[WikiEN-l] Reminder: IRC office hours with Zack Exley

2010-10-06 Thread Steven Walling
  Greetings everyone,

Just a reminder that Zack Exley, Chief Community Officer at the 
Wikimedia Foundation, will be holding IRC office hours today (October 5) 
at 21:00 UTC (14:00 PT, 17:00 ET, 23:00 CEST) in #wikimedia-office on 
irc.freenode.net.

Instructions for accessing the discussion for those without an IRC 
client can be found at http://meta.wikimedia.org/wiki/IRC_office_hours. 
Please feel free to forward and translate this message to any relevant 
list, and we look forward to chatting with you!


--
Steven Walling
Community Fellow
Wikimedia Foundation (wikimediafoundation.org)
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[WikiEN-l] Help Beat Jimmy! (The appeal, that is....)

2010-10-06 Thread Philippe Beaudette
Hi everyone,

I wanted to take a moment to bring you up to date on the planning of  
the 2010-2011 fundraiser, and ask once again for your participation in  
the process.  Our updated meta pages 
(http://meta.wikimedia.org/wiki/Fundraising_2010 
  ) will give you an overview as well.  There's a lot of information  
here, because we've made huge progress: I hope you'll take the time to  
read it and join in the planning for the fundraiser.

There's no doubt about it: the appeal from Jimmy Wales is a strong  
message.  We've tested it head-to-head against other banners, and the  
results [1] are unequivocal - especially when you also compare its  
performance last year and the year before.

But nobody wants to just put Jimmy up on the sites and leave him up  
for two months!

So we're issuing a challenge:  Find the banner that will beat Jimmy.

Data informed conclusions
Here's the trick:
We have to make our decisions based on the facts, not our instinct.   
Please read the summaries below for really important details from our  
focus group and survey of past donors.

Focus Group
Wikimedia conducted a focus group of past donors in the New York City  
area in September 2010.  It's important to note that this was a single  
focus group, and in a single city.  We'll need to do more to make sure  
that results correlate universally.  But we came out of it with a few  
important take-away points.  It's important to realize that these  
points reflect ONLY donors - they should not be read as a wider  
feeling about mission or strategic direction - they're messaging  
points to help us refine and deliver the best messages possible.

** The most powerful image is of Wikipedia as a global community of  
people who freely share their knowledge and self-police the product.
For everyone who participated, the idea of a global community of  
people sharing knowledge that is accessible to anyone who wants it  
free of charge is incredibly powerful. Respondents in this group were  
highly unlikely to be editors themselves; most consider themselves  
users. They love the idea of the community and want to support it, but  
they are reluctant to put themselves out there by being more than a  
user and a donor.

** Keeping the projects ad-free is a powerful motivator.
Respondents were unanimous that keeping Wiki[m\p]edia ad free should  
be a priority, even if it meant that Wiki[m\p]edia would be  
approaching them for money more often.  Accepting paid ads could  
corrupt the values and discourage the free flow of information.

** Independence is critically important.
These respondents consume a lot of media, and they place a high  
premium on the free flow of information.  They have little patience  
for “sponsored” news or information that excludes other perspectives.  
The Wikimedia model of openness and community engagement facilitates  
that.

** It’s a cause because it’s a tool.
This may sound a bit like a chicken/egg argument, but it’s actually an  
important nuance.  These folks use Wikimedia every day for things from  
simple curiosities to serious research. So it’s a tool that lets them  
get what they need. But it has grown to 17 million articles in 270  
languages. Because it has that kind of depth and it reaches so many  
people around the world, it’s worth protecting what the community so  
successfully built. And that makes it a cause too.

** Growing isn’t always a good thing, when positioning for donors.
Like many tech savvy folks, our respondents are a suspicious lot. The  
idea of Wikimedia growing brings up concerns about what Wikimedia  
would become, and fears about the path of companies like Facebook.  
It’s not just a privacy concern; it’s a concern about what would  
happen to the democratic model of Wikimedia inside a growth strategy.  
Supporting the organic growth of the community doesn’t raise the same  
concerns.

** Supporters strongly reject any agenda being attached to Wikimedia,  
even when that agenda would extend the current offerings.
An agenda implies ownership, and respondents feel pretty strongly that  
the community owns Wikipedia. They think of Wikipedia as an organic  
thing, not like a typical nonprofit, and any attempt to steer it would  
disrupt that.  Community support is one of the key values, and not  
everyone in the community would support new initiatives.

