Re: [Wikimedia-l] [Wikitech-ambassadors] Deprecating print-on-demand functionality

2014-07-15 Thread Matthew Walker
The new renderer should already be working in Hebrew and other RTLs.

~Matt Walker
Wikimedia Foundation


On Mon, Jul 14, 2014 at 2:16 PM, Itzik Edri it...@infra.co.il wrote:

 Any plans also to improve this module and make it work well also in Hebrew
 (and maybe other RTL languages)?


 On Fri, Jul 11, 2014 at 6:48 PM, Erik Moeller e...@wikimedia.org wrote:

  On Fri, Jul 11, 2014 at 8:45 AM, Luca Martinelli
  martinellil...@gmail.com wrote:
   so the Book Creator will still be active, maybe under another name,
   maybe with another engine, but still active?
 
  Same name and functionality, just the Order a printed book feature
  will disappear.
 
  Erik
  --
  Erik Möller
  VP of Engineering and Product Development, Wikimedia Foundation
 
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Re: [Wikimedia-l] Let's accept Bitcoin as a donation method

2014-01-08 Thread Matthew Walker
I will probably regret saying this[1] -- but the figure we like to throw
around here in fundraising tech is that a new payments gateway [2] is not
even worth considering unless it is likely to make us at least 500K USD a
year[3]. Or, in the case that it is not an immediate payoff, if it is
strategically relevant for the future of our income stream (think our
recent forays into mobile). It's also worth stating that at this time we
only use four gateways (we get the hundreds of currencies through gateways
that serve multiple methods and countries.)

It is a significant undertaking to integrate a new gateway with our current
code (think several man months of time related to coding, code review,
donor services preparation, and testing; not including contract negotiation
and legal review.) In addition, every gateway incurs additional
maintenance, auditing, and troubleshooting costs on an ongoing basis.
Because of these costs, we have only four gateways (Adyen, Amazon,
GlobalCollect, and PayPal); with active plans to add another (already
determined) gateway this year for common methods and regions we don't
already serve.

Formally the dept has not conducted a cost/benefit analysis of accepting
bitcoin or any other cryptocurrency. Nor have we asked the legal dept to
look into it from a compliance point of view. I have been attempting to
gather data for an informal blog post on the topic and I have found no
indication that if we were to conduct such a study formally that it would
come out positively.

I will state again the contents of our FAQ: We do, however, strive to
provide as many methods of donating as possible and continue to monitor
Bitcoin with interest and may revisit this position should circumstances
change. I would encourage those who are put off by the Wikimedia
Foundation's non acceptance of cryptocurrency donations to consider
alternative methods of donation and promoting of free knowledge; namely by
becoming active editors.

[1] personal hat
The bitcoin community should be aware that their persistent and often times
aggressive, rude, and vulgar messaging towards me and my fellow coworkers
is not appreciated; nor does it help their cause. If the goals of the
cryptocurrency movement include shedding the world of fiscal dictators,
centralized control, and autocracy; then perhaps it is time for some
introspection. From my standpoint the actions of the movement (or at least
the actions of a significant number who are public on the internet that I
have read) are scarily similar to those whom the moment stands to replace.
/personal hat

[2] A payments gateway can be simply thought of as a collection of APIs,
coupled into DonationInterface, our backend CRM, and financial software,
that can accept payments and remit them in an auditable way to the
Wikimedia Foundation in one of our working currencies.

[3] This number isn't set in stone and should not be considered a formal
estimate, but consider that the Wikimedia Foundation's yearly budget is
~$50M. As fundraisers ideally we want to focus effort on things that can
provide a significant portion of that. We also do not wish to spend money
on things that would increase our useful spending to overhead spending
ratio.

~Matt Walker
Wikimedia Foundation
Fundraising Technology Team


On Wed, Jan 8, 2014 at 7:05 PM, John Vandenberg jay...@gmail.com wrote:

 Thanks Erik for a well written overview.

