Re: [Wikimedia-l] An idea that may improve Wikipedia's fundraising

2013-08-20 Thread Zack Exley
Sue:

I also hate the idea of premiums. We will never want to do lame premiums.
But there may in the future be a cool thing to offer with donations, who
knows -- so why limit ourselves by saying we will never ever do something?

Zack




On Wed, Aug 14, 2013 at 5:46 PM, Sue Gardner sgard...@wikimedia.org wrote:

 A supportive anecdote for you, Matt:

 Back in 2008, I got toured through the fundraising operation of one of the
 major American public broadcasters. It had a large fundraising team that
 included a group dedicated solely to tracking and shipping premiums. Its
 boss advised us to avoid going down the premiums road: he said once you
 start it's very difficult to stop, because donors grow to expect them. I
 remember being reminded of a study, I think by Dan Ariely, in which he
 found that if you offer people small material incentives for doing
 something, they begin to see the transaction in self-interested terms, and
 the incentive can end up being viewed as too small -- insulting, and not
 good value. Essentially IIRC small material incentives can have the effect
 of shifting people from an intrinsically-motivated mindset (donor) into a
 transactional mindset (economically-self-interested rational actor).

 So, I agree with you that before we instituted premiums, we'd want to think
 long and hard about what benefits they would bring, and what unintended
 consequences might result.

 Thanks,
 Sue
 On Aug 15, 2013 4:20 AM, Matthew Walker mwal...@wikimedia.org wrote:

  Technology limitations aside, there are two things we throw around in
 the
  team a lot; that we should not give the impression that a user *must*
 pay
  to use a WMF property, and that we will never ever do gift premiums.
 
  This sounds a bit like Fundraising principles or similar. Are these
  documented anywhere (e.g. on Meta-Wiki)? If not, I think it'd be great
 to
  start a page. :-)
 
  In the past days there's been discussion internal to the fundraising team
  -- it appears that the 'fundraising principles' I thought we held are not
  uniformly held by others. In this particular instance it seems that gift
  premiums are not entirely off the table. I've been told that the reason
 we
  have not done them in the past is mostly due to technical limitations.
 The
  current view is that we should keep our options open to future
  experimentation if the situation allows.
 
  personal hat
  At this I'll take off my foundation hat and state that I remain firmly
  opposed to gift premiums being used as a donation incitement. I hope that
  if we do, at some point, press forward and experiment with premiums that,
  before this happens, ...
  - We show reasonable evidence that the gain in monetary income will fully
  offset the new cost in managing gifts.
  - We either have some method to ship worldwide without subsidy; or we
  communicate beforehand that we will not be able to do this in some
 regions
  *and* that we understand and have a plan for the fallout that will
 probably
  cause.
  - We have premiums that actually mean something to the movement; e.g. you
  do not donate $100 and get a t-shirt.
  - We show reasonable evidence that if the experiment doesn't work that we
  will not have hurt our future donation prospects. (E.g. will people
 always
  expect premiums if we offer them once?)
  - That we have a solid communications plan in place to immediately offset
  any possible suggestion that you are 'buying' a piece of the foundation
  with your donation.
 
  Just my two cents.
  /personal hat
 
  ~Matt Walker
  Wikimedia Foundation
  Fundraising Technology Team
 
 
  On Tue, Aug 6, 2013 at 11:50 AM, MZMcBride z...@mzmcbride.com wrote:
 
   Matthew Walker wrote:
   Technology limitations aside, there are two things we throw around in
  the
   team a lot; that we should not give the impression that a user *must*
  pay
   to use a WMF property, and that we will never ever do gift premiums.
  
   Hi Matt.
  
   This sounds a bit like Fundraising principles or similar. Are these
   documented anywhere (e.g. on Meta-Wiki)? If not, I think it'd be great
 to
   start a page. :-)
  
   MZMcBride
  
  
  
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-- 
Zack Exley
Chief Revenue Officer
Wikimedia Foundation

Re: [Wikimedia-l] An idea that may improve Wikipedia's fundraising

2013-08-20 Thread Peter Coombe
Yes MZ, agreed that this is would be good to have documented on meta. In
fact this has been raised in our internal discussion already.