** There is room to fundraise more aggressively.
Across the board, respondents were surprised that they didn’t have the  
opportunity to give to Wikimedia more often. Obviously, there is a  
balance and a PBS-style solicitation schedule wouldn’t make sense both  
for Wikimedia’s personality and for this audience, but there is much  
more space available than we are taking.

** Wikimedia donors are highly suspicious of marketing gimmicks.
Simple, direct messages are likely to work best. Jimmy’s message  
worked not so much because he was the founder, but because it was a  
simple plea for support delivered authentically.

As 

Re: [WikiEN-l] Help Beat Jimmy! (The appeal, that is....)

2010-10-06 Thread MuZemike
Is it me, or when I saw the word focus group, I started to develop 
some bad feelings about this?

-MuZemike

On 10/5/2010 8:49 PM, Philippe Beaudette wrote:
 Hi everyone,

 I wanted to take a moment to bring you up to date on the planning of
 the 2010-2011 fundraiser, and ask once again for your participation in
 the process.  Our updated meta pages 
 (http://meta.wikimedia.org/wiki/Fundraising_2010
) will give you an overview as well.  There's a lot of information
 here, because we've made huge progress: I hope you'll take the time to
 read it and join in the planning for the fundraiser.

 There's no doubt about it: the appeal from Jimmy Wales is a strong
 message.  We've tested it head-to-head against other banners, and the
 results [1] are unequivocal - especially when you also compare its
 performance last year and the year before.

 But nobody wants to just put Jimmy up on the sites and leave him up
 for two months!

 So we're issuing a challenge:  Find the banner that will beat Jimmy.

 Data informed conclusions
 Here's the trick:
 We have to make our decisions based on the facts, not our instinct.
 Please read the summaries below for really important details from our
 focus group and survey of past donors.

 Focus Group
 Wikimedia conducted a focus group of past donors in the New York City
 area in September 2010.  It's important to note that this was a single
 focus group, and in a single city.  We'll need to do more to make sure
 that results correlate universally.  But we came out of it with a few
 important take-away points.  It's important to realize that these
 points reflect ONLY donors - they should not be read as a wider
 feeling about mission or strategic direction - they're messaging
 points to help us refine and deliver the best messages possible.

 ** The most powerful image is of Wikipedia as a global community of
 people who freely share their knowledge and self-police the product.
 For everyone who participated, the idea of a global community of
 people sharing knowledge that is accessible to anyone who wants it
 free of charge is incredibly powerful. Respondents in this group were
 highly unlikely to be editors themselves; most consider themselves
 users. They love the idea of the community and want to support it, but
 they are reluctant to put themselves out there by being more than a
 user and a donor.

 ** Keeping the projects ad-free is a powerful motivator.
 Respondents were unanimous that keeping Wiki[m\p]edia ad free should
 be a priority, even if it meant that Wiki[m\p]edia would be
 approaching them for money more often.  Accepting paid ads could
 corrupt the values and discourage the free flow of information.

 ** Independence is critically important.
 These respondents consume a lot of media, and they place a high
 premium on the free flow of information.  They have little patience
 for “sponsored” news or information that excludes other perspectives.
 The Wikimedia model of openness and community engagement facilitates
 that.

 ** It’s a cause because it’s a tool.
 This may sound a bit like a chicken/egg argument, but it’s actually an
 important nuance.  These folks use Wikimedia every day for things from
 simple curiosities to serious research. So it’s a tool that lets them
 get what they need. But it has grown to 17 million articles in 270
 languages. Because it has that kind of depth and it reaches so many
 people around the world, it’s worth protecting what the community so
 successfully built. And that makes it a cause too.

 ** Growing isn’t always a good thing, when positioning for donors.
 Like many tech savvy folks, our respondents are a suspicious lot. The
 idea of Wikimedia growing brings up concerns about what Wikimedia
 would become, and fears about the path of companies like Facebook.
 It’s not just a privacy concern; it’s a concern about what would
 happen to the democratic model of Wikimedia inside a growth strategy.
 Supporting the organic growth of the community doesn’t raise the same
 concerns.

 ** Supporters strongly reject any agenda being attached to Wikimedia,
 even when that agenda would extend the current offerings.
 An agenda implies ownership, and respondents feel pretty strongly that
 the community owns Wikipedia. They think of Wikipedia as an organic
 thing, not like a typical nonprofit, and any attempt to steer it would
 disrupt that.  Community support is one of the key values, and not
 everyone in the community would support new initiatives.

