[Wikimedia-l] Re: Outcomes from the March Meeting for the Wikimedia Foundation Board of Trustees

2024-03-28 Thread Steven Walling 
On Thu, Mar 28, 2024 at 1:51 PM Samuel Klein  wrote:

> I wanted to clarify that it is not 3% of all donors that go on to make an
>> unreverted edit.  All donors are directed to a “Thank You” page after their
>> donations, which includes several calls-to-action.  This year, we included
>> a call to “Try editing Wikipedia”. Due to the way that we restrict tracking
>> due to user privacy, the chart representing the editing funnel
>> 
>> actually starts once a donor has clicked that call to create an account. In
>> other words, of the people who donated during the Big English banner
>> campaign, only 12,005 actually clicked through from the donor Thank You
>> page to create an account. From those who click through, about 3.7% of
>> people end up completing an unreverted edit.
>>
> I see, that explains why this wasn't more than a footnote.  :)   Someone
> who just donated is unlikely to be a bot or spammer, so not surprising
> their edit quality is higher.
>
> Once someone decides to try editing, ideally almost all of them would make
> an edit, without needing to make an account.  Perhaps: "Try editing" -->
> simple interface for easy edits --> make a few edits -->  see a few edits
> by others to review  (or offer the same edits to a few people) --> only
> then make an account via simple creation popup...
>

We actually have tried something similar years ago (asking unregistered
editors to sign up after editing or even as a part of saving) and it didn’t
really work. The thing is that we’ve never really explained why there’s a
compelling reason to have an account to edit I think.

The Growth team has done a good job though in recent years with recommended
tasks for new editors. It’s not perfect but once you sign up there is a
pretty good onboarding path. One thing I’d love to see is testing more of a
focus on joining WikiProjects. Generic mentorship and tasks are good, but
connecting with a group of people also interested in your topic of choice
is cooler. It’s why social products like Reddit, Facebook Groups, etc are
so sticky.

The truth is with any engagement, reading or editing, there will be a steep
drop off rate in many (if not most) steps in a process. It’s still very
nice to see edits happen as a part of the fundraising campaigns. The call
to participate has no downside even if the impact is relatively small.



> Thank you for clarifying and updating the report.  I left a few comments
> on that talk page
> 
> .
>
> SJ
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[Wikimedia-l] Re: Outcomes from the March Meeting for the Wikimedia Foundation Board of Trustees

2024-03-28 Thread Samuel Klein 
>
> I wanted to clarify that it is not 3% of all donors that go on to make an
> unreverted edit.  All donors are directed to a “Thank You” page after their
> donations, which includes several calls-to-action.  This year, we included
> a call to “Try editing Wikipedia”. Due to the way that we restrict tracking
> due to user privacy, the chart representing the editing funnel
> 
> actually starts once a donor has clicked that call to create an account. In
> other words, of the people who donated during the Big English banner
> campaign, only 12,005 actually clicked through from the donor Thank You
> page to create an account. From those who click through, about 3.7% of
> people end up completing an unreverted edit.
>
I see, that explains why this wasn't more than a footnote.  :)   Someone
who just donated is unlikely to be a bot or spammer, so not surprising
their edit quality is higher.

Once someone decides to try editing, ideally almost all of them would make
an edit, without needing to make an account.  Perhaps: "Try editing" -->
simple interface for easy edits --> make a few edits -->  see a few edits
by others to review  (or offer the same edits to a few people) --> only
then make an account via simple creation popup...

Thank you for clarifying and updating the report.  I left a few
comments on that
talk page
.

SJ
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[Wikimedia-l] Re: Outcomes from the March Meeting for the Wikimedia Foundation Board of Trustees

2024-03-27 Thread Philip Kopetzky 
All questioning of the BoT and their replies so far have indicated no
connection between their review and the movement charter process, so the
review is supposedly only designed as a temporary measure...

On Wed, 27 Mar 2024 at 17:14, Strainu  wrote:

>
>
> În mie., 27 mar. 2024 la 12:08, Philip Kopetzky 
> a scris:
>
>> Hi Asaf!
>>
>> Yes, thanks for pointing this out! Hopefully with regional networks in
>> place this will also create a tighter net to catch these kind of questions
>> and make affiliate leaders not feel left alone.
>> And maybe the movement charter draft even includes an affiliates model
>> that also outlines one possible direction of organisational development for
>> affiliates? Guess we'll find out soon!
>>
>
> That cannot function independently from the recent Board proposals [2],
> though...
>
> [2]
> https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Affiliates_Strategy/Review
>
> Strainu
>
>
>>
>> Best, Philip
>>
>> On Mon, 25 Mar 2024 at 16:27, Asaf Bartov  wrote:
>>
>>> On Fri, Mar 22, 2024 at 5:05 PM Philip Kopetzky <
>>> philip.kopet...@gmail.com> wrote:
>>>
 ** We still have no resources to onboard new affiliates. Once a new one
 is approved, they are left alone to fend for themselves.

