Re: [ubuntu-uk] 11.04 Natty Narwhal

2010-08-17 Thread Alan Bell
On 17/08/10 22:11, Jonathon Fernyhough wrote:
>
> I suppose it comes down to your market. Thinking about it, mobile
> phones are consumer items. It's a Nokia or a Samsung, not a Symbian or
> Brew or Android or Windows Mobile. Or is it? They are definitely
> promoting Android phones (I probably don't need to talk about iPhone
> here), but then the version numbers are nice and low. Android 2.
> iPhone (iOS) 4. Perhaps the key point is these companies (Google and
> Apple) already have mindshare and each version has definite, obvious
> improvements over the last. Linux generally has incremental
> improvements, so there's not an obvious "wow" moment (just look at the
> development of Aqua and Aero and compare to GNOME). Anyone I've shown
> Ubuntu to likes Compiz, not the OS, but this is not what is marketed
>   
well depends how often you like your releases. If you go for daily
updates of the development version of Ubuntu then you will see
incremental improvements (and breakages) if you go for the stable final
releases then you see bigger jumps, if you go from LTS to LTS then you
see really quite big changes. The thing is you can dip in as often as
you like, and you don't need to re-purchase it to do so.
> and certainly not why most of *us* use Linux. The interface also stays
> the same for the vast majority of users after an upgrade - no new
> theme, no new effects, just the same as before. Maybe we need a hint
> after an upgrade: "New themes are available! Would you like to view
> them?", taking them to Appearance.
>   
and the window buttons never moved . . .
http://www.omgubuntu.co.uk/2010/03/look-back-at-ubuntu-and-its-default.html
> I think this goes back to a discussion from a while back to do with
> marketing to a specific target audience (business, school, home). Each
> want different things - but until we start to think of it in that way,
> and identify the market for Ubuntu, it won't see a great deal more
>   
take a look at http://design.canonical.com/the-toolkit/ and how the
communication guidelines change depending on the target audience identified
> adoption outside of the Linux community; while taking Red Hat and SuSE
> market share can be profitable for Canonical, it's not exactly why I
> spend my time hacking away (in my own small way).
>
> What was my point? No idea. I've gone way, way off topic.
>
> Jonathon
>
>   


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[ubuntu-uk] Nice wiki front page

2010-08-17 Thread Yorvyk
Just been pointed here, on another list, https://wiki.ubuntu.com/UruguayTeam 
Some nice ideas there.  Maybe worth using for a bit of inspiration.

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Re: [ubuntu-uk] 11.04 Natty Narwhal

2010-08-17 Thread Jonathon Fernyhough
On 17 August 2010 21:45, Alan Pope  wrote:
> We get people in #ubuntu-uk asking for help. They mostly say things like:-
>
> "The latest one"
> "8.04"
> "How do I find out?"
>

OK, then it works. That's great!

> I actually am typing this
> on a Mac and I have to make some effort to find out what version of
> OSX it is because I don't know.

*boots VM* Well what do you know. About This Mac, Version 10.6.4.

> Isn't that because they _rely_ on the animal branding. The OSX box has
> a dirty great snow leopard on the outside.

Yup. Marketing. It's like having a tiger in your tank, but a leopard
in your laptop. I have a meerkat in my machine. Not quite sure what
it's up to.

On 17 August 2010 21:47, Alan Pope  wrote:
> Again Android doesn't use the codename as the branding for consumers -
> the same way we don't. I have no idea what dessert goes with which
> release of Android, I just know 1.5 -> 1.6 -> 2.1 -> 2.2. I have a
> vauge idea about eclairs and froyos because I've seen giant desserts,
> but your average joe doesn't see that.

I suppose it comes down to your market. Thinking about it, mobile
phones are consumer items. It's a Nokia or a Samsung, not a Symbian or
Brew or Android or Windows Mobile. Or is it? They are definitely
promoting Android phones (I probably don't need to talk about iPhone
here), but then the version numbers are nice and low. Android 2.
iPhone (iOS) 4. Perhaps the key point is these companies (Google and
Apple) already have mindshare and each version has definite, obvious
improvements over the last. Linux generally has incremental
improvements, so there's not an obvious "wow" moment (just look at the
development of Aqua and Aero and compare to GNOME). Anyone I've shown
Ubuntu to likes Compiz, not the OS, but this is not what is marketed
and certainly not why most of *us* use Linux. The interface also stays
the same for the vast majority of users after an upgrade - no new
theme, no new effects, just the same as before. Maybe we need a hint
after an upgrade: "New themes are available! Would you like to view
them?", taking them to Appearance.