 ** There is room to fundraise more aggressively.
 Across the board, respondents were surprised that they didn’t have the
 opportunity to give to Wikimedia more often. Obviously, there is a
 balance and a PBS-style solicitation schedule wouldn’t make sense both
 for Wikimedia’s personality and for this audience, but there is much
 more space available than we are taking.

 ** Wikimedia donors are highly suspicious of marketing gimmicks.
 Simple, direct messages are likely to work best. Jimmy’s 

Re: [WikiEN-l] Help Beat Jimmy! (The appeal, that is....)

2010-10-06 Thread Deniz Gultekin
MuZemike,

Bad feelings? We're learning more about our donors to maximize the 
fundraising potential of our messages during the two month campaign. We 
have a lofty goal - and a short time period to accomplish it in.

-Deniz

On 10/6/10 1:03 PM, MuZemike wrote:
 Is it me, or when I saw the word focus group, I started to develop
 some bad feelings about this?

 -MuZemike

 On 10/5/2010 8:49 PM, Philippe Beaudette wrote:

 Hi everyone,

 I wanted to take a moment to bring you up to date on the planning of
 the 2010-2011 fundraiser, and ask once again for your participation in
 the process.  Our updated meta pages 
 (http://meta.wikimedia.org/wiki/Fundraising_2010
 ) will give you an overview as well.  There's a lot of information
 here, because we've made huge progress: I hope you'll take the time to
 read it and join in the planning for the fundraiser.

 There's no doubt about it: the appeal from Jimmy Wales is a strong
 message.  We've tested it head-to-head against other banners, and the
 results [1] are unequivocal - especially when you also compare its
 performance last year and the year before.

 But nobody wants to just put Jimmy up on the sites and leave him up
 for two months!

 So we're issuing a challenge:  Find the banner that will beat Jimmy.

 Data informed conclusions
 Here's the trick:
 We have to make our decisions based on the facts, not our instinct.
 Please read the summaries below for really important details from our
 focus group and survey of past donors.

 Focus Group
 Wikimedia conducted a focus group of past donors in the New York City
 area in September 2010.  It's important to note that this was a single
 focus group, and in a single city.  We'll need to do more to make sure
 that results correlate universally.  But we came out of it with a few
 important take-away points.  It's important to realize that these
 points reflect ONLY donors - they should not be read as a wider
 feeling about mission or strategic direction - they're messaging
 points to help us refine and deliver the best messages possible.

 ** The most powerful image is of Wikipedia as a global community of
 people who freely share their knowledge and self-police the product.
 For everyone who participated, the idea of a global community of
 people sharing knowledge that is accessible to anyone who wants it
 free of charge is incredibly powerful. Respondents in this group were
 highly unlikely to be editors themselves; most consider themselves
 users. They love the idea of the community and want to support it, but
 they are reluctant to put themselves out there by being more than a
 user and a donor.

 ** Keeping the projects ad-free is a powerful motivator.
 Respondents were unanimous that keeping Wiki[m\p]edia ad free should
 be a priority, even if it meant that Wiki[m\p]edia would be
 approaching them for money more often.  Accepting paid ads could
 corrupt the values and discourage the free flow of information.

 ** Independence is critically important.
 These respondents consume a lot of media, and they place a high
 premium on the free flow of information.  They have little patience
 for “sponsored” news or information that excludes other perspectives.
 The Wikimedia model of openness and community engagement facilitates
 that.

 ** It’s a cause because it’s a tool.
 This may sound a bit like a chicken/egg argument, but it’s actually an
 important nuance.  These folks use Wikimedia every day for things from
 simple curiosities to serious research. So it’s a tool that lets them
 get what they need. But it has grown to 17 million articles in 270
 languages. Because it has that kind of depth and it reaches so many
 people around the world, it’s worth protecting what the community so
 successfully built. And that makes it a cause too.

 ** Growing isn’t always a good thing, when positioning for donors.
 Like many tech savvy folks, our respondents are a suspicious lot. The
 idea of Wikimedia growing brings up concerns about what Wikimedia
 would become, and fears about the path of companies like Facebook.
 It’s not just a privacy concern; it’s a concern about what would
 happen to the democratic model of Wikimedia inside a growth strategy.
 Supporting the organic growth of the community doesn’t raise the same
 concerns.

