? Mike F. Cocoa Beach, FL -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Marketing Ubuntu
The graphic is very cool! I especially like the one on the bottom. One suggestion though: colours. Orange is more appropriate colour in this case than purple as the marketing effort is community-based and orange is the official community colour. Cheers, Randall -- On 10-08-29 12:12 AM, Martin Owens wrote: I think it's awesome, I was inspired to have a play with some graphics: http://imagebin.ca/view/7W26EJu.html Martin, On Sun, 2010-08-29 at 00:30 -0300, Lisandro Vaccaro wrote: If we give it the final push it might set the basis for the marketing campaign. What do you all think? -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Marketing Ubuntu
Here's what I think: http://watchboratonline.com/wp-content/uploads/2010/03/borat-high-five.jpg On Sun, 2010-08-29 at 03:12 -0400, Martin Owens wrote: I think it's awesome, I was inspired to have a play with some graphics: http://imagebin.ca/view/7W26EJu.html Martin, On Sun, 2010-08-29 at 00:30 -0300, Lisandro Vaccaro wrote: If we give it the final push it might set the basis for the marketing campaign. What do you all think? -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Defining targets
On 29/08/10 17:40, Mike Feravolo wrote: the key to the Microsoft's success in the software business is that they managed to get Windows installed at the factory on 95% of all the systems on the retail shelf. Well said indeed! Some attention to leverage at the supply end would be very helpful. There is a lot to learn. -- alan cocks Ubuntu user -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Defining targets
Is this not happening? Canonical *does* have a whole OEM group who has the responsibility to get Ubuntu factory-installed. Some attention to leverage at the supply end would be very helpful. There is a lot to learn. -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Defining targets
On 29/08/10 22:36, Randall Ross wrote: Is this not happening? Canonical *does* have a whole OEM group who has the responsibility to get Ubuntu factory-installed. Some attention to leverage at the supply end would be very helpful. There is a lot to learn. Hopefully yes, although I guess it is mostly under commercial sensitivity wraps, but how can -we- assist in this? Almost all of the discussion I see - everywhere - is about technical, usability, security, cost, how to this and how to that, etc. All these discussion points are important, as is the valued objective of freedom. However, the overwhelming factor which WE are distracted from is that even when an OS is poor quality and unpopular, it still SELLS in millions because it is forcibly installed on almost all hardware. Along with other factors which we are familiar with, let us also consider the elephant in the room. Installation monopoly. -- alan cocks Ubuntu user -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Defining targets
On 29 August 2010 23:36, Randall Ross rand...@executiv.es wrote: Is this not happening? Canonical *does* have a whole OEM group who has the responsibility to get Ubuntu factory-installed. I agree. Mark Shuttleworth has talked about focusing on Ubuntu as a preinstalled dualboot system with OEMs. This is a very good idea, I think. I really don't like the old car/computing comparisons, but in this case I can't help myself. Selling hybrid cars that run on both fossile fuel and electricity is much easier than selling electric cars. I believe that it's easier for us to get a foot in if we focus on dualboot systems. This thread is about defining targets, and I feel we're drifting slightly off topic. We should certainly help Canonical in any way we can. However, I don't think strategic partnering with OEMs should be the responsibility of the marketing team. This would be much more KAM than marketing. But there is a point here. Those who're just interested in using Ubuntu to promote their sales, or create innovative products, should definitely be a well defined target. Perhaps we'd be wise to split the targets into a set of b2b, b2c and c2c groups. Jo-Erlend -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Marketing Ubuntu
It looks fantastic, my question is, where would we put that image? and also where would be the link to the MK page? Maybe we could make a little banner, image or whatever to the pledge in each team's page, just that image and some text. 2010/8/29 C. F. Howlett seattlec...@gmail.com Here's what I think: http://watchboratonline.com/wp-content/uploads/2010/03/borat-high-five.jpg On Sun, 2010-08-29 at 03:12 -0400, Martin Owens wrote: I think it's awesome, I was inspired to have a play with some graphics: http://imagebin.ca/view/7W26EJu.html Martin, On Sun, 2010-08-29 at 00:30 -0300, Lisandro Vaccaro wrote: If we give it the final push it might set the basis for the marketing campaign. What do you all think? -- Lisandro H. Vaccaro -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Marketing Ubuntu
I put a new image on the page: https://wiki.ubuntu.com/marketing/guidelines Martin, On Mon, 2010-08-30 at 00:34 -0300, Lisandro Vaccaro wrote: It looks fantastic, my question is, where would we put that image? and also where would be the link to the MK page? Maybe we could make a little banner, image or whatever to the pledge in each team's page, just that image and some text. -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
