[WikiEN-l] Use Wikipedia as a Marketing Tool

2010-12-07 Thread Fred Bauder
http://www.inc.com/managing/articles/201001/wikipedia.html

'“Wikipedia is a complex culture, and sometimes it can feel like the free
encyclopedia everyone can edit -- except me,” acknowledges Jay Walsh, a
spokesperson for the Wikimedia Foundation, the nonprofit organization
that oversees Wikipedia. He notes that Wikimedia has only about 30 paid
staff, and that Wikipedia is edited by a huge number of volunteers. And
he says, though it’s not an absolute rule, people are strongly
discouraged from creating articles about themselves or their
organizations because the site strives for neutrality.

If you want your organization to be listed in Wikipedia, Walsh and others
who’ve succeeded recommend the following steps:...'

Fred

User:Fred Bauder


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Re: [WikiEN-l] Use Wikipedia as a Marketing Tool

2010-12-07 Thread MuZemike
The only reason companies and organizations strive to use Wikipedia as a 
marketing tool is because of its high visibility on Google, which is 
attributed in turn from Wikipedia's immense popularity. I would argue 
this would not even be discussed if WP was not in the ten 10 most 
popular websites in the world.

That being said, I am not necessarily worried about companies having 
their own articles on Wikipedia, assuming said topics meet our 
understands and plays by our community norms and policies. What I am 
worried about, though, is that these companies want to control and own 
these articles and block out anybody else who wishes to contribute, 
edit, or cleanup by any means necessary including threatening legal action.

It's like with paid editing - once money or professional reputation get 
involved, things turn a lot more ugly when something does not go right, 
and that's when the threats start flying.

-MuZemike

On 12/7/2010 10:31 AM, Fred Bauder wrote:
 http://www.inc.com/managing/articles/201001/wikipedia.html

 '“Wikipedia is a complex culture, and sometimes it can feel like the free
 encyclopedia everyone can edit -- except me,” acknowledges Jay Walsh, a
 spokesperson for the Wikimedia Foundation, the nonprofit organization
 that oversees Wikipedia. He notes that Wikimedia has only about 30 paid
 staff, and that Wikipedia is edited by a huge number of volunteers. And
 he says, though it’s not an absolute rule, people are strongly
 discouraged from creating articles about themselves or their
 organizations because the site strives for neutrality.

 If you want your organization to be listed in Wikipedia, Walsh and others
 who’ve succeeded recommend the following steps:...'

 Fred

 User:Fred Bauder


 ___
 WikiEN-l mailing list
 WikiEN-l@lists.wikimedia.org
 To unsubscribe from this mailing list, visit:
 https://lists.wikimedia.org/mailman/listinfo/wikien-l


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Re: [WikiEN-l] Use Wikipedia as a Marketing Tool

2010-12-07 Thread Fred Bauder
This information was directed at public relations professionals.
Optimizing the public image of the firm is the point.

Fred

User:Fred Bauder

 The only reason companies and organizations strive to use Wikipedia as a
 marketing tool is because of its high visibility on Google, which is
 attributed in turn from Wikipedia's immense popularity. I would argue
 this would not even be discussed if WP was not in the ten 10 most
 popular websites in the world.

 That being said, I am not necessarily worried about companies having
 their own articles on Wikipedia, assuming said topics meet our
 understands and plays by our community norms and policies. What I am
 worried about, though, is that these companies want to control and own
 these articles and block out anybody else who wishes to contribute,
 edit, or cleanup by any means necessary including threatening legal
 action.

 It's like with paid editing - once money or professional reputation get
 involved, things turn a lot more ugly when something does not go right,
 and that's when the threats start flying.

 -MuZemike

 On 12/7/2010 10:31 AM, Fred Bauder wrote:
 http://www.inc.com/managing/articles/201001/wikipedia.html

 '“Wikipedia is a complex culture, and sometimes it can feel like the
 free
 encyclopedia everyone can edit -- except me,” acknowledges Jay Walsh, a
 spokesperson for the Wikimedia Foundation, the nonprofit organization
 that oversees Wikipedia. He notes that Wikimedia has only about 30 paid
 staff, and that Wikipedia is edited by a huge number of volunteers. And
 he says, though it’s not an absolute rule, people are strongly
 discouraged from creating articles about themselves or their
 organizations because the site strives for neutrality.

 If you want your organization to be listed in Wikipedia, Walsh and
 others
 who’ve succeeded recommend the following steps:...'

 Fred

 User:Fred Bauder


 ___
 WikiEN-l mailing list
 WikiEN-l@lists.wikimedia.org
 To unsubscribe from this mailing list, visit:
 https://lists.wikimedia.org/mailman/listinfo/wikien-l


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 To unsubscribe from this mailing list, visit:
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