 ** Supporters strongly reject any agenda being attached to Wikimedia,
 even when that agenda would extend the current offerings.
 An agenda implies ownership, and respondents feel pretty strongly that
 the community owns Wikipedia. They think of Wikipedia as an organic
 thing, not like a typical nonprofit, and any attempt to steer it would
 disrupt that.  Community support is one of the key values, and not
 everyone in the community would support new initiatives.

 ** There is room to fundraise more aggressively.
 Across the board, respondents were surprised that they didn’t have the
 opportunity to give to Wikimedia more often. Obviously, there is a
 balance and a PBS-style solicitation 

Re: [WikiEN-l] Help Beat Jimmy! (The appeal, that is....)

2010-10-06 Thread James Alexander
  On 10/6/2010 4:03 PM, MuZemike wrote:
 Is it me, or when I saw the word focus group, I started to develop
 some bad feelings about this?

 -MuZemike

How so? We aren't basing the decisions on which banners to run on the 
focus group (or survey for that matter). We're doing that on actual 
click and donation data which is why we want to run so many tests. But i 
think outside studies can be a great option to see how people are 
thinking. It is a lot easier to get an idea of what our editors are 
thinking by asking on wiki but asking what our readers or small donors 
in general think can be much harder.

James

--
James Alexander
Associate Community Officer
Wikimedia Foundation
jalexan...@wikimedia.org
+1-415-839-6885 x6716


 On 10/5/2010 8:49 PM, Philippe Beaudette wrote:
 Hi everyone,

 I wanted to take a moment to bring you up to date on the planning of
 the 2010-2011 fundraiser, and ask once again for your participation in
 the process.  Our updated meta pages 
 (http://meta.wikimedia.org/wiki/Fundraising_2010
 ) will give you an overview as well.  There's a lot of information
 here, because we've made huge progress: I hope you'll take the time to
 read it and join in the planning for the fundraiser.

 There's no doubt about it: the appeal from Jimmy Wales is a strong
 message.  We've tested it head-to-head against other banners, and the
 results [1] are unequivocal - especially when you also compare its
 performance last year and the year before.

 But nobody wants to just put Jimmy up on the sites and leave him up
 for two months!

 So we're issuing a challenge:  Find the banner that will beat Jimmy.

 Data informed conclusions
 Here's the trick:
 We have to make our decisions based on the facts, not our instinct.
 Please read the summaries below for really important details from our
 focus group and survey of past donors.

 Focus Group
 Wikimedia conducted a focus group of past donors in the New York City
 area in September 2010.  It's important to note that this was a single
 focus group, and in a single city.  We'll need to do more to make sure
 that results correlate universally.  But we came out of it with a few
 important take-away points.  It's important to realize that these
 points reflect ONLY donors - they should not be read as a wider
 feeling about mission or strategic direction - they're messaging
 points to help us refine and deliver the best messages possible.

 ** The most powerful image is of Wikipedia as a global community of
 people who freely share their knowledge and self-police the product.
 For everyone who participated, the idea of a global community of
 people sharing knowledge that is accessible to anyone who wants it
 free of charge is incredibly powerful. Respondents in this group were
 highly unlikely to be editors themselves; most consider themselves
 users. They love the idea of the community and want to support it, but
 they are reluctant to put themselves out there by being more than a
 user and a donor.

 ** Keeping the projects ad-free is a powerful motivator.
 Respondents were unanimous that keeping Wiki[m\p]edia ad free should
 be a priority, even if it meant that Wiki[m\p]edia would be
 approaching them for money more often.  Accepting paid ads could
 corrupt the values and discourage the free flow of information.

 ** Independence is critically important.
 These respondents consume a lot of media, and they place a high
 premium on the free flow of information.  They have little patience
 for “sponsored” news or information that excludes other perspectives.
 The Wikimedia model of openness and community engagement facilitates
 that.

 ** It’s a cause because it’s a tool.
 This may sound a bit like a chicken/egg argument, but it’s actually an
 important nuance.  These folks use Wikimedia every day for things from
 simple curiosities to serious research. So it’s a tool that lets them
 get what they need. But it has grown to 17 million articles in 270
 languages. Because it has that kind of depth and it reaches so many
 people around the world, it’s worth protecting what the community so
 successfully built. And that makes it a cause too.

 ** Growing isn’t always a good thing, when positioning for donors.
 Like many tech savvy folks, our respondents are a suspicious lot. The
 idea of Wikimedia growing brings up concerns about what Wikimedia
 would become, and fears about the path of companies like Facebook.
 It’s not just a privacy concern; it’s a concern about what would
 happen to the democratic model of Wikimedia inside a growth strategy.
 Supporting the organic growth of the community doesn’t raise the same
 concerns.