>>>
>>> This is not *quite* true. New affiliates are pointed to this page
>>> [1],
>>> which includes a whole set of links to advice and guidelines for new and
>>> smaller affiliates.
>>>
>>> In my observation, however, few new affiliate leaders take the time to
>>> avail themselves of these resources, and given the low traction of these
>>> written, on-wiki resources, I can easily see how the impression is that new
>>> affiliates are "left alone to fend for themselves", with the next point of
>>> contact with the Foundation being if and when they apply for a grant.
>>>
>>> One reasonable conclusion may be that a more engaging format (an online,
>>> video-based course?) might achieve more traction in guiding new affiliates
>>> after their recognition.
>>>
>>>A.
>>>
>>> [1] https://meta.wikimedia.org/wiki/Resources_for_New_Affiliates
>>>
>>> Asaf Bartov (he/him/his)
>>>
>>> Lead Program Officer, Community Development Communities
>>>
>>> Wikimedia Foundation 
>>>
>>> Imagine a world in which every single human being can freely share
>>> in the sum of all knowledge. Help us make it a reality!
>>> https://donate.wikimedia.org
>>> ___
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>>
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[Wikimedia-l] Re: Outcomes from the March Meeting for the Wikimedia Foundation Board of Trustees

2024-03-27 Thread Megan Hernandez 
Thank you, SJ, for your involvement and thorough review of the Thank You
page experiment results! We were particularly delighted to find that some
donors exhibit an interest in editing. As Victoria highlights, the edits
made by donors experience a significantly lower revert rate compared to
those by new account holders on average.

I wanted to clarify that it is not 3% of all donors that go on to make an
unreverted edit.  All donors are directed to a “Thank You” page after their
donations, which includes several calls-to-action.  This year, we included
a call to “Try editing Wikipedia”. Due to the way that we restrict tracking
due to user privacy, the chart representing the editing funnel

actually starts once a donor has clicked that call to create an account. In
other words, of the people who donated during the Big English banner
campaign, only 12,005 actually clicked through from the donor Thank You
page to create an account. From those who click through, about 3.7% of
people end up completing an unreverted edit.

This idea to encourage donors to edit came directly from the collaboration
with volunteers
when
we were developing the banners last year. While the percentage of overall
donors who funnel into editing is relatively small, we agree the results
are encouraging and this is a low effort way to encourage more people to
explore contributing to the wikis in new ways. I hope that helps clarify
the results of this experiment. We’ve also made some edits to the
experiment report to make it easier to understand.

Thanks for helping with this experiment; we’re looking forward to exploring
how to build on this in future campaigns!

Megan


On Wed, Mar 20, 2024 at 3:47 AM Samuel Klein  wrote:

> These updates keep getting better.  (I left out the board updates from my
> recent thanks for regular newsletters lifting all of our boats :)
>
> I realize this is the smallest footnote of a long and significant update,
> but: does this mean *3% of donors* who saw a thank-you note inviting them
> to edit went on to make an account and at least one unreverted edit?  3% of
> all donors is almost as many new editors as we get each year.  That's
> spectacular, staggering, superb.  Let's please see how this scales in
> various dimensions.
>
> W♥, SJ
>
> We heard from the Advancement team about donor thank-you page changes
>> ,
>> which invited donors to edit and yielded 4,398 new user accounts being
>> created [8
>> ].
>>
>>
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-- 
Megan Hernandez (she/her)

Vice President of Advancement
Wikimedia Foundation
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[Wikimedia-l] Re: Outcomes from the March Meeting for the Wikimedia Foundation Board of Trustees

2024-03-27 Thread Strainu 
În mie., 27 mar. 2024 la 12:08, Philip Kopetzky 
a scris:

> Hi Asaf!
>
> Yes, thanks for pointing this out! Hopefully with regional networks in
> place this will also create a tighter net to catch these kind of questions
> and make affiliate leaders not feel left alone.
> And maybe the movement charter draft even includes an affiliates model
> that also outlines one possible direction of organisational development for
> affiliates? Guess we'll find out soon!
>

That cannot function independently from the recent Board proposals [2],
though...