 Would it be possible for the WMF to give an estimate on what it would cost
 to build and/or what the threshold of annual bitcoin donations would make
 it worthwhile building. Someone might be interested in donating
 specifically to have this built, or we could obtain pledges to donate to
 see if the threshold can be reached.
 On Jan 9, 2014 9:06 AM, Erik Moeller e...@wikimedia.org wrote:

  On Thu, Dec 12, 2013 at 2:54 PM, Steven Walling
  steven.wall...@gmail.com wrote:
 
   In general, I would personally like it if the WMF avoided accepting
   bitcoin. Today, bitcoin isn't really a functioning currency of exchange
  --
   it's actually used more as an investment tool to create wealth that
   naturally appreciates in value, like playing the stock market or buying
   gold. Avoiding lots of risky investments is something our very
 competent
   financial managers already steer clear of, and I see no reason to start
   taking on more risk now.
 
  While this is true, a more pragmatic view is that, as long as BTC has
  value to some people, there's no harm in accepting it and transferring
  it to USD the moment we receive any, provided legal/financial issues
  can be addressed with reasonable effort.
 
  The strongest counter-argument is that we might not actually get a
  donation total that makes this worth our time. The Internet Archive
  has a single-use Bitcoin address that's received a total of $30K at
  current (insanely high) exchange rates.
 
  But for me, the main reason not do this sooner is that it would have
  significantly fueled the Bitcoin speculative 

Re: [Wikimedia-l] Let's accept Bitcoin as a donation method

2013-12-10 Thread Matthew Walker
That assumes that [Bitpay] are, in fact, forwarding donations at all.
We have received some funds from them.

~Matt Walker
Wikimedia Foundation
Fundraising Technology Team
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Re: [Wikimedia-l] Fundraising mysteries

2013-11-25 Thread Matthew Walker
I have no information on what did or did not happen on any specific days --
but I can say that the data on frdata.wikimedia.org is unfiltered -- e.g.
it includes major gifts donations as well as online fundraising efforts.

We used to filter out everyone above 10,000 $ USD, but I neglected to add
the same filter for this data -- mostly because that really wasn't really a
good filter. There are better ways to filter; but the best one I can think
of off the top of my head I don't have bandwidth at this moment to
implement. In and of itself not an issue, just an FYI, but I would also
have to generate this and a filtered file because the filtered file would
only be good for online fundraising which does not reveal the whole truth
about how the WMF fundraises.

~Matt Walker
Wikimedia Foundation
Fundraising Technology Team


On Mon, Nov 25, 2013 at 4:50 AM, Andrew Gray andrew.g...@dunelm.org.ukwrote:

 Megan can certainly correct me if I've got the wrong end of the stick,
 but I think these are probably once-off payments rather than the
 result of a good day of banner-based fundraising.

 The October report estimates $2.7m fundraising through the month, but
 the spreadsheet data totals $3.8m. The discrepancy is around a million
 dollars, and the monthly report mentions a $1m grant from the Sloan
 Foundation, which tallies nicely.

 I couldn't spot a specific grant for September, but there was a
 provisional estimate of approximately $2m, and the data totals $2.5m.
 The blip on 2/9 is about half a million dollars, roughly the same as
 the discrepancy, and I would not be surprised if this is again a large
 donation/grant.

 Sadly, daily Sloan grants are probably not a sustainable approach...

 A.

 On 25 November 2013 11:51, James Salsman jsals...@gmail.com wrote:
  Hi Megan,
 
  Per the attached graph of the
  https://frdata.wikimedia.org/yeardata-day-vs-sum.csv
  data, your announced October 4th fundraising test on 100% of anonymous
  users was anticlimactic. But what the heck did you do on September 2nd
  and October 22nd, and would you please do that every day? Even if it
  falls off at the same rate as the July test, that still means you
  could produce an endowment sufficient to do away with fundraising at
  current spending levels in less than eight months.
 
  Best regards,
  James Salsman
 
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 - Andrew Gray
   andrew.g...@dunelm.org.uk

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Re: [Wikimedia-l] Overloaded with CentralNotices (Tilman Bayer)

2013-10-31 Thread Matthew Walker
I'm not sure who to reply to in this list to grab the appropriate sections;
but some points about fundraising and new CN features that help reduce
banner blindness and annoyance.

