Re: [ubuntu-marketing] The First Step to Solving a Problem Is Recognizing We Have a Problem
2010/8/11 Martin Owens > On Wed, 2010-08-11 at 12:03 +1200, Tim McNamara wrote: > > Two need to think about: > > > > 1) what result would a successful marketing campaign bring? 2) who are > > we marketing to? > > > > A target market of 'the world' makes life really difficult for no > > money. Where should the campaign focus its attention? My own > > impression is that Ubuntu is doing very well in homes, but isn't doing > > very well in the office. > > It really needs to do well in both, although being a consumer/commodity > operating system has it's place of course. We just need it to be a more > lustful, eye catching, prideful product. > > A lot of this marketing stuff is going to be about straitening out the > growing tangle of existing users and how they're communicating. We can > only start going out after end users perhaps once we are confident that > the eyes and ears of Loco contacts and forum support people are over > here. > > Perhaps some internally educational, but surprisingly eye-catching > adverts for use inside the community? > > For later of course. > > Martin, > > Ok I'm going to start reading all the material, I discovered a lot of stuff today, I'll try to organize it and try to make a little educational document easy to digest. When I do it I'll send the links and provide the url of wherever it's hosted so that it can be edited by everyone, in the meantime let me know about ideas or just create the page and share the url. I can't help in the art department. -- Lisandro H. Vaccaro -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] The First Step to Solving a Problem Is Recognizing We Have a Problem
On Wed, 2010-08-11 at 12:03 +1200, Tim McNamara wrote: > Two need to think about: > > 1) what result would a successful marketing campaign bring? 2) who are > we marketing to? > > A target market of 'the world' makes life really difficult for no > money. Where should the campaign focus its attention? My own > impression is that Ubuntu is doing very well in homes, but isn't doing > very well in the office. It really needs to do well in both, although being a consumer/commodity operating system has it's place of course. We just need it to be a more lustful, eye catching, prideful product. A lot of this marketing stuff is going to be about straitening out the growing tangle of existing users and how they're communicating. We can only start going out after end users perhaps once we are confident that the eyes and ears of Loco contacts and forum support people are over here. Perhaps some internally educational, but surprisingly eye-catching adverts for use inside the community? For later of course. Martin, -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] The First Step to Solving a Problem Is Recognizing We Have a Problem
On Tue, Aug 10, 2010 at 5:03 PM, Tim McNamara wrote: > - videos on YouTube/vimeo/others with case studies > - gather usage stories (maybe something like Apple's Switch campaign done > right [1]) The idea of videos has been tossed around before, but never quite gained formal traction. Luckily the folks who previously attempted to get this launched have contributed a bunch of ideas to a wiki page that hopefully a new team of inspired people can contribute to :) https://wiki.ubuntu.com/MarketingTeam/Projects/UbuntuViralVideos -- Elizabeth Krumbach // Lyz // pleia2 http://www.princessleia.com -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] The First Step to Solving a Problem Is Recognizing We Have a Problem
On 11 August 2010 10:59, Lisandro Vaccaro wrote: > I think brainstorm is a great place to gather volunteers but we have to > stop discussing about it and start getting things done. We know what we have > to do, nobody is against a marketing campaign, we have to stop thinking > about the why and start to think on the how. Two need to think about: 1) what result would a successful marketing campaign bring? 2) who are we marketing to? A target market of 'the world' makes life really difficult for no money. Where should the campaign focus its attention? My own impression is that Ubuntu is doing very well in homes, but isn't doing very well in the office. Here are some things that could be done for very little money (less than 10k): - videos on YouTube/vimeo/others with case studies - gather usage stories (maybe something like Apple's Switch campaign done right [1]) Tim @timClicks [1] http://en.wikipedia.org/wiki/Apple_Switch_ad_campaign -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] The First Step to Solving a Problem Is Recognizing We Have a Problem
I think brainstorm is a great place to gather volunteers but we have to stop discussing about it and start getting things done. We know what we have to do, nobody is against a marketing campaign, we have to stop thinking about the why and start to think on the how. -- Lisandro H. Vaccaro -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[ubuntu-marketing] The First Step to Solving a Problem Is Recognizing We Have a Problem
I've noticed that we have a lot of people still "lurking"... ouch. If you aren't nervous (yet), then please read here: http://randall.executiv.es/pig If you think we need a community-driven Marketing Strategy, please vote here: http://brainstorm.ubuntu.com/idea/25424/vote/34796/1 If you think one good way to boost our marketing efforts is to empower and enrich local (community-based) teams, please vote here: http://brainstorm.ubuntu.com/idea/21357/vote/27034/1 If you think we need more local teams and we need them soon, please comment here: https://bugs.launchpad.net/ubuntu-community/+bug/497051 and here: https://bugs.launchpad.net/ubuntu-community/+bug/392986 If you think we have our marketing all figured out and running smoothly, then please don't comment on or look at this Bug (really... please don't): https://bugs.launchpad.net/ubuntu-community/+bug/616078 If you want to steer/amplify the community effort in the direction of *marketing*, then tell others (outside of this list) about it, blog about it. Chime in. Don't be shy. Cheers, Randall Ubuntu Vancouver LoCo P.S. If you think that there is no problem and that only an expert can deal with a problem, then please listen to (and watch) this: http://www.youtube.com/watch?v=QgaUOdJBSvY -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