 ** Supporters strongly reject any agenda being attached to Wikimedia,
 even when that agenda would extend the current offerings.
 An agenda implies ownership, and respondents feel pretty strongly that
 the community owns Wikipedia. They think of Wikipedia as an organic
 thing, not like a typical nonprofit, and any attempt to steer it 

Re: [WikiEN-l] Help Beat Jimmy! (The appeal, that is....)

2010-10-06 Thread Casey Brown
On Wed, Oct 6, 2010 at 6:15 PM, Carcharoth carcharot...@googlemail.com wrote:
 Maybe a video
 clip montage of lots of different Wikipedia contributors talking for a
 very short time?

Haha, like 
http://blog.wikimedia.org/blog/2010/09/24/four-videos-of-wikipedias-volunteers/
? ;-)

-- 
Casey Brown
Cbrown1023

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[WikiEN-l] Pending Changes development update: October 6

2010-10-06 Thread Rob Lanphier
Hi everyone,

Pending Changes work continues apace.  The big thing we'd like to call
everyone's attention to:
http://en.wikipedia.org/wiki/Wikipedia:Pending_changes/Feedback#Call_for_specific_feedback_on_UI_elements

We'd really like to get your input on specific suggestions that we can
implement quickly.  Speak now or forever hold your peace.  Well, maybe
not forever, but until after November.  At least, if you want to
implement your idea by November.

Here are the main development tasks that are active right now:
Bug 25294 - Reject button confirmation screen in Pending Changes
https://bugzilla.wikimedia.org/show_bug.cgi?id=25294

Bug 25289 - Make review load faster by speeding up display of old revisions
https://bugzilla.wikimedia.org/show_bug.cgi?id=25289

We'll be deploying the updates to these just as soon as they get
checked in.  Here's the location of the wiki we're using for testing
development versions:
http://prototype.wikimedia.org/flaggedrevs

...and finally, here's the full list of issues:
https://bugzilla.wikimedia.org/showdependencytree.cgi?id=25293

For those of you who might have missed it, Pending Changes was the
primary topic for Sue Gardner's office hour last week.
http://meta.wikimedia.org/wiki/IRC_office_hours/Office_hours_Sue_2010-09-30

Please provide your input in Bugzilla if you're comfortable with that;
otherwise, please remark on the feedback page:
http://en.wikipedia.org/wiki/Wikipedia:Pending_changes/Feedback

Thanks!
Rob

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Re: [WikiEN-l] Help Beat Jimmy! (The appeal, that is....)

2010-10-06 Thread Carcharoth
On Wed, Oct 6, 2010 at 11:26 PM, Casey Brown li...@caseybrown.org wrote:
 On Wed, Oct 6, 2010 at 6:15 PM, Carcharoth carcharot...@googlemail.com 
 wrote:
 Maybe a video
 clip montage of lots of different Wikipedia contributors talking for a
 very short time?

 Haha, like 
 http://blog.wikimedia.org/blog/2010/09/24/four-videos-of-wikipedias-volunteers/
 ? ;-)

Something like that yes, but even better, and with Jedi special effects! :-)

Carcharoth

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Re: [WikiEN-l] Help Beat Jimmy! (The appeal, that is....)

2010-10-06 Thread Deniz Gultekin
Wikipedians and Jedi-themed special effects?! *gets popcorn*

But yes, I agree, it'd be fantastic to have even more high quality 
videos of editors *and* readers, with or without lightsabers.

On 10/6/10 6:05 PM, Carcharoth wrote:
 On Wed, Oct 6, 2010 at 11:26 PM, Casey Brownli...@caseybrown.org  wrote:

 On Wed, Oct 6, 2010 at 6:15 PM, Carcharothcarcharot...@googlemail.com  
 wrote:
  
 Maybe a video
 clip montage of lots of different Wikipedia contributors talking for a
 very short time?

 Haha, 
 likehttp://blog.wikimedia.org/blog/2010/09/24/four-videos-of-wikipedias-volunteers/
 ? ;-)
  
 Something like that yes, but even better, and with Jedi special effects! :-)

 Carcharoth

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-- 
Deniz Gültekin
Community Associate
Wikimedia Foundation

Support Free Knowledge
http://donate.wikimedia.org/


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Re: [WikiEN-l] Help Beat Jimmy! (The appeal, that is....)

