Re: [Wikimedia-l] Wikimedia Deutschland - Fundraising Report

[Till Mletzko]

Hi Pine,

Thanks for the pointer. We will do so shortly after the WMCON.

Till


Am 11.05.2015 um 20:35 schrieb Pine W:
>
> Hi Till, thanks very much. Would you please document these good
> fundraising practices in the Learning Patterns Library?
>
> Pine
>
> On May 11, 2015 2:12 AM, "Till Mletzko"  > wrote:
>
> Hi everyone,
>
> We just released our new WMDE fundraising report. See the detailed
> report here:
> https://meta.wikimedia.org/wiki/Fundraising/Chapters/WMDE_2014_Report
>
> There is also an executive summary of the report on the movement blog:
> https://blog.wikimedia.org/2015/05/08/fundraising-made-in-germany/
>
> Cheers,
> Till
>
> *_Executive Summary_*
> From € 700,00 to € 8,200,000 in less than five years. That is an
> astonishing development. But fundraising is not just about money.
>
> Fundraising at Wikimedia Deutschland, and across the entire Wikimedia
> movement, not only helps us achieve financial goals, it also helps
> raise
> awareness for our mission. We reach several million people each day
> during our fundraising campaign in Germany, making ours the most
> successful online campaign in the country. With the help of a
> systematic
> strategy and comprehensive A/B tests, we have managed to increase our
> annual fundraising campaign revenue by more than ten times in just
> five
> years. This success is the result of a data-driven approach that
> focuses
> primarily on donors and their behavior.
>
> This Fundraising Report reviews the findings gathered from our latest
> campaign and assesses how our work has developed over recent years.
> Thanks to extensive A/B tests and the technical infrastructure that we
> have built up over the years, we are constantly and systematically
> collecting data and insights. This allows us to analyze the
> behavior and
> payment methods of donors, which in turn helps us to plan and
> continually improve our campaigns. We have identified five main
> factors
> that contribute towards fundraising success at Wikimedia Deutschland,
> and this report discusses them in detail.
>
> *Five factors of successful banners*
>
> 1. Relevance: No association, no donation. Our results show that a
> personal appeal in banners, the use of key words, and particularly
> references to current events make our appeals more relevant and
> therefore more persuasive to potential donors.
>
> 2. Visibility is something one has to fight hard for. The time span we
> have in which to draw attention to our message is very short. This
> Fundraising Report presents findings relating to when is the best time
> for the banner to appear and analyzes various design decisions,
> including color scheme.
>
> 3. Closer to the reader: If there is one thing that the entire
> donation
> process should be–from reading the appeal through to completing a
> donation – it’s straightforward. The fewer clicks required, the
> better.
> This fact is nothing new, and it certainly does not only apply to us,
> but this report will explain the concrete application of this
> knowledge
> in the creation of successful banners.
>
> 4. Donation obstacles should be kept to a minimum. Two findings in
> particular have emerged from our previous years’ work: Firstly,
> including suggested donation amounts on the banner has proven to
> provide
> effective guidance for donors. The lower the sum, the higher the
> number
> of people who donate–and the overall success of a campaign is greater
> when more donors give smaller amounts. Secondly, the option to donate
> anonymously is very important to many donors.
>
> 5. Raising the campaign profile: It pays to communicate fundraising
> goals and show the progress of donations. In 2014 in particular we saw
> how effective the creation of dramatic moments within a campaign
> can be.
> This report also touches on a surprising topic: the principle of
> “social
> proof” demonstrates how the behavior of a group can motivate others to
> act in the same way, yet Wikimedia Deutschland’s fundraising campaign
> made good use of the reverse of this effect.
>
> Looking back, the five factors all played a crucial role in the
> success
> of our campaigns; and looking ahead, their importance for the
> international movement stretches far beyond monetary matters. We
> should
> all see fundraising as the start of a relationship – one that requires
> continuous care and attention.
>
> *Fundraising is not about banners only*
>
> Our goal for the future is to persuade donors to become long-term
> supporters of free knowledge and the Wikimedia movement. This report
> provides a glimpse into our strategy on how to maintain and
> consolid

[Wikimedia-l] WMDE Governance Review: Recommendations published

[Tim Moritz Hector]

Dear Wikimedia friends,

I am delighted to share the recommendations from our recent Governance 
Review with you.