I think this goes back to a discussion from a while back to do with
marketing to a specific target audience (business, school, home). Each
want different things - but until we start to think of it in that way,
and identify the market for Ubuntu, it won't see a great deal more
adoption outside of the Linux community; while taking Red Hat and SuSE
market share can be profitable for Canonical, it's not exactly why I
spend my time hacking away (in my own small way).

What was my point? No idea. I've gone way, way off topic.

Jonathon

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Re: [ubuntu-uk] 11.04 Natty Narwhal

2010-08-17 Thread Alan Pope
On 17 August 2010 21:43, Jonathon Fernyhough  wrote:
> Nothing soft-sounding here either. I'm probably leaving myself open to
> the whole Android dessert-based stuff, aren't I? But then, Google has
> to be friendly-friendly or you wouldn't give them your data. Android
> Cupcake? Cakes can't be bad. Android NetTrax? Uh.
>

Again Android doesn't use the codename as the branding for consumers -
the same way we don't. I have no idea what dessert goes with which
release of Android, I just know 1.5 -> 1.6 -> 2.1 -> 2.2. I have a
vauge idea about eclairs and froyos because I've seen giant desserts,
but your average joe doesn't see that.

Cheers,
Al.

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Re: [ubuntu-uk] 11.04 Natty Narwhal

2010-08-17 Thread Alan Pope
On 17 August 2010 21:35, Jonathon Fernyhough  wrote:
> There was I think I was posting to a UK list. Looks like I forgot the
> huge /s tag. Sorry about that. Won't happen again. (/s and a :P)
>
> "What version of Linux are you running?" "10.04" "Oh."

We get people in #ubuntu-uk asking for help. They mostly say things like:-

"The latest one"
"8.04"
"How do I find out?"

If they're 'one of us' they might well say 'lucid' or 'gutsy'.

> Now, which of the following is more likely:
> "What version of Mac OS are you running?" "Snow Leopard" "Cool!"
> "What version of Mac OS are you running?" "10.6.4" "Cool!"
>

Isn't that because they _rely_ on the animal branding. The OSX box has
a dirty great snow leopard on the outside. I actually am typing this
on a Mac and I have to make some effort to find out what version of
OSX it is because I don't know. So it's not _quite_ the same. We brand
with numbers and use codenames during development, Apple use the
codename _as_ the brand.

Cheers,
Al.

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Re: [ubuntu-uk] 11.04 Natty Narwhal

2010-08-17 Thread Jonathon Fernyhough
On 17 August 2010 21:34, Alan Pope  wrote:
> On 17 August 2010 21:29, Alan Bell  
> wrote:
>> one more thing http://en.wikipedia.org/wiki/Mac_OS_X
>
> http://en.wikipedia.org/wiki/List_of_Microsoft_codenames
>
>
> Janus
> Sparta
> Snowball
> Chicago
> O'Hare
> Frosting
> Detroit
> Nashville
> Memphis
> Dolly
>
> :)
>


And we all know how well Microsoft software is regarded. ;)

Look at the latest ones though (slight cherry-picking, but hey):

Longhorn
Mojave
Q, Quattro
Vail
Cougar
Viridian
Centro
Blackcomb, Vienna
Red Dog

A little more positive/aggressive-sounding, perhaps?

Windows mobile:
Magneto
Crossbow
Yamazaki
Photon

Nothing soft-sounding here either. I'm probably leaving myself open to
the whole Android dessert-based stuff, aren't I? But then, Google has
to be friendly-friendly or you wouldn't give them your data. Android
Cupcake? Cakes can't be bad. Android NetTrax? Uh.

Jonathon

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Re: [ubuntu-uk] 11.04 Natty Narwhal

2010-08-17 Thread Alan Bell
On 17/08/10 21:34, Alan Pope wrote:
>
> Janus
> Sparta
> Snowball
> Chicago
> O'Hare
> Frosting
> Detroit
> Nashville
> Memphis
> Dolly
>
> :)
>
>   
yeah, those all suck :)

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Re: [ubuntu-uk] 11.04 Natty Narwhal

2010-08-17 Thread Jonathon Fernyhough
On 17 August 2010 21:21, Alan Pope  wrote:

> "We" in the Ubuntu community should be encouraging people to use the
> version numbers for releases and the codenames for development
> versions. However _within_ our community it's not unusual to continue
> using the names because we build an affection for them, having worked
> on them for months and sporting t-shirts depicting the animals.


There was I think I was posting to a UK list. Looks like I forgot the
huge /s tag. Sorry about that. Won't happen again. (/s and a :P)

"What version of Linux are you running?" "10.04" "Oh."