At the moment one of my side projects is a major overhaul of the
fundraising pages on meta, and I plan to incorporate aims and principles
into this prominently. I'm hoping to post a draft in the next few weeks,
and will post to this list when I do.
On 19 Aug 2013 05:57, MZMcBride z...@mzmcbride.com wrote:

 Matthew Walker wrote:
 In the past days there's been discussion internal to the fundraising team
 -- it appears that the 'fundraising principles' I thought we held are not
 uniformly held by others. In this particular instance it seems that gift
 premiums are not entirely off the table. I've been told that the reason we
 have not done them in the past is mostly due to technical limitations. The
 current view is that we should keep our options open to future
 experimentation if the situation allows.

 Hi.

 I think establishing fundraising principles and documenting them at
 Meta-Wiki would still be a great idea. Would you be able to start such a
 page if one doesn't exist already?

 Outside of purely fundraising techniques, establishing what is and is not
 appropriate for fundraising banners would also be nice to have. For
 example, are splash pages off the table? CentralNotice has previously been
 used to completely block out the site, so it's certainly technically
 possible. What about banners that obstruct or obfuscate article content?
 Are these ever acceptable? Is it okay to stretch the truth if it brings in
 more money (e.g., Wikipedia Executive Director)?

 I think clarity as to what the Wikimedia Foundation fundraising team
 considers appropriate or off-limits in order to reach its goals is
 very important to have.

 MZMcBride



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Re: [Wikimedia-l] An idea that may improve Wikipedia's fundraising

2013-08-18 Thread MZMcBride
Matthew Walker wrote:
In the past days there's been discussion internal to the fundraising team
-- it appears that the 'fundraising principles' I thought we held are not
uniformly held by others. In this particular instance it seems that gift
premiums are not entirely off the table. I've been told that the reason we
have not done them in the past is mostly due to technical limitations. The
current view is that we should keep our options open to future
experimentation if the situation allows.

Hi.

I think establishing fundraising principles and documenting them at
Meta-Wiki would still be a great idea. Would you be able to start such a
page if one doesn't exist already?

Outside of purely fundraising techniques, establishing what is and is not
appropriate for fundraising banners would also be nice to have. For
example, are splash pages off the table? CentralNotice has previously been
used to completely block out the site, so it's certainly technically
possible. What about banners that obstruct or obfuscate article content?
Are these ever acceptable? Is it okay to stretch the truth if it brings in
more money (e.g., Wikipedia Executive Director)?

I think clarity as to what the Wikimedia Foundation fundraising team
considers appropriate or off-limits in order to reach its goals is
very important to have.

MZMcBride



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Re: [Wikimedia-l] An idea that may improve Wikipedia's fundraising

2013-08-14 Thread Matthew Walker
Technology limitations aside, there are two things we throw around in the
team a lot; that we should not give the impression that a user *must* pay
to use a WMF property, and that we will never ever do gift premiums.

This sounds a bit like Fundraising principles or similar. Are these
documented anywhere (e.g. on Meta-Wiki)? If not, I think it'd be great to
start a page. :-)

In the past days there's been discussion internal to the fundraising team
-- it appears that the 'fundraising principles' I thought we held are not
uniformly held by others. In this particular instance it seems that gift
premiums are not entirely off the table. I've been told that the reason we
have not done them in the past is mostly due to technical limitations. The
current view is that we should keep our options open to future
experimentation if the situation allows.

personal hat
At this I'll take off my foundation hat and state that I remain firmly
opposed to gift premiums being used as a donation incitement. I hope that
if we do, at some point, press forward and experiment with premiums that,
before this happens, ...
- We show reasonable evidence that the gain in monetary income will fully
offset the new cost in managing gifts.
- We either have some method to ship worldwide without subsidy; or we
communicate beforehand that we will not be able to do this in some regions
*and* that we understand and have a plan for the fallout that will probably
cause.
- We have premiums that actually mean something to the movement; e.g. you
do not donate $100 and get a t-shirt.
- We show reasonable evidence that if the experiment doesn't work that we
will not have hurt our future donation prospects. (E.g. will people always
expect premiums if we offer them once?)
- That we have a solid communications plan in place to immediately offset
any possible suggestion that you are 'buying' a piece of the foundation
with your donation.