[2]
https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Affiliates_Strategy/Review

Strainu


>
> Best, Philip
>
> On Mon, 25 Mar 2024 at 16:27, Asaf Bartov  wrote:
>
>> On Fri, Mar 22, 2024 at 5:05 PM Philip Kopetzky <
>> philip.kopet...@gmail.com> wrote:
>>
>>> ** We still have no resources to onboard new affiliates. Once a new one
>>> is approved, they are left alone to fend for themselves.
>>>
>>
>> This is not *quite* true. New affiliates are pointed to this page
>> [1], which
>> includes a whole set of links to advice and guidelines for new and smaller
>> affiliates.
>>
>> In my observation, however, few new affiliate leaders take the time to
>> avail themselves of these resources, and given the low traction of these
>> written, on-wiki resources, I can easily see how the impression is that new
>> affiliates are "left alone to fend for themselves", with the next point of
>> contact with the Foundation being if and when they apply for a grant.
>>
>> One reasonable conclusion may be that a more engaging format (an online,
>> video-based course?) might achieve more traction in guiding new affiliates
>> after their recognition.
>>
>>A.
>>
>> [1] https://meta.wikimedia.org/wiki/Resources_for_New_Affiliates
>>
>> Asaf Bartov (he/him/his)
>>
>> Lead Program Officer, Community Development Communities
>>
>> Wikimedia Foundation 
>>
>> Imagine a world in which every single human being can freely share in the
>> sum of all knowledge. Help us make it a reality!
>> https://donate.wikimedia.org
>> ___
>> Wikimedia-l mailing list -- wikimedia-l@lists.wikimedia.org, guidelines
>> at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
>> https://meta.wikimedia.org/wiki/Wikimedia-l
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>
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[Wikimedia-l] Re: Outcomes from the March Meeting for the Wikimedia Foundation Board of Trustees

2024-03-27 Thread Philip Kopetzky 
Hi Asaf!

Yes, thanks for pointing this out! Hopefully with regional networks in
place this will also create a tighter net to catch these kind of questions
and make affiliate leaders not feel left alone.
And maybe the movement charter draft even includes an affiliates model that
also outlines one possible direction of organisational development for
affiliates? Guess we'll find out soon!

Best, Philip

On Mon, 25 Mar 2024 at 16:27, Asaf Bartov  wrote:

> On Fri, Mar 22, 2024 at 5:05 PM Philip Kopetzky 
> wrote:
>
>> ** We still have no resources to onboard new affiliates. Once a new one
>> is approved, they are left alone to fend for themselves.
>>
>
> This is not *quite* true. New affiliates are pointed to this page
> [1], which
> includes a whole set of links to advice and guidelines for new and smaller
> affiliates.
>
> In my observation, however, few new affiliate leaders take the time to
> avail themselves of these resources, and given the low traction of these
> written, on-wiki resources, I can easily see how the impression is that new
> affiliates are "left alone to fend for themselves", with the next point of
> contact with the Foundation being if and when they apply for a grant.
>
> One reasonable conclusion may be that a more engaging format (an online,
> video-based course?) might achieve more traction in guiding new affiliates
> after their recognition.
>
>A.
>
> [1] https://meta.wikimedia.org/wiki/Resources_for_New_Affiliates
>
> Asaf Bartov (he/him/his)
>
> Lead Program Officer, Community Development Communities
>
> Wikimedia Foundation 
>
> Imagine a world in which every single human being can freely share in the
> sum of all knowledge. Help us make it a reality!
> https://donate.wikimedia.org
> ___
> Wikimedia-l mailing list -- wikimedia-l@lists.wikimedia.org, guidelines
> at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
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[Wikimedia-l] Re: Outcomes from the March Meeting for the Wikimedia Foundation Board of Trustees

2024-03-25 Thread Asaf Bartov 
On Fri, Mar 22, 2024 at 5:05 PM Philip Kopetzky 
wrote:

> ** We still have no resources to onboard new affiliates. Once a new one is
> approved, they are left alone to fend for themselves.
>

This is not *quite* true. New affiliates are pointed to this page
[1], which
includes a whole set of links to advice and guidelines for new and smaller
affiliates.

In my observation, however, few new affiliate leaders take the time to
avail themselves of these resources, and given the low traction of these
written, on-wiki resources, I can easily see how the impression is that new
affiliates are "left alone to fend for themselves", with the next point of
contact with the Foundation being if and when they apply for a grant.

One reasonable conclusion may be that a more engaging format (an online,
video-based course?) might achieve more traction in guiding new affiliates
after their recognition.

   A.

[1] https://meta.wikimedia.org/wiki/Resources_for_New_Affiliates

Asaf Bartov (he/him/his)

Lead Program Officer, Community Development Communities

Wikimedia Foundation 

Imagine a world in which every single human being can freely share in the
sum of all knowledge. Help us make it a reality!
https://donate.wikimedia.org
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[Wikimedia-l] Re: Outcomes from the March Meeting for the Wikimedia Foundation Board of Trustees

2024-03-22 Thread Philip Kopetzky 
Hi!