2010-10-06 Thread MuZemike
I'm just saying that I know instances in which focus groups sometimes 
don't accomplish what they're set to do. Apparently, Apple has gone 
against this concept of doing focus groups to make decisions so they can 
keep moving forward with various products (citation needed). Coca-Cola 
did the same thing when they rolled out New Coke in 1985 to disastrous 
results. Time Warner/JVC professed their usage of focus groups in their 
trailer of the video game Rise of the Robots as shown here: 
http://www.youtube.com/watch?v=Zafl_68PfOo . That game is one of the 
worst fighting games of all time, failing on many levels.

That is why I am very wary and cautious about focus groups, as they tend 
to blindly serve their clientele instead of giving actual feedback on 
whatever their assessing.

-MuZemike

On 10/6/2010 3:24 PM, James Alexander wrote:
On 10/6/2010 4:03 PM, MuZemike wrote:
 Is it me, or when I saw the word focus group, I started to develop
 some bad feelings about this?

 -MuZemike

 How so? We aren't basing the decisions on which banners to run on the
 focus group (or survey for that matter). We're doing that on actual
 click and donation data which is why we want to run so many tests. But i
 think outside studies can be a great option to see how people are
 thinking. It is a lot easier to get an idea of what our editors are
 thinking by asking on wiki but asking what our readers or small donors
 in general think can be much harder.

 James

 --
 James Alexander
 Associate Community Officer
 Wikimedia Foundation
 jalexan...@wikimedia.org
 +1-415-839-6885 x6716


 On 10/5/2010 8:49 PM, Philippe Beaudette wrote:
 Hi everyone,

 I wanted to take a moment to bring you up to date on the planning of
 the 2010-2011 fundraiser, and ask once again for your participation in
 the process.  Our updated meta pages 
 (http://meta.wikimedia.org/wiki/Fundraising_2010
  ) will give you an overview as well.  There's a lot of information
 here, because we've made huge progress: I hope you'll take the time to
 read it and join in the planning for the fundraiser.

 There's no doubt about it: the appeal from Jimmy Wales is a strong
 message.  We've tested it head-to-head against other banners, and the
 results [1] are unequivocal - especially when you also compare its
 performance last year and the year before.

 But nobody wants to just put Jimmy up on the sites and leave him up
 for two months!

 So we're issuing a challenge:  Find the banner that will beat Jimmy.

 Data informed conclusions
 Here's the trick:
 We have to make our decisions based on the facts, not our instinct.
 Please read the summaries below for really important details from our
 focus group and survey of past donors.

 Focus Group
 Wikimedia conducted a focus group of past donors in the New York City
 area in September 2010.  It's important to note that this was a single
 focus group, and in a single city.  We'll need to do more to make sure
 that results correlate universally.  But we came out of it with a few
 important take-away points.  It's important to realize that these
 points reflect ONLY donors - they should not be read as a wider
 feeling about mission or strategic direction - they're messaging
 points to help us refine and deliver the best messages possible.

 ** The most powerful image is of Wikipedia as a global community of
 people who freely share their knowledge and self-police the product.
 For everyone who participated, the idea of a global community of
 people sharing knowledge that is accessible to anyone who wants it
 free of charge is incredibly powerful. Respondents in this group were
 highly unlikely to be editors themselves; most consider themselves
 users. They love the idea of the community and want to support it, but
 they are reluctant to put themselves out there by being more than a
 user and a donor.

 ** Keeping the projects ad-free is a powerful motivator.
 Respondents were unanimous that keeping Wiki[m\p]edia ad free should
 be a priority, even if it meant that Wiki[m\p]edia would be
 approaching them for money more often.  Accepting paid ads could
 corrupt the values and discourage the free flow of information.

 ** Independence is critically important.
 These respondents consume a lot of media, and they place a high
 premium on the free flow of information.  They have little patience
 for “sponsored” news or information that excludes other perspectives.
 The Wikimedia model of openness and community engagement facilitates
 that.

 ** It’s a cause because it’s a tool.
 This may sound a bit like a chicken/egg argument, but it’s actually an
 important nuance.  These folks use Wikimedia every day for things from
 simple curiosities to serious research. So it’s a tool that lets them
 get what they need. But it has grown to 17 million articles in 270
 languages. Because it has that kind of depth and it reaches so many
 people around the world, it’s worth protecting what the community so
 successfully built. And