WMDE board and executive level staff initiated this process in spring 
2014. Admitting that some organizational structures and processes had 
not evolved along with the size and scope of Wikimedia Deutschland in 
the first place was a crucial step for us. Getting an external 
consulting firm to support us on the way towards shaping these 
structures for the next decade was the other essential component. We 
felt that sharing our experiences and these recommendations can be quite 
valuable for other organizations as well. Therefore, we gladly follow 
the example of WMUK to share our organizational knowledge for the 
benefit of the movement.


The whole report was released last month. We have presented the main 
insights at our General Assembly and are currently collecting feedback 
on our members’ wiki.[1] A translated version of the essential part of 
the report, the recommendations, is now available on Meta in English.[2]


At the moment, we are outlining ways to proceed with the 
recommendations. While we share most of them, some need further 
assessment. We have already implemented a few of them (like two year 
board terms, restructuring of the board committees), some are processed 
by different board committees and stakeholders and prepared for the next 
general assembly and some need to go through a more thorough and 
long-term approach (like revising our bylaws and internal regulations).


I will provide further updates on the process. In the meantime, all your 
comments and questions are more than welcome, either on Meta or via 
email. Those of you who attend the Wikimedia Conference will also have 
the chance to discuss this in person with me and my colleagues in Berlin 
this week.


Best regards,
Tim Moritz Hector

[1] https://forum.wikimedia.de/wiki/Governance_Review
[2] https://meta.wikimedia.org/wiki/Wikimedia_Deutschland/Governance_Review


--
Tim Moritz Hector
Präsidiumsvorsitzender

Wikimedia Deutschland e. V. | Tempelhofer Ufer 23-24 | D-10963 Berlin
tel.: +49 (0)30 - 219 158 260
http://www.wikimedia.de

Wikimedia Deutschland - Gesellschaft zur Förderung Freien Wissens e.V.
Eingetragen im Vereinsregister des Amtsgerichts Berlin-Charlottenburg unter der 
Nummer 23855 B.
Als gemeinnützig anerkannt durch das Finanzamt für Körperschaften I Berlin, 
Steuernummer 27/681/51985.


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Re: [Wikimedia-l] Wikimedia Indonesia 2014 Financial Statements

[Isabella Apriyana]

Hello,

Thank you all for the appreciation.

It's true that WMID started small but eventually got bigger and bigger
funding[1]. After successful projects people begin to notice our existence,
we start to have larger networks, and eventually people trust us with
money, then repeat the cycle (sometimes the amount of money increases
significantly, yes). Just like building a good resume of our organization.

And thanks, Nathan for spotting our error. We've fixed it now.

Best,
Isabella

[1]  http://wikimedia.or.id/wiki/Laporan_keuangan

On Mon, May 11, 2015 at 11:18 AM, Gerard Meijssen  wrote:

> Hoi,
> Sorry as I seam to have been less than clear.. It is the WMF that I am
> talking about the Indonesian chapter I have admired for quite some time.
> Thanks,
> GerardM
>
> On 10 May 2015 at 21:22, Nathan  wrote:
>
> > On Sun, May 10, 2015 at 2:41 PM, Gerard Meijssen <
> > gerard.meijs...@gmail.com>
> > wrote:
> >
> > > Hoi,
> > > The impression I have is that what is done may be well
> meant/intentioned
> > > but it is based on one size fits all. It is firmly concentrated on
> > > Wikipedia and that is not good.
> > > Thanks,
> > >  GerardM
> >
> >
> > Gerard, they have several non-Wikipedia projects. For a tiny organization
> > with one employee and less than $300k in net assets, I think that's a
> > pretty good start. Your criticism is, I think, unfounded. Congratulations
> > to WM-ID for a strong report and a very positive contribution to the
> > Wikimedia movement.
> >
> > Quick note on the report: In paragraph two, there is an error in the
> dates
> > of the lease agreement on the English side - it should read 2014-2016,
> not
> > 2016-2016. In paragraph 4, the starting account balance should be written
> > in rupiah, not dollars.
> >
> > ~Nathan
> > ___
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> > 
> >
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>