Concerning the point about the WMF BoT's perspective on the Global Council,
the European affiliates discussed these perspectives at a recent online
meeting last Monday. Here's a summary of this discussion (the points I
highlight here are my personal editing choice, you can find a link to the
full response on Meta (which also links the full Etherpad notes) at the end
of this email.

* Concerning the Global Council running the grants/funding system for
non-WMF entities
** The Global Council should have more competencies than just administering
grants
** The position or vision of the WMF on the Global Council could be clearer
** Statement doesn’t explain how the WMF will be held accountable within
the new system
** The Global council doing grant making would effectively make the
communities argue amongst each other, leaving the decision-makers at the
WMF out of it.
** We still have no resources to onboard new affiliates. Once a new one is
approved, they are left alone to fend for themselves.

* Concerning the Global Council running the affiliates system
** Huge amount of work and bureaucracy of managing an affiliate system is
being outsourced to the Global Council and it is unclear who is paying for
the resources needed to manage this or who decides how much that is.
Looking at AffCom right now a repeat of a massively understaffed system is
in no one's interest.
** Suggestions by the WMF BoT for the Global Council appear like they’re
supposed to make the Global Council “busy & weak”

* Concerning online banner fundraising on Wikimedia projects
** The "current principles for banner fundraising" do not exist in written
form and favor the status quo over any meaningful change within the 2030
strategy
** The WMF not using this donor data to share information or message by the
local affiliates is a huge wasted opportunity; there have apparently been
instances where this has been done, but there is no written process or
documentation
** "Looking for funds elsewhere sometimes requires starting capital" (for
example borrowing money from the WMF); requires are more thought through
approach to enable affiliates to do this

The full response can be found here:
https://meta.wikimedia.org/wiki/Talk:Movement_Charter#Wikimedia_Foundation_perspectives_on_the_Global_Council


Best regards, Philip


On Wed, 20 Mar 2024 at 13:42, Victoria Doronina 
wrote:

> As far as I remember, yes—the rate of account creation, making more than
> one edit, and the percentage of unreverted edits was higher than in other
> methods. I think this is a spectacular result and a completely unexpected
> source for the new editors.
>
>
>
> On Wed, Mar 20, 2024 at 2:47 AM Samuel Klein  wrote:
>
>> These updates keep getting better.  (I left out the board updates from my
>> recent thanks for regular newsletters lifting all of our boats :)
>>
>> I realize this is the smallest footnote of a long and significant update,
>> but: does this mean *3% of donors* who saw a thank-you note inviting
>> them to edit went on to make an account and at least one unreverted edit?
>> 3% of all donors is almost as many new editors as we get each year.  That's
>> spectacular, staggering, superb.  Let's please see how this scales in
>> various dimensions.
>>
>> W♥, SJ
>>
>> We heard from the Advancement team about donor thank-you page changes
>>> ,
>>> which invited donors to edit and yielded 4,398 new user accounts being
>>> created [8
>>> ].
>>>
>>>
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[Wikimedia-l] Re: Outcomes from the March Meeting for the Wikimedia Foundation Board of Trustees

2024-03-20 Thread Victoria Doronina 
As far as I remember, yes—the rate of account creation, making more than
one edit, and the percentage of unreverted edits was higher than in other
methods. I think this is a spectacular result and a completely unexpected
source for the new editors.



On Wed, Mar 20, 2024 at 2:47 AM Samuel Klein  wrote:

> These updates keep getting better.  (I left out the board updates from my
> recent thanks for regular newsletters lifting all of our boats :)
>
> I realize this is the smallest footnote of a long and significant update,
> but: does this mean *3% of donors* who saw a thank-you note inviting them
> to edit went on to make an account and at least one unreverted edit?  3% of
> all donors is almost as many new editors as we get each year.  That's
> spectacular, staggering, superb.  Let's please see how this scales in
> various dimensions.
>
> W♥, SJ
>
> We heard from the Advancement team about donor thank-you page changes
>> ,
>> which invited donors to edit and yielded 4,398 new user accounts being
>> created [8
>> ].
>>
>>
> ___
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> at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
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[Wikimedia-l] Re: Outcomes from the March Meeting for the Wikimedia Foundation Board of Trustees

2024-03-19 Thread Samuel Klein 
These updates keep getting better.  (I left out the board updates from my
recent thanks for regular newsletters lifting all of our boats :)

I realize this is the smallest footnote of a long and significant update,
but: does this mean *3% of donors* who saw a thank-you note inviting them
to edit went on to make an account and at least one unreverted edit?  3% of
all donors is almost as many new editors as we get each year.  That's
spectacular, staggering, superb.  Let's please see how this scales in
various dimensions.

W♥, SJ

We heard from the Advancement team about donor thank-you page changes
> ,
> which invited donors to edit and yielded 4,398 new user accounts being
> created [8
> ].
>
>
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