Now, which of the following is more likely:
"What version of Mac OS are you running?" "Snow Leopard" "Cool!"
"What version of Mac OS are you running?" "10.6.4" "Cool!"

IIRC from an episode of UUPC the design lead at Canonical was talking
about being Ubuntu's design now being compared to Mac OS X. I think
it's fair to start looking at more than just the interface.

Re-reading, I think I'm close to trolling, but my main intention was
to to create discussion points (certainly more than troll).

Love Gmail, just got this through as I was typing:

On 17 August 2010 21:29, Alan Bell  wrote:
> one more thing http://en.wikipedia.org/wiki/Mac_OS_X
>
> Kodiak
> Cheetah
> Puma
> Jaguar
> Panther
> Tiger
> Leopard
> Snow Leopard
>
> didn't seem to hurt them too much.

What do the names have in common? Power, aggression, positive
non-developer-focussed imagery.

Ford Cougar vs. Ford Mundano.

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Re: [ubuntu-uk] 11.04 Natty Narwhal

2010-08-17 Thread Alan Pope
On 17 August 2010 21:29, Alan Bell  wrote:
> one more thing http://en.wikipedia.org/wiki/Mac_OS_X

http://en.wikipedia.org/wiki/List_of_Microsoft_codenames


Janus
Sparta
Snowball
Chicago
O'Hare
Frosting
Detroit
Nashville
Memphis
Dolly

:)

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Re: [ubuntu-uk] 11.04 Natty Narwhal

2010-08-17 Thread Paul Morgan-Roach


> Oh, if 13.04 is Raffish Roach do I get a prize?


I do!! Personalised distro ;)

:D


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Re: [ubuntu-uk] 11.04 Natty Narwhal

2010-08-17 Thread Alan Bell
one more thing http://en.wikipedia.org/wiki/Mac_OS_X

Kodiak
Cheetah
Puma
Jaguar
Panther
Tiger
Leopard
Snow Leopard

didn't seem to hurt them too much.

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Re: [ubuntu-uk] 11.04 Natty Narwhal

2010-08-17 Thread Alan Bell
On 17/08/10 21:07, Jonathon Fernyhough wrote:
>
> Easy steps to make your product fail:
>
> 1) Give it a name only the developers would understand in its proper
> context, e.g. GIMP.
> 2) ???
> 3) Profit!

> *cough* Sorry.
> Maverick Meerkat. Advert tie-in. Simples. Was any new ground broken? I
> can't really think of any, indicator was introduced in Lucid. Oh wait,
> the window button positions. That's ground-breaking, obviously.
> Natty Narwhal. Oh come on.
>   


spoilsport!
the Narwhal isn't as photogenic as a Meerkat certainly, but the
codenames are just codenames for the release in development, once
released it will be "Ubuntu 11.04" take a look at the Lucid desktop CD,
there is no mention of "Lucid" or "Lynx" (but if you open it up and look
inside the pocket there is a dotty Lynx image).
On a point of detail the window button positions were in Lucid, you
haven't seen everything in Maverick, I think the multi-touch stuff and
unity might qualify as somewhat ground breaking though.

Alan.


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Re: [ubuntu-uk] 11.04 Natty Narwhal

2010-08-17 Thread Alan Pope
On 17 August 2010 21:07, Jonathon Fernyhough  wrote:
> 2) Promote the product via this name (or codename).

The name is only supposed to be used by developers during the
development cycle. Once it releases it becomes 10.04, 10.10 etc.

> 3) Wonder why the general public (general ignorant audience) don't
> jump on board when they think the name sounds unprofessional or just
> plain stupid (e.g. GIMP).

It's Ubuntu 10.04. Look at the CD, it doesn't say Lucid _anywhere_ on it.

Note the release announcement even plays down the name calling it just
a 'codename'.

https://lists.ubuntu.com/archives/ubuntu-announce/2010-April/000133.html

"We" in the Ubuntu community should be encouraging people to use the
version numbers for releases and the codenames for development
versions. However _within_ our community it's not unusual to continue
using the names because we build an affection for them, having worked
on them for months and sporting t-shirts depicting the animals.

Cheers,
Al.

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Re: [ubuntu-uk] 11.04 Natty Narwhal

2010-08-17 Thread Jonathon Fernyhough
On 17 August 2010 19:44, Laura Czajkowski  wrote:
> Aloha,
>
> Thought folks might be interested to know that 11.04 will be the Natty
> Narwhal http://www.markshuttleworth.com/archives/478
>
> Laura
>
> --
>


Easy steps to make your product fail:

1) Give it a name only the developers would understand in its proper
context, e.g. GIMP.
2) ???
3) Profit!