* Fundraising banners from the WMF are presently only shown to anonymous
users. The team, as I understand it, doesn't want to display them to logged
in users unless utterly required; otherwise we consider your donation the
copious amount of time you spend on the site (with much thanks.)

* Fundraising banners have, for a while now, been using counter cookies to
limit the number of impressions seen by a user. Anyone can
include {{MediaWiki:FR2012/Resources/BannerShowHide.js}} or a similar set
of code into their banner to accomplish the same. We do this because we get
far fewer donations after the first couple of views and so it's our way of
playing nice and avoiding banner blindness.

* Fundraising has traditionally used 'blank' banners to limit the number of
slots allocated to revenue banners. Recently we released a feature called
'throttling' which accomplishes the same without blank banners.

* Every time I see a wiki that is using a site notice; I encourage them to
use a CentralNotice instead for increased coordination. We now have a
separate right for CentralNotice -- and I've been thinking for a while now
that it wouldn't be unreasonable to give everyone with admin on any wiki
the ability to use CN on meta.

* CentralNotice banners can be geotargetted more specifically than country.
Use JS to query the window.Geo variable and then dynamically show/hide your
banner.

* Right now banners are displayed in the users interface language. This
does occasionally cause problems when people think that they are targetting
a specific language variant wiki. I plan on releasing a major update to how
CN banners are distributed in January which will allow targeting of both UI
and content language.

* In general, if anyone needs help with a CentralNotice banner, I'm around
to help on IRC and email.

~Matt Walker
Wikimedia Foundation
Fundraising Technology Team


On Thu, Oct 31, 2013 at 12:32 PM, Frans Grijzenhout fr...@wikimedia.nlwrote:

 Hi everyone, this is just to point out that we organized 4 meetings with
 WMNL members (july - sept) in order to get as much input as possible for
 our Annual Plan and Budget 2014. We also welcomed ideas and feedback on
 draft documents in our Newsletter and on the Dutch chapter's wiki.
 We received lots of input, valuable ideas were raised and inserted in the
 final plan. As a result of this procedure the Annual Plan 2014 and its
 budget (for the larger part FDC funded) was unanimously approved during the
 General Assembly of Sept 21.
 Regards, Frans Grijzenhout (secretary WMNL)



 2013/10/31 Tilman Bayer tba...@wikimedia.org

  Hi Jane,
 
  On Thu, Oct 31, 2013 at 12:42 AM, Jane Darnell jane...@gmail.com
 wrote:
 
   @Sue, I understand the idea behind doing this and applaud the idea -
   it would be so much easier to make strategy decisions in WMNL if we
   had more input from more involved people in the Dutch Wikipedia
   community. I get that it is really a conflict of interest for WMNL
   insiders to be the only ones to comment and approve the funds request
   made by WMNL insiders. The problem with this central sitenotice, as
   Romaine pointed out, is that it is in English and points to the WMNL
   fund request in English.
  
  Actually, the banners are available in Dutch, and Romaine had said so
  as well. If you see them in English, one possible reason could be that
  your browser's interface language is set to English.
 
  The main (global) FDC banner has been translated into over 70
  languages, and the general community review page that it points to is
  available in over 10 languages:
 
 
 https://meta.wikimedia.org/wiki/Special:MyLanguage/FDC_portal/Proposals/Community/Review
  .
 
  Comments on the funding requests can be made in languages other than
  English, too. As for the funding requests themselves, yes, they are in
  English. I guess it would be too much of a burden for the either
  fund-seeking organizations or volunteer translators to provide the
  entire proposal form in several languages. But one idea for the future
  might be to make at least the shorter overview section of each
  request translatable (e.g.
 
 
 https://meta.wikimedia.org/wiki/FDC_portal/Proposals/2013-2014_round1/Wikimedia_Nederland/Proposal_form#Overview_of_grant_request
  ).
 
