Re: [ubuntu-marketing] Organizational meeting proposed (Mike Feravolo)

2008-06-03 Thread Alan Pope
On Mon, 2008-06-02 at 18:31 +0200, Simon Schneebeli wrote:
 It looks like 8pm CMT this Saturday is a moment that suits well for 

It's probably better to quote times in UTC, as most other teams do. It
makes it a lot easier for people to translate because most people know
their timezone relative to UTC.

 May I ask two questions:
 - Is there any (even inofficial) structure within the marketing 
 community. I'd say that before electing anyone it would be a good idea 
 to have a clear idea of a structure.

I don't believe there is, no.

 - Is there an official liaison person who links to Canonical? (Or a 
 Canonical person who links to this marketing community.

Kat Kinnie and Gerry Carr work in Marketing at Canonical. I have found
them to be very helpful when I've made requests in the past.

 - Does anyone have any document about the Canonical Marketing strategy. 
 I mean something that says a bit more than just they're sending out CD.
 

Don't forget that Canonical is a privately held limited company. Lets
not set our expectations too high for what we as a community will get
from them in the form of internal company strategies. 

We can of course ask one of the marketing people from Canonical to
attend the next marketing team meeting, and ask them questions.

Cheers,
Al.


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Re: [ubuntu-marketing] Organizational meeting proposed (Mike Feravolo)

2008-06-03 Thread Simon Schneebeli
Alan Pope wrote:
 On Mon, 2008-06-02 at 18:31 +0200, Simon Schneebeli wrote:
   
 It looks like 8pm CMT this Saturday is a moment that suits well for 
 

 It's probably better to quote times in UTC, as most other teams do. It
 makes it a lot easier for people to translate because most people know
 their timezone relative to UTC.
   
Sorry about that. I have do admet that I had until now no idea what UTC 
means. That's why I gave the link to the webpage 
http://doodle.ch/csunnbdekfr7c345

So as it looks, we'll have the chance to chat together this saturday, 
June 7 at 21h UTC.

Regards

Simon


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[ubuntu-marketing] Organizational meeting proposed (Mike Feravolo)

2008-06-02 Thread Mike Feravolo
Hello:

I would be happy to  contribute any way that I can to the the marketing
team.

The increase of traffic on the list is a good thing, people shouldn't be
concerned if people talk about the same thing. They should just be glad
that people are talking period.

The success of this team depends on whether Canonical is going to back
us or not. Right now they produce ton's of CD's and believe that all you
have to do to sell Ubuntu is give them a CD and they will try it and
what to make the switch. This method is fine if the only people you are
marketing to are people with the technical know how to install an
operating system. However for the other 99% of the people out there that
use computers, they are afraid of the Live CD and don't try it at all.

A more effective way to reach them is in print with information that
makes them to use Ubuntu and seek out support. People in the support
business will then support them. 

The marketing team should be ambassadors for Ubuntu and need the
support of Canonical to make it work.

Thank You

Mike Feravolo


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Re: [ubuntu-marketing] Organizational meeting proposed (Mike Feravolo)

2008-06-02 Thread John Vilsack
I respectfully disagree.

THe point of the marketing is not to be the Ambassadors, our job is to
manufacture and provide strategies to those that will evangelize the
product.  We may all be those same Ambassadors when not performing our
undertaken responsibilities, but the two are seperate nonetheless.

In a perfect scenario, I can see the newest Big Fan of Ubuntu coming
across a page filled with our hard work in an easy to understand fashion.
The prospective evangelist can download a paper to give to their boss to
show why Linux is a smart choice for the business workplace, they can print
out a rider brochure that users can give out with the Live CD, or they can
download this month's newest meeting kit, with full instructions about how
to start up a LoCo and how to reach other to other fans of Ubuntu.

Ambassadors of Ubuntu are absolutely essential to the livelihood of the
product.  They should be considered our customers and our number one
priority.  If Canonical is able to collaborate with us to make sure we
aren't repeating ourselves, then great.  But we do not need them to
accomplish these goals nor to satisfy any sort of budgetary needs we may
have at this time.

Thanks,
John Vilsack

On Mon, Jun 2, 2008 at 8:21 AM, Mike Feravolo [EMAIL PROTECTED]
wrote:

 Hello:

 I would be happy to  contribute any way that I can to the the marketing
 team.

 The increase of traffic on the list is a good thing, people shouldn't be
 concerned if people talk about the same thing. They should just be glad
 that people are talking period.

 The success of this team depends on whether Canonical is going to back
 us or not. Right now they produce ton's of CD's and believe that all you
 have to do to sell Ubuntu is give them a CD and they will try it and
 what to make the switch. This method is fine if the only people you are
 marketing to are people with the technical know how to install an
 operating system. However for the other 99% of the people out there that
 use computers, they are afraid of the Live CD and don't try it at all.