-- 
*Isabella Apriyana*
*Sekretaris Jendral **(Secretary General)*
*Wikimedia Indonesia*
Seluler +6281213700084
Surel isabella.apriy...@wikimedia.or.id

Dukung upaya kami membebaskan pengetahuan!
http://wikimedia.or.id/wiki/Wikimedia_Indonesia:Donasi

Support us to free the knowledge!
http://wikimedia.or.id/wiki/Wikimedia_Indonesia:Donasi
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[Wikimedia-l] Annual plan grants staff proposal assessments

[Katy Love]

Hello, Wikimedians,

As part of the proposal review for the annual plan grants program, the staff
 proposal assessments have now  been posted on Meta for all proposals in
2014-2015 Round 2. The proposal assessments are each linked to from the
"Proposals" page for this round. [1]

As background, the Funds Dissemination Committee (FDC) makes recommendations
to the Board of Trustees about how to allocate Wikimedia movement funds in the
form of annual plan grants to support organizations overall annual plan to
achieve mission objectives. Visit the Annual Plan Grants (APG) portal on
Meta for more information about the committee and the process. [2]

These staff proposal assessments are an input into the FDC's decision-making
process. With this round's assessments, the FDC staff have included a more
detailed explanation of our methodology. The form was refined after the
first two years of the FDC process, consists of three parts: (1) Overview,
including a financial summary and a summary of strengths and concerns; (2)
Staff proposal assessment narrative, including a nuanced analysis of the
programs, context, and the feasibility of each plan; and (3) Staff proposal
assessment rubric, assessing each proposal across three dimensions by
identifying areas of strength and concern. More about the rubric is here.
[3]

The assessments reflect the work of FDC staff who read the proposals, review
past and current reports, receive internal input from WMF finance,
education, learning and evaluation, legal, and community resources teams,
and consider a portfolio view across all proposals in this round. These
assessments do not reflect the analysis or views of the FDC or any of its
individual members.

What's next:  The FDC will meet from 12 May to 14 May in Berlin to deliberate
on these proposals, and will consider these staff proposal assessments along
with other inputs into the FDC process. For more information about the
purpose of these assessments and how they fit into the FDC process overall,
see the FDC's Framework. [4] They will make their recommendations to the
Board of Trustees of the WMF on 1 June 2015, and the Board will make its
decision about these recommendations by 1 July 2015. For more about the
upcoming milestones, please visit the APG calendar. [5]

We welcome discussion about individual assessments on the discussion page
of each assessment, or discussion about the process overall on
the portal. [6] We also thank all the organizations who have applied for
funding this round, for their proposals and annual plans.

Warmly,
Katy Love

[1] https://meta.wikimedia.org/wiki/Grants:APG/Proposals/2014-2015_round2
[2] https://meta.wikimedia.org/wiki/Grants:APG
[3]
https://meta.wikimedia.org/wiki/Grants:APG/Staff_proposal_assessment_form#Staff_proposal_assessment_rubric_description
[4]
http://meta.wikimedia.org/wiki/Funds_Dissemination_Committee/Framework_for_the_Creation_and_Initial_Operation_of_the_FDC#Process_overview
[5] https://meta.wikimedia.org/wiki/Grants:APG/Calendar
[6] https://meta.wikimedia.org/wiki/Grants_talk:APG/Comments
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[Wikimedia-l] FDC recommendations will be posted on June 1, 2015

[matanya]

Dear Wikimedians, 

The Funds Dissemination Committee (FDC) is meeting to review proposals 
submitted for Annual Plan Grants in the Round 2 2014-2015. [1] We are meeting 
in Berlin to discuss these proposals on May 12-14, 2015. 

We will be publishing our recommendations to the WMF Board of Trustees for 
funding allocations on June 1, 2015, as per the schedule noted on the calendar. 
[2]   
Matanya Moses, secretary to the committee, on behalf of the FDC 

[1] https://meta.wikimedia.org/wiki/Grants:APG/Proposals/2014-2015_round2 
(https://meta.wikimedia.org/wiki/Grants:APG/Proposals/2014-2015_round2)
[2] https://meta.wikimedia.org/wiki/Grants:APG/Calendar 
(https://meta.wikimedia.org/wiki/Grants:APG/Calendar)
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