  --
  Tilman Bayer
  Senior Operations Analyst (Movement Communications)
  Wikimedia Foundation
  IRC (Freenode): HaeB
 
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 fr...@wikimedia.nl
 +31 6 5333 9499

 Vereniging Wikimedia Nederland
 Postbus 167
 3500 AD Utrecht

 

Re: [Wikimedia-l] Overloaded with CentralNotices

2013-10-30 Thread Matthew Walker
As bonus I personally and other users have experienced that clicking away
a banner made the banner appear again within the hour visiting other pages.
I had that at least four times on a project, on several projects.
Re-appeasring after being clicked away is useless and disturbing.

I'm not sure what happened here; a banner should not reappear after you
click hide (at least not until two weeks have elapsed).

Also it is annoying that I need to click the same banners away on each
project I visit, many users visit Wikipedia, but also work on Commons,
Wikidata, etc.

Bug 16821 addresses this issue. I have submitted a patch [2] today that
will enable this. I am coordinating with Greg G; but will probably deploy
the patch (and another one that will make CentralNotice use mobile URLs on
the mobile site) tomorrow in the Lighting Deploy window at 1600 PST.

[1] https://bugzilla.wikimedia.org/show_bug.cgi?id=16821
[2] https://gerrit.wikimedia.org/r/#/c/92777/

~Matt Walker
Wikimedia Foundation
Fundraising Technology Team
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Re: [Wikimedia-l] Dillon gallery?

2013-08-29 Thread Matthew Walker
To quickly respond such that people are not terribly confused -- our major
gifts team is hosting a fundraising event at the Dillon Gallery in NY
sometime in the future. I don't have any further details myself (not my
area of what we do); but I'll direct the attention of that team to this
thread/question.

~Matt Walker
Wikimedia Foundation
Fundraising Technology Team


On Thu, Aug 29, 2013 at 5:30 PM, Dan Collins en.wp.s...@gmail.com wrote:

 What are you talking about? A quick Google reveals no evidence that the
 Wikimedia Foundation and the Dillon Gallery have any association, apart
 from we have a wiki page on them. Who is the mail from - WMF or a chapter?
 Do you often receive snail mail from them? If not, do you have any evidence
 that you haven't fallen victim to an elaborate scam? What is an
 invitation(?) and how does it differ from an invitation?

 To borrow your TL;DR, In short: huh???


 On Thu, Aug 29, 2013 at 8:09 PM, Renata St renataw...@gmail.com wrote:

  Hi, so I got this snail mail with an invitation(?) to an event(?) at
 Dillon
  Gallery on Oct 1 for a suggested(?) donation of $500... and it left me
  confused more than anything else.
 
  What's the event about? I can't find anything anywhere else (not that I
  looked very hard). I understand it's a fundraising function, but besides
  that? If I go there, what am I going to get (other than Cocktails  Hors
  d'oeuvres)?
 
  What if I don't do the suggested donation?
 
  On a whole different level, since when does Wikimedia do fundraising
  events? I thought it was a policy to abandon attempts to gain major
 donors
  and to focus on the $10 donations? When did that change?
 
  In short: huh???
 
  R.
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Re: [Wikimedia-l] An idea that may improve Wikipedia's fundraising

2013-08-14 Thread Matthew Walker
Technology limitations aside, there are two things we throw around in the
team a lot; that we should not give the impression that a user *must* pay
to use a WMF property, and that we will never ever do gift premiums.

This sounds a bit like Fundraising principles or similar. Are these
documented anywhere (e.g. on Meta-Wiki)? If not, I think it'd be great to
start a page. :-)

In the past days there's been discussion internal to the fundraising team
-- it appears that the 'fundraising principles' I thought we held are not
uniformly held by others. In this particular instance it seems that gift
premiums are not entirely off the table. I've been told that the reason we
have not done them in the past is mostly due to technical limitations. The
current view is that we should keep our options open to future
experimentation if the situation allows.