Just my two cents.
/personal hat

~Matt Walker
Wikimedia Foundation
Fundraising Technology Team


On Tue, Aug 6, 2013 at 11:50 AM, MZMcBride z...@mzmcbride.com wrote:

 Matthew Walker wrote:
 Technology limitations aside, there are two things we throw around in the
 team a lot; that we should not give the impression that a user *must* pay
 to use a WMF property, and that we will never ever do gift premiums.

 Hi Matt.

 This sounds a bit like Fundraising principles or similar. Are these
 documented anywhere (e.g. on Meta-Wiki)? If not, I think it'd be great to
 start a page. :-)

 MZMcBride



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Re: [Wikimedia-l] An idea that may improve Wikipedia's fundraising

2013-08-14 Thread Nathan
YMMV, but I'd prefer if the solid value returned from my donation went
to someone in more dire need of it - i.e. if my donation could be used
to directly improve access for others who may not enjoy it. Indirectly
any donation to Wikimedia fits into the vein of sustaining access to
project content, but think of the success enjoyed by charities who
drive donations by linking them to the support of individual needy
recipients.

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Re: [Wikimedia-l] An idea that may improve Wikipedia's fundraising

2013-08-14 Thread Sue Gardner
A supportive anecdote for you, Matt:

Back in 2008, I got toured through the fundraising operation of one of the
major American public broadcasters. It had a large fundraising team that
included a group dedicated solely to tracking and shipping premiums. Its
boss advised us to avoid going down the premiums road: he said once you
start it's very difficult to stop, because donors grow to expect them. I
remember being reminded of a study, I think by Dan Ariely, in which he
found that if you offer people small material incentives for doing
something, they begin to see the transaction in self-interested terms, and
the incentive can end up being viewed as too small -- insulting, and not
good value. Essentially IIRC small material incentives can have the effect
of shifting people from an intrinsically-motivated mindset (donor) into a
transactional mindset (economically-self-interested rational actor).

So, I agree with you that before we instituted premiums, we'd want to think
long and hard about what benefits they would bring, and what unintended
consequences might result.

Thanks,
Sue
On Aug 15, 2013 4:20 AM, Matthew Walker mwal...@wikimedia.org wrote:

 Technology limitations aside, there are two things we throw around in the
 team a lot; that we should not give the impression that a user *must* pay
 to use a WMF property, and that we will never ever do gift premiums.

 This sounds a bit like Fundraising principles or similar. Are these
 documented anywhere (e.g. on Meta-Wiki)? If not, I think it'd be great to
 start a page. :-)

 In the past days there's been discussion internal to the fundraising team
 -- it appears that the 'fundraising principles' I thought we held are not
 uniformly held by others. In this particular instance it seems that gift
 premiums are not entirely off the table. I've been told that the reason we
 have not done them in the past is mostly due to technical limitations. The
 current view is that we should keep our options open to future
 experimentation if the situation allows.

 personal hat
 At this I'll take off my foundation hat and state that I remain firmly
 opposed to gift premiums being used as a donation incitement. I hope that
 if we do, at some point, press forward and experiment with premiums that,
 before this happens, ...
 - We show reasonable evidence that the gain in monetary income will fully
 offset the new cost in managing gifts.
 - We either have some method to ship worldwide without subsidy; or we
 communicate beforehand that we will not be able to do this in some regions
 *and* that we understand and have a plan for the fallout that will probably
 cause.
 - We have premiums that actually mean something to the movement; e.g. you
 do not donate $100 and get a t-shirt.
 - We show reasonable evidence that if the experiment doesn't work that we
 will not have hurt our future donation prospects. (E.g. will people always
 expect premiums if we offer them once?)
 - That we have a solid communications plan in place to immediately offset
 any possible suggestion that you are 'buying' a piece of the foundation
 with your donation.

