Re: [ubuntu-marketing] The future of the Marketing Team (Mike Feravolo)

2008-05-29 Thread RJ
 1) Ambassadors - People with connections in their local communities that
 could get marketing materials out there and let people know about
 Ubuntu.

Yes, but they definitely have to work both way : sending needs from their LoCo 
to marketing team, and sending marketing team feedback to their LoCo.

 2) Marketing - People that mass produce the marketing material and
 distribute it to the Ambassadors and the current LoCo team structure.
 They also setup and a maintain the channels of communication between the
 other two

We are actually working on the organization of this part. See defining who we 
are from John Botscharow and the following replies.

 3) Graphic Design / Copy Writing - People that have the ability to
 create the marketing materials and  people that can write the copy that
 goes with the graphics.

The team already exist, and I think they would love helping out for a 
marketing issue. See Ubuntu Artworks.

Jonathan

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Re: [ubuntu-marketing] The future of the Marketing Team (Mike Feravolo)

2008-05-29 Thread VidA
On Thu, May 29, 2008 at 1:52 PM, Mike Feravolo
[EMAIL PROTECTED] wrote:
 Hello:

 I have been reading this list and the marketing list of another flavor
 of Linux for a while and would like to make a suggestion.

 Maybe the current marketing team should be broken up by function:

 1) Ambassadors - People with connections in their local communities that
 could get marketing materials out there and let people know about
 Ubuntu.

Fedora has similar sub-project's [0][1]

[0] https://fedoraproject.org/wiki/Marketing
[1] https://fedoraproject.org/wiki/Marketing#Ambassadors

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Re: [ubuntu-marketing] The future of the Marketing Team (Mike Feravolo)

2008-05-29 Thread Nick Ali
On Thu, May 29, 2008 at 8:52 AM, Mike Feravolo
[EMAIL PROTECTED] wrote:
 Hello:

 I have been reading this list and the marketing list of another flavor
 of Linux for a while and would like to make a suggestion.

 Maybe the current marketing team should be broken up by function:

 1) Ambassadors - People with connections in their local communities that
 could get marketing materials out there and let people know about
 Ubuntu.

This should be the LoCos job. Fedora does this because they don't have
the concept of LoCos.


 2) Marketing - People that mass produce the marketing material and
 distribute it to the Ambassadors and the current LoCo team structure.
 They also setup and a maintain the channels of communication between the
 other two

LoCos should decide how to physically produce the material. If a LoCo
can't do it for some reason, we should see if other LoCos can help
them out, but trying to mass produce anything and then shipping it all
over the world is logistically painful.


 3) Graphic Design / Copy Writing - People that have the ability to
 create the marketing materials and  people that can write the copy that
 goes with the graphics.

We need to work with the Artwork Team to get them involved and see
what materials LoCos can create that can be shared among everyone.

nick

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Re: [ubuntu-marketing] The future of the Marketing Team (Mike Feravolo)

2008-05-29 Thread Onno Benschop
On 29/05/08 23:06, Nick Ali wrote:
 On Thu, May 29, 2008 at 8:52 AM, Mike Feravolo
 [EMAIL PROTECTED] wrote:
   
 Hello:

 I have been reading this list and the marketing list of another flavor
 of Linux for a while and would like to make a suggestion.

 Maybe the current marketing team should be broken up by function:

 1) Ambassadors - People with connections in their local communities that
 could get marketing materials out there and let people know about
 Ubuntu.
 

 This should be the LoCos job. Fedora does this because they don't have
 the concept of LoCos.

   
 2) Marketing - People that mass produce the marketing material and
 distribute it to the Ambassadors and the current LoCo team structure.
 They also setup and a maintain the channels of communication between the
 other two
 

 LoCos should decide how to physically produce the material. If a LoCo
 can't do it for some reason, we should see if other LoCos can help
 them out, but trying to mass produce anything and then shipping it all
 over the world is logistically painful.

   
 3) Graphic Design / Copy Writing - People that have the ability to
 create the marketing materials and  people that can write the copy that
 goes with the graphics.
 

 We need to work with the Artwork Team to get them involved and see
 what materials LoCos can create that can be shared among everyone.

 nick

   
I agree.

I think what we really need is to provide the infrastructure to make it
possible for teams (and likely individuals) to do the marketing.

That's not saying we cannot dream up marketing proposals and find
interest within Ubuntu to roll out those proposals. I'm sure that there
will be times that we do actual end-user marketing ourselves.

I'm sure that there will still be plenty scope to get your hands dirty.



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Re: [ubuntu-marketing] The future of the Marketing Team ( Mike

2008-05-28 Thread John Botscharow
On Wed, 2008-05-28 at 07:55 -0400, Mike Feravolo wrote:
 Good Day:
 
 I have been trying to post a comment to this list for a couple of weeks
 and have had my messages bounced back as a non-member. Wondering how I
 would be able to read the thread and the fact that they were never
 reviewed and  posted is an yet another example of what's wrong here.

Have you gotten the mail proglem straightened out? I hope so because we
can use all the participation we can get!!! I'm not much on technical
stuff, so I'm no help there, but scroll down for more substantive
comments
 
 Who actually benefits from Ubuntu ? The so called community, Canonical
 or the LoCo teams ? Maybe all of these are really the same thing and
 need to support each other.

This is an excellent question, Mike. I'n pretty new to Ubuntu, so I am
not really able to give you an authoritative answer as to the current
reality, but the ideal situation would be that we ALL benefit. 
 
 Canonical owns the Ubuntu trademarks and has the last word in everything
 that has to do with using those marks. Therefore marketing Ubuntu as a
 product benefits Canonical the most and Canonical should be willing to
 develop a cooperative advertising program with small businesses that
 support Linux at the local level. 

By owning the trademarks, C pretty much has the FINAL say so in
everything, since very little gets done that does not involve those
trademarks and those trademarks are a very essential part of marketing
Ubuntu. That is why understanding the rules of what the marketing team
can and cannot do is so important and why we need to set up close
communication with someone from Canonical. And making the communiy aware
of what we can and cannot do with those trademarks should be one of the
major tasks of the team.
 
 I think that I have reconfigured the mail client on this computer to use
 the address that is the member's address this time.
 
 Thank You
 Mike Feravolo
 Cocoa Beach, FL USA
 
 
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