*cough* Sorry.

2) Promote the product via this name (or codename).
3) Wonder why the general public (general ignorant audience) don't
jump on board when they think the name sounds unprofessional or just
plain stupid (e.g. GIMP).
4) Resist all urges by your community to change the name as there's
nothing wrong with it.

If you read this far, thank you. The point I think I'm trying to make
is that Canonical seems to be wandering further and further off into
obscure yet geeky-cool naming schemes. Let's look at them shall we?

Warty Warthog. Fine. It was warty. Makes sense, warthog. Warts. Fine.
Hoary Hedgehog. Familiar animal, hairy so mature. OK I guess.
Breezy Badger. Easy breezy. Nice and simple. Badger is a dependable
creature. Good name.
Dapper Drake. Dapper, polished. Good. LTS. Drake? It's a male duck.
Umm. They like to gang rape female ducks? Or do you mean a flying
dragon?
Edgy Eft. Edgy, damned right it was. WTF is an Eft?
Feisty Fawn. Bit musty and mouldy? Grovelling about on the floor? Oh,
wait, you mean eager? And a deer? An eager deer?
Gutsy Gibbon. Gutsy, fine. Strong. Gibbon, fine, intelligent, mobile,
sociable etc.
Hardy Heron. Hardy, strong, LTS. Good name for an LTS. Heron, patient.
Good name.
Intrepid Ibex. Breaking new ground, Ibex is a call back to Ubuntu
origin. Good name.
Jaunty Jackalope. OK, here we go. A fictional creature that's a bit
sure of itself.
Karmic Koala. Karmic as in it has reached nirvana? I'm not sure Karmic
was /that/ good. Koalas eat eucalyptus; was that a package introduced?
Elastic computing thing?
Lucid Lynx. Clear-minded wildcat. Umm. Not exactly a dependable
creature for an LTS, then.
Maverick Meerkat. Advert tie-in. Simples. Was any new ground broken? I
can't really think of any, indicator was introduced in Lucid. Oh wait,
the window button positions. That's ground-breaking, obviously.
Natty Narwhal. Oh come on.

>From WordNet (r) 2.0 :

  dapper
   adj : marked by smartness in dress and manners; "a dapper young
 man"; "a jaunty red hat" [syn: dashing, jaunty, natty,
  raffish, rakish, smart, spiffy, snappy, spruce]

Dapper, Jaunty, Natty? Well, at least that's the codenames for R and S
sorted (I'm going to bet now on Raffish and Spiffy).

>From WordNet (r) 2.0 :

  narwhal
   n : small arctic whale the male having a long spiral ivory tusk
   [syn: narwal, narwhale, Monodon monoceros]

Monodon. Monoceros. Those are good names. Sound powerful, hints of
rhinoceros (and Ubuntu again). Oh, wait, we've already had M in 10.10.
Raffish Rhinoceros for 13.04, anyone? Nah, rhinoceros is too well
known. It would have to be something like Raffish Roach (that's right,
it's a fish, but people will think it's a cockroach. Perfect!).

Enough ranting. I'll leave you with this:

>From The Collaborative International Dictionary of English v.0.48 :
  narwhal
it is called also sea unicorn, unicorn fish,
   and unicorn whale.



Jonathon

Oh, if 13.04 is Raffish Roach do I get a prize?

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Re: [ubuntu-uk] 11.04 Natty Narwhal

2010-08-17 Thread Martin Jernberg

yes fun to know the new name, saw it on Planet Ubuntu and Jono Bacons twitter 
before reading your email tough :p

> Date: Tue, 17 Aug 2010 19:44:14 +0100
> From: la...@lczajkowski.com
> To: ubuntu-uk@lists.ubuntu.com
> Subject: [ubuntu-uk] 11.04 Natty Narwhal
> 
> Aloha,
> 
> Thought folks might be interested to know that 11.04 will be the Natty 
> Narwhal http://www.markshuttleworth.com/archives/478
> 
> Laura
> 
> -- 
> 
> https://wiki.ubuntu.com/czajkowski
> http://www.lczajkowski.com
> Skype: lauraczajkowski
> 
> 
> 
> 
> -- 
> ubuntu-uk@lists.ubuntu.com
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[ubuntu-uk] 11.04 Natty Narwhal

2010-08-17 Thread Laura Czajkowski
Aloha,

Thought folks might be interested to know that 11.04 will be the Natty 
Narwhal http://www.markshuttleworth.com/archives/478

Laura

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