 Just my two cents.
 /personal hat

 ~Matt Walker
 Wikimedia Foundation
 Fundraising Technology Team


 On Tue, Aug 6, 2013 at 11:50 AM, MZMcBride z...@mzmcbride.com wrote:

  Matthew Walker wrote:
  Technology limitations aside, there are two things we throw around in
 the
  team a lot; that we should not give the impression that a user *must*
 pay
  to use a WMF property, and that we will never ever do gift premiums.
 
  Hi Matt.
 
  This sounds a bit like Fundraising principles or similar. Are these
  documented anywhere (e.g. on Meta-Wiki)? If not, I think it'd be great to
  start a page. :-)
 
  MZMcBride
 
 
 
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Re: [Wikimedia-l] An idea that may improve Wikipedia's fundraising

2013-08-14 Thread David Gerard
On 14 August 2013 20:39, Nathan nawr...@gmail.com wrote:

 YMMV, but I'd prefer if the solid value returned from my donation went
 to someone in more dire need of it - i.e. if my donation could be used
 to directly improve access for others who may not enjoy it. Indirectly
 any donation to Wikimedia fits into the vein of sustaining access to
 project content, but think of the success enjoyed by charities who
 drive donations by linking them to the support of individual needy
 recipients.


In general, earmarked donations are a massive pain in the backside.
Worse, if you offer a slightly earmarked donation then people will
think that's a reasonable thing to demand of you.


- d.

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Re: [Wikimedia-l] An idea that may improve Wikipedia's fundraising

2013-08-08 Thread Svavar Kjarrval

On 07/08/13 07:32, Jane Darnell wrote:

 If a template exists for specific dump-creation, it might be useful to
 have this be a paid service, where the product is not necessarily one
 dump on a dvd, but a hyperlink to a specific dump that can be updated
 periodically (once a year maybe?).
Doesn't have to be a dump per se. There could be a client program which
could retrieve a list generated by the server or the user could produce
an existing list. The program would use it to download the articles via
the API (or maybe get it from an official dump) and generate offline
versions.

- Svavar Kjarrval



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Re: [Wikimedia-l] An idea that may improve Wikipedia's fundraising

2013-08-07 Thread Jane Darnell
Actually, an offline version of WIkipedia, though useful in remote
locations and for secure-internet areas like schools (or prisons), is
probably not as desirable as copies of specific content, such as a
Wikipedia dump of the Paleontology portal or something like that. For
people who wish to create informative apps (such as museum curators)
using Wikipedia content, it might be interesting to be able to order a
chunk of static data, such as everything we have on Monet (in all
languages:
https://wikimania2013.wikimedia.org/wiki/Submissions/Improve-an-artist

If a template exists for specific dump-creation, it might be useful to
have this be a paid service, where the product is not necessarily one
dump on a dvd, but a hyperlink to a specific dump that can be updated
periodically (once a year maybe?).

2013/8/6, MZMcBride z...@mzmcbride.com:
 Matthew Walker wrote:
Technology limitations aside, there are two things we throw around in the
team a lot; that we should not give the impression that a user *must* pay
to use a WMF property, and that we will never ever do gift premiums.

 Hi Matt.

 This sounds a bit like Fundraising principles or similar. Are these
 documented anywhere (e.g. on Meta-Wiki)? If not, I think it'd be great to
 start a page. :-)

 MZMcBride



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Re: [Wikimedia-l] An idea that may improve Wikipedia's fundraising

2013-08-06 Thread Tobias

On 08/06/2013 06:01 PM, Ziyuan Yao wrote:

Dear All,

Besides asking for direct donations, there is another way that can
potentially help Wikipedia's fundraising:


There was also the idea of having beside the free App an (nearly 
identical) App-with-donation that is not free but costs a few bucks. The 
revenue from the App then goes to Wikimedia as a donation.