personal hat
At this I'll take off my foundation hat and state that I remain firmly
opposed to gift premiums being used as a donation incitement. I hope that
if we do, at some point, press forward and experiment with premiums that,
before this happens, ...
- We show reasonable evidence that the gain in monetary income will fully
offset the new cost in managing gifts.
- We either have some method to ship worldwide without subsidy; or we
communicate beforehand that we will not be able to do this in some regions
*and* that we understand and have a plan for the fallout that will probably
cause.
- We have premiums that actually mean something to the movement; e.g. you
do not donate $100 and get a t-shirt.
- We show reasonable evidence that if the experiment doesn't work that we
will not have hurt our future donation prospects. (E.g. will people always
expect premiums if we offer them once?)
- That we have a solid communications plan in place to immediately offset
any possible suggestion that you are 'buying' a piece of the foundation
with your donation.

Just my two cents.
/personal hat

~Matt Walker
Wikimedia Foundation
Fundraising Technology Team


On Tue, Aug 6, 2013 at 11:50 AM, MZMcBride z...@mzmcbride.com wrote:

 Matthew Walker wrote:
 Technology limitations aside, there are two things we throw around in the
 team a lot; that we should not give the impression that a user *must* pay
 to use a WMF property, and that we will never ever do gift premiums.

 Hi Matt.

 This sounds a bit like Fundraising principles or similar. Are these
 documented anywhere (e.g. on Meta-Wiki)? If not, I think it'd be great to
 start a page. :-)

 MZMcBride



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Re: [Wikimedia-l] An idea that may improve Wikipedia's fundraising

2013-08-06 Thread Matthew Walker
Ziyuan,

Thanks for the idea! :)

Technology limitations aside, there are two things we throw around in the
team a lot; that we should not give the impression that a user *must* pay
to use a WMF property, and that we will never ever do gift premiums.

From my perspective buying a DVD set sounds scarily close to having to pay
for the content and even if it doesn't fall under that category that it
would fall under the shadow of gift premiums.

In addition what use would giving a donor a DVD set serve? They clearly
already have access to the site -- with the caveat that some countries have
restricted use restrictions from the local government. If instead we are
talking about donating them for the purposes of expanding our reach into
countries where we presently have limited participation; it seems the
current strategy is to convince local mobile carriers to support Wikimedia
Zero.

Taking into account technology -- I am unsure that spending the money to
develop the infrastructure would be offset by the amount of interest we
would have. Think also that although the shop will ship something for 15
USD, that's actually a subsidized rate for most international destinations.
My guess is that we would be looking at more than 50$ a set, just for
production and shipping, before getting anywhere near breaking even.

~Matt Walker
Wikimedia Foundation
Fundraising Technology Team


On Tue, Aug 6, 2013 at 9:52 AM, Kevin Wayne Williams 
kwwilli...@kwwilliams.com wrote:

 Op 2013/08/06 9:40, Ziyuan Yao schreef:

  The key point in my original idea is that you make buyers believe that
 they're not just giving money away, but also getting some solid value in
 return. A Wikipedia DVD is a kind of solid value.

 More like a complete set of Wikipedia Blu-Rays. I forget the actual byte
 count of Wikipedia these days, but it's well over anything you would want
 to try to store on DVDs.

 KWW


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Re: [Wikimedia-l] NSA

2013-07-31 Thread Matthew Walker

 What surprises me is that anyone is surprised by any of this information.


It's one thing to have suspicions and theories about it; but if the third
party is constantly denying the allegations and with no recourse there's no
point in getting angry. Now that we have reasonable doubt, I hesitate to
call it proof, we can start making tremendous amounts of noise.

~Matt Walker
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Re: [Wikimedia-l] xkcd collecting donations for WMF?

2013-04-01 Thread Matthew Walker

 Campaign unfuckingknown, with the medium being spontaneous.

The amusing entries are either people fuzzing us; or us testing. There's
very little validation of the campaign tracking fields. What comes into the
system goes out of the system. We probably should clean the data up a
little better though. :)

I see that there is a special campaign reference in the donation link but
 how can it fetch the amount?

As stated previously in this thread, the data comes from Samarium;
Fundraising's new data proxy. We're slowly going to be adding more and more
data to this box as we figure out how to sanitize and redact the data we
have. This should help the chapters because part of the data we're going to
be releasing as soon as we figure out how to do it will be the banner and
landing page impression counts.

