RE: [OT] MacZot bundle features SuperCard
Did you guys noticed that the maczot bundle is featuring SuperCard? MacZot is a really good way of getting your software noticed, I know Richard used it for WebMerge at least once. When I have some software to market, I am sure to approach them. MacZot is a discount seller, so you make next to nothing per unit, however you stand to gain a lot by expanding your user base. It is easier to sell to someone who already has one of your products. Best regards, Lynn Fredricks President Paradigma Software http://www.paradigmasoft.com Valentina SQL Server: The Ultra-fast, Royalty Free Database Server ___ use-revolution mailing list use-revolution@lists.runrev.com Please visit this url to subscribe, unsubscribe and manage your subscription preferences: http://lists.runrev.com/mailman/listinfo/use-revolution
Re: [OT] MacZot bundle features SuperCard
it all depends on your margin right? As you said, you may make little but not only you expand the user base but you get visibility as well. Many times, I passed a maczot offer because I didn't need the product but later recommended or mentioned it to friends or in some really unlucky cases needed the software afterwards and paid full price. I don't know if I am gifted with an uncanny software remembrance (does that word exists?) but I tend to remember what I see on maczot even months later... maybe is that the sum of words like SALE and SOFTWARE makes a big impression on me like SHOES and SALE makes on some people. On Tue, Mar 2, 2010 at 11:56 AM, Lynn Fredricks lfredri...@proactive-intl.com wrote: Did you guys noticed that the maczot bundle is featuring SuperCard? MacZot is a really good way of getting your software noticed, I know Richard used it for WebMerge at least once. When I have some software to market, I am sure to approach them. MacZot is a discount seller, so you make next to nothing per unit, however you stand to gain a lot by expanding your user base. It is easier to sell to someone who already has one of your products. Best regards, Lynn Fredricks President Paradigma Software http://www.paradigmasoft.com Valentina SQL Server: The Ultra-fast, Royalty Free Database Server ___ use-revolution mailing list use-revolution@lists.runrev.com Please visit this url to subscribe, unsubscribe and manage your subscription preferences: http://lists.runrev.com/mailman/listinfo/use-revolution -- http://www.andregarzia.com All We Do Is Code. ___ use-revolution mailing list use-revolution@lists.runrev.com Please visit this url to subscribe, unsubscribe and manage your subscription preferences: http://lists.runrev.com/mailman/listinfo/use-revolution
RE: [OT] MacZot bundle features SuperCard
it all depends on your margin right? As you said, you may make little but not only you expand the user base but you get visibility as well. Many times, I passed a maczot offer because I didn't need the product but later recommended or mentioned it to friends or in some really unlucky cases needed the software afterwards and paid full price. I don't know if I am gifted with an uncanny software remembrance (does that word exists?) but I tend to remember what I see on maczot even months later... maybe is that the sum of words like SALE and SOFTWARE makes a big impression on me like SHOES and SALE makes on some people. That's right. A lot of folks don't necessarily see the value in dropping the price for a special offer so low, because they are looking at the short term and not the long term value of customer acquisition and PR value. Revolution has been there before, too, when it made sense. I can see SuperCard being there because they volume customer acquisition and PR value is exactly what they need. If you have a specialized, expensive, vertical market product, MacZot might not be the way to go. Its harder to upsell later and there is a potential blow to perceived value if you drop your price from $999 to $49. I often work with magazines to give away older versions of software. Once you acquire a customer, even if they don't upgrade within a short term, you've already got a relationship with them. MacZot doesn't need to make that much money off of each unit, but their reasons are different from yours. They are able to do their thing all the time. They have a smart operation. On the other hand, there are companies out there that want to give you access to their customer base for sales purposes, but not share with you the customer list. Ive never been fond of that because that means you aren't building any customer equity. Some software developers will do it, because the partner will give access to a channel they are not able to acquire themselves without huge investments. That's one of the reasons why you see some titles showing up in the Apple Store under someone else's brand, but you are already familiar with them as a direct seller of their product. The cost of getting into stores is high - especially the Apple Store. Best regards, Lynn Fredricks President Paradigma Software http://www.paradigmasoft.com Valentina SQL Server: The Ultra-fast, Royalty Free Database Server ___ use-revolution mailing list use-revolution@lists.runrev.com Please visit this url to subscribe, unsubscribe and manage your subscription preferences: http://lists.runrev.com/mailman/listinfo/use-revolution
Re: [OT] MacZot bundle features SuperCard
It does now, although I don't see what cans have to do with anything. Bob On Mar 2, 2010, at 7:01 AM, Andre Garzia wrote: I don't know if I am gifted with an uncanny software remembrance (does that word exists?) ___ use-revolution mailing list use-revolution@lists.runrev.com Please visit this url to subscribe, unsubscribe and manage your subscription preferences: http://lists.runrev.com/mailman/listinfo/use-revolution
