Re: Branding

2006-12-11 Thread Shari

Mark and Lynn,

I think my original thoughts to him were something similar to this. 
This would have been doable.


Apparently he has created a bIackjack variation that he wants to 
peddle to casinos.  And he needs a medium to peddle it.  A bIackjack 
game he can use to demonstrate the variation.  Mine fits this model 
perfectly.


 But he also wants the casinos, if they wish, to be able to let their 
players downIoad the game to practice the variation.  I'm not sure 
how this would translate into money for him, or me.  I know of no 
casino charging for downIoads.  They peddle free versions to mirror 
their real casino games, to entice folks to bet for real.


And the way my game works regarding trial versus full version, is one 
of the things you get when you buy it is the ability to play the 
variations.  So the ability to play variations and change the casino 
rules in the game is what entices people to buy it from me.


Our goals would be at full odds against each other.

I am still in dialog with the fella.  If he can do this in such a way 
that my registration system retains it's integrity and I am in full 
charge of unlocking it, as both you and Lynn said, I would consider 
it.


Shari


I do this with one of my products with great success.  Each branded 
version shares the same engine, but has a unique interface while 
others share a similar interface.  My main thought is to be able to 
control the distribution.  You do not have to be the one that moves 
the product, just the one that allows it to work.  You can do this 
with your registration system.  It sounds like it could all be 
controlled over the net.


Good luck with this endeavor!

Mark Talluto



--
Gypsy King Software
Mac and Windows shareware games
http://www.gypsyware.com
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Re: Branding

2006-12-11 Thread Mark Talluto


On Dec 9, 2006, at 2:27 PM, Shari wrote:

I've been approached by someone who desires a specially branded  
version of my software, Blackjack Gold.  Are any of you doing this,  
and if so, how are you handling all the ins, outs, and monies?


Hi Shari,

I do this with one of my products with great success.  Each branded  
version shares the same engine, but has a unique interface while  
others share a similar interface.  My main thought is to be able to  
control the distribution.  You do not have to be the one that moves  
the product, just the one that allows it to work.  You can do this  
with your registration system.  It sounds like it could all be  
controlled over the net.


The end result should be a much larger distribution of your product  
with a larger amount being deposited into your account every month. I  
would not sell the rights to the product in your case.  If I remember  
correctly, you have other game related products that could be used to  
tie into each other.  Selling one of those will weaken the overall  
strategy to get your current user base to purchase your other  
(related) products.  You might consider selling the whole enchilada.   
This is the strategy I went with concerning my education software.   
Like your gaming software, my ed software would sell each other over  
and over to existing customers.  Selling off one at a time would only  
weaken the others.


Good luck with this endeavor!


Mark Talluto
--
CANELA Software
http://www.canelasoftware.com

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RE: Branding

2006-12-11 Thread Lynn Fredricks
> > Whereas the initial works involved are fairly minor, the 
> potentials he 
> > is hoping for could be major.
> > 
> > For example, a CD version of the game in his brand, without 
> my piracy 
> > protections, distributed for free by casinos, would 
> presumably kill my 
> > software sales of my own brand.
> 
> Indeed it would. Where's the upside for you?  What does this 
> company bring to the table to make it worth your while

Yes it would. What about giving him a free, limited version that unlocks to
a Deluxe version and then there is profit sharing at that point?

Best regards,


Lynn Fredricks
Worldwide Business Operations
Runtime Revolution, Ltd

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Re: Branding

2006-12-11 Thread Shari
Indeed it would. Where's the upside for you?  What does this company 
bring to the table to make it worth your while?


Is it unquestionably worth more than your lost sales?

--
 Richard Gaskin
 Managing Editor, revJournal



Thank you all for your thoughts and opinions, both public and private.

I emailed the fellow back and pretty much said something to that 
effect.  That based on my understanding of what he wanted, it could 
destroy my own software sales, and that I would not even consider 
such a proposition without a very large price tag attached.  I 
actually did calculate such a price tag for my own benefit, but did 
not present any numbers to him.  I do not expect to hear back from 
him, but you never know.  Presumably he will move on to the next 
shareware developer and may have better luck.


The formula I used was very simple:  the amount of money that the 
software currently owes me for time invested and not yet paid for, 
plus the yearly income it produces times five.


Would I sell rights to the software?  At the right price, yes :-)

Shari
--
Gypsy King Software
Mac and Windows shareware games
http://www.gypsyware.com
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Branding

2006-12-09 Thread Shari
I've been approached by someone who desires a specially branded 
version of my software, Blackjack Gold.  Are any of you doing this, 
and if so, how are you handling all the ins, outs, and monies?


Blackjack Gold is currently shareware, which in itself creates an 
issue, as his version would need to be very particularly created with 
a completely different registration system.


He wants some minor changes to the software itself.  And wants to 
release his own brand of it as a demo, with the additional 
possibility of a web version (I'm not even qualified to create it as 
a web version), or as a version that casinos can distribute to their 
players for home play/practice.


Whereas the initial works involved are fairly minor, the potentials 
he is hoping for could be major.


For example, a CD version of the game in his brand, without my piracy 
protections, distributed for free by casinos, would presumably kill 
my software sales of my own brand.


It sounds like a proposition with potential, however, it could also 
be fraught with pitfalls.


Any thoughts?

You can email me privately, if the list is too public for your ideas :-)

Shari
--
Gypsy King Software
Mac and Windows shareware games
http://www.gypsyware.com
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