~Matt Walker
Wikimedia Foundation
Fundraising Technology Team
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Re: [Wikimedia-l] xkcd collecting donations for WMF?

2013-04-01 Thread Matthew Walker

 On an unrelated note; I can't make head nor tails of some of those csv
 files... Are we really collecting hundreds of thousands of dollars daily???


Depends on the day :p We had a 2 million dollar day when we opened the
floodgates in the US, UK, CA, AU, and NZ (We had five; I think NZ was the
fifth.)

Keep this in mind though; if the fundraiser is expected to raise ~35M
that's ~100k a day we need to raise! And the amount we're expected to raise
keeps going up.

~Matt Walker
Wikimedia Foundation
Fundraising Technology Team


On Mon, Apr 1, 2013 at 2:39 PM, Thomas Morton morton.tho...@googlemail.com
wrote:
 Not uncommon for Xkcd :p

 Although the article being used is changing so rapidly that it's unlikely
 to cause much disruption.

 On an unrelated note; I can't make head nor tails of some of those csv
 files... Are we really collecting hundreds of thousands of dollars
daily???
 :s

 Tom

 On Monday, April 1, 2013, Deryck Chan wrote:

 As a side note, the first panel of the comic also openly calls its
readers
 to edit war over certain articles.


 On 1 April 2013 20:22, Manuel Schneider manuel.schnei...@wikimedia.ch
javascript:;
 wrote:

  Did you see this April's Fool Day comic on xkcd, with an interactivly
  growing dog: The dog gains a pound for every $10 donated to the
  Wikimedia Foundation via this link.
 
  http://xkcd.org/
 
  Is this real? How can it tell how much has been donated to WMF through
  this comic? I see that there is a special campaign reference in the
  donation link but how can it fetch the amount?
 
  Has there been any cooperation / negotiation between Randall Munroe and
  the WMF beforehand?
 
  /Manuel
  --
  Wikimedia CH - Verein zur Förderung Freien Wissens
  Lausanne, +41 (21) 34066-22 - www.wikimedia.ch
 
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Re: [Wikimedia-l] xkcd collecting donations for WMF?

2013-04-01 Thread Matthew Walker

 Hi, is there any directory or file or whatever with the codes for
 campaigns?

Nope; not yet. I'll have to get Zack and Megan to write something up.

I see only codes without sense.

I feel there's a matrix joke here that I don't want to make.

~Matt Walker
Wikimedia Foundation
Fundraising Technology Team


On Mon, Apr 1, 2013 at 3:07 PM, Dennis Tobar dennis.to...@gmail.com wrote:

 Hi, is there any directory or file or whatever with the codes of
 campaigns?, I see only codes without sense.

 Regards...

 Dennis Tobar Calderón
 El 01/04/2013 18:46, Matthew Walker mwal...@wikimedia.org escribió:

  
   On an unrelated note; I can't make head nor tails of some of those csv
   files... Are we really collecting hundreds of thousands of dollars
  daily???
 
 
  Depends on the day :p We had a 2 million dollar day when we opened the
  floodgates in the US, UK, CA, AU, and NZ (We had five; I think NZ was the
  fifth.)
 
  Keep this in mind though; if the fundraiser is expected to raise ~35M
  that's ~100k a day we need to raise! And the amount we're expected to
 raise
  keeps going up.
 
  ~Matt Walker
  Wikimedia Foundation
  Fundraising Technology Team
 
 
  On Mon, Apr 1, 2013 at 2:39 PM, Thomas Morton 
  morton.tho...@googlemail.com
  wrote:
   Not uncommon for Xkcd :p
  
   Although the article being used is changing so rapidly that it's
 unlikely
   to cause much disruption.
  
   On an unrelated note; I can't make head nor tails of some of those csv
   files... Are we really collecting hundreds of thousands of dollars
  daily???
   :s
  
   Tom
  
   On Monday, April 1, 2013, Deryck Chan wrote:
  
   As a side note, the first panel of the comic also openly calls its
  readers
   to edit war over certain articles.
  