 A more effective way to reach them is in print with information that
 makes them to use Ubuntu and seek out support. People in the support
 business will then support them.

 The marketing team should be ambassadors for Ubuntu and need the
 support of Canonical to make it work.

 Thank You

 Mike Feravolo


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Re: [ubuntu-marketing] Organizational meeting proposed (Mike Feravolo)

2008-06-02 Thread John Vilsack
It looks like 8pm CMT this Saturday is a moment that suits well for quite a
lot of people: To find out when this is in your time zone:
http://doodle.ch/participation.html


 May I ask two questions:
 - Is there any (even inofficial) structure within the marketing
 community. I'd say that before electing anyone it would be a good idea to
 have a clear idea of a structure.


I don't believe so. That is one of the things I am proposing to change
though.


 - Is there an official liaison person who links to Canonical? (Or a
 Canonical person who links to this marketing community.


I don't believe so.  I have contacted their primary marketing contact, but
have yet to hear back from them.


 - Does anyone have any document about the Canonical Marketing strategy. I
 mean something that says a bit more than just they're sending out CD.


I don't believe so.  I've scoured the sites and haven't found much of
anything.  Regardless, their plan seems to be more high level than
grassroots.  They provide a presence at trade shows, in the media, etc.
whereas my hope is that we provide the metaphorical armaments for the
average user to become an empowered evangelist.



 Sorry if these questions have been debated here previously. I'm still very
 now to this list.


No worries, brother.  I think many of us are new here and its good to see
the enthusiasm being stirred up by the discussion!

Thanks,
John Vilsack




 Simon

 ---
 Simon Schneebeli
 078 619 31 18
 ---



 John Vilsack wrote:

 I respectfully disagree.

 THe point of the marketing is not to be the Ambassadors, our job is to
 manufacture and provide strategies to those that will evangelize the
 product.  We may all be those same Ambassadors when not performing our
 undertaken responsibilities, but the two are seperate nonetheless.

 In a perfect scenario, I can see the newest Big Fan of Ubuntu coming
 across a page filled with our hard work in an easy to understand fashion.
  The prospective evangelist can download a paper to give to their boss to
 show why Linux is a smart choice for the business workplace, they can print
 out a rider brochure that users can give out with the Live CD, or they can
 download this month's newest meeting kit, with full instructions about how
 to start up a LoCo and how to reach other to other fans of Ubuntu.

 Ambassadors of Ubuntu are absolutely essential to the livelihood of the
 product.  They should be considered our customers and our number one
 priority.  If Canonical is able to collaborate with us to make sure we
 aren't repeating ourselves, then great.  But we do not need them to
 accomplish these goals nor to satisfy any sort of budgetary needs we may
 have at this time.

 Thanks,
 John Vilsack

 On Mon, Jun 2, 2008 at 8:21 AM, Mike Feravolo [EMAIL PROTECTED]mailto:
 [EMAIL PROTECTED] wrote:

Hello:

I would be happy to  contribute any way that I can to the the
marketing
team.

The increase of traffic on the list is a good thing, people
shouldn't be
concerned if people talk about the same thing. They should just be
glad
that people are talking period.

The success of this team depends on whether Canonical is going to back
us or not. Right now they produce ton's of CD's and believe that
all you
have to do to sell Ubuntu is give them a CD and they will try it and
what to make the switch. This method is fine if the only people
you are
marketing to are people with the technical know how to install an
operating system. However for the other 99% of the people out
there that
use computers, they are afraid of the Live CD and don't try it at all.

A more effective way to reach them is in print with information that
makes them to use Ubuntu and seek out support. People in the support
business will then support them.

The marketing team should be ambassadors for Ubuntu and need the
support of Canonical to make it work.

Thank You

Mike Feravolo


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 --
 John Vilsack
 Network Administrator
 The-House.com
 300 S Owasso Blvd E
 St. Paul, MN 55117

 [EMAIL PROTECTED] mailto:[EMAIL PROTECTED]
 http://www.the-house.com
 p. 651.482.9995
 f. 651.482.1353




-- 
John Vilsack
Network Administrator
The-House.com
300 S Owasso Blvd E
St. Paul, MN 55117

[EMAIL PROTECTED]
http://www.the-house.com
p. 651.482.9995
f. 651.482.1353
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Re: [ubuntu-marketing] Organizational meeting proposed (Mike Feravolo)

2008-06-02 Thread James Tait
John/Team,

John Vilsack wrote:
 - Is there an official liaison person who links to Canonical? (Or
 a Canonical person who links to this marketing community.
 
 I don't believe so.  I have contacted their primary marketing contact,
 but have yet to hear back from them.

I wonder if Jono Bacon, Community Liaison Officer, might be a good
person to speak to?  Even if he's not the right person to ask, he can
probably point us in the right direction.

Cheers,

JT
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