Alternatively, there is In-app billing, for example with 
https://github.com/dschuermann/android-donations-lib


This would allow adding a Donate button inside the App.

There are numerous ways of making donations possible... not just web 
banners!


Cheers,
Tobias


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Re: [Wikimedia-l] An idea that may improve Wikipedia's fundraising

2013-08-06 Thread Ziyuan Yao
The key point in my original idea is that you make buyers believe that
they're not just giving money away, but also getting some solid value in
return. A Wikipedia DVD is a kind of solid value.


On Wed, Aug 7, 2013 at 12:28 AM, Tobias
church.of.emacs...@googlemail.comwrote:

 On 08/06/2013 06:01 PM, Ziyuan Yao wrote:

 Dear All,

 Besides asking for direct donations, there is another way that can
 potentially help Wikipedia's fundraising:


 There was also the idea of having beside the free App an (nearly
 identical) App-with-donation that is not free but costs a few bucks. The
 revenue from the App then goes to Wikimedia as a donation.

 Alternatively, there is In-app billing, for example with
 https://github.com/**dschuermann/android-donations-**libhttps://github.com/dschuermann/android-donations-lib

 This would allow adding a Donate button inside the App.

 There are numerous ways of making donations possible... not just web
 banners!

 Cheers,
 Tobias


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Re: [Wikimedia-l] An idea that may improve Wikipedia's fundraising

2013-08-06 Thread Kevin Wayne Williams

Op 2013/08/06 9:40, Ziyuan Yao schreef:

The key point in my original idea is that you make buyers believe that
they're not just giving money away, but also getting some solid value in
return. A Wikipedia DVD is a kind of solid value.
More like a complete set of Wikipedia Blu-Rays. I forget the actual byte 
count of Wikipedia these days, but it's well over anything you would 
want to try to store on DVDs.


KWW

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Re: [Wikimedia-l] An idea that may improve Wikipedia's fundraising

2013-08-06 Thread Federico Leva (Nemo)

We did it in the past, https://meta.wikimedia.org/wiki/DVD

Kevin Wayne Williams, 06/08/2013 18:52:

Op 2013/08/06 9:40, Ziyuan Yao schreef:

The key point in my original idea is that you make buyers believe that
they're not just giving money away, but also getting some solid
value in
return. A Wikipedia DVD is a kind of solid value.

More like a complete set of Wikipedia Blu-Rays. I forget the actual byte
count of Wikipedia these days, but it's well over anything you would
want to try to store on DVDs.


Not really, a DVD-DL is usually (i.e. for all languages but en) enough 
thanks to openZIM's compression techniques; few years ago we didn't even 
need that, a normal DVD was enough.
As someone who spent countless hours working on the 2nd edition of the 
DVD in Italy around 2009 (which was never born), I'd of course like to 
see this done again, but there are a few problems from an economical POV.
1) You are mad! Publishing a DVD and hosting an open website are two 
entirely different matters. WMIT could earn a 10 years lawsuit for every 
single wrong sentence on Wikipedia; this must be handled by professional 
publishers.
2) Not worth it. DVDs are extremely cheap nowadays (printing a few 
thousands, a packaged DVD-DL could cost around 0.10 € last time I 
checked), but for the same reason they don't sell a high prices and they 
don't make an interesting enough income to enter into negotiations with 
publishers and distributors. The areas with poor internet that would 
benefit from it tend also to have worse distribution.
3) Of course, trademarks. You probably want to stick the Wikipedia logo, 
and possibly other Wikimedia projects logos (there's space enough in a 
disc for all of them), on your DVD. It was hard enough to negotiate 
everything with the WMF a few years back even for an established 
chapter; it gets more restrictive month by month, so it would surely be 
a nightmare nowadays. It's probably not worth the few cents more (see 
previous point), I'd probably end up not using the Wikipedia logo at all 
but only my chapter's.


