Re: [ubuntu-marketing] Humorous video example (Novell)
On Wednesday 08 November 2006 01:39, Corey Burger wrote: On 11/4/06, alan c [EMAIL PROTECTED] wrote: I saw this a while ago and really like it. I share the link because - it is good - but also because I began to think that we might have someone who could create amusing meaningful animations or videos. http://www.novell.com/linux/windowstolinux/publicservice/ Animation/video is now more acceptable than ever including via the internet - google video - youtube etc. There are many diverse skills available in the ubuntu community, it might be worth seeking some relevant ones for these maybe? I know some in UK are beginning to use screen capture video for technical how-to's. Of course, animation with a message is a different ball game, but could be worth the effort. -- alan cocks Linux registered user #360648 The challenge with video is that most people simply are nto good at it. Observe the Firefox Flicks contest. I would have to say that 85% of the submitted videos were simply not worth watching. Those Novell videos and their RH equiv were done by professionals with budgets. That being said, a Firefox Flicks style contest might not be such a bad idea. Shall we bug the Firefox Flicks guys for the software they run? Corey I think that this is a terrific idea - once again stressing the aspects of community! -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Targeted email, phone, and face-to-face tactics
I'd just like to weigh in on this issue, as I have come up against it, and generally the solution I seek - which allows me to have some crediblity as well as remain 'unofficial' - is the position of Community Representative. This seems to solve a couple of problems as well as giving me a title that don't sound too corny. Additionally, as the most important feature which I am advocating during any event where I am representing Ubuntu is that of the community, speaking as a Community Representative reinforces the philosophical views as expressed on the front page of http://ubuntu.com. On Tuesday 07 November 2006 06:26, Daniel Buch wrote: Most educational institutions, government agencies, and corporations are easily reachable by phone or email, making them a considerably more accessible target than then general public. I say this mostly from experience in working with K-12 and Higher Ed clients to promote various proven teaching technologies. That said, what is the Marketing Team's stance on targeted Email, Phone, and face-to-face contact? Should a spec be written for Ubuntu Marketing Account Executive, including associated specs for Ubuntu Marketing Campaign-in-a-box, Ubuntu Marketing Kit or some such thing? I believe there needs to be a turnkey Ubuntu Advocate solution for all of the folks out there who are nuts about Ubuntu, yet aren't computer gurus (like myself.) I understand the question, and slightly wonder what some implications might be - an apparently formal label/title provides a useful status, but also an implied need for initial approval (?) Anybody from Canonical willing to weigh in on this point? What is a desirable level of approval before some schmoe like me slaps on an Ubuntu polo shirt and shows up at the Dean's office? You (Canonical) have got to want to maintain some level of control, but for volunteers like me, putting up posters and handing out CDs isn't cutting it. There is also the situation of follow-up. I am also nuts about K/Ubuntu and if I can encourage any new users, corporate or otherwise, I do. However, if an organisation became interested, I might need more resource than my (non professional experience) enthusiasm. Right on. Is it possible for volunteers to present themselves as both credible *and* unofficial? When a new contact gives Ubuntu a try and wants to set up a meeting with their Technology Coordinator, what then? This would be a huge step in the path toward adoption, but it would be wasted if the right person weren't available (in person) for technical questions. -- alan cocks Linux registered user #360648 -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Importance of marketing, and its lack etc (Thesis) (Ecuador)
It seems to me, that this misconception is the biggest hurdle to overcome and unfortunately most of the FUD is aimed at reinforcing this particular concept. Societially, people are trained into believing that you can not get anything for free - because if you do accept something for free then later on it will cost you big time. This is the principle which drugdealers base their business model- give it away until they arehooked and then charge through the nose. How do we address this particular matter? Do we need to go on an advertising campaign in major newspapers, magazines and television to reinforce that we are not drugdealers - not a good image to be throwing out there I know. Perhaps, we can use as a theme for the marketing concepts a slogan which encourages people to Expect Something for Free or along those lines. Then bullet points (people love bullet points) can list what they get, ie free applications, free updates, free support (in our forums, IRC) On Thursday 21 September 2006 01:53, alan c wrote: Open Source, Linux and the importance of marketing and public perception by Rudd-O — published on September 20th, 2006 http://rudd-o.com/archives/2006/09/20/open-source-linux-and-the-importance- of-marketing-and-public-perception/ This is a pro Open Source item, and is worth a look. snipped extract: 'A fairly sizable part of our work was identifying Linux and Open Source weaknesses, and finding out how they fared in practice. Mind you, we fare pretty poorly, guys. We’re all tech, and no heart. Do you know what my thesis’ first and foremost conclusion is? Linux and Open Source lack marketing. Ergo, we lack brand recognition. Ergo, we lack public trust. Ergo, misconceptions abound. One of our interviewees said (in connection with Ubuntu) during a focus group: Oh, I see what they’re doing, they’re offering the software for free, so they can later change their policy and start charging us for updates. I’d rather pay a set amount of money upfront than having “them” change the game rules on me later on.. Being that we were conducting a focus group, the methodology forbid me from evangelizing on the true philosophy underlying Ubuntu (or Open Source). But I felt this nearly uncontrollable fit of anger when I heard that comment. Almost all of our interviewees found Ubuntu Linux easy to use (no surprises there). Most of them were truly astonished as to how much punch Ubuntu packs in a single CD. A large portion of the interviewees were actually willing to try it, especially if the BSA threatened to crack their businesses down (that they were using pirated software is, of course, not a surprise as well). Just a single person, who seemed to hate computers, did not find anything to like about Ubuntu (and this person fits the reproductive learning profile — she memorized procedures instead of learning concepts about computer usage).' [end of snipped extract] -- alan c pgpvm3xkJlbJk.pgp Description: PGP signature -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
