As promised at the February WAMUG Meeting, Nathalie Collins has
arranged a screening of the movie MacHeads. Please read below for
more details, but if you are interested in attending please reply
early. Seats are limited, but WAMUG members will be given first
preference, and public invitations will be made later this week.
Please reply to the email address or the phone number specified in the
announcement (email n.coll...@ecu.edu.au or ring 043 994 1825 for more
information or to book) or to the list so that Nathalie can see the
numbers.
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You are invited to the Australian Premiere of MacHeads at Edith
Cowan University, Mount Lawley Campus. Bookings are essential.
Saturday, 30 May 10.45am arrival for an 11.00am start.
About the invitation
Researchers from Edith Cowan University (ECU) and the University of
Western Australia (UWA) are screening the movie MacHeads for free at
ECU Mount Lawley on Saturday 30 May at 11.00am. The requirement? You
have to be a Macintosh fan to get in.
UWA Professor Jamie Murphy and ECU's Regional Marketing Manager
Nathalie Collins are screening the documentary as part of marketing
research ECU and UWA are conducting into Brand Communities, Brand
Cults and Customer Evangelists. We hope to survey the audience after
the screening and get their views on the phenomenon, said Nathalie.
MacHead is a film about Apple-obsessed consumers who travel
internationally for Apple Events and derive some of their identity
from the use of the product.
The film had its world premiere at the MacWorld Conference in San
Francisco in January 2009. It looks at Macintosh User Groups, where
MacHeads gather in a Brand-oriented community online and in person.
Nathalie has been a member of the WA Macintosh User Group (WAMUG) for
almost ten years. She was a founding member of the Geraldton Macintosh
User Group (GMUG) and is using MacHeads research as part of her
exploration about products which customers obsess, travel and blog
about.
Professor Murphy conducts Online Marketing research and is the lead
professor for the Google Online Marketing Challenge, an annual global
competition for over 10,000 higher education students in 60
countries. Although not a Macintosh user, he is the lead academic on
the project. I can maintain some objectivity about the product, as
Nathalie is a hard core MacHead and has been for about 20 years.
Nathalie and Prof Murphy have collaborated on research of wine,
motorcycles and Brand Communities. Their Customer Evangelists research
has been presented at Australian marketing conferences.
Prof Murphy and Nathalie have permission from the film producer for
limited public screenings and to use the film in research, teaching
and learning. Bookings are essential. Email n.coll...@ecu.edu.au or
ring 043 994 1825 for more information or to book.
About McHeads
MacHEADS is an in-depth examination of what makes the Mac, the iPhone,
and all Apple products in general a cultural phenomena rather than
just consumer electronics, and explores the extraordinary loyalty to
Apple products by their followers, as well as their obsession with
those products. The film features footage captured from Steve Jobs'
historic Keynote address when he announced the iPhone in 2007, the
first iPhone release as it took place in New York City, as well as
archived footage from some of the earliest Macworld events.
MacHEADS debuted at Macworld Expo 2009 with over 1000 people attending
the premiere. In an interview for BBC NEWS marking the Mac 25th year
anniversary director Kobi Shely added, The movie explores everything
from the early days to the current days. Central to the success of the
Mac has been the community that has supported Apple through the good
times and the bad. That included the years when the company was
written off as having lost its way and the ink on one of its many
obituaries was all but dry.
The film also features footage and commentary from multiple Mac
evangelists, including Apple Chief Evangelist and savior Guy Kawasaki;
the first official employee of Apple inc., Daniel Kottke; publisher of
the first Apple newsletter Adam Engst; author of Cult of Mac, Leander
Kaheny; Chicago Sun-Times tech columnist Andy Ihantko; and a special
guest appearance by Apple co-founder Steve Wozniak.
The DVD is available for Australia at http://macheadsthemovie.com/buy.php(please
disregard the announcement that it's available only for Canada and
the US, we will delete this soon) it's the special edition with the
added disc of 2 hours bonuses. Also we have the regular version on
Amazon available for world shipping, check out the following link