  
   On 1 April 2013 20:22, Manuel Schneider 
 manuel.schnei...@wikimedia.ch
  javascript:;
   wrote:
  
Did you see this April's Fool Day comic on xkcd, with an
 interactivly
growing dog: The dog gains a pound for every $10 donated to the
Wikimedia Foundation via this link.
   
http://xkcd.org/
   
Is this real? How can it tell how much has been donated to WMF
 through
this comic? I see that there is a special campaign reference in the
donation link but how can it fetch the amount?
   
Has there been any cooperation / negotiation between Randall Munroe
  and
the WMF beforehand?
   
/Manuel
--
Wikimedia CH - Verein zur Förderung Freien Wissens
Lausanne, +41 (21) 34066-22 - www.wikimedia.ch
   
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Re: [Wikimedia-l] Fundraising testing

2013-02-27 Thread Matthew Walker
James,


 And why has 2012 been deleted from
 http://wikimediafoundation.org/wiki/Special:FundraiserStatistics ?

It hasn't been deleted; it's just broken and we haven't had time to fix it.
If you'd like I can provide a dump of the aggregated data that went into
creating it. Ideally we would be providing the data via Limn, but that
hasn't happened yet due to where the data lives.

~Matt Walker
Wikimedia Foundation
Fundraising Technology Team


On Wed, Feb 27, 2013 at 5:24 PM, James Salsman jsals...@gmail.com wrote:

 Where are the results of the current fundraiser testing?

 And why has 2012 been deleted from
 http://wikimediafoundation.org/wiki/Special:FundraiserStatistics ?

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Re: [Wikimedia-l] Wikivoyage launch: why no blog post or press release?

2013-01-15 Thread Matthew Walker
I think we should all just use TAI. None of this nonsense about leap days,
or pesky little quibbles about leap seconds. God forbid the notion of
daylight savings.

On Tue, Jan 15, 2013 at 1:36 PM, Andy Mabbett a...@pigsonthewing.org.ukwrote:

 On 15 January 2013 21:15, David Gerard dger...@gmail.com wrote:
  There's a timezone other than UTC?

 Only in summer. HTH.

 --
 Andy Mabbett
 @pigsonthewing
 http://pigsonthewing.org.uk

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-- 
~Matt Walker
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[Wikimedia-l] Multivariate Fundraising Tests (Re: compromise?)

2012-12-28 Thread Matthew Walker
James,

On Fri, Dec 28, 2012 at 2:11 PM, James Salsman jsals...@gmail.com wrote:

 I mean as in the tests done May 16, September 20, and October 9
 reported at
 http://meta.wikimedia.org/wiki/Fundraising_2012/We_Need_A_Breakthrough
 without adjusting the best performing pull-down delivery combined
 banner/landing page from the beginning of this month


I obviously cannot speak for what Zack will end up doing but let's talk
shop for a moment on how this would be implemented.

The tests you indicated play banner, landing page impressions, and donation
amount against each other. It appears that everyone saw a collection of
random banners (ie: the test was not bucketed.) Are these the same
variables you want to test?

Regardless of the answer to the above; how do you propose we normalize our
tests across time of day, day of week, and day of month factors - we've
seen evidence that these all play a role. I don't know how many banner
variations we actually have to test but it's likely we won't be able to
test them all at the same time (In fact with the current weighting setup we
can only test 30 banners at a time). Do we just take each group as it
stands -- find the best performers in the group and then test the winners
against each other?

An additional considering is that we have four buckets to play with;
buckets are independent so we could potentially test 120 banners at a time
to four different groups. Presumably if we did this we would want a couple
of control banners in each to normalize with?

An additional something to consider is how long do we have to run these
tests to gain statistical significance? At least a day I'm guessing. Are we
going to account for banner fatigue at all? IE: show banners during only
the first 10 visits like we just did with this most recent campaign?

-- 
~Matt Walker
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Re: [Wikimedia-l] deliberately lowered fundraising growth rate (was: Fundraising updates?)