Nemo

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Re: [Wikimedia-l] An idea that may improve Wikipedia's fundraising

2013-08-06 Thread Matthew Walker
Ziyuan,

Thanks for the idea! :)

Technology limitations aside, there are two things we throw around in the
team a lot; that we should not give the impression that a user *must* pay
to use a WMF property, and that we will never ever do gift premiums.

From my perspective buying a DVD set sounds scarily close to having to pay
for the content and even if it doesn't fall under that category that it
would fall under the shadow of gift premiums.

In addition what use would giving a donor a DVD set serve? They clearly
already have access to the site -- with the caveat that some countries have
restricted use restrictions from the local government. If instead we are
talking about donating them for the purposes of expanding our reach into
countries where we presently have limited participation; it seems the
current strategy is to convince local mobile carriers to support Wikimedia
Zero.

Taking into account technology -- I am unsure that spending the money to
develop the infrastructure would be offset by the amount of interest we
would have. Think also that although the shop will ship something for 15
USD, that's actually a subsidized rate for most international destinations.
My guess is that we would be looking at more than 50$ a set, just for
production and shipping, before getting anywhere near breaking even.

~Matt Walker
Wikimedia Foundation
Fundraising Technology Team


On Tue, Aug 6, 2013 at 9:52 AM, Kevin Wayne Williams 
kwwilli...@kwwilliams.com wrote:

 Op 2013/08/06 9:40, Ziyuan Yao schreef:

  The key point in my original idea is that you make buyers believe that
 they're not just giving money away, but also getting some solid value in
 return. A Wikipedia DVD is a kind of solid value.

 More like a complete set of Wikipedia Blu-Rays. I forget the actual byte
 count of Wikipedia these days, but it's well over anything you would want
 to try to store on DVDs.

 KWW


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Re: [Wikimedia-l] An idea that may improve Wikipedia's fundraising

2013-08-06 Thread Richard Farmbrough
enwiki-20130708-pages-articles.xml.bz2 
http://dumps.wikimedia.org/enwiki/20130708/enwiki-20130708-pages-articles.xml.bz2 
9.3 GB - a double sided single layer  DVD (9.4gb).  The images would be 
more challenging.


On 06/08/2013 17:52, Kevin Wayne Williams wrote:
More like a complete set of Wikipedia Blu-Rays. I forget the actual 
byte count of Wikipedia these days, but it's well over anything you 
would want to try to store on DVDs.


KWW


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Re: [Wikimedia-l] An idea that may improve Wikipedia's fundraising

2013-08-06 Thread David Gerard
On 6 August 2013 18:46, Matthew Walker mwal...@wikimedia.org wrote:

 In addition what use would giving a donor a DVD set serve? They clearly
 already have access to the site -- with the caveat that some countries have
 restricted use restrictions from the local government. If instead we are
 talking about donating them for the purposes of expanding our reach into
 countries where we presently have limited participation; it seems the
 current strategy is to convince local mobile carriers to support Wikimedia
 Zero.


While it isn't so applicable to funding, I will note that the
Wikipedia Selection for Schools DVD - which is actually edited and
reviewed - is much loved by teachers. So there are people who want
this stuff.


- d.

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Re: [Wikimedia-l] An idea that may improve Wikipedia's fundraising

2013-08-06 Thread MZMcBride
Matthew Walker wrote:
Technology limitations aside, there are two things we throw around in the
team a lot; that we should not give the impression that a user *must* pay
to use a WMF property, and that we will never ever do gift premiums.

Hi Matt.

This sounds a bit like Fundraising principles or similar. Are these
documented anywhere (e.g. on Meta-Wiki)? If not, I think it'd be great to
start a page. :-)

MZMcBride



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