Re: [WikiEN-l] Help Beat Jimmy! (The appeal, that is....)

2010-10-07 Thread Brian J Mingus
On Wed, Oct 6, 2010 at 7:23 PM, Deniz Gultekin dgulte...@wikimedia.orgwrote:

 Wikipedians and Jedi-themed special effects?! *gets popcorn*

 But yes, I agree, it'd be fantastic to have even more high quality
 videos of editors *and* readers, with or without lightsabers.

 On 10/6/10 6:05 PM, Carcharoth wrote:
  On Wed, Oct 6, 2010 at 11:26 PM, Casey Brownli...@caseybrown.org
  wrote:
 
  On Wed, Oct 6, 2010 at 6:15 PM, Carcharothcarcharot...@googlemail.com
  wrote:
 
  Maybe a video
  clip montage of lots of different Wikipedia contributors talking for a
  very short time?
 
  Haha, like
 http://blog.wikimedia.org/blog/2010/09/24/four-videos-of-wikipedias-volunteers/
 
  ? ;-)
 
  Something like that yes, but even better, and with Jedi special effects!
 :-)
 
  Carcharoth
 
  ___
  WikiEN-l mailing list
  WikiEN-l@lists.wikimedia.org
  To unsubscribe from this mailing list, visit:
  https://lists.wikimedia.org/mailman/listinfo/wikien-l
 


 --
 Deniz Gültekin
 Community Associate
 Wikimedia Foundation

 Support Free Knowledge
 http://donate.wikimedia.org/


I would like to add to this that I think the key factor is the personal
appeal. You should definitely pick a random Wikimedian and give them a high
falutin message akin to the one in Jimmy's appeal and see how it stacks up.
Chances are it's going to work very well. After all, people don't know who
Jimmy Wales is, and yet his appeal causes them to donate. That boils it down
to the personal nature of the appeal and the content of the message.

If this turns out to be correct you should, pronto, start making LOTS of
these.

- Brian
___
WikiEN-l mailing list
WikiEN-l@lists.wikimedia.org
To unsubscribe from this mailing list, visit:
https://lists.wikimedia.org/mailman/listinfo/wikien-l


[WikiEN-l] Focus groups

2010-10-07 Thread Philippe Beaudette



 This is totally understandable, especially on the basis of 1 focus
 group. The one thing that is nice is that a lot of the data that we  
 got
 from the focus group matched up with the data from the donor survey
 which helps validate it some. But again the real important data is
 actual concrete testing data that we've both gotten and will be  
 getting
 a lot more of over the next month. It is THAT data that will really
 inform us on what messages, landing pages, design etc work the best.

 James


James speaks my mind here as well.  It's not the fact that we did a  
focus group that's important - it's the fact that the findings from  
that focus group lined up and correlated with data from a past donor  
survey (which was conducted by an entirely separate firm with no  
interaction to the firm that conducted the focus group) and our own  
testing.  Instead of having a single data point, we have several.   
We'll keep gathering data, of course, and constantly re-evaluating our  
findings, but this was the first time we were able to define - in a  
data-driven way - these common themes.

Oh, and ... regarding another post on this thread...


zOMG!  jedi effects?  I can haz?

pb




Philippe Beaudette  
Head of Reader Relations
Wikimedia Foundation

phili...@wikimedia.org

Imagine a world in which every human being can freely share in
the sum of all knowledge.  Help us make it a reality!

http://wikimediafoundation.org/wiki/Donate

___
WikiEN-l mailing list
WikiEN-l@lists.wikimedia.org
To unsubscribe from this mailing list, visit:
https://lists.wikimedia.org/mailman/listinfo/wikien-l


Re: [WikiEN-l] Help Beat Jimmy! (The appeal, that is....)

2010-10-07 Thread Erik Moeller
2010/10/7 Anthony wikim...@inbox.org:
 On November 8, the Wikimedia Foundation will re-introduce banner ads.
  And you'll see why 2010 won't be like ''2010''.  (Cue shot of Erik
 Möller staring at a monolith, which suddenly displays the
 language-specific version of
 http://wikimediafoundation.org/wiki/Support_Wikipedia on it.)

All these worlds are yours except Simple English. Attempt no landings there...

-- 
Erik Möller
Deputy Director, Wikimedia Foundation

Support Free Knowledge: http://wikimediafoundation.org/wiki/Donate

___
WikiEN-l mailing list
WikiEN-l@lists.wikimedia.org
To unsubscribe from this mailing list, visit:
https://lists.wikimedia.org/mailman/listinfo/wikien-l