2012-12-21 Thread Matthew Walker
James,

the Chief Revenue Officer reported that significant increases in
 fundraising would be very difficult


I cannot speak for what Zack was thinking -- but I can tell you - as a
member of the fundraising technology team - that I was shocked, utterly
amazed, and astounded at how successful this years fundraiser was. There's
a couple of reasons for this.

One -- banner impressions were down! Yes the report card says page views
went up; but did you know that when looking at only at the number of HTML
pages served to the top five deskop browsers that they actually went down a
couple percent from the same time last year? See [1] but you'll have to do
the maths yourself. This also serves the point that next year we do need to
get fundraising working on mobile devices.

Two -- The tests that Zack and Megan did in the months up to the official
launch showed that our old 'Sad Jimmy' banners were not pulling in anywhere
as near as much money as they used to. There's a reason the test results
page [2] is titled We need a breakthrough. We were persistent and lucky
and got one. I strongly feel that it was extremely prudent to not gamble on
an unknown.

Three -- let's take a look at the numbers ceteris paribus. I'm going to
assume that fundraising numbers taken straight from [3] can be modeled as
an exponential because it'll make a bigger number, I've not normalized my
data for the length of the fundraisers (which was 50 days last year), nor
accounted for the state of the economy, nor taken out big donations, nor
for the loss in number of desktop browsers all of which will reduce the
number in actuality. Doing so I get ~50M raised from fundraising this year.
As an engineer I was trained to over-engineer to about 20% -- that turns
that number into ~40M. As you state, expected revenue from the plan would
be 46.1M -- that falls in the middle of my two numbers. If Zack did reduce
the expected revenue number it would be because he took a similar back of
the hand model and said look how unrealistic that is -- that's just
silly. Which is what I would expect from someone using reasonable
judgement.


 Why should donors who believed they were giving to fund the Strategic
 Plan in line with the growth of the actual utilization of Foundation
 services not feel betrayed by this?


I could be wrong because I wasn't a member of the foundation last year and
didn't read all the banners - but I did donate my 20$ and thought I was
helping support the site's programmers and servers. I was not, I recall
with some clarity, donating because I'd read the strategic plan and agreed
with it. I don't feel betrayed at all.

Why should donors who expect the Foundation to prepare for contingency
 not feel betrayed by the abandonment of fundraising in the last week
 of December, which has over the past several years produced two to
 four times as much funding per day than a typical fundraising day?


My opinion would be that - it's laudable the board looked at what they a
considered reasonable sustainable growth curve and then held themselves too
it. Anything else would be corporate greed.


 On one hand, we have anecdotal reports of a handful of opinion pieces
 complaining about fundraising.


That's a fair point and I thank you for holding me accountable to my
statement. I will inject here, however, that my point was not about current
sentiment but about a potential growth of the vocal minority causing the
majority to think again about donating in the future. In any case I
routinely perform the following experiment as a small part of what I
consider my job. I search google for 'wikimedia fundraising' and limit the
time period to a month. I did so again this evening. In the first 20 twenty
results I had 4 positive, 2 negative, and 4 neutral sites. (The other ten
were Foundation pages or by foundation employees.) In them, I had a small
majority of positive comments, but with some very loud naysayers in the
background, the rest were fairly neutral. Your results may vary. Mine do
over time -- it seems that yes people are happy with the current campaign.
Possibly because we bugged them less? But in the lead up to it my fuzzy
memory recalls seeing a lot more negativity. Once again, I simply state we
need to be careful with public sentiment -- it's not a resource to squander
lightly.

~Matt Walker

[1] 
http://stats.wikimedia.org/wikimedia/squids/SquidReportRequests.htmnormalized
by
http://stats.wikimedia.org/wikimedia/squids/SquidReportClients.htm
[2] http://meta.wikimedia.org/wiki/Fundraising_2012/We_Need_A_Breakthrough
[3] http://wikimediafoundation.org/wiki/Special:FundraiserStatistics see
also http://meta.wikimedia.org/wiki/Fundraising_2012/FundStatScraper.py to
get the raw numbers
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